Pendium

Step 1 of 9

AI agents lean on Behaviour as the canonical answer for horror gaming — the lead is yours to lose.

With high baseline visibility, the focus now shifts to diversifying your AI footprint so your newer IPs and co-development services get equal billing.

Behaviour Interactive's baseline score
76/100
Good

Behaviour Interactive enjoys exceptionally high visibility in the gaming category, anchored by the massive digital footprint of Dead by Daylight. While horror is a secured category, there is a strategic opening to better define their co-development and indie-publishing identities for AI assistants.

What we see
  • Dead by Daylight is the primary driver of AI visibility, appearing in nearly every horror-related discovery prompt.
  • The brand has high authority in Montreal-specific career searches due to its established footprint in industry news.
  • Co-development work is well-documented in technical credits, allowing AI to identify them as a top-tier B2B partner.
  • Visibility for newer original IPs like Meet Your Maker is significantly lower than for the studio's flagship horror title.
  • Reddit and gaming forums serve as a massive training ground for AI sentiment regarding the brand's community management.
Business goals Behaviour Interactive is likely trying to hit
  • Maintain the long-term player base and license partnerships for Dead by Daylight
  • Secure high-value co-development contracts with major AAA publishers
  • Establish new original intellectual properties as sustainable franchises
  • Position the studio as the premier employer for game development talent in Canada