Beacon
Beacon is an AI-powered supply chain workspace that transforms traditional spreadsheet-based logistics tracking into an intelligent, automatically-updating platform. The software enables buyers, consignees, and freight forwarders to manage ocean and air shipments collaboratively without manual data entry or endless email chains.
Low
Summary
Beacon has established a commanding presence within Claude, achieving a near-perfect 92% mention rate and frequent #1 rankings for real-time visualization queries. However, this technical dominance hasn't yet translated to broader market authority, as the brand is currently bypassed in high-intent 'trust and reliability' searches and remains virtually non-existent in Google AI Overviews.
Beacon eliminates manual supply chain tracking by providing a self-updating spreadsheet experience with live ETAs, automated alerts, and collaborative boards—enabling teams to shift from passive tracking to active supply chain management.
Beacon is an AI-powered supply chain workspace that transforms traditional spreadsheet-based logistics tracking into an intelligent, automatically-updating platform. The software enables buyers, consignees, and freight forwarders to manage ocean and air shipments collaboratively without manual data entry or endless email chains.
To transform supply chain management from passive tracking to active collaboration by making logistics data accessible and actionable for everyone involved.
AI Platforms
How often do different AI platforms reference Beacon?
Topics
What conversations is Beacon included in — or excluded from?
Personas
Who does each AI platform recommend Beacon to, and when?
Key Insights
What AI visibility analysis reveals about this brand
Near-total dominance on Claude with a 92% mention rate and an impressive average position of 3.3.
Strong resonance with Digital Transformation Directors where visibility reaches 67% at an average position of 4.1.
Exceptional performance in Real-Time Visibility queries, securing multiple #1 spots in Claude and Gemini.
Total absence from 'Category Evaluation and Reliability' queries, failing to appear in lists of most trusted supply chain platforms.
Significant lag in ChatGPT where the average position drops to 10.0, indicating a retrieval gap compared to Claude.
Underperforming with the 'Frustrated Spreadsheet Specialist' persona, trailing at a low average position of 7.7.
Capitalize on Claude’s high affinity to dominate executive-level 'Modernizing Logistics' searches where competitors are less entrenched.
Inject 'trust' and 'reliability' keywords into case studies to disrupt the market lead currently held by FourKites and project44.
Bridge the gap into AI Overviews by aligning technical documentation with the structured data patterns currently recognized by Gemini.
Site Health for AI Visibility
How well Beacon's website is optimized for AI agent discovery and comprehension.
Can AI bots find your pages?
SSL, mobile, doctype basics
Titles, descriptions, headings
Word count, depth, freshness
Structured data for AI comprehension
Open Graph, Twitter cards
How well AI can parse your content
Warnings
5 render-blocking resources are slowing initial render
Defer non-critical JS with async/defer. Inline critical CSS. Move stylesheets to load asynchronously.
Page has 2 H1 tags. Best practice is one.
Use a single H1 for the main heading, and H2-H6 for subheadings.
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Run a free visibility scanBrand Voice & Style
How AI perceives Beacon's communication style and personality
Beacon communicates with a confident, solutions-oriented voice that speaks directly to the pain points of supply chain professionals. The tone is professional yet accessible, avoiding overly technical jargon while demonstrating deep industry expertise. There's an underlying sense of empowerment—positioning users as capable professionals who deserve better tools. The brand balances efficiency-focused messaging with a human touch, acknowledging the collaborative nature of supply chain work.
Solutions-Focused
Leads with outcomes and benefits rather than features, addressing real pain points like manual data entry and email chaos
Professional yet Approachable
Maintains credibility with logistics professionals while remaining accessible and jargon-free
Empowering
Positions users as capable professionals who can take control of their supply chain operations
Collaborative
Emphasizes teamwork, shared visibility, and bringing stakeholders together
Related Ecosystem
Related products and services that AI mentions in conversations alongside or instead of Beacon
Citations
Sources that AI assistants cite. Getting featured here improves visibility.
https://www.fanruan.com/en/blog/top-10-supply-chain-tracking-software#:~:text=Here%20are%20the%20top%2010,Manhattan%20Associates
Referenced in 2 queries
https://www.fanruan.com/en/blog/top-10-supply-chain-visibility-tools#:~:text=Supply%20chain%20visibility%20tools%20are,Manhattan%20Active%20Supply%20Chain
Referenced in 3 queries
https://www.fanruan.com/en/blog/top-10-supply-chain-visibility-tools
Referenced in 2 queries
https://macropoint.com/news/best-supply-chain-visibility-software-2025/#:~:text=Suggested%20Articles,General%20Inquiries
Referenced in 1 query
https://macropoint.com/news/best-supply-chain-visibility-software-2025/
Referenced in 1 query
https://www.project44.com/lp/gartner-magic-quadrant-2025/#:~:text=Gartner%20Magic%20Quadrant%202025%20%7C%20project44,for%20the%20recognized%207%20vendors
Referenced in 1 query
https://www.project44.com/press-releases/project44-named-a-leader-in-the-2025-gartner-magic-quadrant-for-real-time-transportation-visibility-platforms-for-fifth-consecutive-year/#:~:text=project44%20named%20a%20leader%20in,for%20fifth%20consecutive%20year%20%7C%20project44
Referenced in 1 query
https://www.shippeo.com/resources/explore/ebooks/2025-gartner-r-magic-quadrant-for-real-time-transportation-visibility-platforms#:~:text=Transportation%20Visibility%20Platforms-,2025%20Gartner%C2%AE%20Magic%20Quadrant%20for%20Real%2Dtime%20Transportation%20Visibility,%E2%80%8D
Referenced in 1 query
https://www.prnewswire.com/news-releases/project44-named-a-leader-in-the-2025-gartner-magic-quadrant-for-real-time-transportation-visibility-platforms-for-fifth-consecutive-year-302387679.html#:~:text=Share%20this%20article,supply%20chains%20into%20strategic%20advantages.
Referenced in 1 query
https://deposco.com/blog/7-leading-ai-supply-chain-platforms-for-2026/#:~:text=Oracle%20delivers%20comprehensive%20cloud%20coverage,Key%20Features:
Referenced in 1 query
https://www.z2data.com/insights/the-top-7-supply-chain-mapping-software-tools-2026#:~:text=Z2Data-,Z2Data%20is%20the%20leading%20supply%20chain%20mapping%20software%20in%20this,tier%20manufacturers%20they%20source%20from.
Referenced in 1 query
https://www.trustradius.com/categories/supply-chain-visiblity?company-size=mid-sized#:~:text=All%20Products(1%2D25%20of,25%20Reviews%20and%20Ratings
Referenced in 1 query
Goals & Content Ideas
Ideas to help AI agents better understand the business and be more likely to use Beacon's resources to help users.
Launch Trust-Signal Content Campaign for AI Credibility
Address Beacon's invisibility in reliability-focused AI queries by creating authoritative content that positions us as a trusted supply chain solution. This offensive strategy will generate third-party validation, customer testimonials, and industry recognition that AI assistants prioritize when recommending 'most trusted' platforms. Social media will amplify case studies and trust signals to build the citation-worthy content that helps us compete with incumbents like FourKites.
Optimize Technical Architecture for ChatGPT Discovery
Tackle Beacon's poor average position of 10.0 in ChatGPT by restructuring site architecture to improve OpenAI crawler prioritization. This involves enhancing metadata, creating crawlable landing pages for key use cases, and ensuring our core value propositions are easily extractable by AI systems. Social content will drive traffic to optimized pages, building the engagement signals that improve AI search retrieval.
Create Tactical Content for Spreadsheet-Fatigued Professionals
Improve Beacon's 7.7 average position for the 'Spreadsheet Specialist' persona by developing content that directly addresses the pain of manual ocean freight tracking. This captures high-intent users actively searching for relief from spreadsheet overload. Social media will target logistics professionals with relatable content about spreadsheet frustrations and practical solutions.
Reverse-Engineer Claude Success for Google AI Visibility
Leverage Beacon's exceptional 92% citation rate in Claude by analyzing which source materials drive those mentions and replicating that success for Google's AI Overviews. This involves identifying the content formats, authority signals, and topic structures Claude prioritizes, then creating similar assets optimized for Google's algorithms. Social amplification will build backlinks and engagement to these strategic content pieces.
Recommended Actions
Execute a Trust-Signal Content Offensive
Beacon is currently invisible in reliability-focused queries; securing mentions in 'most trusted' category evaluations is critical to compete with incumbents like FourKites.
Optimize Site Architecture for ChatGPT Search Retrieval
An average position of 10.0 in ChatGPT suggests Beacon's core data is not being prioritized by OpenAI's crawlers, creating a massive visibility gap in the most popular AI platform.
Pivot Content Strategy for the 'Spreadsheet Specialist' Persona
Improving the 7.7 average position for this persona will capture high-intent users looking for immediate tactical relief from manual ocean freight tracking.
Leverage Claude Success to Influence AI Overviews
Since Beacon performs at a 92% rate in Claude, the brand should analyze the specific source material Claude cites to reverse-engineer similar visibility in Google's currently empty AI Overviews.
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