Thistle

Visibility63

Vibe96

AI Visibility & Sentiment

Thistle

Thistle is a healthy meal delivery service that provides fully prepared, nutritionist-designed meals delivered fresh to customers' doors. They specialize in plant-forward, high-protein options made without gluten or dairy, offering flexible subscription plans for breakfast, lunch, and dinner.

Active Monitoring

thistle.co

Food & Beverage Food Meal Kits

AI Visibility Score

63/100

Good

Sentiment Score

96/100

AI Perception

Summary

Thistle has successfully captured the elite 'Optimization-Driven Executive' market, achieving a dominant 91% mention rate and near-perfect positioning on Claude and Gemini. However, the brand faces a critical challenge in the high-protein plant-based category, where it currently cedes significant ground to Factor and Sakara Life within ChatGPT's influential ecosystem.

Value Proposition

Chef-crafted, nutritionist-designed meals delivered fresh that make healthy eating effortless—featuring plant-forward recipes, superfoods, and no gluten or dairy, with complete flexibility to pause or cancel anytime.

Overview

Mission

To help people autopilot their diet and start feeling amazing through convenient, nutritious, chef-crafted meals.

Products & Services

Fully prepared meal delivery (breakfast, lunch, dinner)Plant-forward and vegan meal optionsHigh-protein meal plansCold-pressed juices and snacksFlexible weekly subscription service

Agent Breakdown

AI Platforms

How often do different AI platforms reference Thistle?

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Conversation Analysis

Topics

What conversations is Thistle included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend Thistle to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Fueling A Busy Lifestyle(2 queries)

“i'm working 60 hours a week and eating junk, help me find a way to eat healthy meals without cooking, what specific services should i use?”

0/4 platforms mentioned

ChatGPT

1.Factor

2.Fresh n’ Lean

3.Trifecta Nutrition

4.Territory Foods

5.Daily Harvest

+15 more

Claude

1.Factor

2.Freshly

3.Gobble

4.Green Chef

5.EveryPlate

+3 more

Gemini

1.Factor

2.Factor75

3.CookUnity

4.Trifecta Nutrition

5.Snap Kitchen

+7 more

AI Overviews

1.HelloFresh

2.Yahoo Health

3.BistroMD

4.Factor

5.CookUnity

+12 more

“give me some high protein meal plan ideas that are plant-forward and don't require any prep or cooking, tell me which brands to buy”

3/3 platforms mentioned

Claude

1.Thistle

2.Factor

3.Toli

Gemini

1.Methodology

2.Thistle

3.Territory Foods

4.Freshly

AI Overviews

1.FireRoad Foods

2.Loma Linda

3.Mosaic Foods

4.Purple Carrot

5.RollinGreens Plant-Based Ground Taco

10.Thistle

+4 more

Clean Eating & Dietary Management(2 queries)

“what are the best meal delivery services that are strictly dairy-free and gluten-free but still taste fresh, not frozen?”

3/4 platforms mentioned

ChatGPT

1.Freshly

2.Factor

3.HelloFresh

4.Thistle

5.Fresh n’ Lean

+9 more

Claude

1.Factor

2.Freshly

3.Gobble

4.Green Chef

5.Freshology

Gemini

1.Epicured

2.Green Chef

3.ModifyHealth

4.Sunbasket

5.Thistle

+2 more

AI Overviews

1.Thistle

2.Sakara Life

3.Methodology

4.CookUnity

5.Territory Foods

+2 more

“help me find a nutritionist-designed meal delivery service that focuses on superfoods and clean ingredients”

4/4 platforms mentioned

ChatGPT

1.Trifecta Nutrition

2.Territory Foods

3.Thistle

4.Factor

5.HelloFresh

+2 more

Claude

1.Thistle

2.Factor

3.Hungryroot

4.ChefRefresh

Gemini

1.Methodology

2.Thistle

3.Sakara Life

4.Territory Foods

AI Overviews

1.Sakara Life

2.Thistle

3.Green Chef

4.Splendid Spoon

5.Daily Harvest

+2 more

Evaluating Healthy Meal Subscriptions(1 query)

“who is making the highest quality prepared healthy meals right now? compare the top rated options for me”

1/4 platforms mentioned

ChatGPT

1.Fresh n’ Lean

2.Trifecta Nutrition

3.Factor_

4.HelloFresh

5.Sakara Life

+6 more

Claude

1.Factor

2.Freshly

3.Gobble

4.Green Chef

5.Tru Niagen

+1 more

Gemini

1.CookUnity

2.Factor

3.Factor_

4.Sakara Life

5.Trifecta Nutrition

+5 more

AI Overviews

1.CookUnity

2.Factor

3.Sakara Life

4.Sunbasket

5.BistroMD

6.Thistle

+2 more

Daily Wellness & Morning Routines(1 query)

“i want to start a subscription for healthy breakfasts and cold-pressed juices so i don't have to think in the morning, which brands do this well?”

0/4 platforms mentioned

ChatGPT

1.Suja

2.Pressed Juicery

3.BluePrint

4.BluePrint Cleanse

5.Juice Press

+9 more

Claude

1.Pressed Juicery

2.Juice Generation

3.Suja

4.Factor

5.Trifecta

+1 more

Gemini

1.Daily Harvest

2.Splendid Spoon

3.Pressed

4.Pressed Juicery

5.Sakara Life

+3 more

AI Overviews

1.Daily Harvest

2.Juice Press

3.Sunbasket

4.Pressed Juicery

5.Splendid Spoon

+4 more

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Exceptional resonance with the Optimization-Driven Executive persona, maintaining a 2.6 average position and a 91% mention rate.

Strength

Dominant performance in the 'Daily Wellness & Morning Routines' category, consistently ranking in the top 2 across ChatGPT, Claude, and Gemini.

Strength

High authority in Claude (2.2 avg position) and Gemini (3.6 avg position), frequently appearing as the top recommendation for 'Clean Eating & Dietary Management' queries.

Gap

Significant visibility drop-off in ChatGPT for 'high protein plant-forward' queries, where the brand plummeted to position 41 while competitors remained in the top 5.

Gap

Underperforming with the 'Postpartum Health Seeker' persona, marked by a lower 65% mention rate and a poor average position of 6.8.

Gap

Lower-than-average mention rate (45%) in Google AI Overviews compared to conversational LLMs, indicating a lag in traditional search-to-AI transition.

Opportunity

Capturing the 'Busy Lifestyle' junk-food-alternative niche where visibility is currently inconsistent but shows potential for high conversion.

Opportunity

Leveraging positive sentiment in AI Overviews to bridge the gap between pure LLM mentions and search-integrated AI features.

Opportunity

Optimizing content specifically for ChatGPT's retrieval system to reclaim the 'high-protein' narrative from Factor.

Technical Health

Site Health for AI Visibility

How well Thistle's website is optimized for AI agent discovery and comprehension.

93/100

19 passed 3 warnings

Audited 2/26/2026

Crawlability90

Can AI bots find your pages?

Technical96

SSL, mobile, doctype basics

On-Page SEO93

Titles, descriptions, headings

Content Quality87

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG100

Open Graph, Twitter cards

AI Readability60

How well AI can parse your content

Warnings

2 render-blocking resource(s) detected

Consider deferring or async-loading non-critical scripts and stylesheets.

H3 used without H2 — heading levels are skipped

Use headings in order (H1 → H2 → H3). Don't skip levels.

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Brand Identity

Brand Voice & Style

How AI perceives Thistle's communication style and personality

Thistle communicates with a warm, encouraging tone that makes healthy eating feel accessible rather than intimidating. The brand voice is knowledgeable yet approachable, blending nutritional expertise with a friendly, supportive personality. They emphasize empowerment and ease, using language that reassures customers that eating well doesn't have to be complicated or time-consuming. The overall feel is fresh, optimistic, and wellness-focused without being preachy.

Core Tone Traits

Warm & Encouraging

Supportive language that motivates without pressure, making healthy choices feel achievable

Knowledgeable & Trustworthy

Backed by nutritionists and chefs, conveying expertise in health and culinary quality

Fresh & Vibrant

Energetic, positive messaging that reflects the colorful, wholesome nature of their meals

Effortlessly Approachable

Casual yet polished tone that makes premium nutrition feel accessible to everyone

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Thistle

Thistle51 mentions

Factor47 mentions

Sakara Life35 mentions

Daily Harvest24 mentions

Territory Foods23 mentions

Splendid Spoon22 mentions

Freshly16 mentions

CookUnity15 mentions

Sunbasket15 mentions

Trifecta Nutrition14 mentions

Methodology14 mentions

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

Best Healthy Meal Delivery Services for Feel-Good Food (2026)

https://www.bonappetit.com/story/best-healthy-meal-delivery-services

Referenced in 2 queries

Review

Clean Eatz Kitchen: Healthy Meal Delivery Services & Diet Meal Plans

https://www.cleaneatzkitchen.com/

Referenced in 1 query

Review

Factor: Get 50% Off + Free Breakfast for 1 Year

https://www.factor75.com/

Referenced in 1 query

Review

11 Best Meal Delivery Services of 2026, Tested and Reviewed

https://www.nbcnews.com/select/shopping/best-meal-delivery-services-rcna224305

Referenced in 3 queries

Review

9 healthy meal delivery services we tested in 2025 - Reviewed

https://www.reviewed.com/cooking/features/healthy-meal-kits-try-new-year

Referenced in 1 query

Review

Which companies like Factor provide ready to eat meals with ...

https://www.reddit.com/r/ReadyMeals/comments/18njctb/which_companies_like_factor_provide_ready_to_eat/

Referenced in 1 query

Join Discussion

I've tried nearly every meal service. Here are the reviews from ...

https://www.reddit.com/r/mealkits/comments/1i4qklc/ive_tried_nearly_every_meal_service_here_are_the/

Referenced in 1 query

Join Discussion

Blue Apron | Meal Kits, Oven-Ready & Ready-to-Eat Meals ...

https://www.blueapron.com/

Referenced in 1 query

Review

BistroMD: Award-Winning Prepared Meal Delivery | Eat ...

https://www.bistromd.com/

Referenced in 1 query

Review

Meal Delivery Service - Fresh Weekly Meal Kit Delivery - Tempo

https://www.tempomeals.com/

Referenced in 1 query

Review

Sunbasket | Eat Well with Healthy Meal Delivery

https://sunbasket.com/

Referenced in 2 queries

Review

How To Eat Healthy Without Cooking - UVA Health

https://www.uvahealth.com/healthy-balance/eat-healthy-without-cooking

Referenced in 1 query

Review

Content Engineering

Recommended Actions

Overhaul technical SEO and content depth for 'high protein plant-based' keywords to resolve the ChatGPT ranking collapse.

Thistle's position 41 in ChatGPT is a massive outlier that allows Factor to monopolize a high-intent audience looking for nutrition-dense convenience.

Impact: High

Deploy targeted landing pages and third-party authority signals focused on 'postpartum nutrition' and 'recovery meals'.

With a low 6.8 position for postpartum seekers, there is a clear opening to dominate this high-LTV segment that competitors are not yet fully serving.

Impact: High

Implement a 'Busy Professional' content pillar that explicitly addresses 60-hour work weeks and junk food replacement.

Initial query data shows Thistle is occasionally missing from these 'rescue' queries, representing a significant lost opportunity for executive-level customer acquisition.

Impact: Medium

Improve sentiment management across ChatGPT and Claude to move from 'mixed' to 'positive' recommendations.

While mention rates are high, the mixed sentiment profile suggests that AI models are surfacing old reviews or critical comparisons that could dampen conversion.

Impact: Medium

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Data generated by Pendium.ai AI visibility scanning. Last scanned February 26, 2026.