What AI Thinks About Beyond Yoga | Pendium.ai
Beyond Yoga
31Low

Visibility

100Excellent

Sentiment

Beyond Yoga

Beyond Yoga is a premium activewear and athleisure brand specializing in ultra-soft, comfortable yoga clothing and workout apparel

Beyond Yoga is a premium activewear and athleisure brand specializing in ultra-soft, comfortable yoga clothing and workout apparel. Known for their signature Spacedye fabric and inclusive sizing, they offer leggings, tops, loungewear, and maternity collections for women and men who prioritize both style and comfort in their active lifestyle.

AI Perception Summary

Beyond Yoga exhibits moderate AI visibility with an overall score of 54/100, characterized by high dominance in Google Gemini but a total absence on Claude. While the brand excels in specialized maternity and softness-focused queries, it struggles with visibility in lifestyle-centric travel categories and consistent inclusion in AI Overviews.

Platform Breakdown

Visibility scores across major AI platforms

ChatGPTChatGPT
59/100

61% mention rate

ClaudeClaude
0/100

0% mention rate

GeminiGemini
90/100

96% mention rate

AI OverviewsAI Overviews
47/100

39% mention rate

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Brand Voice & Style

How AI perceives Beyond Yoga's communication style and personality

Beyond Yoga communicates with a warm, inviting tone that feels like a supportive friend encouraging you to embrace comfort and self-care. The brand voice is effortlessly elevated yet approachable, avoiding overly technical fitness jargon in favor of lifestyle-focused messaging that emphasizes feeling good in your own skin. They use playful, clever product naming (like 'Solemate' shorts) and speak directly to customers with confidence-boosting language that celebrates all body types.

Core Tone Traits

Warm & Inviting

Creates a welcoming atmosphere that makes customers feel embraced and valued

Effortlessly Elevated

Premium positioning without being pretentious or exclusive

Body-Positive & Inclusive

Celebrates all sizes and stages of life with genuine authenticity

Playfully Sophisticated

Clever wordplay and lighthearted touches balanced with refined aesthetics

Key Insights

What AI visibility analysis reveals about this brand

StrengthExceptional performance on Gemini with a 96% mention rate and an average position of 2.6.
StrengthDominant position in brand comparison queries, particularly regarding 'softness' against Lululemon.
StrengthStrong relevance for the First-Time Expectant Mother persona, capturing high-rank positions for maternity-specific needs.
GapComplete lack of visibility on Claude (0% mention rate) across all 28 tested queries.
GapInconsistent visibility in AI Overviews (39%), often missing from high-intent travel and loungewear queries like 'best loungewear for a long flight'.
GapUnderperformance in inclusive sizing queries where competitors like Universal Standard and Girlfriend Collective are more frequently cited.
OpportunityCapitalize on the 'Travel & Loungewear' segment by optimizing content for utility-based queries such as airport outfits and long-haul comfort.
OpportunityImprove citation frequency in AI Overviews by targeting long-tail keywords related to 'curvy body' and 'inclusive sizing'.
OpportunityLeverage the brand's 'vibe check' success to expand into more expert-led yoga studio owner queries.

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Beyond Yoga

1Beyond Yoga155 mentions
2Athleta49 mentions
3Lululemon45 mentions
4Girlfriend Collective44 mentions
5Nulu20 mentions
6Universal Standard19 mentions
7Blanqi18 mentions
8Alo Yoga16 mentions
9Vuori16 mentions
10Nordstrom15 mentions
11Spanx15 mentions

Persona Analysis

How and when AI agents present this business to different types of people

First-Time Expectant Mother
First-Time Expectant MotherSenior Brand Manager
62
Goals

Find leggings that don't apply too much pressure on the abdomen; Build a capsule maternity wardrobe that lasts post-partum

Pain Points

Waistbands that dig in or chafe sensitive skin; Having to buy entirely new clothes every few months

Inclusive Fashion Influencer
Inclusive Fashion InfluencerContent Creator & Body-Positivity Advocate
53
Goals

Identify brands with genuine 4X availability in all styles; Create engaging content showing 'real' bodies in premium activewear

Pain Points

Brands that only offer basic colors for plus sizes; Thigh-chafing from fabrics that aren't smooth enough

Vinyasa-Expert Yoga Studio Owner
Vinyasa-Expert Yoga Studio OwnerStudio Owner & Lead Instructor
47
Goals

Find high-performance gear that survives 3+ daily classes; Provide credible apparel recommendations to studio members

Pain Points

Compression that feels restrictive or causes 'muffin top'; Leggings that become sheer during deep squats or downward dog

Cited Sources

Sources that AI agents learn from when researching this brand's products and services and competitors

AI Recommendations

How this brand could improve its AI visibility

1.Investigate and resolve the visibility gap on Claude by ensuring brand data is present in common LLM training datasets like Common Crawl and high-authority fashion directories.
2.Develop targeted content around 'Inclusive Sizing' and 'Curvy' fits to regain ground against Athleta and Girlfriend Collective.
3.Optimize product descriptions and blog content to specifically address travel use cases, such as 'wrinkle-resistant' or 'breathable sets for long flights'.
4.Implement more structured data and listicle-style formatting on-site to improve inclusion in AI Overviews.
Data generated by Pendium.ai AI visibility scanning. Last scanned February 17, 2026.

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