What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Roadmap Pricing

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Y’all

Visibility27

Vibe97

Businesses/Advertising and Marketing/Y’all

AI Visibility & Sentiment

Y’all

Y’all is a boutique performance creative and marketing agency that specializes in scaling Direct-to-Consumer (DTC) brands. They act as an external-internal growth team by integrating high-volume creative production with technical media buying to improve key performance indicators like ROAS and CAC.

Active Monitoring

Yall.co

Advertising and Marketing

AI Visibility Score

27/100

Low

Sentiment Score

97/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Y’all today.

Y’all commands a niche authority in performance marketing agency selection, yet struggles to gain consistent traction in the broader conversational search landscape. While the brand is occasionally highlighted as a top-tier contender for scaling, it remains largely absent from critical decision-making queries involving agency evaluation and operational growth.

Working in your favor

Secured top-tier positioning in Gemini for performance marketing agency selection queries

High relevance for the Resource-Constrained Founder persona, achieving an impressive 2.7 average rank

Successfully established brand identity recognition in ChatGPT and AIOverviews

Gaps to close

Complete invisibility in core evaluation queries regarding how to assess existing agency performance

Zero penetration into adjacent market segments such as ROAS and CAC tracking platforms

Failure to capture interest in competitive comparison searches involving boutique agency alternatives

Opportunities

Capitalize on high-intent 'scaling' queries where current positioning is inconsistent but present

Develop content focused on the intersection of creative strategy and media buying to bridge the current search gap

Implement an authority-building program targeting Data-Driven CMOs to improve sub-optimal rankings

Highest-Impact Actions

Develop and distribute high-authority thought leadership assets focused on agency evaluation criteria and ROAS/CAC tracking.

The data shows total invisibility in evaluation and operational queries, which are critical touchpoints for potential clients.

Optimize site architecture and PR strategy to explicitly target 'boutique agency' and 'creative media buying' keywords.

Competitors like MuteSix and Common Thread Collective are dominating these specific query sets where Y’all is currently missing.

Produce content specifically tailored for the Data-Driven CMO persona to improve the current low ranking of 6.7.

Engaging this high-value decision-maker is essential for moving the brand from a niche choice to an enterprise-level contender.

Value Proposition

Their 'external-internal' growth team approach keeps creative production and media buying in-house, utilizing a methodical, data-backed production process designed to satisfy platform algorithms and combat ad fatigue.

Overview

Mission

To help DTC brands grow by combining high-impact creative and strategy built to scale, not stall... focused on improving the KPIs that matter most to the health of DTC brands through disciplined experimentation and clear insights.

Products & Services

Performance Creative ProductionPaid Media ManagementConversion Rate Optimization (CRO)UGC & Creator ManagementDTC Growth StrategyPaid Acquisition StrategyCreative ProductionMedia Buying (Meta, TikTok, Google, X)GTM Strategy

Current State

Visibility Landscape

A high-level view of how Y’all performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Sentiment when asked about the brand directly	50	—	—	100
“What do you know about Y’all? What do they do and what's their reputation?”	Neutral	—	—	Positive
Core6q Product/service category queries	30	41	34	52
“what are the best performance marketing agencies that handle both creative and media buying for DTC brands”	No	#5	#1	#6
“What are the best performance marketing agencies for scaling a DTC wellness brand?”	#4	#3	No	#4
“how do i know if my current marketing agency is doing a good job or if i should switch to a performance-focused firm”	No	No	No	No
“find me some boutique agencies similar to mute six or common thread collective that really focus on creative production”	No	No	#12	#3
“need recommendations for agencies that specialize in scaling CPG brands with high volume UGC ads”	No	No	No	No
“How do I find a creative agency that also handles media buying for my e-commerce store?”	No	No	No	No
Growth Areas3q Adjacent, aspirational & visionary	0	0	0	26
“what are the best platforms for tracking ROAS and CAC that actually give me actionable data”	No	No	No	No
“What are the top digital marketing agencies for increasing ROAS for consumer packaged goods?”	No	No	No	No
“Which agencies specialize in launching and scaling new direct-to-consumer health and fitness products?”	No	No	No	#9

“What do you know about Y’all? What do they do and what's their reputation?”

Neutral

—

Positive

“what are the best performance marketing agencies that handle both creative and media buying for DTC brands”

“What are the best performance marketing agencies for scaling a DTC wellness brand?”

“how do i know if my current marketing agency is doing a good job or if i should switch to a performance-focused firm”

“find me some boutique agencies similar to mute six or common thread collective that really focus on creative production”

#12

“need recommendations for agencies that specialize in scaling CPG brands with high volume UGC ads”

“How do I find a creative agency that also handles media buying for my e-commerce store?”

“what are the best platforms for tracking ROAS and CAC that actually give me actionable data”

“What are the top digital marketing agencies for increasing ROAS for consumer packaged goods?”

“Which agencies specialize in launching and scaling new direct-to-consumer health and fitness products?”

Competitive Landscape

Avenue Z

32 mentions

Common Thread Collective

29 mentions

Tinuiti

24 mentions

MuteSix

21 mentions

inBeat

17 mentions

Darkroom

17 mentions

The Social Shepherd

16 mentions

Shopify

15 mentions

Forge Digital Marketing

14 mentions

Power Digital

13 mentions

Y’all

13 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Y’all's AI visibility.

Key Findings

Strength

Secured top-tier positioning in Gemini for performance marketing agency selection queries

Strength

High relevance for the Resource-Constrained Founder persona, achieving an impressive 2.7 average rank

Strength

Successfully established brand identity recognition in ChatGPT and AIOverviews

Recommended Actions

Develop and distribute high-authority thought leadership assets focused on agency evaluation criteria and ROAS/CAC tracking.

The data shows total invisibility in evaluation and operational queries, which are critical touchpoints for potential clients.

Optimize site architecture and PR strategy to explicitly target 'boutique agency' and 'creative media buying' keywords.

Competitors like MuteSix and Common Thread Collective are dominating these specific query sets where Y’all is currently missing.

Produce content specifically tailored for the Data-Driven CMO persona to improve the current low ranking of 6.7.

Engaging this high-value decision-maker is essential for moving the brand from a niche choice to an enterprise-level contender.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Performance Marketing & Creative Agency Selection(3 queries)

“what are the best performance marketing agencies that handle both creative and media buying for DTC brands”

2/4 platforms mentioned

Core

ChatGPT

1.MuteSix (StudioSix)

2.Wpromote

3.Tinuiti

4.inBeat

5.MVR Digital

+4 more

Claude

1.Kulin

2.Common Thread Collective

3.Power Digital

4.The Guava Group

5.Y'all

+7 more

Gemini

1.PinPoint Media

2.Bamboo

3.The Social Shepherd

4.Common Thread Collective

5.AdParlor

+6 more

AI Overviews

1.Darkroom

2.Flighted

3.Common Thread Collective

4.Tinuiti

5.Power Digital

6.Y'all

“find me some boutique agencies similar to mute six or common thread collective that really focus on creative production”

0/4 platforms mentioned

Core

The Data-Driven Growth Lead · Director of Growth Marketing

ChatGPT

1.Mute Six

2.Common Thread Collective

3.Wild Collective

4.Common Collective

5.GRIT Studio

+5 more

Claude

1.Mute Six

2.Common Thread Collective

3.Ajax Creative

4.Wild Factory

5.Blend

+5 more

Gemini

1.Mute Six

2.Common Thread Collective

3.M+C Saatchi Performance

4.WITHIN

5.RIOT

+7 more

AI Overviews

1.MuteSix

2.Common Thread Collective (CTC)

3.The Social Shepherd

4.Flighted

5.Superside

+7 more

“need recommendations for agencies that specialize in scaling CPG brands with high volume UGC ads”

0/4 platforms mentioned

Core

The Data-Driven Growth Lead · Director of Growth Marketing

ChatGPT

1.TLYNT

2.Moburst

3.Social-Shake

4.Ampfluence

5.Quimby Digital

+2 more

Claude

1.Brighter Click

2.Billo

3.Minisocial

4.Ubiquitous

5.Open Influence

+6 more

Gemini

1.Cool Nerds Marketing

2.Quimby Digital

3.inBeat

4.The Social Shepherd

5.Avenue Z

+2 more

AI Overviews

1.Quimby Digital

2.Brighter Click

3.inBeat Agency

4.minisocial

5.Cool Nerds Marketing

+4 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

mutesix.com

Social1 ref

wpromote.com

Y’all

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Y’all

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.