Blue Apron AI Visibility Score: 39/100 — What AI Thinks | Pendium.ai
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Blue Apron
Blue Apron
Visibility36
Vibe91
Businesses/Food & Beverage/Blue Apron
Blue Apron
AI Visibility & Sentiment

Blue Apron

Blue Apron is a meal kit delivery service that provides pre-portioned ingredients and chef-designed recipes directly to customers' homes. With over 530 million meal kits shipped, they've recently evolved to offer more convenient options including no-subscription meal ordering with 100+ meal choices.

Active Monitoring
blueapron.com
Food & BeverageFoodMeal Kits
AI Visibility Score
36/100

Low

Sentiment Score
91/100
AI Perception

Summary

Blue Apron is suffering from a legacy-brand paradox where it is recognized for trust but increasingly ignored for convenience, ceding the high-growth ready-to-heat and rapid-prep categories to competitors like Factor and Sunbasket. While Google’s AI Overviews offer a foothold with a 65% mention rate, the brand’s total invisibility on Claude suggests a critical failure to reach the high-value Health-Conscious Career Climber segment.

Value Proposition

Convenient, chef-designed meal kits with pre-portioned ingredients that make home cooking fast, easy, and delicious—now with no subscription required and over 100 meals to choose from.

Overview

Blue Apron is a meal kit delivery service that provides pre-portioned ingredients and chef-designed recipes directly to customers' homes. With over 530 million meal kits shipped, they've recently evolved to offer more convenient options including no-subscription meal ordering with 100+ meal choices.

Mission

Making home cooking convenient and accessible while maintaining dedication to quality ingredients and chef-designed recipes.

Products & Services
Meal Kits - classic recipes with pre-portioned ingredientsDish by Blue Apron - ready-to-heat meals that are fast and nutritiousAssemble & Bake - one-pan meals with minimal prepBlue Apron+ membership - subscription with free shipping and perksGift Cards
Agent Breakdown

AI Platforms

How often do different AI platforms reference Blue Apron?

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Conversation Analysis

Topics

What conversations is Blue Apron included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend Blue Apron to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPTChatGPTClaudeClaudeGeminiGeminiAI OverviewsAI Overviews
Streamlining Weeknight Dinners(2 queries)

“i'm a busy parent and need help with dinner during the week so i don't have to go to the grocery store, what are the best meal kits for families?”

2/4 platforms mentioned

ChatGPTChatGPT
1.HelloFresh
2.Home Chef
3.Blue Apron
4.EveryPlate
5.Sunbasket

+14 more

ClaudeClaude
1.HelloFresh
2.EveryPlate
3.Factor
4.Dinnerly
5.Gobble
GeminiGemini
1.HelloFresh
2.Home Chef
3.EveryPlate
4.Sunbasket
5.Dinnerly

+1 more

AI OverviewsAI Overviews
1.HelloFresh
2.Home Chef
3.Gobble
4.HelloFresh Meal Kit
5.Home Chef Meal Kit
10.Blue Apron Meal Kits

+8 more

“how can i cook fresh meals at home without having to do all the prep and planning, give me some specific service recommendations”

2/4 platforms mentioned

ChatGPTChatGPT
1.Factor
2.MyFitnessPal
3.Trifecta Nutrition
4.Peloton
5.Fresh n’ Lean

+9 more

ClaudeClaude
1.Factor
2.MyFitnessPal
3.Freshly
4.EveryPlate
5.Whole Foods
GeminiGemini
1.MyFitnessPal
2.Hungryroot
3.Tovala
4.Gobble
5.Blue Apron

+4 more

AI OverviewsAI Overviews
1.Home Chef
2.Hungryroot
3.Tovala
4.CookUnity
5.Factor
6.Blue Apron

+2 more

Fast Prep And Low Cleanup Solutions(2 queries)

“what are some healthy ready-to-heat meal delivery services that actually taste like real food?”

0/4 platforms mentioned

ChatGPTChatGPT
1.Factor
2.Factor 75
3.Fresh n’ Lean
4.Trifecta Nutrition
5.RealEats

+7 more

ClaudeClaude
1.Factor
2.Freshly
3.Home Chef
4.EveryPlate
5.Green Chef

+1 more

GeminiGemini
1.CookUnity
2.Territory Foods
3.Sunbasket
4.Factor
5.Factor75

+3 more

AI OverviewsAI Overviews
1.CookUnity
2.Factor
3.Factor Meals
4.Sunbasket
5.Fresh & Ready

+5 more

“give me ideas for one-pan or easy prep meals i can order online so i don't have to clean a bunch of dishes, what specific brands should i look at?”

2/4 platforms mentioned

ChatGPTChatGPT
1.MyFitnessPal
2.Factor
3.Fresh n’ Lean
4.Freshly
5.Trifecta Nutrition
12.Blue Apron

+10 more

ClaudeClaude
1.Factor
2.MyFitnessPal
3.Freshly
4.Sunbasket
5.Gobble

+2 more

GeminiGemini
1.Whole Foods
2.Factor
3.Factor75
4.MyFitnessPal
5.Sunbasket

+5 more

AI OverviewsAI Overviews
1.Home Chef
2.Blue Apron
3.Tovala
4.Food Box HQ
5.Sunbasket

+10 more

Meal Kit Evaluation And Trust(1 query)

“what are the most trusted meal kit companies for people who care about high quality ingredients?”

3/4 platforms mentioned

ChatGPTChatGPT
1.Sunbasket
2.Green Chef
3.HelloFresh
4.Blue Apron
5.Martha & Marley Spoon

+10 more

ClaudeClaude
1.Freshly
2.Factor
3.Gobble
4.Imperfect Foods
5.Butcher Box

+1 more

GeminiGemini
1.Sunbasket
2.Green Chef
3.Marley Spoon
4.Blue Apron
5.Purple Carrot

+1 more

AI OverviewsAI Overviews
1.Green Chef
2.Sunbasket
3.Marley Spoon
4.Purple Carrot
5.CookUnity
6.Blue Apron

+5 more

Low Commitment Gifting And Trials(1 query)

“what's a good gift for a new mom who doesn't have time to cook, recommend some food delivery gift cards that are easy to use”

1/4 platforms mentioned

ChatGPTChatGPT
1.DoorDash
2.Uber Eats
3.Grubhub
4.Factor
5.Mom’s Meals
13.Blue Apron

+10 more

ClaudeClaude
1.DoorDash
2.Uber Eats
3.Uber
4.Grubhub
5.HelloFresh

+5 more

GeminiGemini
1.DoorDash
2.DashPass
3.Uber Eats
4.Uber
5.Grubhub

+11 more

AI OverviewsAI Overviews
1.DoorDash
2.Uber Eats
3.Front Porch Pantry
4.CookUnity
5.Motherhood Meals

+4 more

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Strong performance in trust-based evaluation queries, ranking as high as #3 on Gemini and ChatGPT for 'most trusted meal kit companies'.

Strength

Resilience in Google AI Overviews, where the brand maintains a 65% mention rate and secures top-3 placements for one-pan and easy prep meal queries.

Strength

High brand recognition during 'vibe checks', indicating that the AI models possess a foundational understanding of the brand's core identity even if they don't recommend it for specific needs.

Gap

Complete invisibility on Claude across all 20 non-brand queries, representing a total loss of visibility on a major LLM platform.

Gap

Failure to capture the 'Fast Prep and Low-Cleanup' market, frequently appearing as 'NOT MENTIONED' in searches for healthy ready-to-heat services.

Gap

Weak performance with the 'Health-Conscious Career Climber' persona, largely due to poor ranking for speed-centric and high-efficiency meal solutions.

Opportunity

Dominate the 'Skill-Seeking Culinary Novice' persona by emphasizing the educational and streamlined nature of their fresh meal kits, where they already show a 40% mention rate.

Opportunity

Pivot content strategy to capture 'ready-to-heat' intent to reclaim market share from Factor, which currently leads the category with 58 mentions.

Opportunity

Leverage existing trust rankings to cross-sell 'low-commitment gifting' for personas like new parents, a segment where the brand is currently underperforming.

Technical Health

Site Health for AI Visibility

How well Blue Apron's website is optimized for AI agent discovery and comprehension.

76/100
8 passed 2 warnings 5 issues
Audited 2/26/2026
Crawlability93

Can AI bots find your pages?

Technical80

SSL, mobile, doctype basics

On-Page SEO58

Titles, descriptions, headings

Content Quality55

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG77

Open Graph, Twitter cards

AI Readability85

How well AI can parse your content

Critical Issues

!

Page returns a 403 error

Fix the underlying issue causing the error. 404s should be redirected or the link removed.

!

Page has no title tag

Add a <title> tag describing the page content (50-60 characters).

!

Page has no meta description

Add a <meta name="description"> tag summarizing the page (150-160 characters).

!

Page has no H1 heading

Add a single H1 tag as the main page heading.

!

Content is too thin

Expand your content to at least 300-500 words with valuable information.

Warnings

!

Few headings on page

Add more H2 and H3 headings to organize content into sections.

!

Few internal links on this page

Add more internal links to related pages on your site.

!

Missing Open Graph tags for social sharing

Add og:title, og:description, and og:image meta tags.

!

LCP data not available

Ensure the page loads with browser rendering enabled.

!

TTI data not available

Ensure the page loads with browser rendering enabled.

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Brand Identity

Brand Voice & Style

How AI perceives Blue Apron's communication style and personality

Blue Apron communicates with a warm, approachable tone that makes cooking feel accessible and enjoyable rather than intimidating. The brand balances culinary expertise with everyday practicality, emphasizing convenience without compromising on quality. Their voice is encouraging and supportive, celebrating the joy of home cooking while acknowledging the realities of busy modern life. They use clean, straightforward language that feels fresh and inviting.

Core Tone Traits

Approachable & Friendly

Warm, welcoming language that makes cooking feel accessible to everyone

Quality-Focused

Emphasizes dedication to quality ingredients and chef-designed recipes

Convenience-Driven

Highlights ease, speed, and simplicity without being dismissive of the cooking experience

Encouraging & Supportive

Celebrates home cooking achievements and builds confidence in the kitchen

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Blue Apron

1Factor58 mentions
2Sunbasket50 mentions
3Home Chef43 mentions
4HelloFresh33 mentions
5EveryPlate31 mentions
6Green Chef31 mentions
7Blue Apron30 mentions
8CookUnity27 mentions
9Gobble26 mentions
10Freshly20 mentions
11Whole Foods19 mentions
Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

The 6 Best Meal Delivery Services for Families - Bon Appétit

https://www.bonappetit.com/story/best-meal-delivery-services-families

Referenced in 2 queries

Review
Best Meal Kit Delivery Service - 2024 Reviews

https://www.thecreativebite.com/best-meal-kit-delivery-service/

Referenced in 1 query

Review
The 8 Best Meal Subscription Boxes of 2026

https://www.mysubscriptionaddiction.com/best-subscription-boxes/best-meal-kit-delivery-services

Referenced in 1 query

Review
The 7 Best Family-friendly Meal Kits - Taste of Home

https://www.tasteofhome.com/collection/best-meal-delivery-services-for-families/

Referenced in 1 query

Review
The Best Meal Delivery Services for Families, Tested ...

https://www.foodandwine.com/best-meal-delivery-services-for-families-11737371

Referenced in 1 query

Review
Home Chef: Meal Delivery Service - Fresh Weekly Meal Kit ...

https://www.homechef.com/

Referenced in 1 query

Review
15 Minute Meal Kits from Gobble

Referenced in 1 query

Review
The 4 Best Meal Kit Delivery Services for 2026 - NYTimes.com

https://www.nytimes.com/wirecutter/reviews/best-meal-kit-delivery-services/

Referenced in 1 query

Pitch Story
The Best Meal Delivery Services for Effective Meal Planning

https://www.epicurious.com/expert-advice/every-meal-kit-delivery-service-in-america-article

Referenced in 1 query

Review
The Best Meal Delivery Services and Meal Kits of 2026 - WIRED

https://www.wired.com/gallery/best-meal-kit-services-1/

Referenced in 4 queries

Pitch Story
11 Best Meal Delivery Services of 2026, Tested and Reviewed

https://www.nbcnews.com/select/shopping/best-meal-delivery-services-rcna224305

Referenced in 1 query

Review
The 8 Best Kids Meal Delivery Services to Satisfy Tiny Tastebuds

https://www.foodandwine.com/best-kids-meal-delivery-services-11738828

Referenced in 1 query

Review
Content Engineering

Recommended Actions

!

Deploy a targeted technical SEO and content campaign focused on 'ready-to-heat' and 'prepared meal' semantics.

Blue Apron is currently losing 100% of the visibility for the fastest-growing convenience segment to competitors like Factor and CookUnity.

Impact: High
!

Investigate and resolve the Claude invisibility through expanded PR and high-authority third-party mentions.

A 0% mention rate on a major platform indicates a lack of diverse, high-authority data sources connecting the brand to relevant consumer intent.

Impact: High
~

Optimize product descriptions to specifically highlight 'one-pan' and 'minimal cleanup' benefits to improve ChatGPT ranking.

While mentioned on ChatGPT, an average position of 8.4 is effectively invisible for users looking for quick recommendations; movement into the top 3 is required for conversion.

Impact: Medium
~

Create specialized landing pages for 'meal kit gifts for new moms' to capture the currently missed gifting market.

The brand is currently missing in queries regarding low-commitment gifting, a high-intent entry point for new long-term customers.

Impact: Medium

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Data generated by Pendium.ai AI visibility scanning. Last scanned February 26, 2026.

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