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Hyperfly owns the lightweight BJJ Gi conversation in AI answers, but the No-Gi market remains a battleground.

Here is the snapshot of how AI assistants recommend your 250+ products to grapplers across the globe.

Hyperfly's baseline score
71/100
GoodCatalog connected · 250 products

Hyperfly enjoys high visibility in technical Gi categories but has room to grow in No-Gi and lifestyle apparel. The brand's reputation for 'heart' and quality is well-ingested, making it a frequent recommendation for intermediate to advanced practitioners.

What we see
  • Hyperfly has an exceptionally strong 'footprint' in Reddit-based training data, which heavily influences ChatGPT and Gemini.
  • The Starlyte series is a 'canonical' recommendation for travel-friendly BJJ gear across all AI platforms.
  • The brand's No-Gi visibility is moderate but lags behind its Gi visibility, often losing out to brands like Hayabusa in general 'best rash guard' queries.
  • There is a visible gap in AI's understanding of their 'Lifestyle' or 'Apparel' lines compared to their technical training gear.
  • Competitors like Sanabul often steal the 'budget' conversation in AI Overviews, despite Hyperfly's strong 'Outlet' pricing.
Business goals Hyperfly is likely trying to hit
  • Dominate the 'lightweight gi' category in AI-driven search results
  • Increase the attachment rate of No-Gi apparel to Gi purchases
  • Move clearance and outlet inventory through specific 'best budget' recommendations
  • Position the Sambo Fusion and GeneralFly lines as premium competition standards