What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

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Wildcard Advisory

Visibility0

Vibe63

Businesses/Digital Marketing/Wildcard Advisory

AI Visibility & Sentiment

Wildcard Advisory

Wildcard Advisory is a specialized B2B growth consultancy that helps SaaS, AI, and tech-enabled service companies fix their conversion funnels. By replacing generic marketing tactics with high-converting landing pages, targeted lead magnets, and strategic email sequences, they help founders stop wasting ad spend and start acquiring paying customers.

Active Monitoring

wildcardadvisory.com

Digital Marketing

AI Visibility Score

0/100

Invisible

Sentiment Score

63/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

visionary

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Wildcard Advisory today.

Wildcard Advisory is currently invisible to AI-driven search models across all core service categories, despite possessing a recognizable brand identity for those who already know to search for it. While competitors like Grow and Convert and Animalz have successfully embedded their expertise into AI training data for B2B marketing and lead generation queries, Wildcard Advisory lacks the supporting narrative content required to compete in these high-intent recommendation environments.

Working in your favor

Brand recognition is established for direct brand-name queries, successfully returning positive sentiment across all major AI platforms.

Gaps to close

Complete lack of presence in B2B marketing agency recommendation queries, particularly in lead generation and copywriting services.

Total absence from trust-evaluation queries where founders are researching agency alternatives to market leaders.

Failure to intercept Growth-Focused SaaS Founders and Technical Marketing Leads during their research phase for outsourced marketing assets.

Opportunities

Position the firm as the preferred boutique alternative to legacy incumbents by creating comparative research content.

Develop authoritative, high-intent assets that define the 'ready-for-agency' criteria for AI startups.

Capture intent from founders seeking custom lead generation and high-conversion assets by publishing proprietary case studies or methodologies.

Highest-Impact Actions

Produce a 'Boutique vs. Established Agency' comparative audit series

Directly addresses the search behavior where users query 'alternatives to Grow and Convert or Animalz,' establishing Wildcard as a legitimate, specialized alternative.

Publish an authoritative 'Agency Readiness Framework' for AI startups

Answers the specific pain point of founders asking when they are 'ready for a done-for-you marketing agency,' capturing visibility for high-intent advisory queries.

Create a 'High-Conversion B2B Asset' deep-dive series

Provides the specific proof points needed to appear in searches for 'best copywriting agencies' and 'custom B2B lead magnets' by detailing your methodology.

Value Proposition

We turn your website from a passive brochure into a revenue-generating machine. We replace boring, low-converting forms with a proven system that can increase opt-ins by up to 6x, ensuring your traffic actually turns into paying customers.

Overview

Mission

To help B2B founders get customers and build revenue-generating marketing assets.

Products & Services

Done-for-You GhostwritingB2B Lead MagnetsHigh-Conversion Landing PagesAutomated Email SequencesDone-for-you conversion funnelsHigh-converting landing pagesB2B-specific lead magnetsEmail sequences for education and salesB2B Email Masterclass

Current State

Visibility Landscape

A high-level view of how Wildcard Advisory performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Sentiment when asked about the brand directly	50	50	50	100
“What do you know about Wildcard Advisory? What do they do and what's their reputation?”	Neutral	Neutral	Neutral	Positive
Core6q Product/service category queries	0	0	0	0
“what are the best b2b marketing agencies for lead generation that offer done for you services”	No	No	No	No
“who are the top agencies for getting custom b2b lead magnets and ghostwriting for linkedin”	No	No	No	No
“what should i look for when vetting a boutique b2b marketing agency for a startup”	No	No	No	No
“can you list some agencies that specialize in high conversion landing pages and email sequences for saas”	No	No	No	No
“what are the best copywriting agencies that focus on high conversion rates for b2b websites”	No	No	No	No
“compare alternatives to grow and convert or animalz for a smaller saas company”	No	No	No	No
Growth Areas3q Adjacent, aspirational & visionary	0	0	0	0
“what marketing services should i hire out for my new ai startup so i can stay hands off”	No	No	No	No
“recommend some platforms or agencies that help b2b saas companies build better email nurture sequences”	No	No	No	No
“how do i know if my startup is ready for a done for you marketing agency versus hiring in house”	No	No	No	No

“What do you know about Wildcard Advisory? What do they do and what's their reputation?”

Neutral

Positive

“what are the best b2b marketing agencies for lead generation that offer done for you services”

“who are the top agencies for getting custom b2b lead magnets and ghostwriting for linkedin”

“what should i look for when vetting a boutique b2b marketing agency for a startup”

“can you list some agencies that specialize in high conversion landing pages and email sequences for saas”

“what are the best copywriting agencies that focus on high conversion rates for b2b websites”

“compare alternatives to grow and convert or animalz for a smaller saas company”

“what marketing services should i hire out for my new ai startup so i can stay hands off”

“recommend some platforms or agencies that help b2b saas companies build better email nurture sequences”

“how do i know if my startup is ready for a done for you marketing agency versus hiring in house”

Brand Ecosystem

HubSpot

34 mentions

Belkins

16 mentions

Grow and Convert

15 mentions

Marketo

15 mentions

ActiveCampaign

15 mentions

Animalz

14 mentions

Customer.io

14 mentions

Cleverly

13 mentions

SaaSHero

13 mentions

SmartBug Media

13 mentions

Wildcard Advisory

0 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Wildcard Advisory's AI visibility.

Key Findings

Strength

Brand recognition is established for direct brand-name queries, successfully returning positive sentiment across all major AI platforms.

Gap

Complete lack of presence in B2B marketing agency recommendation queries, particularly in lead generation and copywriting services.

Gap

Total absence from trust-evaluation queries where founders are researching agency alternatives to market leaders.

Recommended Actions

Produce a 'Boutique vs. Established Agency' comparative audit series

Directly addresses the search behavior where users query 'alternatives to Grow and Convert or Animalz,' establishing Wildcard as a legitimate, specialized alternative.

Publish an authoritative 'Agency Readiness Framework' for AI startups

Answers the specific pain point of founders asking when they are 'ready for a done-for-you marketing agency,' capturing visibility for high-intent advisory queries.

Create a 'High-Conversion B2B Asset' deep-dive series

Provides the specific proof points needed to appear in searches for 'best copywriting agencies' and 'custom B2B lead magnets' by detailing your methodology.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Marketing Agency & Execution Outsourcing(3 queries)

“what are the best b2b marketing agencies for lead generation that offer done for you services”

0/4 platforms mentioned

Core

ChatGPT

1.BOL Agency

2.6sense

3.MarketOne

4.Marketbridge

5.Demandbase

+5 more

Claude

1.Belkins

2.OutreachBloom

3.SalesHive

4.LevelUp Leads

5.SalesBread

+2 more

Gemini

1.SalesBread

2.Callbox

3.CIENCE

4.Belkins

5.Martal Group

+5 more

AI Overviews

1.Belkins

2.Callbox (Smart Engage)

3.CIENCE

4.Martal Group

5.LevelUp Leads

+3 more

“can you list some agencies that specialize in high conversion landing pages and email sequences for saas”

0/4 platforms mentioned

Core

The Growth-Focused SaaS Founder · Chief Executive Officer

ChatGPT

1.Conversion Rate Experts

2.Disruptive Advertising

3.NP Digital

4.Lyfe Marketing

5.WebFX

+11 more

Claude

1.SevenAtoms

2.Apexure

3.Clutch

4.NoGood

5.Single Grain

+2 more

Gemini

1.Ofspace

2.SevenAtoms

3.Hey Digital

4.Unbounce

5.Bricx

+12 more

AI Overviews

1.SaaSHero

2.Hey Digital

3.KlientBoost

4.Huemor

5.LandingPageFlow

+13 more

“what marketing services should i hire out for my new ai startup so i can stay hands off”

0/4 platforms mentioned

Adjacent

The Growth-Focused SaaS Founder · Chief Executive Officer

ChatGPT

1.Webflow

2.HubSpot

3.Salesforce

4.Looker Studio

5.Datadog

Claude

1.Gauge

2.Averi

Gemini

1.Moz Pro

2.SEMrush

3.LoudCrowd

4.Ignite Visibility

5.AdRoll

+7 more

AI Overviews

1.Ironpaper

2.HubSpot

3.Salesforce

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

6sense

6sense.com

Wildcard Advisory

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Digital Marketing

Start gettingrecommended by AI.

Frequently asked questions

Wildcard Advisory

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Digital Marketing

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.