What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

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Keep Financial

Visibility13

Vibe100

Businesses/Human Resources Technology/Keep Financial

AI Visibility & Sentiment

Keep Financial

Keep Financial provides smarter compensation solutions that help businesses attract, retain, and motivate top talent through innovative vesting bonuses. Their platform enables companies to deliver structured compensation that aligns employee and business objectives while simplifying administration and compliance.

Active Monitoring

keepfinancial.com

Human Resources Technology

AI Visibility Score

13/100

Invisible

Sentiment Score

100/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Keep Financial today.

Keep Financial maintains a stark 'ghost presence' in the AI landscape, where LLMs possess clear brand awareness but fail to recommend the platform for any substantive talent retention or compensation queries. While the brand excels in direct 'vibe checks,' it is being systematically bypassed in high-intent conversations where competitors like Carta and Pave are currently dominating the narrative.

Working in your favor

Perfect brand recognition (100% mention rate) during direct 'vibe check' queries across all major platforms, indicating the models have ingested the brand's core identity.

Early traction on Google-ecosystem platforms (Gemini and AI Overviews), particularly regarding 'vesting bonus platforms' and 'remote vesting' structures.

Highest resonance with the ROI-Focused Finance Executive persona, suggesting the brand's value proposition currently aligns best with fiscal leadership concerns.

Gaps to close

Total absence on ChatGPT and Claude for all category-specific queries, leaving the brand invisible to a massive segment of strategic decision-makers.

Zero visibility in the 'Strategic Talent Retention' category, failing to appear for critical M&A and manager-level retention prompts.

Significant competitive disadvantage against Carta and Lattice, who are being cited 25x to 35x more frequently as industry standards.

Opportunities

Dominating the 'Series C equity alternative' niche where no primary leader has fully captured AI mindshare.

Leveraging the existing presence in AI Overviews to bridge the gap into more complex 'Strategic Retention' queries by creating structured data around M&A use cases.

Converting brand-level awareness into category-level authority by focusing on 'vesting bonuses' as a specific keyword category.

Highest-Impact Actions

Develop and publish high-authority 'Comparative Compensation' frameworks.

Since models like Gemini already recognize the brand but lack context for 'equity alternatives,' publishing data-heavy comparisons between cash-based incentives and traditional options will force a topical association in AI training sets.

Optimize for M&A-specific retention queries.

Keep Financial was unmentioned in every M&A retention query tested. Creating landing pages and whitepapers specifically targeting 'engineer retention after acquisition' will address this massive gap in AI recommendations.

Increase mention density on platforms like Reddit and industry forums.

ChatGPT and Claude rely heavily on community consensus and discussion; the 0% mention rate on these platforms suggests a lack of 'organic' mentions in the datasets they prioritize.

Value Proposition

Vesting bonuses that go beyond traditional compensation—helping companies attract top talent, reduce turnover, and increase the ROI of their compensation spend while giving employees access to meaningful financial benefits

Overview

Mission

Attract talent. Retain longer. Succeed together.

Products & Services

Vesting Bonuses PlatformSpot BonusesM&A Retention BonusesPerformance BonusesStock Option Alternatives

Current State

Visibility Landscape

A high-level view of how Keep Financial performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	97
“What do you know about Keep Financial? What do they do and what's their reputation?”	#1	#1	#1	#1
Core8q Product/service category queries	0	0	34	40
“give me some alternatives to stock options for a series c startup that wants to offer long-term incentives, specific platforms please”	No	No	No	No
“best ways to automate spot bonuses for a high growth sales team, what software should i use”	No	No	No	No
“best reviewed platforms for managing employee bonuses and retention incentives right now”	No	No	#5	No
“what are the best ways to structure vesting bonuses for remote employees so they stay longer”	No	No	No	#2
“help me compare cash-based long term incentive plans vs traditional equity for a mid-market company”	No	No	No	No
“help me set up a performance bonus program that isn't just a yearly payout, what tools make this easy to manage”	No	No	No	No
“top compensation management tools other than workday or carta for a 500 person company”	No	No	No	No
“what should i look for when choosing a vesting bonus platform to make sure it's compliant and simple for employees”	No	No	#4	#3
Growth Areas3q Adjacent, aspirational & visionary	0	0	0	0
“how can i keep my best engineers after an acquisition, what specific tools or bonus structures should i use”	No	No	No	No
“help me design a retention strategy for mid-level managers that actually works for more than 6 months, suggest some platforms that help”	No	No	No	No
“what are the most effective ways to structure m&a retention bonuses for tech teams”	No	No	No	No

“What do you know about Keep Financial? What do they do and what's their reputation?”

“give me some alternatives to stock options for a series c startup that wants to offer long-term incentives, specific platforms please”

“best ways to automate spot bonuses for a high growth sales team, what software should i use”

“best reviewed platforms for managing employee bonuses and retention incentives right now”

“what are the best ways to structure vesting bonuses for remote employees so they stay longer”

“help me compare cash-based long term incentive plans vs traditional equity for a mid-market company”

“help me set up a performance bonus program that isn't just a yearly payout, what tools make this easy to manage”

“top compensation management tools other than workday or carta for a 500 person company”

“what should i look for when choosing a vesting bonus platform to make sure it's compliant and simple for employees”

“how can i keep my best engineers after an acquisition, what specific tools or bonus structures should i use”

“help me design a retention strategy for mid-level managers that actually works for more than 6 months, suggest some platforms that help”

“what are the most effective ways to structure m&a retention bonuses for tech teams”

Competitive Landscape

Carta

76 mentions

Lattice

52 mentions

Workday

48 mentions

Pave

48 mentions

Bonusly

39 mentions

Rippling

32 mentions

Mercer

32 mentions

Shareworks

29 mentions

CaptivateIQ

28 mentions

Pulley

27 mentions

Keep Financial

7 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Keep Financial's AI visibility.

Key Findings

Strength

Perfect brand recognition (100% mention rate) during direct 'vibe check' queries across all major platforms, indicating the models have ingested the brand's core identity.

Strength

Early traction on Google-ecosystem platforms (Gemini and AI Overviews), particularly regarding 'vesting bonus platforms' and 'remote vesting' structures.

Strength

Highest resonance with the ROI-Focused Finance Executive persona, suggesting the brand's value proposition currently aligns best with fiscal leadership concerns.

Recommended Actions

Develop and publish high-authority 'Comparative Compensation' frameworks.

Optimize for M&A-specific retention queries.

Increase mention density on platforms like Reddit and industry forums.

ChatGPT and Claude rely heavily on community consensus and discussion; the 0% mention rate on these platforms suggests a lack of 'organic' mentions in the datasets they prioritize.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Strategic Talent Retention(3 queries)

“how can i keep my best engineers after an acquisition, what specific tools or bonus structures should i use”

0/4 platforms mentioned

Adjacent

ChatGPT

1.Carta

2.Pulley

3.Shareworks

4.Morgan Stanley

5.Rippling

+11 more

Claude

1.Carta

2.Pulley

3.Radford

4.AON

5.Levels.fyi

+6 more

Gemini

1.Bonusly

2.Culture Amp

3.Lattice

4.Donut

5.Slack

+9 more

AI Overviews

1.Deel

2.HeartCount

3.Lattice

4.Intralinks

5.Datasite

+1 more

“help me design a retention strategy for mid-level managers that actually works for more than 6 months, suggest some platforms that help”

0/4 platforms mentioned

Adjacent

The Enterprise Total Rewards Strategist · VP of Total Rewards

ChatGPT

1.Gartner

2.McKinsey

3.Mercer

4.Morgan Stanley at Work

5.Fidelity Workplace Solutions

+29 more

Claude

1.Towers Watson

2.MDVIP

3.Bright Horizons

4.Fidelity Workplace

5.NetBenefits

+19 more

Gemini

1.Shareworks by Morgan Stanley

2.Carta

3.Payscale

4.MarketPay

5.Mercer

+3 more

AI Overviews

1.Shortlister

2.workinstitute.com

“what are the most effective ways to structure m&a retention bonuses for tech teams”

0/4 platforms mentioned

Aspirational

The Enterprise Total Rewards Strategist · VP of Total Rewards

ChatGPT

1.PwC

2.McKinsey

3.Mercer

4.Willis Towers Watson

5.Radford

+1 more

Claude

1.IRC §409A

2.Groom Law Group

3.Verrill

4.Faegre Drinker

5.Mercer

+8 more

Gemini

1.Radford Global Compensation Database

2.Aon

3.Mercer

4.Equilar

5.Karta

AI Overviews

1.IRS

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

12 Ways to Retain Employees After a Merger or Acquisition

insightglobal.com

Keep Financial

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Human Resources Technology

Start gettingrecommended by AI.

Frequently asked questions

Keep Financial

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Human Resources Technology

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.