What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

ByHeart

Visibility40

Vibe91

Businesses/Consumer Packaged Goods/ByHeart

AI Visibility & Sentiment

ByHeart

ByHeart is an infant formula company that produces whole nutrition infant formula products. The company is currently managing a significant product recall following FDA investigation findings linking their formula to Clostridium botulinum contamination traced to their whole milk powder supply chain.

Active Monitoring

byheart.com

Consumer Packaged Goods

AI Visibility Score

40/100

Moderate

Sentiment Score

91/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe ByHeart today.

ByHeart has established a commanding presence in the 'Clean Label' and ingredient-transparency space, consistently securing the #1 position in AI Overviews and Claude. However, the brand faces a critical visibility deficit in high-intent breastfeeding supplementation queries, where competitors like Bobbie and Kendamil currently dominate the conversation. While ByHeart resonates perfectly with high-efficiency professional parents, it must bridge the gap between pure ingredient quality and functional breastfeeding support to capture the full market share.

Working in your favor

Dominant authority in 'Clean Label & Ingredient Research' queries, achieving #1 ranks across Claude, Gemini, and AI Overviews.

Flawless brand identity recognition, securing the #1 position across all platforms for the 'Brand Vibe Check' query.

High resonance with the High-Efficiency Professional Parent persona, maintaining a 100% mention rate and 2.3 average position.

Gaps to close

Inconsistent visibility in 'Breastfeeding Supplementation Support' queries, failing to appear in one major query and ranking as low as #4 in others.

Lower relative performance on ChatGPT (6.0 average position) compared to the near-perfect rankings on Claude and Gemini.

Trailing top competitors Bobbie and Kendamil in total share of voice, with 4-5 fewer mentions across the total query set.

Opportunities

Capture the 'Breast milk closeness' market by optimizing technical content around functional supplementation benefits.

Elevate sentiment and ranking for Clinical Healthcare Advocates by increasing visibility in clinical-adjacent parent research platforms.

Leverage the 1.0 rank in AI Overviews to dominate the top of the funnel for new parents researching formula safety.

Highest-Impact Actions

Optimize content for 'closest to breast milk' functional claims.

ByHeart is currently missing or low-ranked in supplementation queries, allowing competitors to claim the premium functional narrative.

Address the ChatGPT ranking lag (6.0) through updated technical whitepapers and PR.

While winning on Claude/Gemini, the lower position on ChatGPT indicates ByHeart's most recent clinical milestones may not be fully integrated into OpenAI's preferred data sources.

Strengthen authority with the Clinical Healthcare Advocate persona.

The 4.3 average position for clinical personas suggests a need for more peer-reviewed or medically-backed content that LLMs can ingest.

Value Proposition

Whole nutrition infant formula made with carefully sourced ingredients, designed to provide complete nutrition for babies with a focus on quality and transparency

Overview

Mission

To provide parents with transparent, high-quality infant nutrition while maintaining open communication and accountability during challenging times

Products & Services

Whole Nutrition Infant FormulaInfant Formula CansAnywhere Pack Sticks (portable formula)

Current State

Visibility Landscape

A high-level view of how ByHeart performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	97
“What do you know about ByHeart? What do they do and what's their reputation?”	#1	#1	#1	#1
Core4q Product/service category queries	42	61	58	45
“help me find a formula that's closest to breast milk in terms of nutrition, what specific brands should I buy?”	No	#2	#4	No
“what are the cleanest ingredient infant formulas on the market right now, specific brands please?”	#2	#1	#1	#1
“recommend infant formulas that use whole milk instead of skim or corn syrup, which brands are best?”	No	No	No	No
“compare the best premium infant formula brands that aren't the big pharmacy brands like Enfamil or Similac”	No	No	No	No
Growth Areas2q Adjacent, aspirational & visionary	0	0	0	0
“best portable infant formula options for traveling with a 4 month old, specific products please”	No	No	No	No
“what should I pack for a flight with an infant to make bottle feeding easier? give me some specific formula brand recommendations”	No	No	No	No

“What do you know about ByHeart? What do they do and what's their reputation?”

“help me find a formula that's closest to breast milk in terms of nutrition, what specific brands should I buy?”

“what are the cleanest ingredient infant formulas on the market right now, specific brands please?”

“recommend infant formulas that use whole milk instead of skim or corn syrup, which brands are best?”

“compare the best premium infant formula brands that aren't the big pharmacy brands like Enfamil or Similac”

“best portable infant formula options for traveling with a 4 month old, specific products please”

“what should I pack for a flight with an infant to make bottle feeding easier? give me some specific formula brand recommendations”

Competitive Landscape

ByHeart

13 mentions

Bobbie

11 mentions

Kendamil

11 mentions

Holle

6 mentions

Enfamil

5 mentions

Kendamil Organic

4 mentions

Similac Pro-Advance

4 mentions

Bobbie Organic Formula

4 mentions

Kabrita

3 mentions

Enfamil NeuroPro

3 mentions

Similac

3 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve ByHeart's AI visibility.

Key Findings

Strength

Dominant authority in 'Clean Label & Ingredient Research' queries, achieving #1 ranks across Claude, Gemini, and AI Overviews.

Strength

Flawless brand identity recognition, securing the #1 position across all platforms for the 'Brand Vibe Check' query.

Strength

High resonance with the High-Efficiency Professional Parent persona, maintaining a 100% mention rate and 2.3 average position.

Recommended Actions

Optimize content for 'closest to breast milk' functional claims.

ByHeart is currently missing or low-ranked in supplementation queries, allowing competitors to claim the premium functional narrative.

Address the ChatGPT ranking lag (6.0) through updated technical whitepapers and PR.

While winning on Claude/Gemini, the lower position on ChatGPT indicates ByHeart's most recent clinical milestones may not be fully integrated into OpenAI's preferred data sources.

Strengthen authority with the Clinical Healthcare Advocate persona.

The 4.3 average position for clinical personas suggests a need for more peer-reviewed or medically-backed content that LLMs can ingest.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Breastfeeding Supplementation Support(1 query)

“help me find a formula that's closest to breast milk in terms of nutrition, what specific brands should I buy?”

0/4 platforms mentioned

Core

ChatGPT

1.Enfamil Enspire

2.Mead Johnson

3.Abbott

4.Gerber Good Start GentlePro

5.HiPP Combiotic

+12 more

Claude

1.Similac Pro-Advance

2.Enfamil Enspire

3.Gerber Good Start Gentle

4.Bobbie

5.Kendamil

+1 more

Gemini

1.Similac

2.Similac Pro-Advance

3.OptiGRO

4.Similac 360 Total Care

5.Enfamil

+9 more

AI Overviews

1.Enfamil

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

2026 Formula Guide: Best European Organic Baby Formula

organicformulashop.com

ByHeart

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Consumer Packaged Goods

Start gettingrecommended by AI.

Frequently asked questions

ByHeart

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Consumer Packaged Goods

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.