What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Roadmap Pricing

Get a demo

Certn

Visibility35

Vibe97

Businesses/HR Technology/Certn

AI Visibility & Sentiment

Certn

Certn is a global technology company that provides automated, AI-driven background screening solutions. By replacing manual, outdated processes with a seamless, mobile-friendly platform, Certn enables businesses to modernize their hiring workflows, reduce time-to-hire, and ensure compliance across 200+ countries.

Active Monitoring

certn.co

HR Technology Startups

AI Visibility Score

35/100

Low

Sentiment Score

97/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

visionary

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Certn today.

Certn holds a commanding position in the minds of growth-focused startup founders, yet struggles to maintain consistent visibility across the broader enterprise and identity verification landscapes. While the brand dominates direct brand-identity queries, it is significantly under-indexed in competitive comparison searches where rivals like Checkr and HireRight currently capture the majority of AI-driven consideration.

Working in your favor

High brand awareness with growth-focused startup founders who actively associate Certn with their HR needs.

Excellent visibility on Gemini, where the brand frequently secures top-tier placement for identity verification and background screening queries.

Absolute authority on direct brand-identity queries, consistently ranking at position #1 across all major LLMs.

Gaps to close

Inconsistent presence in core 'best background check services' discovery queries, allowing competitors to claim top-ranking positions.

Limited reach among security-conscious healthcare administrators, indicating a failure to effectively communicate compliance-heavy value propositions.

A complete lack of visibility in gig economy-specific identity verification searches, a critical growth vertical.

Opportunities

Targeting the 'switching from legacy providers' narrative to steal market share from established incumbents like Sterling and First Advantage.

Optimizing content to better align with the specific security and compliance requirements valued by healthcare administrators.

Expanding presence in high-intent queries related to integrated recruitment software to capitalize on current workflow trends.

Highest-Impact Actions

Develop and syndicate authoritative 'Comparison Hub' content.

Competitors like Checkr and Workday are winning on comparison-based intent; Certn needs specific content that clearly contrasts its capabilities against these leaders to win top-of-funnel consideration.

Launch a targeted content pillar for the healthcare and high-compliance sector.

Current visibility among healthcare administrators is low, representing a massive untapped opportunity to demonstrate trust and security expertise.

Produce high-authority case studies centered on gig economy identity verification.

Certn is missing in gig economy queries, a space where AI models prioritize platforms that prove scale and rapid identity verification capability.

Value Proposition

The world’s easiest background checks. Certn delivers a best-in-class, automated screening experience that reduces time-to-hire by up to 80% and lowers onboarding costs, all while maintaining global compliance and top-tier usability.

Overview

Mission

Building trust at scale doesn't have to be hard.

Products & Services

International Criminal Record ChecksCertn OneID Biometric VerificationEmployment & Education VerificationMotor Vehicle Records (MVR)Credit ChecksCriminal Record ChecksIdentity Verification (OneID)Employment VerificationSocial Media ScreeningCredit ReportsAPI Integrations

Current State

Visibility Landscape

A high-level view of how Certn performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	—
“What do you know about Certn? What do they do and what's their reputation?”	#1	#1	#1	—
Core6q Product/service category queries	41	58	76	—
“what are the best background check services that integrate with my existing applicant tracking system”	No	#16	#8	—
“recommend fast criminal record check providers that work well for high-volume retail hiring”	No	#11	#7	—
“can you suggest platforms that offer both id verification and background checks in one workflow”	#3	#4	#1	—
“what are the most reliable background check companies for global teams needing international criminal records”	No	#8	#1	—
“best digital identity verification tools for gig economy platforms to verify contractors quickly”	No	No	No	—
“what are some reputable companies that offer employment and education verification services”	#5	#13	#4	—
Growth Areas3q Adjacent, aspirational & visionary	66	82	86	—
“what should i look for when switching from a legacy background screening provider to an automated one”	#2	#2	#5	—
“compare the top rated background screening software options for healthcare organizations”	No	#7	#4	—
“how can i better verify that candidates are who they say they are during remote hiring”	#5	#9	#5	—

“What do you know about Certn? What do they do and what's their reputation?”

—

“what are the best background check services that integrate with my existing applicant tracking system”

#16

—

“recommend fast criminal record check providers that work well for high-volume retail hiring”

#11

—

“can you suggest platforms that offer both id verification and background checks in one workflow”

—

“what are the most reliable background check companies for global teams needing international criminal records”

—

“best digital identity verification tools for gig economy platforms to verify contractors quickly”

—

“what are some reputable companies that offer employment and education verification services”

#13

—

“what should i look for when switching from a legacy background screening provider to an automated one”

—

“compare the top rated background screening software options for healthcare organizations”

—

“how can i better verify that candidates are who they say they are during remote hiring”

—

Competitive Landscape

HireRight

69 mentions

Checkr

67 mentions

Workday

57 mentions

Greenhouse

57 mentions

Sterling

49 mentions

First Advantage

45 mentions

Certn

42 mentions

Lever

35 mentions

Persona

30 mentions

GoodHire

27 mentions

Accurate Background

27 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Certn's AI visibility.

Key Findings

Strength

High brand awareness with growth-focused startup founders who actively associate Certn with their HR needs.

Strength

Excellent visibility on Gemini, where the brand frequently secures top-tier placement for identity verification and background screening queries.

Strength

Absolute authority on direct brand-identity queries, consistently ranking at position #1 across all major LLMs.

Recommended Actions

Develop and syndicate authoritative 'Comparison Hub' content.

Launch a targeted content pillar for the healthcare and high-compliance sector.

Current visibility among healthcare administrators is low, representing a massive untapped opportunity to demonstrate trust and security expertise.

Produce high-authority case studies centered on gig economy identity verification.

Certn is missing in gig economy queries, a space where AI models prioritize platforms that prove scale and rapid identity verification capability.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Automated Background Screening & Onboarding(3 queries)

“what are the best background check services that integrate with my existing applicant tracking system”

0/3 platforms mentioned

Core

ChatGPT

1.Checkr

2.Workday

3.Greenhouse

4.Paylocity

5.iCIMS

+10 more

Claude

1.Checkr

2.Greenhouse

3.Lever

4.Workday

5.BambooHR

+21 more

Gemini

1.Checkr

2.Greenhouse

3.Lever

4.Workable

5.BambooHR

+17 more

“recommend fast criminal record check providers that work well for high-volume retail hiring”

1/3 platforms mentioned

Core

ChatGPT

1.First Advantage

2.Sterling

3.Checkr

4.Rippling

5.Dayforce

+4 more

Claude

1.Sterling

2.Workday

3.Greenhouse

4.iCIMS

5.Checkr

11.Certn

+5 more

Gemini

1.Checkr (GoodHire)

2.Uber

3.Instacart

4.Workday

5.Greenhouse

+4 more

“can you suggest platforms that offer both id verification and background checks in one workflow”

3/3 platforms mentioned

Core

ChatGPT

1.Persona

2.First Advantage

3.Certn

4.AuthBridge

5.VerifiedID (Vouch.io)

+7 more

Claude

1.Checkr

2.Persona

3.Onfido

4.Entrust

5.Jumio

9.Certn

+4 more

Gemini

1.Certn (OneID)

2.Checkr

3.iDenfy

4.Deel

5.Persona

+6 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Background Check Api

checkr.com

Certn

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore HR Technology

Start gettingrecommended by AI.

Frequently asked questions

Certn

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore HR Technology

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.