What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Certn

Visibility35

Vibe97

Businesses/HR Technology/Certn

AI Visibility & Sentiment

Certn

Certn is a global technology company that provides automated, AI-driven background screening solutions. By replacing manual, outdated processes with a seamless, mobile-friendly platform, Certn enables businesses to modernize their hiring workflows, reduce time-to-hire, and ensure compliance across 200+ countries.

Active Monitoring

certn.co

HR Technology Startups

AI Visibility Score

35/100

Low

Sentiment Score

97/100

Score by Reach

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

visionary

AI Perception

Summary

Certn holds a commanding position in the minds of growth-focused startup founders, yet struggles to maintain consistent visibility across the broader enterprise and identity verification landscapes. While the brand dominates direct brand-identity queries, it is significantly under-indexed in competitive comparison searches where rivals like Checkr and HireRight currently capture the majority of AI-driven consideration.

Value Proposition

The world’s easiest background checks. Certn delivers a best-in-class, automated screening experience that reduces time-to-hire by up to 80% and lowers onboarding costs, all while maintaining global compliance and top-tier usability.

Overview

Mission

Building trust at scale doesn't have to be hard.

Products & Services

International Criminal Record ChecksCertn OneID Biometric VerificationEmployment & Education VerificationMotor Vehicle Records (MVR)Credit ChecksCriminal Record ChecksIdentity Verification (OneID)Employment VerificationSocial Media ScreeningCredit ReportsAPI Integrations

Agent Breakdown

AI Platforms

How often do different AI platforms reference Certn?

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Conversation Analysis

Key Topics

What conversations is Certn included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend Certn to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Automated Background Screening & Onboarding(3 queries)

“what are the best background check services that integrate with my existing applicant tracking system”

0/3 platforms mentioned

Core

ChatGPT

1.Checkr

2.Workday

3.Greenhouse

4.Paylocity

5.iCIMS

+10 more

Claude

1.Checkr

2.Greenhouse

3.Lever

4.Workday

5.BambooHR

+21 more

Gemini

1.Checkr

2.Greenhouse

3.Lever

4.Workable

5.BambooHR

+17 more

“recommend fast criminal record check providers that work well for high-volume retail hiring”

1/3 platforms mentioned

Core

ChatGPT

1.First Advantage

2.Sterling

3.Checkr

4.Rippling

5.Dayforce

+4 more

Claude

1.Sterling

2.Workday

3.Greenhouse

4.iCIMS

5.Checkr

11.Certn

+5 more

Gemini

1.Checkr (GoodHire)

2.Uber

3.Instacart

4.Workday

5.Greenhouse

+4 more

“can you suggest platforms that offer both id verification and background checks in one workflow”

3/3 platforms mentioned

Core

ChatGPT

1.Persona

2.First Advantage

3.Certn

4.AuthBridge

5.VerifiedID (Vouch.io)

+7 more

Claude

1.Checkr

2.Persona

3.Onfido

4.Entrust

5.Jumio

9.Certn

+4 more

Gemini

1.Certn (OneID)

2.Checkr

3.iDenfy

4.Deel

5.Persona

+6 more

Brand Perception

What AI Really Thinks

We asked each AI platform directly about Certn to understand how they perceive the brand. These responses back up the Sentiment Score and reveal tone, accuracy, and blind spots across platforms and personas.

3Positive

0Neutral

0Negative

across 3 responses

“What do you know about Certn? What do they do and what's their reputation?”

ChatGPT

Positive

“…Certn is a Canadian-founded background screening and identity verification company that provides AI-powered pre-employment and tenant screening services.…”

Claude

Positive

“…Here's a comprehensive overview of Certn — what they do, how they're positioned, and what people say about them:…”

Gemini

Positive

“…Certn is a global background screening company that specializes in automated, AI-driven verification services.…”

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

High brand awareness with growth-focused startup founders who actively associate Certn with their HR needs.

Strength

Excellent visibility on Gemini, where the brand frequently secures top-tier placement for identity verification and background screening queries.

Strength

Absolute authority on direct brand-identity queries, consistently ranking at position #1 across all major LLMs.

Technical Health

Site Health for AI Visibility

How well Certn's website is optimized for AI agent discovery and comprehension.

92/100

19 passed 4 warnings

Audited 3/20/2026

Crawlability100

Can AI bots find your pages?

Technical90

SSL, mobile, doctype basics

On-Page SEO93

Titles, descriptions, headings

Content Quality73

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG100

Open Graph, Twitter cards

AI Readability60

How well AI can parse your content

Warnings

9 render-blocking resources are slowing initial render

Defer non-critical JS with async/defer. Inline critical CSS. Move stylesheets to load asynchronously.

Page has 3 H1 tags. Best practice is one.

Use a single H1 for the main heading, and H2-H6 for subheadings.

Content may be too short

Expand your content to at least 500 words with valuable information.

Want a full technical audit with AI-specific recommendations?

Run a free visibility scan

Brand Identity

Brand Voice & Style

How AI perceives Certn's communication style and personality

Certn communicates with a blend of professional authority and modern, tech-forward accessibility. They position themselves as a disruptive force in the background screening industry, using clear, direct language that emphasizes speed, ease, and innovation. Their tone is confident and reassuring, designed to build trust with enterprise-level clients while remaining approachable enough for small business owners and recruiters navigating complex hiring workflows.

Core Tone Traits

Professional yet approachable

Maintains high-level industry expertise while using simple, human-centric language.

Disruptive & Bold

Challenges the status quo of 'outdated, manual screening' with a focus on revolutionizing the industry.

Data-driven & Transparent

Uses clear metrics and social proof to demonstrate value and reliability.

Customer-Centric

Focuses heavily on the user experience for both the recruiter and the candidate.

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Certn

HireRight69 mentions

Checkr67 mentions

Workday57 mentions

Greenhouse57 mentions

Sterling49 mentions

First Advantage45 mentions

Certn42 mentions

Lever35 mentions

Persona30 mentions

GoodHire27 mentions

Accurate Background27 mentions

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

checkr.com

https://checkr.com/our-technology/background-check-api

Referenced in 2 queries

Review

techradar.com

https://www.techradar.com/pro/checkr-review

Referenced in 2 queries

Get Featured

integralrecruiting.com

https://integralrecruiting.com/icims-background-check-vendors-comparison/

Referenced in 1 query

Review

pinpointhq.com

https://www.pinpointhq.com/integrations/hireright/

Referenced in 1 query

Review

stage-developer.hireright.com

https://stage-developer.hireright.com/documentation/overview

Referenced in 1 query

Review

reddit.com

https://www.reddit.com/r/humanresources/comments/18xbckk

Referenced in 1 query

Join Discussion

backgroundchecks.com

https://www.backgroundchecks.com/integrations

Referenced in 1 query

Review

getapp.com

https://www.getapp.com/hr-employee-management-software/applicant-tracking/w/hireright/

Referenced in 1 query

Review

goodhire.com

https://www.goodhire.com/resources/articles/best-background-check-services/

Referenced in 3 queries

Review

checkr.com

https://checkr.com/company/partners

Referenced in 1 query

Review

sterlingcheck.com

https://www.sterlingcheck.com/offers/why-choose-sterling-background-checks/

Referenced in 1 query

Review

sterlingcheck.com

https://www.sterlingcheck.com/wp-content/uploads/2021/07/TSK-3400-ST-AMER-US-SOL-Q2-2022-Workday-I-9-Intetration-WEB.pdf

Referenced in 1 query

Review

Content Engineering

Recommended Actions

Develop and syndicate authoritative 'Comparison Hub' content.

Competitors like Checkr and Workday are winning on comparison-based intent; Certn needs specific content that clearly contrasts its capabilities against these leaders to win top-of-funnel consideration.

Impact: High

Launch a targeted content pillar for the healthcare and high-compliance sector.

Current visibility among healthcare administrators is low, representing a massive untapped opportunity to demonstrate trust and security expertise.

Impact: High

Produce high-authority case studies centered on gig economy identity verification.

Certn is missing in gig economy queries, a space where AI models prioritize platforms that prove scale and rapid identity verification capability.

Impact: Medium

Increase visibility on ChatGPT to match Gemini performance.

The disparity in mention rates between Gemini (61%) and ChatGPT (22%) suggests an uneven brand footprint; stabilizing performance on ChatGPT will significantly improve overall market reach.

Impact: Medium

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