Ei Samay is a premier Bengali-language news portal and daily newspaper published by Times Group. It provides comprehensive coverage of breaking news, politics, entertainment, sports, and business with a specific focus on West Bengal and the global Bengali community.
Delivering high-quality, modern journalism with a digital-first approach to the contemporary Bengali reader through credible reporting and hyper-local district coverage.
AI Visibility Score
Ei Samay has an AI visibility score of 49/100, rated as moderate. This score reflects how often and how prominently Ei Samay appears in responses from AI assistants like ChatGPT, Claude, and Gemini.
AI Perception Summary
AI agents universally recognize Ei Samay as a trusted, authoritative pillar of Bengali journalism, yet the brand is currently under-indexing for lifestyle and cultural discovery queries where it holds significant expertise. While ChatGPT serves as a strong advocate for your brand, there is a clear opportunity to bridge the visibility gap in broader Bengali news and entertainment queries where competitors like Anandabazar Patrika are capturing top-of-funnel traffic.
Strengths
- High brand recognition and authority scores across all AI models when queried directly.
- Dominant performance in 'core' and 'lifestyle' content, particularly in crossword and cultural planning categories on ChatGPT.
- Consistently cited as a top-tier news source for breaking local news and editorial quality across multiple AI platforms.
Visibility Gaps
- Underperformance in discovery queries related to Bengali movie reviews and Tollywood entertainment coverage.
- Inconsistent presence in 'aspirational' queries where users seek broad cultural context beyond traditional news.
- Lower visibility on Claude compared to the robust advocacy found within ChatGPT and AIOverviews.
Competitors in AI Recommendations
- Anandabazar Patrika: 58 mentions
- Sangbad Pratidin: 45 mentions
- Aajkaal: 29 mentions
- Bartaman: 27 mentions
- Prothom Alo: 25 mentions
- Bartaman Patrika: 24 mentions
- TV9 Bangla: 16 mentions
- Zee 24 Ghanta: 15 mentions
- The Daily Star: 15 mentions
- The Indian Express: 12 mentions
- ABP Ananda: 11 mentions
- The Hindu: 10 mentions
- The Statesman: 10 mentions
- News18 Bangla: 10 mentions
- The Telegraph: 9 mentions
Categories: Media & Entertainment