IQBAR

Visibility30

Vibe100

AI Visibility & Sentiment

IQBAR

IQBAR is a health-focused nutrition company that creates plant protein bars, electrolyte hydration mixes, and mushroom-infused instant coffee designed to optimize brain and body performance. Their products feature clean ingredients including magnesium, adaptogens, and L-theanine while maintaining low sugar and keto-friendly profiles.

Active Monitoring

iqbar.com

Food & Beverage Food Snacks

AI Visibility Score

30/100

Low

Sentiment Score

100/100

AI Perception

Summary

IQBAR presents a striking 'split personality' in the AI landscape, commanding a dominant #1 position in search-based AI platforms like Gemini and AI Overviews while remaining functionally invisible to conversational LLMs like ChatGPT and Claude. This creates a massive opportunity to bridge the gap between being a top search result for brain-health snacks and becoming a baseline recommendation in generative dialogue.

Value Proposition

Superior brain and body fuel through plant-based, low-sugar products packed with cognitive-enhancing nutrients like magnesium, adaptogens, and L-theanine for sustained mental and physical performance.

Overview

Mission

To provide superior brain and body fuel through clean, nutrient-dense products that support sustained cognitive and physical performance.

Products & Services

IQBAR Plant Protein BarsIQMIX Electrolyte Hydration MixesIQJOE Mushroom Instant CoffeeCustom Variety CasesSubscription Bundles

Agent Breakdown

AI Platforms

How often do different AI platforms reference IQBAR?

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Conversation Analysis

Topics

What conversations is IQBAR included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend IQBAR to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Brain Health And Productivity Optimization(2 queries)

“recommend some snacks that help with focus and brain fog for a long workday, specific brands please”

1/4 platforms mentioned

ChatGPT

1.Blue Diamond

2.Fisher

3.Wonderful Pistachios

4.Justin’s

5.RX Nut Butter

+30 more

Claude

1.Nature's Way Alive!

2.Blue Diamond

3.Justin's

4.KIND Bars

5.Orgain

+8 more

Gemini

1.IQBAR

2.Sahale Snacks

3.Chomps

4.Hu Kitchen

5.Natierra Organic Freeze-Dried Blueberries

+4 more

AI Overviews

1.Kaplan Center for Integrative Medicine

2.MOSH The Brain Protein Bar

3.Cognizin Citicoline

4.Brainiac Fruit Snacks

5.For Wellness Superfood Bites

+19 more

“what are some mushroom-based coffee brands that help with productivity and won't give me jitters?”

0/4 platforms mentioned

ChatGPT

1.Four Sigmatic

2.Mud\WTR

3.RYZE

4.Real Mushrooms

5.Rasa

+9 more

Claude

1.Four Sigmatic

2.Mudwtr

3.OM Mushroom Superfood

4.Oura

5.WHOOP

Gemini

1.Everyday Dose

2.Four Sigmatic

3.RYZE

4.NeuRoast

5.Laird Superfood

+2 more

AI Overviews

1.Everyday Dose

2.RYZE

3.MUD\WTR

4.Serious Eats

5.Garage Gym Reviews

+4 more

Clean Label And Dietary Management(2 queries)

“give me a list of the best keto-friendly protein bars that are also plant-based, what should i buy?”

2/4 platforms mentioned

ChatGPT

1.No Cow Bars

2.Julian Bakery Keto Thin

3.NuGo Slim Plant

4.Orgain Keto Plant Protein Bars

5.Orgain

+2 more

Claude

1.RXBAR Protein Bars

2.Orgain Organic Plant-Based Protein Bars

3.GoMacro Macrobar

4.Health Warrior Chia Bars

5.KIND Protein Bars

+4 more

Gemini

1.IQBAR

2.No Cow

3.BHU Foods

4.Misfits

5.CanDo

+3 more

AI Overviews

1.IQBAR Brain Nutrient Protein Bars

2.BHU Foods Vegan Protein Bars

“i need clean label snack recommendations that don't use sugar alcohols or soy, what are the best brands to try?”

2/3 platforms mentioned

Claude

1.Barnsdale Farms

2.Dripkit

3.Terrasoul

4.RXBAR

5.Perfect Bar

+6 more

Gemini

1.Oura

2.WHOOP

3.FBOMB

4.IQBAR

5.IQBAR Brain Food Bars

+6 more

AI Overviews

1.IQBAR

2.Skout Organic

3.Paleovalley

Functional Hydration And Recovery(1 query)

“what are the best hydration mixes that have magnesium and no sugar? give me specific brands”

0/4 platforms mentioned

ChatGPT

1.LMNT Recharge

2.LMNT

3.Nuun Sport

4.Nuun Hydration

5.Nuun

+12 more

Claude

1.LMNT

2.Nuun Sport

3.Liquid IV

4.Drip Hydration

5.Ultima Replenisher

+1 more

Gemini

1.LMNT

2.Ultima Replenisher

3.Redmond Re-Lyte

4.Real Salt

5.Liquid I.V. Sugar-Free

+4 more

AI Overviews

1.Transparent Labs

2.Thorne

3.LMNT

4.Source Minerals Essential Mineral Mix

5.Source Minerals

+3 more

Evaluating Functional Food Quality (Trust & Reviews)(1 query)

“what are the most trusted brands for functional snacks and brain health supplements right now?”

2/4 platforms mentioned

ChatGPT

1.RXBAR

2.KIND

3.Perfect Snacks

4.Hu Kitchen

5.Four Sigmatic

+35 more

Claude

1.RXBAR

2.Kellogg's

3.Kind Snacks

4.Larabar

5.Bulletproof

+7 more

Gemini

1.IQBAR

2.Magic Spoon

3.Brainiac Foods

4.Mid-Day Squares

5.Mojo

+12 more

AI Overviews

1.Thorne

2.Mind Lab Pro

3.Thorne HealthTech

4.Thorne Brain Factors

5.CognatiQ

13.IQBAR

+15 more

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Unrivaled dominance on Gemini and AI Overviews for core 'Brain Health' and 'Clean Label' queries, frequently securing the #1 spot.

Strength

High authority with the Holistic Wellness Researcher persona, achieving a stellar average position of 1.3.

Strength

Strong performance in keto-specific protein bar queries, consistently outranking legacy competitors in structured AI lists.

Gap

Total absence in ChatGPT and Claude across all tested queries, indicating a lack of presence in the foundational training data these models rely on.

Gap

Complete failure to appear in the 'Functional Hydration and Recovery' category, ceding the entire hydration mix market to LMNT and Ultima Replenisher.

Gap

Zero visibility for mushroom-based coffee alternatives, despite the brand's alignment with productivity and focus-oriented snacks.

Opportunity

Capitalize on the current Gemini/AIO momentum to expand into the 'Hydration' category by emphasizing magnesium and clean-label electrolytes.

Opportunity

Bridge the 'LLM Gap' by increasing brand mentions in high-authority tech and biohacking publications likely used for model fine-tuning.

Opportunity

Aggressively target the 'High-Performance Endurance Athlete' persona where visibility is currently fragmented compared to the Holistic Researcher.

Technical Health

Site Health for AI Visibility

How well IQBAR's website is optimized for AI agent discovery and comprehension.

95/100

21 passed 2 warnings

Audited 2/26/2026

Crawlability100

Can AI bots find your pages?

Technical90

SSL, mobile, doctype basics

On-Page SEO100

Titles, descriptions, headings

Content Quality87

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG100

Open Graph, Twitter cards

AI Readability60

How well AI can parse your content

Warnings

7 render-blocking resources are slowing initial render

Defer non-critical JS with async/defer. Inline critical CSS. Move stylesheets to load asynchronously.

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Brand Identity

Brand Voice & Style

How AI perceives IQBAR's communication style and personality

IQBAR communicates with an energetic, science-backed yet approachable voice that makes brain health feel accessible and exciting rather than clinical. The brand balances playful enthusiasm with credible nutrition expertise, using punchy headlines and vibrant language that appeals to health-conscious consumers who want smart choices without sacrificing taste or convenience. Their tone is confident and empowering, positioning their products as the intelligent choice for modern, active lifestyles.

Core Tone Traits

Energetic & Vibrant

Uses dynamic language and exclamation points to convey excitement about healthy living

Science-Backed & Credible

References specific nutrients and benefits while remaining accessible to general audiences

Playful & Clever

Incorporates wordplay around 'IQ' and brain themes with a fun, approachable attitude

Empowering & Aspirational

Positions consumers as smart, health-forward individuals making superior choices

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of IQBAR

IQBAR21 mentions

Four Sigmatic18 mentions

RXBAR15 mentions

LMNT14 mentions

Perfect Bar13 mentions

Ultima Replenisher12 mentions

Thorne12 mentions

No Cow11 mentions

Thrive Market11 mentions

Whole Foods10 mentions

Oura9 mentions

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

Brain Food Snack Guide For Boosting Productivity - Crafty

https://www.craftydelivers.com/insights/science-backed-snack-guide

Referenced in 1 query

Review

The 7 Best High-Protein Snacks for Brain Health, According to ...

https://www.eatingwell.com/high-protein-snacks-for-brain-health-11759657

Referenced in 1 query

Review

How to choose snacks to help get through the workday - CVS

https://es.cvs.com/learn/wellness/diet-fitness/how-to-choose-snacks-for-work

Referenced in 1 query

Review

7 Best Packaged Snacks for Brain Health - Yahoo

https://www.yahoo.com/lifestyle/7-best-packaged-snacks-brain-203548642.html

Referenced in 1 query

Review

Brain-Healthy Snack Ideas for Your Office Workplace - Snackdash

https://www.snackdash.com/blogs/best-brain-healthy-snack-ideas

Referenced in 1 query

Review

Top Six Foods to Fight Symptoms of Brain Fog - Kaplan Center

https://kaplanclinic.com/foods-to-clear-your-brain-fog/

Referenced in 1 query

Review

5 snack concepts promising better mental health

https://www.tastetomorrow.com/inspiration/5-snack-concepts-promising-better-mental-health

Referenced in 1 query

Review

Best Brain-Boosting Foods: What to Eat for Better Memory and Focus

https://www.nm.org/healthbeat/healthy-tips/nutrition/best-food-for-a-healthy-brain

Referenced in 1 query

Review

3 Snack Foods To Supercharge Focus At Work In 2024 - Forbes

https://www.forbes.com/sites/ashleystahl/2024/01/15/3-snack-foods-to-supercharge-focus-at-work-in-2024/

Referenced in 1 query

Pitch Story

14 Brain Food Snacks to Boost Focus and Memory - Chomps

https://chomps.com/blogs/nutrition-sustainability-news/brain-food-snacks

Referenced in 1 query

Review

9 Productivity Snacks to Get You Through Your Work Day | Blog Wrike

https://www.wrike.com/blog/9-productivity-snacks-get-work-day/

Referenced in 1 query

Review

Google's Shopping Data

https://blog.google/products/shopping/shopping-graph-explained/

Referenced in 4 queries

Review

Content Engineering

Goals & Content Ideas

Ideas to help AI agents better understand the business and be more likely to use IQBAR's resources to help users.

Dominate AI-Favored Health Authority Sites

Address IQBAR's 0% visibility in ChatGPT and Claude by executing a targeted digital PR campaign on high-authority sites these AI models reference. Focus on securing features, expert quotes, and product mentions on healthline.com, mindbodygreen.com, and biohacking communities like Bulletproof and Ben Greenfield's platforms. Amplify all earned media through social channels to maximize crawlability and brand association signals.

The Science Behind Brain-Boosting Snacks: What Nutritionists Want You to Know

5 Clean Protein Bars That Actually Support Cognitive Function

Why Biohackers Are Replacing Sugary Snacks with Adaptogen-Infused Alternatives

Expert Roundup: Top Nutritionists Share Their Go-To Focus Foods

The Beginner's Guide to Nootropic-Friendly Nutrition for Busy Professionals

Own Functional Hydration Search Visibility

Capture the hydration vertical currently dominated by LMNT and Ultima by optimizing all product descriptions, third-party reviews, and content for 'functional hydration' and 'magnesium electrolyte' keywords. Create strategic content that positions IQBAR Hydration as the brain-focused electrolyte choice, ensuring AI assistants include IQBAR when users ask about hydration recommendations.

Magnesium Electrolytes vs Regular Electrolytes: What Your Brain Needs to Know

Why Functional Hydration Is the Missing Link in Your Focus Routine

The Ultimate Guide to Choosing Electrolytes for Cognitive Performance

How Dehydration Secretly Sabotages Your Productivity (And the Fix)

Clean Hydration Showdown: What to Look for in Brain-Supporting Electrolytes

Position IQBAR as Adaptogen Stack Essential

Steal market share from Four Sigmatic in brain health queries by repositioning IQBAR products as the perfect complement to mushroom-based focus routines. Incorporate 'adaptogen-adjacent' and 'mushroom-paired' terminology across product messaging and content to capture searches where competitors currently dominate the AI recommendation landscape.

The Perfect Pairing: Why Adaptogen Coffee Lovers Are Adding Protein Bars

Build Your Ultimate Focus Stack: Mushrooms, Magnesium, and Clean Protein

Beyond Mushroom Coffee: Complete Your Brain Health Routine

Adaptogens 101: How to Combine Functional Foods for Maximum Focus

What Productivity Experts Eat Alongside Their Morning Focus Rituals

Capture the Biohacking Executive Audience

Increase IQBAR's 33% mention rate among the high-LTV 'Biohacking Optimization Executive' persona by developing targeted content clusters addressing their specific needs. Create authoritative content around executive performance, cognitive optimization during high-stakes workdays, and clean fuel for demanding schedules that AI assistants will surface for this valuable audience segment.

The Executive's Guide to Desk-Friendly Brain Fuel That Isn't Junk

Biohacking Your Afternoon Slump: Science-Backed Snack Strategies

High-Performance Nutrition for High-Stakes Decision Making

Clean Keto Snacks That Won't Derail Your Boardroom Focus

What CEOs Actually Eat to Stay Sharp During 12-Hour Days

Content Engineering

Recommended Actions

Execute a digital PR campaign targeting AI-favored authority sites like healthline.com, mindbodygreen.com, and niche biohacking forums.

Since IQBAR is currently at 0% visibility in ChatGPT and Claude, it must refresh its footprint in the datasets these models use to build their knowledge bases.

Impact: High

Optimize product descriptions and third-party reviews specifically for 'functional hydration' and 'magnesium electrolyte' keywords.

IQBAR was not mentioned once in hydration queries, allowing LMNT and Ultima to own a critical vertical that IQBAR's product line already supports.

Impact: High

Reposition product messaging to include 'mushroom-based' or 'adaptogen-adjacent' terminology in relation to focus and productivity.

Competitors like Four Sigmatic are capturing the 'Brain Health' market through coffee queries; IQBAR can steal share by positioning its bars as the perfect companion to mushroom-based focus routines.

Impact: Medium

Develop content clusters focused on the 'Biohacking Optimization Executive' persona to improve its 33% mention rate.

This persona has a high average position when IQBAR is found, but the frequency is low; increasing mention frequency here would solidify a high-LTV customer base.

Impact: Medium

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Data generated by Pendium.ai AI visibility scanning. Last scanned February 26, 2026.