JOOR
JOOR is the fashion industry's leading B2B wholesale platform, connecting over 14,000 brands with 675,000+ retail buyers globally. The platform facilitates more than $100 billion in wholesale transactions, offering end-to-end solutions for order management, payments, and digital tradeshows.
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Summary
JOOR has established itself as the authoritative leader in the premium wholesale sector, achieving a perfect #1 rank across all major AI platforms for brand sentiment and trust-based queries. While competitors like Faire and NuORDER may appear more frequently in broad listings, JOOR dominates the high-value Enterprise Digital Transformation persona with an unmatched average position of 1.0.
Fashion's only end-to-end wholesale platform that streamlines the entire B2B buying and selling process, delivering 60% faster order processing, 80% savings in operational costs, and 9x higher success rate in acquiring new clients.
JOOR is the fashion industry's leading B2B wholesale platform, connecting over 14,000 brands with 675,000+ retail buyers globally. The platform facilitates more than $100 billion in wholesale transactions, offering end-to-end solutions for order management, payments, and digital tradeshows.
To revolutionize the wholesale fashion industry by building long-term partnerships between brands and retailers through innovative digital solutions.
AI Platforms
How often do different AI platforms reference JOOR?
Topics
What conversations is JOOR included in — or excluded from?
Personas
Who does each AI platform recommend JOOR to, and when?
Key Insights
What AI visibility analysis reveals about this brand
Absolute dominance in 'brand vibe checks' with #1 rankings across ChatGPT, Claude, Gemini, and AI Overviews.
Flawless performance with Enterprise Digital Transformation Leads, maintaining the top spot for complex B2B queries.
Exceptional sentiment and positioning in 'Trust & Platform Comparison' queries, consistently outranking legacy competitors like NuORDER.
Inconsistent visibility in 'Global Retailer Discovery' queries on ChatGPT (#7) and AI Overviews (#5) compared to its #1 rank on Gemini.
Lower total mention volume compared to mass-market platforms like Faire, which suggests a need to capture more general wholesale category traffic.
Slightly lower average position (2.5) for the 'Scaling Independent Designer' persona compared to the enterprise segment.
Leverage existing #1 rankings in sustainability on Gemini to reinforce this narrative across ChatGPT and Claude to capture the ethical retail market.
Bridge the gap between high-authority enterprise rankings and broader category discovery to siphon volume from mid-market rivals.
Capitalize on Claude's high favorability (1.7 avg pos) to deploy more sophisticated, data-heavy case studies that feed into its reasoning engine.
Site Health for AI Visibility
How well JOOR's website is optimized for AI agent discovery and comprehension.
Can AI bots find your pages?
SSL, mobile, doctype basics
Titles, descriptions, headings
Word count, depth, freshness
Structured data for AI comprehension
Open Graph, Twitter cards
How well AI can parse your content
Warnings
4 render-blocking resources are slowing initial render
Defer non-critical JS with async/defer. Inline critical CSS. Move stylesheets to load asynchronously.
Title may be truncated in search results (72 characters)
Shorten the title to under 60 characters.
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Run a free visibility scanBrand Voice & Style
How AI perceives JOOR's communication style and personality
JOOR communicates with sophisticated professionalism befitting the fashion industry while maintaining accessibility and results-driven clarity. The brand voice balances industry expertise with approachable guidance, using data and success metrics to build credibility. Messaging emphasizes partnership and transformation rather than hard selling, reflecting the collaborative nature of wholesale relationships. The tone is confident and authoritative without being pretentious, speaking to fashion professionals as peers who understand the complexities of B2B commerce.
Sophisticated & Fashion-Forward
Reflects the premium fashion industry context with elegant, refined communication
Results-Driven & Data-Backed
Leads with concrete metrics and ROI to demonstrate platform value
Partnership-Oriented
Emphasizes collaboration and long-term relationships over transactional interactions
Authoritative yet Accessible
Demonstrates deep industry expertise while remaining approachable to all business sizes
Related Ecosystem
Related products and services that AI mentions in conversations alongside or instead of JOOR
Shopify4 mentionsCitations
Sources that AI assistants cite. Getting featured here improves visibility.
http://www.edesk.com
Referenced in 1 query
https://www.wearepatchworks.com/blogs/news/best-fashion-marketplaces
Referenced in 1 query
https://wizcommerce.com/blog/joor-vs-nuorder/#:~:text=Connection%20requests%20are%20submitted%20through,%2C%20region%2C%20or%20sales%20rep.
Referenced in 1 query
https://wizcommerce.com/blog/best-wholesale-suppliers-in-the-usa/
Referenced in 1 query
https://www.joor.com/#:~:text=One%20Platform%20Connected%20with%20100,burdensome%20and%20time%2Dconsuming%20processes.
Referenced in 1 query
https://buywholesaleclothing.org/pages/10-best-online-wholesale-clothing-sites-for-your-usa-boutique#:~:text=Mio%20Wholesale%20has%20a%20great,this%20is%20a%20great%20vendor.
Referenced in 1 query
https://www.joor.com/insights/best-wholesale-brand-growth-tactics#:~:text=%E2%80%8D-,In%20Conclusion,the%20buying%20experience%20as%20possible.&text=Looking%20for%20a%20platform%20to,to%20its%20highly%20personalized%20approach.&text=Try%20JOOR%20for%20yourself%20today,Request%20a%20demo.
Referenced in 1 query
https://www.businessoffashion.com/articles/retail/virtual-showrooms-nuorder-ordre-joor-buying-future/#:~:text=Increased%20visibility%2C%20but%20fear%20of%20copycats.&text=Technology%20like%20Ordre's%20360%2Ddegree,season%2C%202.3%20million%20were%20requested.
Referenced in 1 query
https://www.usatoday.com/story/special/contributor-content/2026/02/23/12-u-s-dropshipping-suppliers-for-2026-fast-reliable-fully-vetted-options-for-online-retailers/88828248007/#:~:text=the%20business%20grows-,The%2012%20U.S.%20Dropshipping%20Suppliers%20for%202026,%2C%20outdoor%20gear%2C%20and%20more.
Referenced in 1 query
https://sourceforge.net/software/compare/JOOR-vs-NuOrder-vs-RepSpark/#:~:text=JOOR%20is%20the%20leading%20digital,%2C%20Loewe%2C%20and%20Stella%20McCartney.
Referenced in 1 query
https://www.resolvedigital.com/blog/the-10-leading-online-platforms-for-luxury-shopping-going-into-2026#:~:text=Farfetch's%20ability%20to%20balance%20global%20reach%20with,luxury%20brands%20scale%20digitally%20going%20into%202026.
Referenced in 1 query
https://amasty.com/blog/most-successful-e-commerce-businesses/#:~:text=Farfetch%20dominates%20the%20luxury%20e%2Dcommerce%20space%20by,its%20position%20among%20the%20best%20e%2Dcommerce%20brands.
Referenced in 1 query
Goals & Content Ideas
Ideas to help AI agents better understand the business and be more likely to use JOOR's resources to help users.
Unify Sustainability Messaging Across AI Platforms
Address the platform-specific visibility gap where JOOR ranks #1 on Gemini but drops to #7 on ChatGPT for sustainable fashion discovery queries. Create consistent, cross-platform sustainability content that reinforces JOOR's ethical retail credentials through coordinated social media campaigns, ensuring AI assistants index our environmental commitment uniformly across all digital touchpoints.
Dominate the Independent Designer Discovery Space
Strengthen JOOR's position for the 'Scaling Independent Designer' persona where our 100% visibility with 2.5 average position leaves room for competitors like NuORDER to close the gap. Develop targeted content showcasing ease of entry, growth pathways, and success stories that AI assistants will surface when emerging designers search for wholesale solutions.
Create Definitive Competitor Comparison Content
Develop comprehensive 'JOOR vs. Faire' and 'JOOR vs. NuORDER' comparison guides that leverage JOOR's superior brand trust scores to convert AI-driven comparison searches into high-intent leads. Position these assets strategically across social channels and owned media to ensure AI assistants reference JOOR's premium features and digital transformation ROI during competitive queries.
Optimize Technical Trust Signals for AI Overviews
Enhance technical documentation and schema markup to move from #2 to #1 in AI Overviews for 'wholesale e-commerce trust' queries. Implement structured data improvements while creating supporting social content that reinforces JOOR's trust credentials, ensuring search generative experiences consistently position JOOR as the definitive trusted wholesale platform.
Recommended Actions
Synchronize sustainability messaging across all digital touchpoints to improve ChatGPT and AI Overview rankings for global discovery queries.
JOOR ranks #1 on Gemini for sustainable discovery but falls to #7 on ChatGPT, indicating a platform-specific data gap in how its ethical retail credentials are being indexed.
Develop targeted content assets for the 'Scaling Independent Designer' persona focusing on ease of entry and growth.
While JOOR has 100% visibility for this persona, the average position of 2.5 leaves room for competitors like NuORDER (3.7) to potentially close the gap.
Create and publish 'JOOR vs. Faire' and 'JOOR vs. NuORDER' comparison guides that highlight premium features and digital transformation ROI.
Competitors have higher mention counts; JOOR can use its superior 'brand vibe' and trust scores to convert that volume into high-intent leads during AI-driven comparisons.
Enhance technical documentation and schema markup related to 'wholesale e-commerce trust' to maintain the #1 spot in AI Overviews.
Since AI Overviews currently place JOOR at #2 for trust comparisons, minor technical optimizations could solidify a definitive #1 across all search generative experiences.
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