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Hoop
Hoop
Visibility7
Vibe90
Businesses/Hoop
Hoop
AI Visibility & Sentiment

Hoop

Hoop is an AI support agent for Shopify brands that transforms customer service into a retention channel. Built by the team behind Trello, it drafts on-brand replies to customer inquiries directly within existing helpdesks, learning the brand's voice and pulling real order data from Shopify.

Active Monitoring
hoop.app
Startups
AI Visibility Score
7/100

Invisible

Sentiment Score
90/100
Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core
7
adjacent
0
OverviewLandscapeInsights & ActionsContent IdeasConversationsCitationsBrand Voice

Is this your business?

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Hoop today.

Hoop is currently ghosting the AI recommendation landscape, suffering from a near-total invisibility across major LLMs despite a strong positive sentiment when specifically prompted. While incumbents like Gorgias and Shopify dominate the narrative with dozens of mentions, Hoop’s single appearance in Gemini for trusted software indicates a critical failure to capture high-intent traffic from Shopify merchants seeking automation solutions.

Working in your favor

Maintains a perfect 100% positive sentiment and top-tier ranking during direct brand 'vibe checks' on Claude and Gemini.

Successfully broke into the consideration set for 'The E-commerce Tech Stack Architect' persona within Gemini results.

Achieved a respectable #4 rank on Gemini for the highly competitive 'most trusted ai customer support software' query.

Gaps to close

Zero visibility on ChatGPT and AI Overviews across all tested industry queries, leaving the brand out of the most common AI search paths.

Complete absence from scaling-focused queries, such as 'reducing support response times' and 'handling order status questions,' where competitors like Gorgias are heavily cited.

Failed to register any mentions for 'The Solo Shopify Entrepreneur' and 'Customer Experience Strategist' personas, missing the primary decision-maker segments.

Opportunities

Capitalize on the existing positive brand sentiment by seeding technical case studies into datasets favored by Claude and ChatGPT.

Target 'Shopify support scaling' as a core topical authority area to displace legacy helpdesks in AI-generated recommendations.

Focus on the 'Tech Stack Architect' persona by highlighting API flexibility and integration depth, as this is the only segment showing early traction.

Highest-Impact Actions
1

Execute an aggressive citation campaign on high-authority Shopify and CX forums.

LLMs like ChatGPT and Claude rely on third-party validation; increasing mentions on platforms like Reddit and niche e-commerce blogs is essential to break the 0% mention rate.

2

Optimize technical documentation and blog headers for 'Shopify Support Automation' and 'Order Status AI'.

Hoop is missing from all intent-based queries regarding Shopify support operations; targeted content will help AI Overviews and Gemini link Hoop to these specific problems.

3

Develop persona-specific landing pages for 'Tech Stack Architects' and 'CX Strategists'.

Since Gemini is already showing a slight preference for the Architect persona, doubling down on technical content will solidify this foothold and improve average positioning.

Value Proposition

Turn every support ticket into a repeat customer by delivering fast, on-brand AI-drafted replies that feel human while reducing support time by 50%

Overview

Hoop is an AI support agent for Shopify brands that transforms customer service into a retention channel. Built by the team behind Trello, it drafts on-brand replies to customer inquiries directly within existing helpdesks, learning the brand's voice and pulling real order data from Shopify.

Mission

Every business owner deserves enterprise-grade customer support without the complexity or cost, giving owners their time back to focus on growing their businesses while still providing top-tier service.

Products & Services
AI-powered customer support draftingAutomated knowledge base managementShopify order data integrationHelpdesk integrations (Zendesk, Freshworks, Front, Gorgias, Help Scout)Brand voice learning and matching
Current State

Visibility Landscape

A high-level view of how Hoop performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

ChatGPTChatGPT
ClaudeClaude
GeminiGemini
AI OverviewsAI Overviews

Reputation1q

Brand recognition & direct queries

70
97
97
97
“What do you know about Hoop? What do they do and what's their reputation?”
Yes
#1
#1
#1

Core3q

Product/service category queries

0
0
41
0
“show me some ai tools that can draft customer support replies based on our help docs and brand voice”
—
No
No
No
“most trusted ai customer support software for small to mid-sized e-commerce brands”
No
No
#4
No
“best shopify apps to handle order status questions and returns automatically”
No
No
No
No

Growth Areas2q

Adjacent, aspirational & visionary

0
0
0
0
“my shopify store is getting way too many customer emails, how can i automate this without sounding like a robot”
No
No
No
No
“how to reduce support response times for an e-commerce store during a busy sale period”
No
No
No
No
ChatGPT
Claude
Gemini
AI Overviews

“What do you know about Hoop? What do they do and what's their reputation?”

ChatGPTYes
Claude#1
Gemini#1
AI Overviews#1

“show me some ai tools that can draft customer support replies based on our help docs and brand voice”

ChatGPT—
ClaudeNo
GeminiNo
AI OverviewsNo

“most trusted ai customer support software for small to mid-sized e-commerce brands”

ChatGPTNo
ClaudeNo
Gemini#4
AI OverviewsNo

“best shopify apps to handle order status questions and returns automatically”

ChatGPTNo
ClaudeNo
GeminiNo
AI OverviewsNo

“my shopify store is getting way too many customer emails, how can i automate this without sounding like a robot”

ChatGPTNo
ClaudeNo
GeminiNo
AI OverviewsNo

“how to reduce support response times for an e-commerce store during a busy sale period”

ChatGPTNo
ClaudeNo
GeminiNo
AI OverviewsNo
Competitive Landscape
1
Shopify
45 mentions
2
Gorgias
40 mentions
3
Zendesk
27 mentions
4
Intercom
25 mentions
5
Tidio
18 mentions
6
Klaviyo
14 mentions
7
Loop Returns
11 mentions
8
Re:amaze
10 mentions
9
Freshdesk
10 mentions
10
Gmail
10 mentions
11
Hoop
1 mention
Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Hoop's AI visibility.

Key Findings

Strength

Maintains a perfect 100% positive sentiment and top-tier ranking during direct brand 'vibe checks' on Claude and Gemini.

Strength

Successfully broke into the consideration set for 'The E-commerce Tech Stack Architect' persona within Gemini results.

Strength

Achieved a respectable #4 rank on Gemini for the highly competitive 'most trusted ai customer support software' query.

Recommended Actions

1

Execute an aggressive citation campaign on high-authority Shopify and CX forums.

LLMs like ChatGPT and Claude rely on third-party validation; increasing mentions on platforms like Reddit and niche e-commerce blogs is essential to break the 0% mention rate.

2

Optimize technical documentation and blog headers for 'Shopify Support Automation' and 'Order Status AI'.

Hoop is missing from all intent-based queries regarding Shopify support operations; targeted content will help AI Overviews and Gemini link Hoop to these specific problems.

3

Develop persona-specific landing pages for 'Tech Stack Architects' and 'CX Strategists'.

Since Gemini is already showing a slight preference for the Architect persona, doubling down on technical content will solidify this foothold and improve average positioning.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPTChatGPTClaudeClaudeGeminiGeminiAI OverviewsAI Overviews
Scaling Shopify Support Operations(3 queries)

“my shopify store is getting way too many customer emails, how can i automate this without sounding like a robot”

0/4 platforms mentioned

Adjacent
ChatGPTChatGPT
1.Shopify Email
2.Shopify Notifications
3.Klaviyo
4.Omnisend
5.Gorgias

+5 more

ClaudeClaude
1.Klaviyo
2.Omnisend
3.ActiveCampaign
4.Drip
5.Shopify Email
GeminiGemini
1.Shopify
2.Gorgias
3.Intercom
4.Fin AI
5.eDesk

+4 more

AI OverviewsAI Overviews
1.Shopify
2.AeroChat.ai
3.Gorgias
4.eesel AI
5.BetterDocs

+3 more

“best shopify apps to handle order status questions and returns automatically”

0/4 platforms mentioned

Core
The Solo Shopify Entrepreneur · Founder & Lead Operator
ChatGPTChatGPT
1.Shopify
2.AfterShip
3.Tracktor
4.ShopPad
5.ParcelPanel

+10 more

ClaudeClaude
1.Shopify
2.TrackingMore
3.StatusPro – Order Status
4.AfterShip Returns Center
5.Loop Returns

+2 more

GeminiGemini
1.Shopify
2.Track123
3.AfterShip
4.Loop Returns
5.PostCo

+5 more

AI OverviewsAI Overviews
1.AfterShip Order Tracking
2.Tracktor Order Tracking
3.17TRACK Order Tracking
4.Parcel Panel
5.Orderify

+8 more

“how to reduce support response times for an e-commerce store during a busy sale period”

0/4 platforms mentioned

Adjacent
The Solo Shopify Entrepreneur · Founder & Lead Operator
ChatGPTChatGPT
1.Shopify Inbox
2.Shopify
3.Tidio
4.Re:amaze
5.Gorgias

+7 more

ClaudeClaude
1.Gmail
2.Shopify Inbox
3.Gorgias
4.eDesk
5.Richpanel
GeminiGemini
1.Gmail
2.Shopify Inbox
3.Gorgias
4.Re:amaze
5.Tidio

+5 more

AI OverviewsAI Overviews
1.Fin
2.Intercom
3.eDesk AI
4.Cocoroco
5.Gorgias

+3 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

11 Best Email Marketing Tools for Shopify in 2026

emailvendorselection.com

Web1 ref

Best Email Marketing Apps for Shopify: Top 11 Picks for 2026

aitrillion.com

Web1 ref

10 Best Shopify Marketing Automation Tools in 2026

aureatelabs.com

Web1 ref

Best Email Marketing for Shopify (2026): Top 15 Tools Ranked

emailtooltester.com

Web1 ref

Email Marketing Trends To Watch in 2026 - Shopify

shopify.com

Web1 ref

The 7 Best Shopify Email Apps 2026 (Tried & Tested) - EcommerceGold

ecommerce-gold.com

Web1 ref

Klaviyo: Email Marketing & SMS - Email marketing, SMS, & WhatsApp that turn messages into sales | Shopify App Store

apps.shopify.com

Web1 ref

Best Email marketing Apps For 2026 - Shopify App Store

apps.shopify.com

Web1 ref

Top Shopify Email Marketing Automation Tools to Boost Sales

extuitive.com

Web1 ref

11 Years on SHOPIFY: My Top Email Marketing Apps (2026)

encharge.io

Web1 ref

Shopify Help Center | Creating marketing automations in Shopify

help.shopify.com

Web1 ref

Automated Email Campaigns: A Beginner’s Guide (2025) - Shopify

shopify.com

Web1 ref

Shopify Automated Emails: Boost Customer Engagement & Sales – GemPages

gempages.net

Web1 ref

Talon Email Automation - Schedule emails in response to customer actions. | Shopify App Store

apps.shopify.com

Web1 ref

How To Automate Email Marketing Strategy On Shopify - MESA

getmesa.com

Web1 ref
Brand Identity

Brand Voice & Style

How AI perceives Hoop's communication style and personality

Hoop communicates with confident clarity and warmth, positioning itself as a knowledgeable partner rather than a pushy vendor. The voice is conversational yet professional, using plain language to explain complex AI concepts. There's an underlying empathy for busy business owners drowning in support tickets, paired with optimism about what's possible. The brand balances technical credibility (built by Trello founders, backed by top VCs) with approachable, human storytelling.

Core Tone Traits

Confident yet Approachable

Speaks with authority about AI and support but never talks down to the audience

Empathetic Problem-Solver

Acknowledges pain points genuinely before presenting solutions

Clear and Jargon-Free

Explains technical concepts in simple, accessible language

Optimistic and Energizing

Focuses on possibilities and time saved rather than fear-based messaging

Visual Identity

Primary

#0D5C5C

Secondary

#E8F0E8

Accent

#FDF8F3

Background

#FFFFFF

Foreground

#111111

Backing

Investors

O
Origin Ventures

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned March 3, 2026.

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Frequently asked questions

Don't see your question? Book a demo and we'll walk you through it.

Hoop is an AI support agent for Shopify brands that transforms customer service into a retention channel. Built by the team behind Trello, it drafts on-brand replies to customer inquiries directly within existing helpdesks, learning the brand's voice and pulling real order data from Shopify.

Turn every support ticket into a repeat customer by delivering fast, on-brand AI-drafted replies that feel human while reducing support time by 50%

AI Visibility Score

Hoop has an AI visibility score of 7/100, rated as invisible. This score reflects how often and how prominently Hoop appears in responses from AI assistants like ChatGPT, Claude, and Gemini.

AI Perception Summary

Hoop is currently ghosting the AI recommendation landscape, suffering from a near-total invisibility across major LLMs despite a strong positive sentiment when specifically prompted. While incumbents like Gorgias and Shopify dominate the narrative with dozens of mentions, Hoop’s single appearance in Gemini for trusted software indicates a critical failure to capture high-intent traffic from Shopify merchants seeking automation solutions.

Strengths

  • Maintains a perfect 100% positive sentiment and top-tier ranking during direct brand 'vibe checks' on Claude and Gemini.
  • Successfully broke into the consideration set for 'The E-commerce Tech Stack Architect' persona within Gemini results.
  • Achieved a respectable #4 rank on Gemini for the highly competitive 'most trusted ai customer support software' query.

Visibility Gaps

  • Zero visibility on ChatGPT and AI Overviews across all tested industry queries, leaving the brand out of the most common AI search paths.
  • Complete absence from scaling-focused queries, such as 'reducing support response times' and 'handling order status questions,' where competitors like Gorgias are heavily cited.
  • Failed to register any mentions for 'The Solo Shopify Entrepreneur' and 'Customer Experience Strategist' personas, missing the primary decision-maker segments.

Competitors in AI Recommendations

  • Shopify: 45 mentions
  • Gorgias: 40 mentions
  • Zendesk: 27 mentions
  • Intercom: 25 mentions
  • Tidio: 18 mentions
  • Klaviyo: 14 mentions
  • Loop Returns: 11 mentions
  • Re:amaze: 10 mentions
  • Freshdesk: 10 mentions
  • Gmail: 10 mentions
  • Ada: 10 mentions
  • AfterShip: 9 mentions
  • Shopify Inbox: 9 mentions
  • Shopify Plus: 9 mentions
  • eesel AI: 8 mentions

Tags: Startups