What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Goodles

Visibility56

Vibe98

Businesses/Food & Beverage/Goodles

AI Visibility & Sentiment

Goodles

Goodles is a modern food brand that reimagines mac and cheese as a nutritious comfort food. They offer protein and fiber-packed, non-GMO mac and cheese made with real cheese, proving that delicious comfort food can also be good for you.

Active Monitoring

goodles.com

Food & Beverage Food Meal Kits

AI Visibility Score

56/100

Moderate

Sentiment Score

98/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Goodles today.

Goodles is rapidly becoming the definitive AI recommendation for the 'Better-For-You' category, achieving a dominant 85% mention rate on Gemini and securing the top spot in AI Overviews for kid-friendly nutrition. Despite this technical edge, the brand is nearly invisible in ChatGPT's conversational discovery, where Banza currently commands the narrative for broader healthy pantry stocking and meal planning.

Working in your favor

Market-leading performance on Gemini with an 85% mention rate and top-tier rankings for 'customizable 12 pack' queries.

Exceptional resonance with the 'Clean-Label Comfort Seeker' persona, achieving a 75% mention rate.

Strong positioning in AI Overviews for high-intent 'best healthy mac and cheese' and 'kid-friendly nutrition' searches.

Gaps to close

Significant underperformance on ChatGPT, which captures only 29% of mentions compared to major competitors.

Total absence from 'Healthy Pantry' and 'Meal Prep' queries, missing critical early-funnel discovery moments.

Relatively low visibility among 'Macro-Tracking Performance Athletes' despite the product's high protein profile.

Opportunities

Dominating the 'Healthy Pantry' category by aligning content with bulk-buying and recurring grocery keywords.

Leveraging the top-tier sentiment in Claude to influence sophisticated LLM-based meal planning assistants.

Expanding the competitive moat against Banza by capturing more 'pantry staple' topical authority.

Highest-Impact Actions

Optimize digital content for 'Healthy Pantry Staples' and 'Meal Prep' keywords.

Goodles is currently ignored by AI models when users ask for pantry stocking advice, a critical gap that allows Banza and store brands to dominate recurring purchase intent.

Launch a ChatGPT-specific visibility campaign focusing on structured data and reviews.

With only a 29% mention rate on the world's most popular LLM, Goodles is missing the majority of conversational search traffic where competitors are more established.

Refine product messaging for 'Performance Athletes' focusing on specific macro ratios.

The brand is underperforming with the 'Macro-Tracking' persona (38% mention rate), representing a missed opportunity to capture the functional fitness market.

Value Proposition

Mac and cheese that delivers on both taste and nutrition - packed with protein, fiber, and prebiotics while being non-GMO and made with real cheese. They've 'cracked the code' on making comfort food that's actually good for you.

Overview

Mission

To prove that comfort food can be both delicious and nutritious - because 'they lied' when they said you can't have it all.

Products & Services

Protein and fiber-rich mac and cheese varietiesCustomizable 12-pack boxesThemed bundles (Penguin Kit for charity)Variety packsIndividual flavor options

Current State

Visibility Landscape

A high-level view of how Goodles performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	97
“What do you know about Goodles? What do they do and what's their reputation?”	#1	#1	#1	#1
Core4q Product/service category queries	35	62	96	80
“what are the most trusted healthy mac and cheese brands on the market right now”	No	No	#1	#1
“what are some non-GMO pantry staples that have actual nutritional value but still taste like comfort food”	#32	#1	#2	No
“I want to order a customizable 12 pack of healthy mac and cheese, what are my best options”	#1	#1	#1	#1
“best healthy mac and cheese for kids that actually tastes like the real thing and isn't gritty”	No	No	#1	#1
Growth Areas3q Adjacent, aspirational & visionary	44	97	97	44
“help me stock a healthy pantry for a busy week, what specific easy-to-make meals should I buy”	#7	#1	#1	No
“how can I make my kids' favorite comfort foods healthier without them noticing, what brands should I look for”	—	#1	#1	#3
“give me some high protein comfort food ideas that aren't just chicken and rice, specific product recommendations please”	No	#1	#1	No

“What do you know about Goodles? What do they do and what's their reputation?”

“what are the most trusted healthy mac and cheese brands on the market right now”

“what are some non-GMO pantry staples that have actual nutritional value but still taste like comfort food”

#32

“I want to order a customizable 12 pack of healthy mac and cheese, what are my best options”

“best healthy mac and cheese for kids that actually tastes like the real thing and isn't gritty”

“help me stock a healthy pantry for a busy week, what specific easy-to-make meals should I buy”

“how can I make my kids' favorite comfort foods healthier without them noticing, what brands should I look for”

—

“give me some high protein comfort food ideas that aren't just chicken and rice, specific product recommendations please”

Competitive Landscape

Banza

49 mentions

Goodles

36 mentions

Whole Foods

27 mentions

Thrive Market

18 mentions

Simple Mills

18 mentions

Central Market

16 mentions

Kraft

12 mentions

Wild Planet

11 mentions

Barilla

10 mentions

Primal Kitchen

9 mentions

Bob’s Red Mill

9 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Goodles's AI visibility.

Key Findings

Strength

Market-leading performance on Gemini with an 85% mention rate and top-tier rankings for 'customizable 12 pack' queries.

Strength

Exceptional resonance with the 'Clean-Label Comfort Seeker' persona, achieving a 75% mention rate.

Strength

Strong positioning in AI Overviews for high-intent 'best healthy mac and cheese' and 'kid-friendly nutrition' searches.

Recommended Actions

Optimize digital content for 'Healthy Pantry Staples' and 'Meal Prep' keywords.

Goodles is currently ignored by AI models when users ask for pantry stocking advice, a critical gap that allows Banza and store brands to dominate recurring purchase intent.

Launch a ChatGPT-specific visibility campaign focusing on structured data and reviews.

With only a 29% mention rate on the world's most popular LLM, Goodles is missing the majority of conversational search traffic where competitors are more established.

Refine product messaging for 'Performance Athletes' focusing on specific macro ratios.

The brand is underperforming with the 'Macro-Tracking' persona (38% mention rate), representing a missed opportunity to capture the functional fitness market.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Pantry Staples & Healthy Meal Prep(3 queries)

“help me stock a healthy pantry for a busy week, what specific easy-to-make meals should I buy”

0/4 platforms mentioned

Adjacent

ChatGPT

1.Rubbermaid Brilliance

2.Pyrex

3.Instant Pot Duo

4.Crock-Pot

5.Nordic Ware

+10 more

Claude

No brands listed

Gemini

1.Banza

2.Wild Planet

3.Safe Catch

4.Justin’s

5.Rao’s Homemade

+7 more

AI Overviews

1.Rao's

2.Nourished By Nutrition

3.Love and Lemons

“what are some non-GMO pantry staples that have actual nutritional value but still taste like comfort food”

1/4 platforms mentioned

Core

The Nutrition-Obsessed School Parent · Household Decision Maker

ChatGPT

1.Whole Foods

2.Central Market

3.Banza

4.Explore Cuisine

5.Eden Foods Organic

+16 more

Claude

1.Banza

2.Barilla Whole Grain

3.Ancient Harvest

4.Simple Mills

5.Vital Proteins

+8 more

Gemini

1.Central Market

2.Whole Foods

3.Goodles Mac & Cheese

4.Cheddy Mac

5.Annie’s

+14 more

AI Overviews

1.Artisana

2.Jovial

3.Banza

“I want to order a customizable 12 pack of healthy mac and cheese, what are my best options”

2/4 platforms mentioned

Core

The Nutrition-Obsessed School Parent · Household Decision Maker

ChatGPT

1.Banza

2.Annie’s Organic

3.Whole Foods 365 Organic

4.Simple Truth Organic

5.Banza Mac & Cheese

+4 more

Claude

1.Banza

2.Annie's Organic

3.Whole Foods

4.Central Market

5.Barilla GreenVerde

+1 more

Gemini

1.Whole Foods

2.Central Market

3.GOODLES

4.Cheddy Mac

5.Banza

+5 more

AI Overviews

1.Goodles

2.Cheddy Mac

3.Shella Good

4.Mover & Shaker

5.Kaizen Food Company

+2 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Healthy Food for the Whole Family: Essential Pantry Staples

kvaroyarctic.com

Goodles

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Food & Beverage

Start gettingrecommended by AI.

Frequently asked questions

Goodles

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Engineer content that makes AI agents recommend you

Explore Food & Beverage

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.