Visibility
Sentiment
Casper
Casper is a sleep company that designs, engineers, and sells mattresses, pillows, bedding, and sleep accessories
Visibility
Sentiment
Casper is a sleep company that designs, engineers, and sells mattresses, pillows, bedding, and sleep accessories. They pioneered the mattress-in-a-box concept and are known for their innovative foam and hybrid mattresses that combine comfort with support, backed by a 100-night risk-free trial and 10-year warranty.
AI Perception Summary
Casper maintains a moderate presence in the AI landscape, characterized by strong performance on Gemini and high visibility for direct brand comparisons. However, the brand is completely absent from Claude and struggles to capture the technical cooling specialist segment, resulting in an overall score of 43/100.
Platform Breakdown
Visibility scores across major AI platforms
ChatGPT46% mention rate
Claude0% mention rate
Gemini73% mention rate
AI Overviews12% mention rate
Brand Voice & Style
How AI perceives Casper's communication style and personality
Casper communicates with a friendly, approachable tone that makes the often-overwhelming mattress shopping experience feel simple and stress-free. Their voice is warm and reassuring, using playful sleep-related puns and relatable language while maintaining credibility through data, awards, and customer testimonials. They position themselves as sleep experts who genuinely care about helping customers get better rest, balancing lighthearted humor with substantive product information.
Core Tone Traits
Friendly & Approachable
Uses conversational language, sleep puns, and warm messaging that feels like advice from a trusted friend
Reassuring & Trustworthy
Emphasizes risk-free trials, warranties, and third-party validation to reduce purchase anxiety
Playfully Clever
Incorporates witty sleep-related wordplay like 'Pillow talk travels fast' and 'Dreams do come true'
Expert & Credible
Backs claims with Consumer Reports ratings, customer statistics, and engineering expertise
Key Insights
What AI visibility analysis reveals about this brand
Related Ecosystem
Related products and services that AI mentions in conversations alongside or instead of Casper
Persona Analysis
How and when AI agents present this business to different types of people
Minimize sleep disturbances from partner movement; Find a mattress with a life span of at least 8-10 years
Overwhelmed by the number of Casper models (The One, Dream, Snow); Distrustful of biased affiliate marketing sites
Lower core body temperature during sleep; Find a mattress that doesn't 'trap' heat like traditional foam
Waking up sweaty in the middle of the night; Vague marketing terms like 'breathable' without proof
Complete a bedroom setup in a single transaction; Ensure the mattress can fit through a narrow stairwell
Limited time to research deeply; Stress regarding delivery windows and package theft
Cited Sources
Sources that AI agents learn from when researching this brand's products and services and competitors
AI Recommendations
How this brand could improve its AI visibility