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DR.VEGAN owns the clean menopause conversation in AI answers, but the general wellness gap is closing.

The lead in specialized categories is strong, but there is significant room to capture more of the broader multivitamin and energy market.

DR.VEGAN's baseline score
64/100
GoodCatalog connected · 77 products

DR.VEGAN enjoys a healthy visibility profile, particularly in specialized UK health categories. The brand is a frequent recommendation for menopause and gut health, though it faces stiff competition from legacy brands in more generic vitamin categories.

What we see
  • Strong visibility in UK-localized menopause and perimenopause queries due to 'MenoFriend' brand authority.
  • High trust scores on Gemini and AI Overviews driven by retail presence in Waitrose and Holland & Barrett.
  • ChatGPT and Claude are highly likely to mention the brand for 'additive-free' or 'plastic-free' specific searches.
  • Visibility in broader 'best multivitamin' queries is moderate, often losing out to larger legacy brands like Vitabiotics.
  • The absence of significant North American editorial coverage slightly lowers global visibility scores.
Business goals DR.VEGAN is likely trying to hit
  • Dominate the menopause and perimenopause supplement search space
  • Increase retail velocity in Waitrose and Holland & Barrett
  • Convert competitor customers looking for additive-free alternatives
  • Establish authority in the gut health and probiotic category