CoCounsel by Thomson Reuters
CoCounsel is Thomson Reuters' industry-leading AI assistant built specifically for legal, tax, audit, and accounting professionals. It leverages advanced AI technology grounded in trusted content to help professionals work smarter, manage workflows, and deliver trusted work product while maintaining strict data privacy and security standards.
Invisible
Summary
CoCounsel by Thomson Reuters functions as a 'sleeping giant' in the AI landscape, securing an unrivaled #1 position when mentioned, yet currently failing to appear in critical category-level searches dominated by Ironclad and Evisort. While the brand commands perfect sentiment and authority on ChatGPT and Gemini, its total invisibility on Claude and AI Overviews represents a significant strategic gap in the legal tech market.
Professional-grade AI technology built by industry experts, backed by authoritative content, and equipped with best-in-class security that frees professionals to focus on high-value work while ensuring data privacy and trusted results
CoCounsel is Thomson Reuters' industry-leading AI assistant built specifically for legal, tax, audit, and accounting professionals. It leverages advanced AI technology grounded in trusted content to help professionals work smarter, manage workflows, and deliver trusted work product while maintaining strict data privacy and security standards.
To deliver the future of professional-grade AI, enabling legal, tax, and accounting professionals to work smarter with trusted, secure technology
AI Platforms
How often do different AI platforms reference CoCounsel by Thomson Reuters?
Topics
What conversations is CoCounsel by Thomson Reuters included in — or excluded from?
Personas
Who does each AI platform recommend CoCounsel by Thomson Reuters to, and when?
Key Insights
What AI visibility analysis reveals about this brand
Secured a perfect average position of 1.0 on ChatGPT and Gemini, indicating high authority when the brand is retrieved.
Exceptional resonance with the 'Solo Practitioner Advocate' persona, capturing a 50% mention rate at the top rank.
Maintains 100% positive sentiment across all successful mentions, reinforcing its status as a premium solution.
Zero visibility on Claude and Google AI Overviews, which are critical research tools for legal professionals.
Underperforming in non-branded category queries such as 'best ai for drafting and reviewing contracts' where competitors like Ironclad and LawGeex currently lead.
Failure to bridge the visibility gap between the parent 'Thomson Reuters' brand and the specific 'CoCounsel' product suite.
Capture the top-of-funnel market by optimizing documentation for 'contract drafting and workflow' queries where the brand is currently absent.
Leverage existing high sentiment on ChatGPT to build a cross-platform 'authority moat' that forces retrieval on Claude.
Utilize the brand's association with Westlaw to claim 'most trusted' status in AI-generated legal tech comparisons.
Site Health for AI Visibility
How well CoCounsel by Thomson Reuters's website is optimized for AI agent discovery and comprehension.
Can AI bots find your pages?
SSL, mobile, doctype basics
Titles, descriptions, headings
Word count, depth, freshness
Structured data for AI comprehension
Open Graph, Twitter cards
How well AI can parse your content
Critical Issues
Page returns a 410 error
Fix the underlying issue causing the error. 404s should be redirected or the link removed.
Page has no title tag
Add a <title> tag describing the page content (50-60 characters).
Page has no meta description
Add a <meta name="description"> tag summarizing the page (150-160 characters).
Page has no H1 heading
Add a single H1 tag as the main page heading.
Content is too thin
Expand your content to at least 300-500 words with valuable information.
Warnings
Could not fetch robots.txt
Ensure robots.txt is accessible and returns a valid response.
Few headings on page
Add more H2 and H3 headings to organize content into sections.
Few internal links on this page
Add more internal links to related pages on your site.
Missing Open Graph tags for social sharing
Add og:title, og:description, and og:image meta tags.
LCP data not available
Ensure the page loads with browser rendering enabled.
+ 1 more warnings
Want a full technical audit with AI-specific recommendations?
Run a free visibility scanBrand Voice & Style
How AI perceives CoCounsel by Thomson Reuters's communication style and personality
CoCounsel communicates with authoritative expertise balanced by accessibility, positioning itself as a trusted partner for professionals. The tone is confident and knowledgeable, emphasizing security, reliability, and innovation without being overly technical. The brand speaks directly to professional pain points while maintaining a forward-looking, optimistic perspective on AI's role in transforming legal and professional work.
Authoritative & Expert
Speaks with deep industry knowledge and positions as the trusted leader in professional AI
Trust-Building & Transparent
Emphasizes data privacy, security, and ethical AI practices to build confidence
Professional yet Accessible
Communicates complex AI capabilities in clear, practical terms for busy professionals
Innovation-Forward
Conveys excitement about the future of AI while grounding claims in real-world results
Related Ecosystem
Related products and services that AI mentions in conversations alongside or instead of CoCounsel by Thomson Reuters
Citations
Sources that AI assistants cite. Getting featured here improves visibility.
https://www.definely.com/blogs/ai-contract-review-software#:~:text=LexisNexis%20excels%20where%20legal%20research,firms%20and%20in%20house%20teams
Referenced in 1 query
https://www.legalontech.com/post/best-ai-contract-review-tools#:~:text=Best%20AI%20Contract%20Review%20Tools,/100)%20%2D%20Full%20lifecycle%20management
Referenced in 1 query
https://www.definely.com/blogs/ai-contract-review-software#:~:text=5.,during%20active%20review%20and%20negotiation.
Referenced in 1 query
https://www.spellbook.legal/learn/legal-ai-tools#:~:text=Spellbook%20is%20the%20best%20AI%20tool%20for,edits%20and%20improving%20consistency%20across%20legal%20documents.
Referenced in 1 query
https://www.legalontech.com/post/best-ai-contract-review-tools#:~:text=%F0%9F%8F%86%20Best%20Overall:%20LegalOn%20(92,/100)%20%2D%20Full%20lifecycle%20management
Referenced in 1 query
https://signeasy.com/blog/business/ai-contract-review-software
Referenced in 1 query
https://ironcladapp.com/resources/articles/best-legal-ai-software#:~:text=Ironclad%20is%20a%20full%2Dstack%20contract%20lifecycle%20management,redline%20suggestions%2C%20clause%20flagging%2C%20and%20post%2Dsignature%20analytics.
Referenced in 1 query
https://www.goheather.io/post/the-9-best-ai-contract-review-tools-for-2026#:~:text=Bottom%20line:%20If%20you're,accuracy%20drafting%2C%20self%2Dserve%20setup
Referenced in 1 query
https://ironcladapp.com/resources/articles/how-to-evaluate-legal-ai-tools#:~:text=Sirion,%2C%20data%2Drich%20CLM%20solutions.
Referenced in 1 query
https://www.legalfly.com/post/best-ai-contract-review-software#:~:text=Best%20AI%20tools%20for%20contract%20review%20in%202026,in%20control%20of%20final%20decisions.
Referenced in 1 query
https://contractcrab.com/ai-contract-review/#:~:text=Review%20Any%20Contract%20in%20Seconds,quick%20summaries%20or%20enterprise%20workflows.
Referenced in 1 query
https://www.mycase.com/blog/ai/ai-for-legal-contracts/#:~:text=1.,M&A%20due%20diligence%2C%20and%20benchmarking.
Referenced in 1 query
Goals & Content Ideas
Ideas to help AI agents better understand the business and be more likely to use CoCounsel by Thomson Reuters's resources to help users.
Dominate AI Assistant Responses Through RAG-Optimized Content
Address the critical 0% visibility gap on Claude and AI Overviews by creating structured, authoritative content specifically designed for retrieval-augmented generation systems. This strategy involves publishing comprehensive, well-formatted resources that AI assistants can easily parse and cite, while amplifying this content through social media to increase crawl frequency and engagement signals that improve AI discoverability.
Own Category Keywords for Risky Clause Detection
Outmaneuver specialized competitors by establishing CoCounsel as the definitive authority on high-intent technical searches like 'risky clause detection' and 'contract workflow optimization.' Create targeted content assets optimized for these category-specific terms, then distribute through professional networks to build backlinks and social signals that reinforce topical authority with AI search systems.
Cement Thomson Reuters Brand Authority in AI Training Data
Strengthen the semantic connection between CoCounsel and Thomson Reuters' established legal brands like Westlaw to consolidate brand authority in LLM training data. Publish high-authority white papers and thought leadership content that explicitly links CoCounsel's AI capabilities with Thomson Reuters' century of trusted legal expertise, amplifying through LinkedIn and professional channels to maximize authoritative citations.
Capture AI Recommendation Visibility in Legal Tech Category
Ensure CoCounsel appears prominently when legal professionals ask AI assistants for tool recommendations by optimizing presence across industry directories, review platforms, and authoritative publications that LLMs reference. Coordinate social proof campaigns featuring client testimonials and use cases that create the citation-worthy content AI systems prioritize when generating recommendations.
Recommended Actions
Implement a RAG-optimized content strategy specifically for Claude and AI Overviews.
With 0% visibility on these platforms, CoCounsel is missing a massive segment of the buyer journey that competitors like Ironclad are actively harvesting.
Realign technical SEO to focus on category-specific keywords like 'risky clause detection' and 'contract workflow optimization'.
The brand is currently being out-maneuvered in generic high-intent searches by specialized players like LawGeex and Evisort.
Develop and publish high-authority white papers that explicitly link CoCounsel with Thomson Reuters' established legacy brands.
Competitors like Westlaw are being mentioned independently; tightening the semantic link in LLM training data will consolidate brand authority and improve rank frequency.
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