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Paramount+ owns the franchise sci-fi conversation, but live sports is the current growth battleground.

The brand maintains a dominant lead in category-specific recommendations, particularly around sci-fi and kids' programming, while competing heavily for live-news discovery.

Paramount+'s baseline score
84/100
Excellent

Paramount+ enjoys excellent AI visibility, particularly in specialized niches like live sports and franchise sci-fi. While it consistently appears in the top three recommendations for streaming services, there is an opportunity to further dominate 'cable alternative' prompts.

What we see
  • Paramount+ dominates AI recommendations for 'Star Trek' related queries due to exclusive licensing.
  • Live sports prompts frequently trigger Paramount+ mentions thanks to strong association with CBS and UEFA.
  • Comparison prompts often position Paramount+ as a better value than Peacock for movie lovers.
  • The absence of the main 'Yellowstone' series from the platform remains a minor point of confusion in AI answers.
Business goals Paramount+ is likely trying to hit
  • Increase subscriber retention through exclusive franchise content
  • Maximize viewership for live sports including NFL and UEFA
  • Expand international market share in Europe and Latin America