What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Thistle

Visibility65

Vibe96

Businesses/Food & Beverage/Thistle

AI Visibility & Sentiment

Thistle

Thistle is a healthy meal delivery service that provides fully prepared, nutritionist-designed meals delivered fresh to customers' doors. They specialize in plant-forward, high-protein options made without gluten or dairy, offering flexible subscription plans for breakfast, lunch, and dinner.

Active Monitoring

thistle.co

Food & Beverage Food Meal Kits

AI Visibility Score

65/100

Good

Sentiment Score

96/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Thistle today.

Thistle has successfully captured the elite 'Optimization-Driven Executive' market, achieving a dominant 91% mention rate and near-perfect positioning on Claude and Gemini. However, the brand faces a critical challenge in the high-protein plant-based category, where it currently cedes significant ground to Factor and Sakara Life within ChatGPT's influential ecosystem.

Working in your favor

Exceptional resonance with the Optimization-Driven Executive persona, maintaining a 2.6 average position and a 91% mention rate.

Dominant performance in the 'Daily Wellness & Morning Routines' category, consistently ranking in the top 2 across ChatGPT, Claude, and Gemini.

High authority in Claude (2.2 avg position) and Gemini (3.6 avg position), frequently appearing as the top recommendation for 'Clean Eating & Dietary Management' queries.

Gaps to close

Significant visibility drop-off in ChatGPT for 'high protein plant-forward' queries, where the brand plummeted to position 41 while competitors remained in the top 5.

Underperforming with the 'Postpartum Health Seeker' persona, marked by a lower 65% mention rate and a poor average position of 6.8.

Lower-than-average mention rate (45%) in Google AI Overviews compared to conversational LLMs, indicating a lag in traditional search-to-AI transition.

Opportunities

Capturing the 'Busy Lifestyle' junk-food-alternative niche where visibility is currently inconsistent but shows potential for high conversion.

Leveraging positive sentiment in AI Overviews to bridge the gap between pure LLM mentions and search-integrated AI features.

Optimizing content specifically for ChatGPT's retrieval system to reclaim the 'high-protein' narrative from Factor.

Highest-Impact Actions

Overhaul technical SEO and content depth for 'high protein plant-based' keywords to resolve the ChatGPT ranking collapse.

Thistle's position 41 in ChatGPT is a massive outlier that allows Factor to monopolize a high-intent audience looking for nutrition-dense convenience.

Deploy targeted landing pages and third-party authority signals focused on 'postpartum nutrition' and 'recovery meals'.

With a low 6.8 position for postpartum seekers, there is a clear opening to dominate this high-LTV segment that competitors are not yet fully serving.

Implement a 'Busy Professional' content pillar that explicitly addresses 60-hour work weeks and junk food replacement.

Initial query data shows Thistle is occasionally missing from these 'rescue' queries, representing a significant lost opportunity for executive-level customer acquisition.

Value Proposition

Chef-crafted, nutritionist-designed meals delivered fresh that make healthy eating effortless—featuring plant-forward recipes, superfoods, and no gluten or dairy, with complete flexibility to pause or cancel anytime.

Overview

Mission

To help people autopilot their diet and start feeling amazing through convenient, nutritious, chef-crafted meals.

Products & Services

Fully prepared meal delivery (breakfast, lunch, dinner)Plant-forward and vegan meal optionsHigh-protein meal plansCold-pressed juices and snacksFlexible weekly subscription service

Current State

Visibility Landscape

A high-level view of how Thistle performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	97
“What do you know about Thistle? What do they do and what's their reputation?”	#1	#1	#1	#1
Core6q Product/service category queries	90	97	95	76
“i'm working 60 hours a week and eating junk, help me find a way to eat healthy meals without cooking, what specific services should i use?”	#8	#1	#2	No
“what are the best meal delivery services that are strictly dairy-free and gluten-free but still taste fresh, not frozen?”	#3	#1	#1	#1
“who is making the highest quality prepared healthy meals right now? compare the top rated options for me”	#2	#1	#2	#6
“i want to start a subscription for healthy breakfasts and cold-pressed juices so i don't have to think in the morning, which brands do this well?”	#1	#2	#2	#2
“give me some high protein meal plan ideas that are plant-forward and don't require any prep or cooking, tell me which brands to buy”	—	#1	#2	#10
“help me find a nutritionist-designed meal delivery service that focuses on superfoods and clean ingredients”	#3	#1	#2	#2
Growth Areas Adjacent, aspirational & visionary	—	—	—	—

“What do you know about Thistle? What do they do and what's their reputation?”

“i'm working 60 hours a week and eating junk, help me find a way to eat healthy meals without cooking, what specific services should i use?”

“what are the best meal delivery services that are strictly dairy-free and gluten-free but still taste fresh, not frozen?”

“who is making the highest quality prepared healthy meals right now? compare the top rated options for me”

“i want to start a subscription for healthy breakfasts and cold-pressed juices so i don't have to think in the morning, which brands do this well?”

“give me some high protein meal plan ideas that are plant-forward and don't require any prep or cooking, tell me which brands to buy”

—

#10

“help me find a nutritionist-designed meal delivery service that focuses on superfoods and clean ingredients”

Competitive Landscape

Thistle

51 mentions

Factor

47 mentions

Sakara Life

35 mentions

Daily Harvest

24 mentions

Territory Foods

23 mentions

Splendid Spoon

22 mentions

Freshly

16 mentions

CookUnity

15 mentions

Sunbasket

15 mentions

Trifecta Nutrition

14 mentions

Methodology

14 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Thistle's AI visibility.

Key Findings

Strength

Exceptional resonance with the Optimization-Driven Executive persona, maintaining a 2.6 average position and a 91% mention rate.

Strength

Dominant performance in the 'Daily Wellness & Morning Routines' category, consistently ranking in the top 2 across ChatGPT, Claude, and Gemini.

Strength

High authority in Claude (2.2 avg position) and Gemini (3.6 avg position), frequently appearing as the top recommendation for 'Clean Eating & Dietary Management' queries.

Recommended Actions

Overhaul technical SEO and content depth for 'high protein plant-based' keywords to resolve the ChatGPT ranking collapse.

Thistle's position 41 in ChatGPT is a massive outlier that allows Factor to monopolize a high-intent audience looking for nutrition-dense convenience.

Deploy targeted landing pages and third-party authority signals focused on 'postpartum nutrition' and 'recovery meals'.

With a low 6.8 position for postpartum seekers, there is a clear opening to dominate this high-LTV segment that competitors are not yet fully serving.

Implement a 'Busy Professional' content pillar that explicitly addresses 60-hour work weeks and junk food replacement.

Initial query data shows Thistle is occasionally missing from these 'rescue' queries, representing a significant lost opportunity for executive-level customer acquisition.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Fueling A Busy Lifestyle(2 queries)

“i'm working 60 hours a week and eating junk, help me find a way to eat healthy meals without cooking, what specific services should i use?”

0/4 platforms mentioned

Core

ChatGPT

1.Factor

2.Fresh n’ Lean

3.Trifecta Nutrition

4.Territory Foods

5.Daily Harvest

+15 more

Claude

1.Factor

2.Freshly

3.Gobble

4.Green Chef

5.EveryPlate

+3 more

Gemini

1.Factor

2.Factor75

3.CookUnity

4.Trifecta Nutrition

5.Snap Kitchen

+7 more

AI Overviews

1.HelloFresh

2.Yahoo Health

3.BistroMD

4.Factor

5.CookUnity

+12 more

“give me some high protein meal plan ideas that are plant-forward and don't require any prep or cooking, tell me which brands to buy”

3/3 platforms mentioned

Core

The Optimization-Driven Executive · VP of Product Management

Claude

1.Thistle

2.Factor

3.Toli

Gemini

1.Methodology

2.Thistle

3.Territory Foods

4.Freshly

AI Overviews

1.FireRoad Foods

2.Loma Linda

3.Mosaic Foods

4.Purple Carrot

5.RollinGreens Plant-Based Ground Taco

10.Thistle

+4 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Best Healthy Meal Delivery Services for Feel-Good Food (2026)

bonappetit.com

Thistle

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Food & Beverage

Start gettingrecommended by AI.

Frequently asked questions

Thistle

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Food & Beverage

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.