What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

CoCounsel by Thomson Reuters

Visibility30

Vibe100

Businesses/Legal Technology/CoCounsel by Thomson Reuters

AI Visibility & Sentiment

CoCounsel by Thomson Reuters

CoCounsel is Thomson Reuters' industry-leading AI assistant built specifically for legal, tax, audit, and accounting professionals. It leverages advanced AI technology grounded in trusted content to help professionals work smarter, manage workflows, and deliver trusted work product while maintaining strict data privacy and security standards.

Active Monitoring

casetext.com

Legal Technology

AI Visibility Score

30/100

Low

Sentiment Score

100/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe CoCounsel by Thomson Reuters today.

CoCounsel by Thomson Reuters functions as a 'sleeping giant' in the AI landscape, securing an unrivaled #1 position when mentioned, yet currently failing to appear in critical category-level searches dominated by Ironclad and Evisort. While the brand commands perfect sentiment and authority on ChatGPT and Gemini, its total invisibility on Claude and AI Overviews represents a significant strategic gap in the legal tech market.

Working in your favor

Secured a perfect average position of 1.0 on ChatGPT and Gemini, indicating high authority when the brand is retrieved.

Exceptional resonance with the 'Solo Practitioner Advocate' persona, capturing a 50% mention rate at the top rank.

Maintains 100% positive sentiment across all successful mentions, reinforcing its status as a premium solution.

Gaps to close

Zero visibility on Claude and Google AI Overviews, which are critical research tools for legal professionals.

Underperforming in non-branded category queries such as 'best ai for drafting and reviewing contracts' where competitors like Ironclad and LawGeex currently lead.

Failure to bridge the visibility gap between the parent 'Thomson Reuters' brand and the specific 'CoCounsel' product suite.

Opportunities

Capture the top-of-funnel market by optimizing documentation for 'contract drafting and workflow' queries where the brand is currently absent.

Leverage existing high sentiment on ChatGPT to build a cross-platform 'authority moat' that forces retrieval on Claude.

Utilize the brand's association with Westlaw to claim 'most trusted' status in AI-generated legal tech comparisons.

Highest-Impact Actions

Implement a RAG-optimized content strategy specifically for Claude and AI Overviews.

With 0% visibility on these platforms, CoCounsel is missing a massive segment of the buyer journey that competitors like Ironclad are actively harvesting.

Realign technical SEO to focus on category-specific keywords like 'risky clause detection' and 'contract workflow optimization'.

The brand is currently being out-maneuvered in generic high-intent searches by specialized players like LawGeex and Evisort.

Develop and publish high-authority white papers that explicitly link CoCounsel with Thomson Reuters' established legacy brands.

Competitors like Westlaw are being mentioned independently; tightening the semantic link in LLM training data will consolidate brand authority and improve rank frequency.

Value Proposition

Professional-grade AI technology built by industry experts, backed by authoritative content, and equipped with best-in-class security that frees professionals to focus on high-value work while ensuring data privacy and trusted results

Overview

Mission

To deliver the future of professional-grade AI, enabling legal, tax, and accounting professionals to work smarter with trusted, secure technology

Products & Services

CoCounsel AI Assistant for Legal ResearchAI-Powered Document Drafting and ReviewWorkflow Management SolutionsTax and Accounting AI ToolsAudit Professional Solutions

Current State

Visibility Landscape

A high-level view of how CoCounsel by Thomson Reuters performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	97
“What do you know about CoCounsel by Thomson Reuters? What do they do and what's their reputation?”	#1	#1	#1	#1
Core5q Product/service category queries	41	0	41	0
“best ai for drafting and reviewing contracts to catch risky clauses automatically”	#1	No	#1	No
“how can i use ai to speed up my legal research for a complex litigation case and what tools actually work”	No	No	No	No
“most trusted ai legal assistants for law firms that handle sensitive client data”	No	No	No	No
“what's the best way to summarize a 50-page deposition using ai without missing key facts”	No	No	No	No
“help me find a reliable ai assistant for legal research that uses verified primary law sources”	No	No	No	No
Growth Areas2q Adjacent, aspirational & visionary	0	0	0	0
“recommend some ai tools for tax professionals to help with complex tax code research and advisory”	No	No	No	No
“what are the best ai solutions for audit professionals to find anomalies in large datasets efficiently”	No	No	No	No

“What do you know about CoCounsel by Thomson Reuters? What do they do and what's their reputation?”

“best ai for drafting and reviewing contracts to catch risky clauses automatically”

“how can i use ai to speed up my legal research for a complex litigation case and what tools actually work”

“most trusted ai legal assistants for law firms that handle sensitive client data”

“what's the best way to summarize a 50-page deposition using ai without missing key facts”

“help me find a reliable ai assistant for legal research that uses verified primary law sources”

“recommend some ai tools for tax professionals to help with complex tax code research and advisory”

“what are the best ai solutions for audit professionals to find anomalies in large datasets efficiently”

Competitive Landscape

Ironclad

6 mentions

Evisort

5 mentions

LawGeex

4 mentions

Luminance

4 mentions

Kira Systems

4 mentions

Spellbook

3 mentions

Westlaw

3 mentions

Kira

2 mentions

LinkSquares

2 mentions

LexisNexis

2 mentions

CoCounsel by Thomson Reuters

2 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve CoCounsel by Thomson Reuters's AI visibility.

Key Findings

Strength

Secured a perfect average position of 1.0 on ChatGPT and Gemini, indicating high authority when the brand is retrieved.

Strength

Exceptional resonance with the 'Solo Practitioner Advocate' persona, capturing a 50% mention rate at the top rank.

Strength

Maintains 100% positive sentiment across all successful mentions, reinforcing its status as a premium solution.

Recommended Actions

Implement a RAG-optimized content strategy specifically for Claude and AI Overviews.

With 0% visibility on these platforms, CoCounsel is missing a massive segment of the buyer journey that competitors like Ironclad are actively harvesting.

Realign technical SEO to focus on category-specific keywords like 'risky clause detection' and 'contract workflow optimization'.

The brand is currently being out-maneuvered in generic high-intent searches by specialized players like LawGeex and Evisort.

Develop and publish high-authority white papers that explicitly link CoCounsel with Thomson Reuters' established legacy brands.

Competitors like Westlaw are being mentioned independently; tightening the semantic link in LLM training data will consolidate brand authority and improve rank frequency.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Contract Drafting & Workflow Optimization(1 query)

“best ai for drafting and reviewing contracts to catch risky clauses automatically”

0/4 platforms mentioned

Core

ChatGPT

1.Evisort

2.LawGeex

3.Luminance

4.Ironclad

5.ContractPodAI

+19 more

Claude

1.LawGeex

2.Evisort

3.Kira Systems

4.Harvey AI

5.Documatic

Gemini

1.Kira Systems

2.Epiq

3.ContractPodAi

4.LinkSquares

5.Ironclad

+3 more

AI Overviews

1.Spellbook

2.LegalOn

3.LegalFly

4.Luminance

5.Ironclad

+2 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

6 Best AI Contract Review Software Tools for Legal Teams ...

definely.com

CoCounsel by Thomson Reuters

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Legal Technology

Start gettingrecommended by AI.

Frequently asked questions

CoCounsel by Thomson Reuters

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Legal Technology

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.