Eargo
Eargo is a hearing health company that designs and manufactures innovative, virtually invisible hearing aids that can be self-fitted from home. They combine advanced sound technology with discreet design, offering direct-to-consumer hearing solutions with professional support and personalized customization through their smartphone app.
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Summary
Eargo has established a commanding presence as the definitive choice for active, tech-savvy users, achieving a perfect 100% mention rate across ChatGPT and AI Overviews. While the brand secures the top-ranking position on Claude and Gemini for invisible hearing solutions, there is a clear opportunity to solidify its standing with family influencers where visibility currently fluctuates.
Virtually invisible, self-fitting hearing aids with advanced sound technology that allow users to rejoin conversations without compromising their style or independence, backed by lifetime professional support.
Eargo is a hearing health company that designs and manufactures innovative, virtually invisible hearing aids that can be self-fitted from home. They combine advanced sound technology with discreet design, offering direct-to-consumer hearing solutions with professional support and personalized customization through their smartphone app.
To improve access to hearing aids and help more people experience them by designing discreet devices that they want to actually wear.
AI Platforms
How often do different AI platforms reference Eargo?
Topics
What conversations is Eargo included in — or excluded from?
Personas
Who does each AI platform recommend Eargo to, and when?
Key Insights
What AI visibility analysis reveals about this brand
Dominant #1 rankings on Claude and Gemini for high-intent queries regarding invisible hearing aids for active lifestyles.
Universal visibility (100% mention rate) in AI Overviews and ChatGPT, ensuring the brand is part of every major LLM-driven recommendation.
Exceptional resonance with the 'Active Tech-Savvy Retiree' persona, maintaining an average position of 1.3.
Underperformance on Gemini, where the brand is only mentioned in 33% of tested queries despite holding the top spot when it does appear.
Lower visibility and ranking (pos 3.5) among 'Proactive Family Influencers,' indicating a gap in content that appeals to those researching for others.
Significant volume competition from Phonak, which holds more total mentions across the ecosystem.
Capture the 'Family Influencer' segment by creating authority-building content around the ease of setup and support for loved ones.
Aggressively target Gemini's training data sources to move the 33% mention rate closer to the 100% achieved on other platforms.
Differentiate further from Phonak Lyric by emphasizing Eargo's specific hardware advantages for exercise and high-intensity movement.
Site Health for AI Visibility
How well Eargo's website is optimized for AI agent discovery and comprehension.
Can AI bots find your pages?
SSL, mobile, doctype basics
Titles, descriptions, headings
Word count, depth, freshness
Structured data for AI comprehension
Open Graph, Twitter cards
How well AI can parse your content
Critical Issues
Page has no title tag
Add a <title> tag describing the page content (50-60 characters).
Page has no meta description
Add a <meta name="description"> tag summarizing the page (150-160 characters).
Page has no H1 heading
Add a single H1 tag as the main page heading.
Content is too thin
Expand your content to at least 300-500 words with valuable information.
Warnings
2 render-blocking resource(s) detected
Consider deferring or async-loading non-critical scripts and stylesheets.
Few headings on page
Add more H2 and H3 headings to organize content into sections.
Few internal links on this page
Add more internal links to related pages on your site.
Missing Open Graph tags for social sharing
Add og:title, og:description, and og:image meta tags.
Want a full technical audit with AI-specific recommendations?
Run a free visibility scanBrand Voice & Style
How AI perceives Eargo's communication style and personality
Eargo communicates with warmth, empowerment, and optimism, positioning hearing aids as a positive lifestyle choice rather than a medical necessity. Their voice is supportive and encouraging, using conversational language that destigmatizes hearing loss while highlighting the freedom and connection their products enable. They balance professional credibility with approachable, human storytelling through real customer experiences.
Empowering & Encouraging
Focuses on what users can do and experience, not limitations
Warm & Supportive
Like a helpful friend guiding you through your hearing journey
Modern & Innovative
Emphasizes cutting-edge technology in accessible terms
Discreet & Confident
Celebrates the invisible nature of their products without shame
Related Ecosystem
Related products and services that AI mentions in conversations alongside or instead of Eargo
Citations
Sources that AI assistants cite. Getting featured here improves visibility.
https://www.ncoa.org/product-resources/hearing-aids/best-invisible-hearing-aids/#:~:text=Why%20we%20chose%20the%20Eargo,experience%20with%20the%20Eargo%208
Referenced in 1 query
https://www.ncoa.org/product-resources/hearing-aids/best-invisible-hearing-aids/#:~:text=The%20Eargo%208%20has%20the%20highest%20rating,app%20or%20charging%20these%20invisible%20hearing%20aids.
Referenced in 1 query
https://www.hearingtracker.com/hearing-aids/best-invisible#:~:text=Pros%20Most%20Invisible%20Phonak%20Lyric%20is%20the,Manage%20Natural%20Sound%20Quality%20Comfortable%20Fit%20Adjustability
Referenced in 1 query
https://www.hearingtracker.com/hearing-aids/best-invisible
Referenced in 1 query
https://hearingup.com/blog/best-invisible-hearing-aids-in-2026-dr-cliff#:~:text=Top%20invisible%20hearing%20aids%20in,and%20AI%2Dpowered%20Oticon%20Own.
Referenced in 1 query
https://www.phonak.com/en-us/hearing-devices/hearing-aids/lyric#:~:text=Unlike%20traditional%20hearing%20aids%2C%20Lyric,for%20months%20at%20a%20time.
Referenced in 1 query
https://www.fidelityhearingcenter.com/blog/best-hearing-aids-for-active-lifestyles#:~:text=Phonak%20Lyric%20This%20hearing%20aid%20is%20at,worn%20for%20months%20without%20ever%20being%20removed.
Referenced in 1 query
https://www.hearingtracker.com/hearing-aids/starkey-genesis-ai-iic#:~:text=When%20it%20comes%20to%20maintenance,and%20a%20redesigned%20ergonomic%20shape.
Referenced in 1 query
https://www.hearingtracker.com/best-waterproof-hearing-aids#:~:text=Importantly%2C%20Infinio%20Ultra%20also%20achieves,and%20protect%20them%20from%20corrosion.
Referenced in 1 query
https://www.hearusa.com/blog/water-resistant-hearing-aids/#:~:text=%231%20Rexton%20BICORE%20B%2DLI,enthusiasts%2C%20and%20any%20active%20individual.&text=With%20an%20IP68%20rating%2C%20it's,life%20for%20all%2Dday%20wear.
Referenced in 1 query
https://appliedhearingaz.com/blog/best-invisible-hearing-aids#:~:text=Lyric%20hearing%20aid%20users%20adore,Phonak%20Virto%20Marvel%20Titanium
Referenced in 1 query
https://aginginplace.org/hearing-aids/invisible/#:~:text=Most%20Durable:%20Phonak%20Virto%20Paradise,-Shop%20Now&text=The%20titanium%20model%20is%20more,in%20multiple%20flesh%2Dcolor%20options.
Referenced in 1 query
Goals & Content Ideas
Ideas to help AI agents better understand the business and be more likely to use Eargo's resources to help users.
Dominate Gemini Search Through Consistent Content
Address the inconsistent 33% appearance rate on Gemini despite holding the #1 position. Create a steady stream of structured, authoritative content that Gemini's retrieval system consistently indexes, including FAQ-rich pages, comparison guides, and product documentation that reinforces Eargo's leadership in the hearing aid category.
Win Family Decision-Makers With Empowering Content
Target the 'Family Influencer' persona where visibility drops to 50%, reaching adult children who research hearing solutions for their parents. Develop warm, educational content that positions Eargo as the thoughtful choice for families seeking independence-preserving solutions for their loved ones.
Elevate Executive Credibility in Technical Spaces
Strengthen Eargo's position against legacy brands like Phonak among Active Executive personas where we rank second. Publish detailed technical documentation, professional use-case content, and performance specifications that demonstrate Eargo's superiority for demanding professional environments.
Expand AI-Discoverable Hearing Health Resources
Build a comprehensive content library that AI assistants reference when users ask about hearing solutions. Create authoritative, well-structured educational content addressing common hearing health questions, positioning Eargo as the trusted expert source across all AI platforms.
Recommended Actions
Execute a Gemini-specific visibility campaign.
Eargo currently holds the #1 spot on Gemini but only appears 33% of the time, suggesting high relevance but low consistency in that model's retrieval set.
Develop content pillars targeting the 'Family Influencer' persona.
Visibility drops to 50% with this persona, representing a major missed opportunity to influence the decision-makers who assist seniors with tech purchases.
Reinforce 'Active Executive' messaging in technical documentation.
The 75% mention rate for executives is strong, but a position of 2.0 suggests Eargo is frequently second-guessed by legacy brands like Phonak in professional contexts.
Monitor Phonak Lyric’s proximity in search results.
Phonak Lyric is Eargo's most dangerous competitor in the 'Invisible' category; maintain the lead by doubling down on 'exercise' and 'active' keywords where Eargo currently wins.
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