What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Beacon

Visibility36

Vibe94

Businesses/Supply Chain Software/Beacon

AI Visibility & Sentiment

Beacon

Beacon is an AI-powered supply chain workspace that transforms traditional spreadsheet-based logistics tracking into an intelligent, automatically-updating platform. The software enables buyers, consignees, and freight forwarders to manage ocean and air shipments collaboratively without manual data entry or endless email chains.

Active Monitoring

beacon.com

Supply Chain Software

AI Visibility Score

36/100

Low

Sentiment Score

94/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Beacon today.

Beacon has established a commanding presence within Claude, achieving a near-perfect 92% mention rate and frequent #1 rankings for real-time visualization queries. However, this technical dominance hasn't yet translated to broader market authority, as the brand is currently bypassed in high-intent 'trust and reliability' searches and remains virtually non-existent in Google AI Overviews.

Working in your favor

Near-total dominance on Claude with a 92% mention rate and an impressive average position of 3.3.

Strong resonance with Digital Transformation Directors where visibility reaches 67% at an average position of 4.1.

Exceptional performance in Real-Time Visibility queries, securing multiple #1 spots in Claude and Gemini.

Gaps to close

Total absence from 'Category Evaluation and Reliability' queries, failing to appear in lists of most trusted supply chain platforms.

Significant lag in ChatGPT where the average position drops to 10.0, indicating a retrieval gap compared to Claude.

Underperforming with the 'Frustrated Spreadsheet Specialist' persona, trailing at a low average position of 7.7.

Opportunities

Capitalize on Claude’s high affinity to dominate executive-level 'Modernizing Logistics' searches where competitors are less entrenched.

Inject 'trust' and 'reliability' keywords into case studies to disrupt the market lead currently held by FourKites and project44.

Bridge the gap into AI Overviews by aligning technical documentation with the structured data patterns currently recognized by Gemini.

Highest-Impact Actions

Execute a Trust-Signal Content Offensive

Beacon is currently invisible in reliability-focused queries; securing mentions in 'most trusted' category evaluations is critical to compete with incumbents like FourKites.

Optimize Site Architecture for ChatGPT Search Retrieval

An average position of 10.0 in ChatGPT suggests Beacon's core data is not being prioritized by OpenAI's crawlers, creating a massive visibility gap in the most popular AI platform.

Pivot Content Strategy for the 'Spreadsheet Specialist' Persona

Improving the 7.7 average position for this persona will capture high-intent users looking for immediate tactical relief from manual ocean freight tracking.

Value Proposition

Beacon eliminates manual supply chain tracking by providing a self-updating spreadsheet experience with live ETAs, automated alerts, and collaborative boards—enabling teams to shift from passive tracking to active supply chain management.

Overview

Mission

To transform supply chain management from passive tracking to active collaboration by making logistics data accessible and actionable for everyone involved.

Products & Services

AI-powered shipment tracking tablesLive collaboration boardsAutomated milestone alertsGlobal supply chain visualization mapsAdvanced reporting and analytics

Current State

Visibility Landscape

A high-level view of how Beacon performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	70	70	70	76
“What do you know about Beacon? What do they do and what's their reputation?”	Yes	Yes	Yes	#8
Core7q Product/service category queries	43	72	62	0
“what are the most trusted supply chain visibility platforms for mid-to-large enterprises right now”	No	#7	No	No
“best supply chain software for teams that are currently using spreadsheets but need real-time data”	#4	#1	#4	No
“how can i stop manually tracking ocean freight shipments and use AI to do it instead”	#2	#4	#1	No
“recommend software with global supply chain visualization maps and automated milestone alerts”	#11	#1	#1	No
“best tools for AI-powered shipment tracking tables that update automatically”	No	#1	#5	No
“how to move my shipment tracking from excel to an automated system, what specific tools should i look at”	No	No	No	No
“help me find a logistics platform with live collaboration boards for my team and freight forwarders”	No	No	No	No
Growth Areas Adjacent, aspirational & visionary	—	—	—	—

“What do you know about Beacon? What do they do and what's their reputation?”

Yes

“what are the most trusted supply chain visibility platforms for mid-to-large enterprises right now”

“best supply chain software for teams that are currently using spreadsheets but need real-time data”

“how can i stop manually tracking ocean freight shipments and use AI to do it instead”

“recommend software with global supply chain visualization maps and automated milestone alerts”

#11

“best tools for AI-powered shipment tracking tables that update automatically”

“how to move my shipment tracking from excel to an automated system, what specific tools should i look at”

“help me find a logistics platform with live collaboration boards for my team and freight forwarders”

Competitive Landscape

FourKites

41 mentions

project44

41 mentions

Beacon

23 mentions

CargoWise

13 mentions

SAP

12 mentions

Descartes MacroPoint

11 mentions

E2open

10 mentions

Shippeo

10 mentions

MarineTraffic

9 mentions

Shipwell

9 mentions

Excel

7 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Beacon's AI visibility.

Key Findings

Strength

Near-total dominance on Claude with a 92% mention rate and an impressive average position of 3.3.

Strength

Strong resonance with Digital Transformation Directors where visibility reaches 67% at an average position of 4.1.

Strength

Exceptional performance in Real-Time Visibility queries, securing multiple #1 spots in Claude and Gemini.

Recommended Actions

Execute a Trust-Signal Content Offensive

Beacon is currently invisible in reliability-focused queries; securing mentions in 'most trusted' category evaluations is critical to compete with incumbents like FourKites.

Optimize Site Architecture for ChatGPT Search Retrieval

An average position of 10.0 in ChatGPT suggests Beacon's core data is not being prioritized by OpenAI's crawlers, creating a massive visibility gap in the most popular AI platform.

Pivot Content Strategy for the 'Spreadsheet Specialist' Persona

Improving the 7.7 average position for this persona will capture high-intent users looking for immediate tactical relief from manual ocean freight tracking.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Category Evaluation And Reliability(1 query)

“what are the most trusted supply chain visibility platforms for mid-to-large enterprises right now”

0/4 platforms mentioned

Core

ChatGPT

1.FourKites

2.project44

3.Descartes Systems Group

4.Transporeon

5.Blume Global

+25 more

Claude

1.SAP Supply Chain Control Tower

2.SAP

3.Oracle Supply Chain Management Cloud

4.Blue Yonder

5.JDA

+4 more

Gemini

1.SAP Integrated Business Planning (IBP)

2.SAP

3.Oracle Supply Chain Management Cloud

4.Oracle

5.Blue Yonder

+6 more

AI Overviews

1.project44 Movement

2.FourKites

3.Kimberly-Clark

4.Land O’Lakes

5.Descartes MacroPoint

+7 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Top 10 Supply Chain Tracking Software for 2026

fanruan.com

Web1 ref

Top 10 Supply Chain Visibility Tools for 2025

fanruan.com

Web1 ref

Top 10 Supply Chain Visibility Tools for 2025

fanruan.com

Web1 ref

Best Supply Chain Visibility Software of 2025

macropoint.com

Web1 ref

Best Supply Chain Visibility Software of 2025

macropoint.com

Web1 ref

Gartner Magic Quadrant 2025 - Project44

project44.com

Web1 ref

project44 named a leader in the 2025 Gartner® Magic Quadrant™ ...

project44.com

Web1 ref

2025 Gartner® Magic Quadrant for Real-time Transportation ...

shippeo.com

Web1 ref

project44 Named a Leader in the 2025 Gartner® Magic ...

prnewswire.com

Web1 ref

7 Leading AI Supply Chain Platforms for 2026 - Deposco

deposco.com

Web1 ref

The Top 7 Supply Chain Mapping Software Tools for 2026

z2data.com

Web1 ref

Best Mid-sized Companies Supply Chain Visibility Software ...

trustradius.com

Web1 ref

9 Best Supply Chain Tools for Smarter Management in 2026

fanruan.com

Web1 ref

Get Supply Chain Visibility with Descartes MacroPoint

macropoint.com

Web1 ref

Top 5 Supply Chain Management Software Of 2025 - TechDogs

techdogs.com

Web1 ref

Brand Identity

Brand Voice & Style

How AI perceives Beacon's communication style and personality

Beacon communicates with a confident, solutions-oriented voice that speaks directly to the pain points of supply chain professionals. The tone is professional yet accessible, avoiding overly technical jargon while demonstrating deep industry expertise. There's an underlying sense of empowerment—positioning users as capable professionals who deserve better tools. The brand balances efficiency-focused messaging with a human touch, acknowledging the collaborative nature of supply chain work.

Core Tone Traits

Solutions-Focused

Leads with outcomes and benefits rather than features, addressing real pain points like manual data entry and email chaos

Professional yet Approachable

Maintains credibility with logistics professionals while remaining accessible and jargon-free

Empowering

Positions users as capable professionals who can take control of their supply chain operations

Collaborative

Emphasizes teamwork, shared visibility, and bringing stakeholders together

Visual Identity

Primary

#FF7E23

Secondary

#FFFFFF

Accent

#1A2B4A

Background

#FFFFFF

Foreground

#111111

Backing

Investors

Red Sea Ventures

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned February 24, 2026.

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Frequently asked questions

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Beacon

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Beacon

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.