Beyond Yoga is a premium activewear and athleisure brand specializing in ultra-soft, comfortable yoga clothing and workout apparel. Known for their signature Spacedye fabric and inclusive sizing, they offer leggings, tops, loungewear, and maternity collections for women and men who prioritize both style and comfort in their active lifestyle.
Ultra-soft, buttery-smooth fabrics with inclusive sizing (XXS-4X) that deliver elevated comfort for yoga, workouts, and everyday wear - designed to make you feel confident and comfortable in every moment.
AI Visibility Score
Beyond Yoga has an AI visibility score of 54/100, rated as moderate. This score reflects how often and how prominently Beyond Yoga appears in responses from AI assistants like ChatGPT, Claude, and Gemini.
AI Perception Summary
Beyond Yoga exhibits moderate AI visibility with an overall score of 54/100, characterized by high dominance in Google Gemini but a total absence on Claude. While the brand excels in specialized maternity and softness-focused queries, it struggles with visibility in lifestyle-centric travel categories and consistent inclusion in AI Overviews.
Strengths
- Exceptional performance on Gemini with a 96% mention rate and an average position of 2.6.
- Dominant position in brand comparison queries, particularly regarding 'softness' against Lululemon.
- Strong relevance for the First-Time Expectant Mother persona, capturing high-rank positions for maternity-specific needs.
Visibility Gaps
- Complete lack of visibility on Claude (0% mention rate) across all 28 tested queries.
- Inconsistent visibility in AI Overviews (39%), often missing from high-intent travel and loungewear queries like 'best loungewear for a long flight'.
- Underperformance in inclusive sizing queries where competitors like Universal Standard and Girlfriend Collective are more frequently cited.
Competitors in AI Recommendations
- Athleta: 49 mentions
- Lululemon: 45 mentions
- Girlfriend Collective: 44 mentions
- Nulu: 20 mentions
- Universal Standard: 19 mentions
- Blanqi: 18 mentions
- Alo Yoga: 16 mentions
- Vuori: 16 mentions
- Nordstrom: 15 mentions
- Spanx: 15 mentions
- Amazon: 15 mentions
- Hatch: 14 mentions
- Align: 13 mentions
- Alo: 13 mentions
- Uniqlo: 12 mentions
Categories: Apparel & Fashion