Versed is a clean skincare and makeup brand offering dermatologist-tested, gentle formulas that deliver effective results. The brand focuses on creating accessible, affordable products that help customers achieve healthy, glowy skin without harsh ingredients.
Gentle on skin, big on glow - dermatologist-tested skincare and makeup that delivers visible results without harsh ingredients, at accessible price points under $20.
AI Visibility Score
Versed has an AI visibility score of 46/100, rated as moderate. This score reflects how often and how prominently Versed appears in responses from AI assistants like ChatGPT, Claude, and Gemini.
AI Perception Summary
Versed maintains a moderate visibility score of 46/100, characterized by excellent performance in direct brand inquiries and direct comparisons with competitors like The Ordinary. While the brand is a top-of-mind recommendation for specific 'clean beauty' and 'drugstore' queries, it is notably absent from unbranded discovery searches related to sensitive skin solutions and comprehensive budget-friendly routines.
Strengths
- Dominates brand-specific queries and 'vibe checks' with #1 rankings across ChatGPT, Claude, and Gemini.
- High authority in direct head-to-head comparisons, consistently beating The Ordinary for sensitive skin preference in LLM responses.
- Strong performance with the 'Rosacea-Prone Ingredient Investigator' persona (Avg Pos 2.1) when the query is brand-aware.
- Gemini shows the highest engagement with a 48% mention rate, particularly for affordable clean beauty categories.
Visibility Gaps
- Virtually invisible in unbranded 'Sensitive Skin & Rosacea Care' discovery queries, failing to appear for keywords like 'red and stinging routine' or 'barrier repair treatment'.
- Significant failure rate for budget-specific routine building, with 'NOT MENTIONED' results for queries seeking a full routine under $50.
- Weak presence in the 'Clean Girl' makeup category; missing for 'glowy makeup look' and ranking poorly (Pos 8) for skin tints in AIOverviews.
- AIOverviews mention rate is 30%, significantly lagging behind ChatGPT and Gemini.
Competitors in AI Recommendations
- Target: 119 mentions
- The Ordinary: 73 mentions
- Sephora: 37 mentions
- CeraVe: 29 mentions
- TikTok: 24 mentions
- Glossier: 23 mentions
- Tower 28: 22 mentions
- Ulta: 20 mentions
- Naturium: 20 mentions
- Paula’s Choice: 18 mentions
- La Roche-Posay: 17 mentions
- Good Molecules: 15 mentions
- YouTube: 15 mentions
- The Inkey List: 14 mentions
- Vanicream Gentle Facial Cleanser: 13 mentions
Categories: Beauty & Personal Care
Tags: Makeup, Skincare, budget beauty, organic beauty, tinted moisturizer
Quick AI snapshot: See Versed's estimated AI visibility (58/100).