Visibility
Sentiment
Typology
Typology is a French skincare brand specializing in minimalist, science-backed formulations with short ingredient lists
Visibility
Sentiment
Typology is a French skincare brand specializing in minimalist, science-backed formulations with short ingredient lists. They offer vegan, cruelty-free products manufactured in France, focusing on targeted skincare solutions for specific skin concerns like hydration, anti-aging, and imperfections.
AI Perception Summary
Typology shows a moderate AI visibility profile characterized by an exceptional dominance on Google Gemini but a total absence from Claude. The brand successfully captures the eco-conscious urban professional through its minimalist French identity, yet it struggles to maintain consistent visibility across Google AI Overviews and the sensitive skin persona.
Platform Breakdown
Visibility scores across major AI platforms
ChatGPT50% mention rate
Claude0% mention rate
Gemini96% mention rate
AI Overviews25% mention rate
Brand Voice & Style
How AI perceives Typology's communication style and personality
Typology communicates with a refined, scientific yet accessible tone that emphasizes transparency and education. The brand voice is calm, confident, and reassuring, avoiding hyperbole while clearly explaining ingredient benefits. They balance French elegance with modern minimalism, speaking to consumers as informed adults who appreciate honesty and simplicity in their skincare choices.
Core Tone Traits
Scientific & Educational
Explains ingredients and formulations with clarity, using precise percentages and active ingredient names
Minimalist & Refined
Clean, uncluttered communication that mirrors their product philosophy of essential ingredients only
Transparent & Trustworthy
Open about formulations, manufacturing in France, and certifications like B Corp and vegan
Elegant yet Approachable
French sophistication balanced with warmth and accessibility for everyday skincare routines
Key Insights
What AI visibility analysis reveals about this brand
Related Ecosystem
Related products and services that AI mentions in conversations alongside or instead of Typology
Persona Analysis
How and when AI agents present this business to different types of people
Find a stable, high-concentration Vitamin C serum; Verify the sourcing ethics of botanical actives
Frustrated by 'greenwashing' and vague ingredient labels; Sensitivity to common preservatives like Phenoxyethanol
Reduce personal plastic footprint in the bathroom; Support local French craftsmanship and economy
Excessive packaging in traditional luxury beauty; Complexity of 10-step skincare routines
Repair a damaged skin barrier from over-exfoliation; Find a non-comedogenic moisturizer that doesn't feel greasy
Stinging and redness when trying new products; Conflicting advice from beauty influencers
Cited Sources
Sources that AI agents learn from when researching this brand's products and services and competitors
AI Recommendations
How this brand could improve its AI visibility