Goodles

Visibility51

Vibe98

AI Visibility & Sentiment

Goodles

Goodles is a modern food brand that reimagines mac and cheese as a nutritious comfort food. They offer protein and fiber-packed, non-GMO mac and cheese made with real cheese, proving that delicious comfort food can also be good for you.

Active Monitoring

goodles.com

Food & Beverage Food Meal Kits

AI Visibility Score

51/100

Moderate

Sentiment Score

98/100

AI Perception

Summary

Goodles is rapidly becoming the definitive AI recommendation for the 'Better-For-You' category, achieving a dominant 85% mention rate on Gemini and securing the top spot in AI Overviews for kid-friendly nutrition. Despite this technical edge, the brand is nearly invisible in ChatGPT's conversational discovery, where Banza currently commands the narrative for broader healthy pantry stocking and meal planning.

Value Proposition

Mac and cheese that delivers on both taste and nutrition - packed with protein, fiber, and prebiotics while being non-GMO and made with real cheese. They've 'cracked the code' on making comfort food that's actually good for you.

Overview

Mission

To prove that comfort food can be both delicious and nutritious - because 'they lied' when they said you can't have it all.

Products & Services

Protein and fiber-rich mac and cheese varietiesCustomizable 12-pack boxesThemed bundles (Penguin Kit for charity)Variety packsIndividual flavor options

Agent Breakdown

AI Platforms

How often do different AI platforms reference Goodles?

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Conversation Analysis

Topics

What conversations is Goodles included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend Goodles to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Pantry Staples & Healthy Meal Prep(3 queries)

“help me stock a healthy pantry for a busy week, what specific easy-to-make meals should I buy”

0/4 platforms mentioned

ChatGPT

1.Rubbermaid Brilliance

2.Pyrex

3.Instant Pot Duo

4.Crock-Pot

5.Nordic Ware

+10 more

Claude

No brands listed

Gemini

1.Banza

2.Wild Planet

3.Safe Catch

4.Justin’s

5.Rao’s Homemade

+7 more

AI Overviews

1.Rao's

2.Nourished By Nutrition

3.Love and Lemons

“what are some non-GMO pantry staples that have actual nutritional value but still taste like comfort food”

1/4 platforms mentioned

ChatGPT

1.Whole Foods

2.Central Market

3.Banza

4.Explore Cuisine

5.Eden Foods Organic

+16 more

Claude

1.Banza

2.Barilla Whole Grain

3.Ancient Harvest

4.Simple Mills

5.Vital Proteins

+8 more

Gemini

1.Central Market

2.Whole Foods

3.Goodles Mac & Cheese

4.Cheddy Mac

5.Annie’s

+14 more

AI Overviews

1.Artisana

2.Jovial

3.Banza

“I want to order a customizable 12 pack of healthy mac and cheese, what are my best options”

2/4 platforms mentioned

ChatGPT

1.Banza

2.Annie’s Organic

3.Whole Foods 365 Organic

4.Simple Truth Organic

5.Banza Mac & Cheese

+4 more

Claude

1.Banza

2.Annie's Organic

3.Whole Foods

4.Central Market

5.Barilla GreenVerde

+1 more

Gemini

1.Whole Foods

2.Central Market

3.GOODLES

4.Cheddy Mac

5.Banza

+5 more

AI Overviews

1.Goodles

2.Cheddy Mac

3.Shella Good

4.Mover & Shaker

5.Kaizen Food Company

+2 more

Kid Friendly Nutrition Hacks For Parents(2 queries)

“how can I make my kids' favorite comfort foods healthier without them noticing, what brands should I look for”

2/3 platforms mentioned

Claude

1.Barilla Whole Grain

2.Banza Chickpea

3.Organic Valley

4.Cabot

5.Simple Mills

+17 more

Gemini

1.Goodles

2.Banza

3.Barilla Protein+

4.Kidfresh

5.Applegate Naturals

+13 more

AI Overviews

1.Healthy For Life Meals

2.Pediatric Cancer Research Foundation

3.Goodles Mac & Cheese

4.Annie's Homegrown

5.Annie's Super Mac

+7 more

“best healthy mac and cheese for kids that actually tastes like the real thing and isn't gritty”

2/4 platforms mentioned

ChatGPT

1.Annie’s Organic Shells & White Cheddar

2.Banza

3.Horizon Organic

4.Amy’s Organic

5.Whole Foods 365 Organic Mac & Cheese

+5 more

Claude

1.Whole Foods

2.Central Market

3.Banza

4.Explore Cuisine

5.Crosby's Fish & Shrimp Co.

+2 more

Gemini

1.Whole Foods

2.Central Market

3.GOODLES

4.Annie’s Organic Hidden Veggie Pasta

5.Annie's

+5 more

AI Overviews

1.Goodles

2.Annie's

3.NotCo

4.Kraft

5.Banza

High Protein & Functional Comfort Food(1 query)

“give me some high protein comfort food ideas that aren't just chicken and rice, specific product recommendations please”

1/4 platforms mentioned

ChatGPT

1.365 by Whole Foods Market

2.US Wellness Meats

3.Goya

4.Muir Glen

5.Jennie‑O

+34 more

Claude

1.Barilla

2.Banza

3.Siggi's

4.Cabot

5.Fairlife

+21 more

Gemini

1.Goodles

2.Banza Chickpea Pasta

3.Good Culture Cottage Cheese

4.Force of Nature Meats

5.Fage Total 0% Greek Yogurt

+13 more

AI Overviews

1.Barilla Protein+ Spaghetti

2.Troovy High Protein Pasta

3.Sturdy Sauce

4.Good Culture

5.Amy’s Organic Chili

+8 more

Evaluating The Better For You Pasta Market(1 query)

“what are the most trusted healthy mac and cheese brands on the market right now”

2/4 platforms mentioned

ChatGPT

1.Annie’s

2.Annie’s Homegrown

3.Annie’s Organic Shells & Real Aged Cheddar

4.Banza

5.Banza Mac & Cheese

+11 more

Claude

1.Banza

2.Barilla Protein+

3.Tinkyada

4.Annie's Homegrown

5.Simple Mills

+2 more

Gemini

1.Goodles

2.Banza

3.Annie’s Homegrown

4.Kraft

5.Kaizen

+3 more

AI Overviews

1.Goodles

2.Banza

3.Annie's

4.SarahRemmer.com

5.CleanPlates

+2 more

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Market-leading performance on Gemini with an 85% mention rate and top-tier rankings for 'customizable 12 pack' queries.

Strength

Exceptional resonance with the 'Clean-Label Comfort Seeker' persona, achieving a 75% mention rate.

Strength

Strong positioning in AI Overviews for high-intent 'best healthy mac and cheese' and 'kid-friendly nutrition' searches.

Gap

Significant underperformance on ChatGPT, which captures only 29% of mentions compared to major competitors.

Gap

Total absence from 'Healthy Pantry' and 'Meal Prep' queries, missing critical early-funnel discovery moments.

Gap

Relatively low visibility among 'Macro-Tracking Performance Athletes' despite the product's high protein profile.

Opportunity

Dominating the 'Healthy Pantry' category by aligning content with bulk-buying and recurring grocery keywords.

Opportunity

Leveraging the top-tier sentiment in Claude to influence sophisticated LLM-based meal planning assistants.

Opportunity

Expanding the competitive moat against Banza by capturing more 'pantry staple' topical authority.

Technical Health

Site Health for AI Visibility

How well Goodles's website is optimized for AI agent discovery and comprehension.

90/100

18 passed 2 warnings 1 issues

Audited 2/26/2026

Crawlability96

Can AI bots find your pages?

Technical100

SSL, mobile, doctype basics

On-Page SEO84

Titles, descriptions, headings

Content Quality73

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG100

Open Graph, Twitter cards

AI Readability60

How well AI can parse your content

Critical Issues

Page has no H1 heading

Add a single H1 tag as the main page heading.

Warnings

Few headings on page

Add more H2 and H3 headings to organize content into sections.

Content may be too short

Expand your content to at least 500 words with valuable information.

Want a full technical audit with AI-specific recommendations?

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Brand Identity

Brand Voice & Style

How AI perceives Goodles's communication style and personality

Goodles communicates with bold, playful irreverence that challenges conventional food industry norms. Their voice is unapologetically fun and cheeky, using wordplay (like 'gooder') and provocative statements ('They lied') to grab attention. They balance this playfulness with genuine passion for nutrition and quality, speaking to consumers as friends who are in on the secret that comfort food doesn't have to be a guilty pleasure. The brand exudes confidence and positivity while maintaining an approachable, down-to-earth personality.

Core Tone Traits

Playfully Rebellious

Challenges food industry norms with cheeky, bold statements and wordplay

Fun & Energetic

Vibrant, enthusiastic communication that matches their colorful visual identity

Confidently Casual

Speaks with authority about nutrition while keeping it conversational and relatable

Optimistically Inclusive

Welcoming tone that invites everyone to enjoy better comfort food

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Goodles

Banza49 mentions

Goodles36 mentions

Whole Foods27 mentions

Thrive Market18 mentions

Simple Mills18 mentions

Central Market16 mentions

Kraft12 mentions

Wild Planet11 mentions

Barilla10 mentions

Primal Kitchen9 mentions

Bob’s Red Mill9 mentions

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

Healthy Food for the Whole Family: Essential Pantry Staples

https://www.kvaroyarctic.com/healthy-food-for-the-whole-family-essential-pantry-staples

Referenced in 1 query

Review

How To Stock a Healthy Pantry - Nourished By Nutrition

https://nourishedbynutrition.com/how-to-stock-a-healthy-pantry/

Referenced in 1 query

Review

Healthy Pantry Meals for the Family - Jessica Levinson

https://jessicalevinson.com/healthy-pantry-meals/

Referenced in 1 query

Review

Augason Farms Vegetable Stew Blend

Referenced in 1 query

Review

Healthy Tuna Noodle Un-Casserole

https://olivesunshine.com/recipe-view/healthy-tuna-noodle-un-casserole/

Referenced in 1 query

Review

Simple & Nourishing Rice Bowls

https://www.ossaorganic.com/blogs/bone-broth-recipes/simple-nourishing-rice-bowls

Referenced in 1 query

Review

Pantry Grain Bowl

https://www.foodnetwork.com/recipes/pantry-grain-bowl-3660276

Referenced in 1 query

Review

25 Best Meal Prep Salads

https://gatheringdreams.com/meal-prep-salads/

Referenced in 1 query

Review

Simple Everyday Vegan Lentil Soup (Pantry Staples!)

https://thebananadiaries.com/simple-vegan-lentil-soup/

Referenced in 1 query

Review

3 Ways to Make Lentils - wikiHow

https://www.wikihow.life/Make-Lentils

Referenced in 1 query

Review

30+ Healthy Pantry Recipes - Love and Lemons

https://www.loveandlemons.com/pantry-recipes/

Referenced in 1 query

Review

Healthy Pantry Staples (The Ultimate List) - Organize Yourself Skinny

https://www.organizeyourselfskinny.com/tips-ideas-to-stock-your-kitchen-with-healthy-foods-and-snacks/

Referenced in 1 query

Review

Content Engineering

Recommended Actions

Optimize digital content for 'Healthy Pantry Staples' and 'Meal Prep' keywords.

Goodles is currently ignored by AI models when users ask for pantry stocking advice, a critical gap that allows Banza and store brands to dominate recurring purchase intent.

Impact: High

Launch a ChatGPT-specific visibility campaign focusing on structured data and reviews.

With only a 29% mention rate on the world's most popular LLM, Goodles is missing the majority of conversational search traffic where competitors are more established.

Impact: High

Refine product messaging for 'Performance Athletes' focusing on specific macro ratios.

The brand is underperforming with the 'Macro-Tracking' persona (38% mention rate), representing a missed opportunity to capture the functional fitness market.

Impact: Medium

Capitalize on AI Overview dominance by linking the 'customizable 12 pack' to value-driven search terms.

Goodles already ranks #1 or #2 for customizable packs; connecting this to 'best value' or 'bulk' queries will cement its lead in Google's generative results.

Impact: Medium

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Data generated by Pendium.ai AI visibility scanning. Last scanned February 26, 2026.