Pendium
Versed
Versed
Visibility42
Vibe94
Businesses/Beauty & Personal Care/Versed
Versed
AI Visibility & Sentiment

Versed

Versed is a clean skincare and makeup brand offering dermatologist-tested, gentle formulas that deliver effective results. The brand focuses on creating accessible, affordable products that help customers achieve healthy, glowy skin without harsh ingredients.

Active Monitoring
versedskin.com
Beauty & Personal Care
AI Visibility Score
42/100

Moderate

Sentiment Score
94/100
Score by Reach

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core
42
adjacent
0
AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Versed today.

Versed maintains a moderate visibility score of 46/100, characterized by excellent performance in direct brand inquiries and direct comparisons with competitors like The Ordinary. While the brand is a top-of-mind recommendation for specific 'clean beauty' and 'drugstore' queries, it is notably absent from unbranded discovery searches related to sensitive skin solutions and comprehensive budget-friendly routines.

Value Proposition

Gentle on skin, big on glow - dermatologist-tested skincare and makeup that delivers visible results without harsh ingredients, at accessible price points under $20.

Overview

Versed is a clean skincare and makeup brand offering dermatologist-tested, gentle formulas that deliver effective results. The brand focuses on creating accessible, affordable products that help customers achieve healthy, glowy skin without harsh ingredients.

Mission

For Skin You Feel Good In - pairing effective, dermatologist-tested skincare with makeup that's good for your skin for results that look like your own skin, just glowier and healthier.

Products & Services
Skincare products (cleansers, serums, moisturizers, sunscreen)Makeup products (skin tints, concealers, lip products, blush)Exfoliators and barrier repair treatmentsSkincare bundles and setsMulti-tasking beauty tools
Current State

Visibility Landscape

A high-level view of how Versed performs across AI platforms, broken down by strategic reach level — from core brand queries to growth opportunities.

ChatGPTChatGPT
ClaudeClaude
GeminiGemini
AI OverviewsAI Overviews

Reputation

Brand recognition & direct queries

43
42
46
38

Core Topics

Product/service category queries

0
0
0
0

Growth Areas

Adjacent, aspirational & visionary

—
—
—
—
Competitive Landscape
Target
119 mentions
The Ordinary
73 mentions
Sephora
37 mentions
CeraVe
29 mentions
TikTok
24 mentions
Glossier
23 mentions
Loading visibility matrix...
Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Versed's AI visibility.

Key Findings

Strength

Dominates brand-specific queries and 'vibe checks' with #1 rankings across ChatGPT, Claude, and Gemini.

Strength

High authority in direct head-to-head comparisons, consistently beating The Ordinary for sensitive skin preference in LLM responses.

Strength

Strong performance with the 'Rosacea-Prone Ingredient Investigator' persona (Avg Pos 2.1) when the query is brand-aware.

Recommended Actions

1

Execute a solution-based content strategy for 'Barrier Repair' and 'Rosacea' symptoms.

The brand is currently 'NOT MENTIONED' in unbranded sensitive skin queries despite its high ranking when the brand name is used, indicating a lack of topical authority in solution-specific discovery.

2

Create and index 'Full Routine Under $50' bundles and articles.

Versed consistently misses 'Budget-Conscious' queries for full routines; explicit price-point grouping will help LLMs associate the brand with this specific consumer goal.

3

Optimize 'Mood Lighting' and 'Silk Slip' product descriptions for 'glowy makeup' and 'skin tint' keywords.

Current visibility in the 'Clean Girl' aesthetic category is low or inconsistently ranked, missing an opportunity to capture the minimalist makeup segment.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPTChatGPTClaudeClaudeGeminiGeminiAI OverviewsAI Overviews
Sensitive Skin & Rosacea Care(3 queries)

“my face is always red and stinging help me find a routine for rosacea”

0/4 platforms mentioned

Adjacent
The Budget-Conscious Skincare Minimalist · College Student
ChatGPTChatGPT
1.Target
2.Vanicream Gentle Facial Cleanser
3.e.l.f. Pure Skin Cleanser
4.The Ordinary Azelaic Acid 10%
5.La Roche-Posay Toleriane Double Repair

+5 more

ClaudeClaude
1.La Roche-Posay
2.Toleriane Hydrating Gentle Cleanser
3.Target
4.The Ordinary
5.Azelaic Acid Suspension 10%

+12 more

GeminiGemini
1.Target
2.The Ordinary
3.e.l.f. Pure Skin Cleanser
4.Target
5.The Ordinary Azelaic Acid Suspension 10%

+4 more

AI OverviewsAI Overviews
1.YouTube
2.PubMed
3.Dr. Jart+ Cicapair
4.Medicube
5.Celimax Noni Ampoule

+3 more

“what are some gentle cleansers and moisturizers that won't irritate sensitive skin”

1/4 platforms mentioned

Core
The Budget-Conscious Skincare Minimalist · College Student
ChatGPTChatGPT
1.Target
2.Vanicream Gentle Facial Cleanser
3.CeraVe Hydrating Facial Cleanser
4.La Roche‑Posay Toleriane Hydrating Gentle Cleanser
5.e.l.f. Pure Skin Cleanser

+5 more

ClaudeClaude
1.CeraVe Hydrating Cleanser
2.Target
3.Vanicream Gentle Facial Cleanser
4.Target
5.The Ordinary Squalane Cleanser

+10 more

GeminiGemini
1.Target
2.Byoma Creamy Jelly Cleanser
3.The Ordinary Squalane Cleanser
4.e.l.f. Holy Hydration! Daily Cleanser
5.Versed Dew Point Moisturizing Gel-Cream

+7 more

AI OverviewsAI Overviews
1.WebMD
2.Cleveland Clinic
3.Dermatology and Skin Surgery Center - North Carolina
4.UnitedHealthcare
5.MDCS Dermatology

+5 more

“recommend a barrier repair treatment for skin that's super dry and flaky”

0/4 platforms mentioned

Core
The Budget-Conscious Skincare Minimalist · College Student
ChatGPTChatGPT
1.Target
2.The Ordinary Soothing & Barrier Support Serum
3.Pacifica Vegan Ceramide Barrier Cream
4.CeraVe Moisturizing Cream
5.Cocokind Ceramide Recovery Balm

+2 more

ClaudeClaude
1.CeraVe Healing Ointment
2.Target
3.La Roche-Posay Cicaplast Baume B5
4.Target
5.Vanicream Moisturizing Ointment

+3 more

GeminiGemini
1.Target
2.The Ordinary
3.Natural Moisturizing Factors + PhytoCeramides
4.Byoma
5.Barrier + Repair Treatment

+5 more

AI OverviewsAI Overviews

No brands listed

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Midazolam Injection (Versed): Uses & Side Effects

my.clevelandclinic.org

Web1 ref

Versed Uses, Side Effects & Warnings

drugs.com

Web1 ref

What is Versed? Addiction and Abuse - The Recovery Village

therecoveryvillage.com

Web1 ref

Midazolam: Uses, Side Effects, Interactions, Pictures, ...

webmd.com

Web1 ref

Midazolam (injection route) - Side effects & uses

mayoclinic.org

Web1 ref

Korean skincare for Rosacea | Order online - Little Wonderland

littlewonderland.nl

Web1 ref

Dr. Jart+ Cicapair Soothing Color Correcting Treatment SPF 30 with ...

amazon.com

Web1 ref

Tiger Grass Is the Korean Skincare Ingredient That Fights Redness

vogue.com

Web1 ref

Amazon.com: Best Korean Skincare For Rosacea

amazon.com

Web1 ref

Amazon.com: Best Korean Skincare For Rosacea

amazon.com

Web1 ref

Amazon.com: Korean Skin Care Rosacea

amazon.com

Web1 ref

HANDS DOWN! Best Korean Beauty Products of the Year: 2025 | Dr ...

youtube.com

Video1 ref

*MUST TRY* Korean Skincare For Healing The Skin Barrier

youtube.com

Video1 ref

Neurogenic rosacea in Korea - PubMed

pubmed.ncbi.nlm.nih.gov

Gov1 ref

Korean Skincare I Keep Buying: KBeauty Haul

youtube.com

Video1 ref
Competitive Landscape

Competitive Landscape

Brands and products that AI platforms mention alongside or instead of Versed.

1Target119 mentions
2The Ordinary73 mentions
3Versed55 mentions
4Sephora37 mentions
5CeraVe29 mentions
6TikTok24 mentions
7Glossier23 mentions
8Tower 2822 mentions
9Ulta20 mentions
10Naturium20 mentions
11Paula’s Choice18 mentions
Brand Identity

Brand Voice & Style

How AI perceives Versed's communication style and personality

Versed communicates with a warm, approachable tone that feels like advice from a knowledgeable friend rather than a clinical expert. The brand voice is confident yet unpretentious, using simple language to demystify skincare while maintaining credibility through dermatologist-tested claims. There's an underlying optimism and encouragement that makes skincare feel achievable and enjoyable rather than overwhelming, with playful touches like 'glowy' and 'feel good' language that keeps the brand relatable and aspirational without being intimidating.

Core Tone Traits

Warm & Approachable

Friendly, conversational language that makes skincare feel accessible to everyone

Confidently Simple

Clear, jargon-free communication that educates without overwhelming

Optimistically Encouraging

Positive messaging focused on achievable results and feeling good in your skin

Authentically Relatable

Real-world testimonials and inclusive representation that builds trust

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned February 17, 2026.

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