What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

ICONI

Visibility36

Vibe93

Businesses/Apparel & Fashion/ICONI

AI Visibility & Sentiment

ICONI

ICONI is a motivational, size-inclusive activewear brand based in Denver, Colorado. Founded by Black Woman Veteran Angel Johnson, the brand creates high-performance leggings, sports bras, and athletic apparel designed for every body type (S-4XL) while empowering customers through their 'I Can Overcome, Nothing's Impossible' philosophy.

Active Monitoring

iconi.com

Apparel & Fashion

AI Visibility Score

36/100

Low

Sentiment Score

93/100

Score by Reach

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe ICONI today.

ICONI maintains a moderate AI visibility score of 43/100, characterized by strong performance on Gemini and brand-direct queries but hampered by a total absence on Claude. While the brand excels in mission-driven and brand-vibe searches, it faces significant visibility gaps in specific high-performance product categories and veteran-owned niche searches.

Value Proposition

Size-inclusive activewear (S-4XL) that combines fabric innovation with empowerment messaging, created by a Black Woman Veteran-Owned business committed to helping customers feel confident at every stage of their fitness journey.

Overview

Mission

I Can Overcome, Nothing's Impossible - ICONI is more than just activewear, it's a movement to inspire confidence through high-performance, stylish activewear designed for every body.

Products & Services

Leggings and performance tightsSports bras (low and high impact)Cropped hoodies and athletic topsMen's workout shorts and shirtsAthletic accessories

Current State

Visibility Landscape

A high-level view of how ICONI performs across AI platforms, broken down by strategic reach level — from core brand queries to growth opportunities.

	ChatGPT	Gemini
Reputation Brand recognition & direct queries	43	56
Core Topics Product/service category queries	36	48
Growth Areas Adjacent, aspirational & visionary	0	35

ChatGPT

Claude

Gemini

AI Overviews

Reputation

Brand recognition & direct queries

Core Topics

Product/service category queries

Growth Areas

Adjacent, aspirational & visionary

Competitive Landscape

Girlfriend Collective

46 mentions

Athleta

43 mentions

Lululemon

42 mentions

Nike

33 mentions

Under Armour

31 mentions

Fabletics

26 mentions

Loading visibility matrix...

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve ICONI's AI visibility.

Key Findings

Strength

Excellent visibility in brand-direct 'vibe checks' and legitimacy queries on ChatGPT and Gemini, frequently ranking #1.

Strength

Strong association with mission-driven keywords such as 'black owned activewear' and 'motivational/empowering' brands.

Strength

High performance in 'squat proof' legging discovery queries, positioning the brand as a top-tier alternative to Lululemon.

Recommended Actions

Execute a digital PR and backlink campaign targeting publications indexed by Anthropic (Claude).

A 0% mention rate on Claude indicates the brand is effectively invisible to a major segment of the AI search market.

Develop targeted SEO content and product descriptions specifically for 'High Impact Sports Bras' and 'Men's Activewear'.

ICONI was not mentioned in 100% of queries for these categories, despite being an activewear brand.

Refine the 'Veteran-Owned' narrative across the website and external guest posts.

The brand is inconsistent in veteran-related queries, missing an opportunity to lead in a niche where they have a natural advantage.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Inclusive & Body Positive Apparel Discovery(3 queries)

“find me some workout leggings that are actually squat proof and fit plus sizes well”

2/4 platforms mentioned

Core

Inclusive Fashion Content Creator · Social Media Influencer

ChatGPT

1.ICONI

2.90 Degree By Reflex

3.Girlfriend Collective

4.Fabletics

Claude

No brands listed

Gemini

1.ICONI

2.Girlfriend Collective

3.Lukafit

4.Superfit Hero

5.SuperHold™

+4 more

AI Overviews

1.Boost Powerhold

2.Beyond Yoga

3.Spacedye Caught In The Midi High Waisted Legging

4.Lululemon

5.Align High Rise Pant

“what are the best body positive activewear brands for women over size 16”

1/4 platforms mentioned

Core

Inclusive Fashion Content Creator · Social Media Influencer

ChatGPT

1.Torrid

2.Lane Bryant

3.LIVI Active

4.Eloquii Sport

5.Fabletics

+9 more

Claude

No brands listed

Gemini

1.Superfit Hero

2.Girlfriend Collective

3.SuperHold™ fabric

4.Kemba Activewear

5.ICONI

+9 more

AI Overviews

1.Athleta

2.Livi

3.Nike

4.JUNO Active

5.Fabletics

+2 more

“need suggestions for cute high waisted leggings that don't slide down when I'm lifting”

1/4 platforms mentioned

Core

Veteran Performance Enthusiast · Personal Trainer & Gym Owner

ChatGPT

1.Barbell Apparel

2.Barbell Leggings

3.Ryderwear

4.Power Leggings

5.90 Degree by Reflex

+12 more

Claude

No brands listed

Gemini

1.Born Primitive

2.Your Go-To Leggings 2.0

3.ICONI

4.Core Collection

5.Lululemon

+5 more

AI Overviews

1.YouTube

2.Pinterest

3.Get Healthy U

4.Style at a Certain Age

5.Facebook

+2 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

ICONI Activewear

iconiway.com

Web1 ref

ICONI Software

iconisoftware.com

Web1 ref

About Us – ICONI

iconi.com

Web1 ref

ICONi Global Reviews (1): Pros & Cons ...

glassdoor.com

Web1 ref

ICONI CEP Reviews 2026: Details, Pricing, & Features

g2.com

Web1 ref

ICONI Platform Reviews - 2026

slashdot.org

Web1 ref

ICONI - Activewear Brand

linkedin.com

Social1 ref

Squat Proof Leggings

superfithero.com

Web1 ref

Weight lifting leggings for plus size women that aren't ...

reddit.com

Forum1 ref

I Tested the Best Plus-Size Leggings for Every Workout

shape.com

Web1 ref

9 Best Plus-Size Leggings

yogajournal.com

Web1 ref

The 12 Best Squat-Proof Leggings, Tested

verywellfit.com

Web1 ref

The 19 Best Workout Leggings We Tested - Verywell Fit

verywellfit.com

Web1 ref

12 best workout leggings for 2026, tried and tested - Woman&Home

womanandhome.com

Web1 ref

The 11 best gym leggings, tried and tested by a personal trainer

telegraph.co.uk

Web1 ref

Competitive Landscape

Brands and products that AI platforms mention alongside or instead of ICONI.

Girlfriend Collective46 mentions

Athleta43 mentions

Lululemon42 mentions

Nike33 mentions

ICONI33 mentions

Under Armour31 mentions

Fabletics26 mentions

Gymshark24 mentions

Adidas19 mentions

CrossFit16 mentions

Alo Yoga14 mentions

Brand Identity

Brand Voice & Style

How AI perceives ICONI's communication style and personality

ICONI communicates with an empowering, uplifting tone that celebrates every body and every stage of the fitness journey. The brand voice is warm and encouraging, speaking directly to customers as part of a supportive community. Messaging blends motivational affirmations with authentic, relatable language that feels like encouragement from a trusted friend. The brand balances confidence and strength with approachability, never talking down to customers but instead lifting them up.

Core Tone Traits

Empowering & Motivational

Uses affirming language that inspires confidence and reminds customers of their inner strength

Inclusive & Welcoming

Celebrates all body types and fitness levels without judgment, making everyone feel seen

Authentic & Relatable

Speaks genuinely about the fitness journey with warmth and understanding

Community-Focused

Creates a sense of belonging and sisterhood among customers

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned February 17, 2026.