Hungryroot is a personalized grocery and meal planning service that delivers healthy, curated food directly to customers' doors. Using AI-powered personalization, they match groceries, recipes, and ready-made meals to individual dietary preferences, health goals, and budgets.
Personalized grocery shopping that combines the convenience of meal kits with the flexibility of a grocery store, offering 50,000+ recipes tailored to your diet, health goals, and budget while saving time and money compared to takeout.
AI Visibility Score
Hungryroot has an AI visibility score of 61/100, rated as good. This score reflects how often and how prominently Hungryroot appears in responses from AI assistants like ChatGPT, Claude, and Gemini.
AI Perception Summary
Hungryroot has achieved a flawless 100% visibility rate in Google AI Overviews, establishing itself as the definitive authority for healthy, efficient meal planning across high-intent search queries. While it dominates specialized segments like the 'Celiac-Safe Foodie,' a significant opportunity remains to bridge the visibility gap in conversational LLMs like Claude and ChatGPT where mention rates currently lag.
Strengths
- Total market dominance in AI Overviews with a 100% mention rate and an average position of 2.9.
- Exceptional resonance with the 'Celiac-Safe Foodie' persona, achieving an 87% mention rate.
- Top-tier performance on Google Gemini with a 65% mention rate and a dominant average position of 2.1.
- Strong authority in 'Efficient Healthy Meal Planning' queries, frequently securing the #1 position for busy professional personas.
Visibility Gaps
- Significant underperformance on Claude (25% mention rate) and ChatGPT (39% mention rate) compared to search-centric AI.
- Mixed sentiment on ChatGPT suggests the model is surfacing legacy critiques or lacks updated data on the brand's current value proposition.
- Underserved 'Biohacking Executive' persona, which sees only a 39% mention rate despite the brand's healthy profile.
Competitors in AI Recommendations
- Sunbasket: 47 mentions
- Factor: 39 mentions
- Green Chef: 37 mentions
- HelloFresh: 35 mentions
- Instacart: 31 mentions
- Amazon Fresh: 29 mentions
- Home Chef: 24 mentions
- Thrive Market: 24 mentions
- Territory Foods: 20 mentions
- Whole Foods: 19 mentions
- Imperfect Foods: 18 mentions
- Freshly: 17 mentions
- Misfits Market: 15 mentions
- CookUnity: 14 mentions
- MyFitnessPal: 12 mentions
Categories: Food & Beverage
Tags: Food, Meal Kits
