Versed

Name: Versed
Brand: Versed
Rating: 46 (1 reviews)

Versed is a clean skincare and makeup brand offering dermatologist-tested, gentle formulas that deliver effective results

versedskin.comBeauty & Personal CareBeauty & Personal Care

38Low

Visibility

94Excellent

Sentiment

Versed is a clean skincare and makeup brand offering dermatologist-tested, gentle formulas that deliver effective results. The brand focuses on creating accessible, affordable products that help customers achieve healthy, glowy skin without harsh ingredients.

AI Perception Summary

Versed maintains a moderate visibility score of 46/100, characterized by excellent performance in direct brand inquiries and direct comparisons with competitors like The Ordinary. While the brand is a top-of-mind recommendation for specific 'clean beauty' and 'drugstore' queries, it is notably absent from unbranded discovery searches related to sensitive skin solutions and comprehensive budget-friendly routines.

Platform Breakdown

Visibility scores across major AI platforms

ChatGPT

47/100

37% mention rate

Claude

46/100

39% mention rate

Gemini

49/100

48% mention rate

AI Overviews

41/100

30% mention rate

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Brand Voice & Style

How AI perceives Versed's communication style and personality

Versed communicates with a warm, approachable tone that feels like advice from a knowledgeable friend rather than a clinical expert. The brand voice is confident yet unpretentious, using simple language to demystify skincare while maintaining credibility through dermatologist-tested claims. There's an underlying optimism and encouragement that makes skincare feel achievable and enjoyable rather than overwhelming, with playful touches like 'glowy' and 'feel good' language that keeps the brand relatable and aspirational without being intimidating.

Core Tone Traits

Warm & Approachable

Friendly, conversational language that makes skincare feel accessible to everyone

Confidently Simple

Clear, jargon-free communication that educates without overwhelming

Optimistically Encouraging

Positive messaging focused on achievable results and feeling good in your skin

Authentically Relatable

Real-world testimonials and inclusive representation that builds trust

Key Insights

What AI visibility analysis reveals about this brand

StrengthDominates brand-specific queries and 'vibe checks' with #1 rankings across ChatGPT, Claude, and Gemini.

StrengthHigh authority in direct head-to-head comparisons, consistently beating The Ordinary for sensitive skin preference in LLM responses.

StrengthStrong performance with the 'Rosacea-Prone Ingredient Investigator' persona (Avg Pos 2.1) when the query is brand-aware.

StrengthGemini shows the highest engagement with a 48% mention rate, particularly for affordable clean beauty categories.

GapVirtually invisible in unbranded 'Sensitive Skin & Rosacea Care' discovery queries, failing to appear for keywords like 'red and stinging routine' or 'barrier repair treatment'.

GapSignificant failure rate for budget-specific routine building, with 'NOT MENTIONED' results for queries seeking a full routine under $50.

GapWeak presence in the 'Clean Girl' makeup category; missing for 'glowy makeup look' and ranking poorly (Pos 8) for skin tints in AIOverviews.

GapAIOverviews mention rate is 30%, significantly lagging behind ChatGPT and Gemini.

OpportunityLeverage the high mention rate of 'Target' (119 mentions) by optimizing content for 'best clean beauty at Target' to capture cross-entity traffic.

OpportunityDevelop content specifically targeting 'barrier repair' and 'redness' as solution-based keywords to bridge the gap in sensitive skin discovery.