Barebells

Visibility46

Vibe98

AI Visibility & Sentiment

Barebells

Barebells is a Swedish-born functional food brand specializing in high-protein snacks and beverages with no added sugar. They offer a range of protein bars, soft bars, vegan options, and protein milk drinks designed to deliver indulgent flavors without compromising on nutrition.

Active Monitoring

barebells.com

Food & Beverage Food Snacks

AI Visibility Score

46/100

Moderate

Sentiment Score

98/100

AI Perception

Summary

Barebells dominates search-centric AI interfaces like Google AI Overviews and Gemini, consistently securing the #1 spot for post-gym recovery and plant-based protein queries. However, the brand faces a critical visibility cliff on conversational engines like ChatGPT and Claude, where it is largely excluded from recommendations despite its high performance elsewhere. While the brand wins with fitness-focused personas, it is currently invisible to professional audiences searching for healthy office snacks, leaving a significant market gap for competitors like RXBAR to exploit.

Value Proposition

Protein-packed snacks that taste like indulgent treats with no added sugar, proving that healthy eating doesn't have to mean compromising on flavor

Overview

Mission

To create functional foods that prove you don't have to choose between great taste and good nutrition

Products & Services

Protein Bars (Original)Soft Protein BarsVegan Protein BarsProtein Milk DrinksLimited Edition Flavors

Agent Breakdown

AI Platforms

How often do different AI platforms reference Barebells?

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Conversation Analysis

Topics

What conversations is Barebells included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend Barebells to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Convenient Professional Nutrition(2 queries)

“what are some healthy snacks i can keep in my desk at work that don't taste like cardboard? give me specific brands to buy”

0/4 platforms mentioned

ChatGPT

1.Wonderful Pistachios

2.Blue Diamond

3.Planters

4.Seapoint Farms

5.Justin’s

+39 more

Claude

1.Emerald Nuts

2.Justin's

3.Nature's Path

4.Bare

5.Nutcracker

+8 more

Gemini

1.Blue Diamond Bold Almonds

2.Bada Bean Bada Boom

3.LesserEvil Himalayan Pink Salt Popcorn

4.Barnana Organic Plantain Chips

5.Saffron Road Crunchy Chickpeas

+10 more

AI Overviews

1.Lays

“help me plan a week of healthy on-the-go breakfasts for a long commute, what specific protein drinks or snacks should I get?”

1/3 platforms mentioned

Claude

1.Isopure Zero Carb

2.Orgain Organic Protein Shake

3.Perfect Bar

4.Larabar Protein

5.Kodiak Cakes Protein Pancake Mix

+3 more

Gemini

1.Fairlife Core Power Elite

2.OWYN Pro Elite Vegan

3.Iconic Protein Shake

4.No Cow Prime Bars

5.Chomps Grass-Fed Beef Sticks

+10 more

AI Overviews

1.Slate Milk

2.Fairlife Core Power Elite

3.Orgain Organic Nutrition Shake

4.Barebells Protein Bars

5.Quest Protein Bars

+9 more

Fitness Recovery & Muscle Maintenance(2 queries)

“i'm bored of my usual post-gym shakes, what are some high protein snacks with 20g of protein that actually taste good? specific brands please”

1/4 platforms mentioned

ChatGPT

1.Quest Protein Bar

2.ONE Protein Bar

3.Pure Protein Bar

4.Grenade Carb Killa

5.Clif Builder’s Protein Bar

+10 more

Claude

1.Quest Bars

2.Clif Builder's Bars

3.ONE Bars

4.Chomps

5.Righteous Felon

+6 more

Gemini

1.Barebells

2.Quest Nutrition Tortilla Style Protein Chips

3.Dorito

4.Legendary Foods Tasty Pastries

5.Pop-Tarts

+6 more

AI Overviews

1.Amazon.com

2.Garage Gym Reviews

“what are the best soft protein bars for after a workout that don't have a million grams of sugar?”

2/3 platforms mentioned

Claude

1.RXBAR Protein

2.Grenade Carb Killa

3.Orgain Simple Protein

4.ONE Bars

5.Grenade Carb Killa

+2 more

Gemini

1.Barebells

2.Legion Athletics

3.Nick’s Keto Snack Bars

4.Built Bar

5.Built Puff

AI Overviews

1.Barebells Soft Protein Bars

2.David Protein Bars

3.Snickers

4.Quest bar

Plant Based & Dietary Specifics(1 query)

“i'm trying to eat more plant based, what are the best vegan protein bars that actually have a good texture and not that weird aftertaste?”

2/4 platforms mentioned

ChatGPT

1.No Cow Bars

2.GoMacro MacroBars

3.Squarebar Organic Protein Bars

4.PROBAR Meal

5.PROBAR Bolt Organic

+8 more

Claude

1.Larabar

2.RXBAR

3.GoMacro

4.KIND Bars Protein

5.Primal Kitchen

+1 more

Gemini

1.Barebells Plant-Based

2.Barebells

3.GoMacro MacroBars

4.GoMacro

5.TRUBAR

+7 more

AI Overviews

1.Garage Gym Reviews

2.Sporked

3.Bites with Blair

4.Hazelnut Nougat

5.Salty Peanut

Trust & Snack Quality Comparison(1 query)

“who makes the most trusted protein bars right now that aren't Quest or RXBAR?”

2/4 platforms mentioned

ChatGPT

1.Quest

2.RXBAR

3.Clif Builder’s

4.Clif Bar

5.Optimum Nutrition

+15 more

Claude

1.Quest

2.RXBAR

3.Isopure

4.Clif Bar

5.Clif Whey

+5 more

Gemini

1.Quest

2.RXBAR

3.Transparent Labs

4.Barebells

5.Rise Bar

+7 more

AI Overviews

1.Quest

2.RXBAR

3.Barebells

4.1st Phorm

5.Legion

+4 more

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Dominant authority in 'Fitness Recovery' queries on Gemini and AI Overviews, frequently capturing the #1 position.

Strength

High relevance with High-Efficiency Corporate Executives (1.8 average position) when the brand is successfully surfaced.

Strength

Strong performance in the 'Plant-Based' category on search-centric AI, indicating successful indexation of vegan product lines.

Strength

Perfect sentiment and positioning for direct brand-vibe checks across all tested platforms.

Gap

Severe underperformance on ChatGPT and Claude with only a 10% mention rate across both platforms.

Gap

Total absence in 'Convenient Professional Nutrition' queries, failing to appear in recommendations for healthy desk or office snacks.

Gap

Low penetration with the Wellness-Focused Parent persona (25% mention rate) compared to high-intensity fitness segments.

Gap

Mixed sentiment on Gemini specifically, which suggests the platform is surfacing critical reviews or controversial ingredient discussions.

Opportunity

Capture the 'Office Snack' market by optimizing content to bridge the gap between fitness recovery and professional convenience.

Opportunity

Leverage the high position on Gemini to neutralize 'mixed' sentiment through updated PR and authoritative product citations.

Technical Health

Site Health for AI Visibility

How well Barebells's website is optimized for AI agent discovery and comprehension.

94/100

18 passed 1 warnings

Audited 2/26/2026

Crawlability100

Can AI bots find your pages?

Technical96

SSL, mobile, doctype basics

On-Page SEO95

Titles, descriptions, headings

Content Quality87

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG95

Open Graph, Twitter cards

AI Readability60

How well AI can parse your content

Warnings

2 render-blocking resource(s) detected

Consider deferring or async-loading non-critical scripts and stylesheets.

Meta description may be truncated (230 characters)

Shorten to under 160 characters.

Few headings on page

Add more H2 and H3 headings to organize content into sections.

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Brand Identity

Brand Voice & Style

How AI perceives Barebells's communication style and personality

Barebells communicates with an energetic, playful tone that celebrates indulgence without guilt. The brand voice is confident and approachable, speaking directly to consumers who refuse to compromise on taste for health. They use bold, appetite-driven language that makes protein snacks feel exciting rather than utilitarian, positioning themselves as the fun choice in the functional food space.

Core Tone Traits

Playfully Indulgent

Uses crave-worthy language that emphasizes pleasure and satisfaction

Confidently Bold

Makes strong claims about taste and quality without being preachy

Approachably Fun

Maintains a lighthearted, energetic personality that feels welcoming

Health-Positive

Frames nutrition as empowering rather than restrictive

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Barebells

Barebells27 mentions

RXBAR24 mentions

GoMacro16 mentions

Whole Foods14 mentions

Quest12 mentions

Quest Nutrition8 mentions

Grenade Carb Killa8 mentions

Chomps7 mentions

IQBAR7 mentions

No Cow7 mentions

Grenade7 mentions

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

craftydelivers.com

http://www.craftydelivers.com/

Referenced in 1 query

Review

That's It Fruit Bar Apple Blueberry

Referenced in 1 query

Review

Simple Mills Crunchy Chocolate Chip Cookies

Referenced in 1 query

Review

Simple Mills Crunchy Chocolate Chip Cookies: User Reviews

Referenced in 1 query

Review

Simple Mills Crunchy Chocolate Chip Cookies

Referenced in 1 query

Review

That's It Fruit Bar Apple Blueberry: User Reviews

Referenced in 1 query

Review

25 Snacks You Didn't Know Were Low Sugar | Thrive Market

https://thrivemarket.com/blog/25-snacks-you-didnt-know-were-low-sugar

Referenced in 1 query

Review

Best Healthy Snacks in 2026 Per Nutrition Experts, Seen on ...

https://www.today.com/shop/best-healthy-snacks-today-show-rcna252605

Referenced in 1 query

Review

Stock An Office Kitchen With Healthy Snacks For Everyone

https://www.craftydelivers.com/insights/office-kitchen-premium-products

Referenced in 1 query

Review

Best Healthy Snacks to Buy That Actually Taste Good (2026)

https://nerest.com/2026/02/17/best-healthy-snacks-to-buy-that-actually-taste-good-2026/

Referenced in 1 query

Review

The Only Bean Crunchy Roasted Edamame Beans High Protein

Referenced in 1 query

Review

The Only Bean Crunchy Roasted Edamame Beans High Protein: User Reviews

Referenced in 1 query

Review

Content Engineering

Recommended Actions

Execute an LLM-specific data saturation campaign to boost mentions on ChatGPT and Claude.

A 10% mention rate on the world's most popular chat interfaces represents a massive loss of market share compared to the brand's 65% visibility on AI Overviews.

Impact: High

Pivot content strategy to target 'Professional Nutrition' and 'Healthy Office Snack' keywords.

The brand is currently failing to appear for desk-snack queries, an area where the high-efficiency executive persona is already showing interest.

Impact: High

Investigate and resolve the drivers of 'mixed' sentiment on Gemini.

Gemini has a high 55% mention rate, but mixed sentiment here can steer high-intent fitness users toward competitors like RXBAR or Quest.

Impact: Medium

Develop content clusters focused on 'Soft Protein Bars' for the Wellness-Focused Parent persona.

The parent persona has the lowest visibility (25%); highlighting texture and 'better-for-you' indulgence can capture this underserved demographic.

Impact: Medium

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Data generated by Pendium.ai AI visibility scanning. Last scanned February 26, 2026.

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Frequently asked questions

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Protein-packed snacks that taste like indulgent treats with no added sugar, proving that healthy eating doesn't have to mean compromising on flavor

AI Visibility Score

Barebells has an AI visibility score of 47/100, rated as moderate. This score reflects how often and how prominently Barebells appears in responses from AI assistants like ChatGPT, Claude, and Gemini.

AI Perception Summary

Strengths

Dominant authority in 'Fitness Recovery' queries on Gemini and AI Overviews, frequently capturing the #1 position.
High relevance with High-Efficiency Corporate Executives (1.8 average position) when the brand is successfully surfaced.
Strong performance in the 'Plant-Based' category on search-centric AI, indicating successful indexation of vegan product lines.
Perfect sentiment and positioning for direct brand-vibe checks across all tested platforms.

Visibility Gaps

Severe underperformance on ChatGPT and Claude with only a 10% mention rate across both platforms.
Total absence in 'Convenient Professional Nutrition' queries, failing to appear in recommendations for healthy desk or office snacks.
Low penetration with the Wellness-Focused Parent persona (25% mention rate) compared to high-intensity fitness segments.
Mixed sentiment on Gemini specifically, which suggests the platform is surfacing critical reviews or controversial ingredient discussions.

Competitors in AI Recommendations

RXBAR: 24 mentions
GoMacro: 16 mentions
Whole Foods: 14 mentions
Quest: 12 mentions
Quest Nutrition: 8 mentions
Grenade Carb Killa: 8 mentions
Chomps: 7 mentions
IQBAR: 7 mentions
No Cow: 7 mentions
Grenade: 7 mentions
Costco: 6 mentions
Built Bar: 6 mentions
GNC: 6 mentions
Orgain: 6 mentions
Thrive Market: 5 mentions

Categories: Food & Beverage

Tags: Food, Snacks