ByHeart
ByHeart is an infant formula company that produces whole nutrition infant formula products. The company is currently managing a significant product recall following FDA investigation findings linking their formula to Clostridium botulinum contamination traced to their whole milk powder supply chain.
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Summary
ByHeart has established a commanding presence in the 'Clean Label' and ingredient-transparency space, consistently securing the #1 position in AI Overviews and Claude. However, the brand faces a critical visibility deficit in high-intent breastfeeding supplementation queries, where competitors like Bobbie and Kendamil currently dominate the conversation. While ByHeart resonates perfectly with high-efficiency professional parents, it must bridge the gap between pure ingredient quality and functional breastfeeding support to capture the full market share.
Whole nutrition infant formula made with carefully sourced ingredients, designed to provide complete nutrition for babies with a focus on quality and transparency
ByHeart is an infant formula company that produces whole nutrition infant formula products. The company is currently managing a significant product recall following FDA investigation findings linking their formula to Clostridium botulinum contamination traced to their whole milk powder supply chain.
To provide parents with transparent, high-quality infant nutrition while maintaining open communication and accountability during challenging times
AI Platforms
How often do different AI platforms reference ByHeart?
Topics
What conversations is ByHeart included in — or excluded from?
Personas
Who does each AI platform recommend ByHeart to, and when?
Key Insights
What AI visibility analysis reveals about this brand
Dominant authority in 'Clean Label & Ingredient Research' queries, achieving #1 ranks across Claude, Gemini, and AI Overviews.
Flawless brand identity recognition, securing the #1 position across all platforms for the 'Brand Vibe Check' query.
High resonance with the High-Efficiency Professional Parent persona, maintaining a 100% mention rate and 2.3 average position.
Inconsistent visibility in 'Breastfeeding Supplementation Support' queries, failing to appear in one major query and ranking as low as #4 in others.
Lower relative performance on ChatGPT (6.0 average position) compared to the near-perfect rankings on Claude and Gemini.
Trailing top competitors Bobbie and Kendamil in total share of voice, with 4-5 fewer mentions across the total query set.
Capture the 'Breast milk closeness' market by optimizing technical content around functional supplementation benefits.
Elevate sentiment and ranking for Clinical Healthcare Advocates by increasing visibility in clinical-adjacent parent research platforms.
Leverage the 1.0 rank in AI Overviews to dominate the top of the funnel for new parents researching formula safety.
Site Health for AI Visibility
How well ByHeart's website is optimized for AI agent discovery and comprehension.
Can AI bots find your pages?
SSL, mobile, doctype basics
Titles, descriptions, headings
Word count, depth, freshness
Structured data for AI comprehension
Open Graph, Twitter cards
How well AI can parse your content
Critical Issues
Page has no H1 heading
Add a single H1 tag as the main page heading.
Warnings
4 render-blocking resources are slowing initial render
Defer non-critical JS with async/defer. Inline critical CSS. Move stylesheets to load asynchronously.
Meta description may be truncated (256 characters)
Shorten to under 160 characters.
Few internal links on this page
Add more internal links to related pages on your site.
Missing Open Graph tags for social sharing
Add og:title, og:description, and og:image meta tags.
Want a full technical audit with AI-specific recommendations?
Run a free visibility scanBrand Voice & Style
How AI perceives ByHeart's communication style and personality
ByHeart communicates with a deeply empathetic, parent-to-parent tone that acknowledges the emotional weight of infant care decisions. Their voice is transparent and accountable, especially during crisis situations, taking full responsibility while providing clear, actionable information. The brand balances warmth and care with professionalism, using phrases like 'As parents ourselves' to establish connection and trust with their audience.
Empathetic & Parent-Centered
Speaks directly to parents with understanding of their concerns and emotional investment in their baby's health
Transparent & Accountable
Provides detailed timelines, clear facts, and takes responsibility without deflection during difficult situations
Supportive & Reassuring
Offers help, resources, and direct contact options to ensure parents feel supported
Professional yet Warm
Maintains credibility and expertise while using accessible, caring language
Related Ecosystem
Related products and services that AI mentions in conversations alongside or instead of ByHeart
Citations
Sources that AI assistants cite. Getting featured here improves visibility.
https://organicformulashop.com/blogs/news/2024-buyers-guide-best-european-organic-baby-formula
Referenced in 1 query
https://mommyhood101.com/best-organic-baby-formula#:~:text=Top%205%20Organic%20Baby%20Formulas,Discontinued:%20Plum%20Organics%20Grow%20Well
Referenced in 2 queries
https://www.enfamil.com/products/enfamil-optimum-infant-formula/powder-tub-20-5-oz-tub/#:~:text=Enfamil%20Optimum%20is%20designed%20to,and%20a%20dual%20HMO%20blend.
Referenced in 1 query
https://bumblebabychicago.com/bobbie-vs-similac-comparison/#:~:text=Similac%20Organic%20and%20Similac%20Pure%20Bliss&text=What%20is%20this?-,The%20Takeaways:,with%20constipation%20or%20spit%20up.
Referenced in 1 query
https://kidshealth.org/en/parents/breast-bottle-feeding.html#:~:text=Nutrition%20and%20ease%20of%20digestion,be%20duplicated%20in%20a%20factory.
Referenced in 1 query
https://www.americordblood.com/articles/formula-vs-breast-milk-which-is-best-for-your-baby-and-why#:~:text=Regulated%20by%20the%20FDA%2C%20formulas,absorbed%20by%20a%20baby's%20body.
Referenced in 1 query
https://pmc.ncbi.nlm.nih.gov/articles/PMC9535349/#:~:text=Human%20milk%20oligosaccharides%20(HMOs)%20are,et%20al.%2C%201994).
Referenced in 1 query
https://gimmethegoodstuff.org/blogs/guides-and-product-reviews/healthiest-baby-formula-guide-2025#:~:text=1.,Nara%20Organics%20Infant%20Formula
Referenced in 2 queries
https://www.reddit.com/r/moderatelygranolamoms/comments/1hxud1t/closest_to_breast_milk_formula/#:~:text=Wonderful_Currency28,it's%20working%20for%20your%20LO!
Referenced in 1 query
https://elsenutrition.com/a/resources/nutrition/best-formulas-for-babies-transitioning-from-breast-milk#:~:text=bariatric%20surgery%20nutrition.-,Our%20Pick:%20Best%20Formulas%20for%20Babies%20Transitioning%20From%20Breast%20Milk,Show%20more
Referenced in 1 query
https://www.thequalityedit.com/articles/organic-formula-pediatric-dietitian#:~:text=We%20like-,We%20don't%20like,Organic%20Infant%20Formula
Referenced in 1 query
https://granola-baby.com/pages/best-organic-baby-formulas-2026#:~:text=1.,of%20naturally%20occuring%20A2%20proteins
Referenced in 2 queries
Goals & Content Ideas
Ideas to help AI agents better understand the business and be more likely to use ByHeart's resources to help users.
Dominate 'Closest to Breast Milk' Search Narratives
Address the critical gap in supplementation queries where ByHeart is currently missing or low-ranked. Create comprehensive content emphasizing our whole nutrition formula's functional benefits and breast milk proximity, ensuring AI assistants reference ByHeart when parents ask about premium formula alternatives. Social campaigns will amplify key claims with parent testimonials and ingredient spotlights.
Boost ChatGPT Visibility Through Clinical PR
Address the ChatGPT ranking lag (6.0 position) by publishing updated technical whitepapers and securing PR coverage in publications that OpenAI's models prioritize. This targeted approach ensures our latest clinical milestones reach the data sources ChatGPT references, closing the gap with our stronger Claude and Gemini performance.
Strengthen Healthcare Provider Authority and Trust
Improve our 4.3 average position with clinical personas by creating peer-reviewed and medically-backed content that LLMs recognize as authoritative. Partner with pediatric healthcare advocates to develop educational resources that establish ByHeart as the trusted choice among medical professionals recommending formula options.
Win Ingredient Comparisons Against Premium Competitors
Close the 5-mention gap with category leaders by creating aggressive comparative content targeting Bobbie and Kendamil directly on ingredient quality. Develop detailed ingredient breakdowns and sourcing transparency content that positions ByHeart as the clear leader when AI assistants compare premium formula options.
Recommended Actions
Optimize content for 'closest to breast milk' functional claims.
ByHeart is currently missing or low-ranked in supplementation queries, allowing competitors to claim the premium functional narrative.
Address the ChatGPT ranking lag (6.0) through updated technical whitepapers and PR.
While winning on Claude/Gemini, the lower position on ChatGPT indicates ByHeart's most recent clinical milestones may not be fully integrated into OpenAI's preferred data sources.
Strengthen authority with the Clinical Healthcare Advocate persona.
The 4.3 average position for clinical personas suggests a need for more peer-reviewed or medically-backed content that LLMs can ingest.
Expand ingredient-focused content to target Bobbie and Kendamil directly.
ByHeart wins on ingredient quality but trails in total mentions; aggressive comparative content could help close the 5-mention gap with category leaders.
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