Visibility
Sentiment
ICONI
ICONI is a motivational, size-inclusive activewear brand based in Denver, Colorado
Visibility
Sentiment
ICONI is a motivational, size-inclusive activewear brand based in Denver, Colorado. Founded by Black Woman Veteran Angel Johnson, the brand creates high-performance leggings, sports bras, and athletic apparel designed for every body type (S-4XL) while empowering customers through their 'I Can Overcome, Nothing's Impossible' philosophy.
AI Perception Summary
ICONI maintains a moderate AI visibility score of 43/100, characterized by strong performance on Gemini and brand-direct queries but hampered by a total absence on Claude. While the brand excels in mission-driven and brand-vibe searches, it faces significant visibility gaps in specific high-performance product categories and veteran-owned niche searches.
Platform Breakdown
Visibility scores across major AI platforms
ChatGPT38% mention rate
Claude0% mention rate
Gemini65% mention rate
AI Overviews10% mention rate
Brand Voice & Style
How AI perceives ICONI's communication style and personality
ICONI communicates with an empowering, uplifting tone that celebrates every body and every stage of the fitness journey. The brand voice is warm and encouraging, speaking directly to customers as part of a supportive community. Messaging blends motivational affirmations with authentic, relatable language that feels like encouragement from a trusted friend. The brand balances confidence and strength with approachability, never talking down to customers but instead lifting them up.
Core Tone Traits
Empowering & Motivational
Uses affirming language that inspires confidence and reminds customers of their inner strength
Inclusive & Welcoming
Celebrates all body types and fitness levels without judgment, making everyone feel seen
Authentic & Relatable
Speaks genuinely about the fitness journey with warmth and understanding
Community-Focused
Creates a sense of belonging and sisterhood among customers
Key Insights
What AI visibility analysis reveals about this brand
Related Ecosystem
Related products and services that AI mentions in conversations alongside or instead of ICONI
Persona Analysis
How and when AI agents present this business to different types of people
Find high-performance activewear that truly fits up to size 4XL; Support Black-owned and Veteran-owned fashion businesses
Mainstream brands frequently 'size-out' at XL or XXL; Inclusive sizing often lacks the same performance tech as smaller sizes
Source activewear that can withstand rigorous outdoor training; Support fellow veteran-owned enterprises
Fragile fabrics that pilling after a few heavy lifts; Lack of high-performance options for 'big and tall' male clients
Find a brand that fits every employee, from S to 4XL; Boost employee participation in wellness programs with high-quality gear
Difficulty finding high-quality apparel that doesn't exclude larger employees; Bland 'white-label' fitness gear that lacks inspiration
Cited Sources
Sources that AI agents learn from when researching this brand's products and services and competitors
AI Recommendations
How this brand could improve its AI visibility