What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Let's Do This

Visibility13

Vibe95

Businesses/Event Technology/Let's Do This

AI Visibility & Sentiment

Let's Do This

Let's Do This is an AI-powered registration platform for endurance events that helps event organizers grow their races through data-driven insights, automated tasks, and intelligent recommendations. The platform powers major marathons, triathlons, and running events worldwide.

Active Monitoring

letsdothis.com

Event Technology Startups

AI Visibility Score

13/100

Invisible

Sentiment Score

95/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

aspirational

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Let's Do This today.

Let's Do This currently exists as a ghost to the world's most popular AI models, completely ceding the competitive landscape to legacy incumbents like RunSignUp and Race Roster. While the brand maintains a flawless identity in direct brand searches, it is functionally invisible during the critical discovery phase when race directors ask AI for platform recommendations and growth strategies.

Working in your favor

Excellent brand recognition in direct 'vibe check' queries, securing #1 positions across ChatGPT, Gemini, and AI Overviews when searched by name.

Developing traction within Gemini, specifically reaching the 'Multi-Sport Series Operations Director' persona with a 25% mention rate.

Strong performance in specific growth-oriented queries on Gemini, reaching as high as position #2 for scaling race registrations.

Gaps to close

Total absence from ChatGPT and Claude across all utility-based queries, leaving the brand out of the conversation for the most widely used AI tools.

Complete lack of visibility in 'best reviewed' and 'event analytics' categories, where competitors like RunSignUp and Active.com dominate with high frequency and superior positioning.

The 'Community-Focused Local Race Director' persona is entirely unserved, representing a massive missed opportunity in the core user demographic.

Opportunities

Capitalize on the existing Gemini traction by optimizing technical documentation and case studies to mirror the phrasing found in 'Scaling Race Registrations' queries.

Aggressively target the 'Data-Driven Performance Marketing' segment, which is currently the brand's strongest entry point into AI-driven discovery.

Bridge the 'Invisible' gap in ChatGPT by seeding authoritative third-party reviews and industry reports that link 'Let's Do This' to keywords like 'registration conversion' and 'UX optimization'.

Highest-Impact Actions

Execute a targeted PR and backlink campaign focused on AI-dominant review sites.

RunSignUp has 33 mentions compared to Let's Do This's zero in core discovery; the AI needs high-authority external validation to categorize the brand as a top-tier industry player.

Develop and publish long-form technical content centered on 'Registration Analytics' and 'Event Benchmarking'.

The brand is currently invisible in the analytics category, which is a high-intent search area for the Data-Driven Marketing persona where competitors are currently winning.

Optimize the platform's 'About' and 'Services' documentation for ChatGPT and Claude training sets.

Despite being known by name, the models do not associate the brand with 'best registration platforms' or 'marathon tech,' indicating a disconnect in the training data's semantic mapping.

Value Proposition

The industry's first AI Growth Agent (Nova) that transforms event data into actionable insights, automates growth tasks, and helps fill start lines - so organizers can focus on creating life-changing events.

Overview

Mission

Getting people together offline by making it easy for people to discover, book and enjoy incredible experiences, while helping event organizers grow their events and reach new audiences.

Products & Services

AI Registration Platform with Nova AI Growth AgentEvent analytics and performance benchmarkingSocial teams and referral toolsCRM segmentation and targeted marketingFast checkout and registration optimization

Current State

Visibility Landscape

A high-level view of how Let's Do This performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	70	97	97
“What do you know about Let's Do This? What do they do and what's their reputation?”	#1	Yes	#1	#1
Core2q Product/service category queries	0	0	70	0
“my race registration conversion is low, how can I make checkout faster?”	No	No	#9	No
“best reviewed registration platforms for marathons and triathlons in 2026”	No	No	#12	No
Growth Areas3q Adjacent, aspirational & visionary	0	0	53	0
“how can I get more people to sign up for my local marathon this year?”	No	No	#2	No
“best event analytics tools for benchmarking my race performance against other marathons”	No	No	#14	No
“give me some ideas for growing an endurance race using AI tools, specific platforms please”	No	No	No	No

“What do you know about Let's Do This? What do they do and what's their reputation?”

Yes

“my race registration conversion is low, how can I make checkout faster?”

“best reviewed registration platforms for marathons and triathlons in 2026”

#12

“how can I get more people to sign up for my local marathon this year?”

“best event analytics tools for benchmarking my race performance against other marathons”

#14

“give me some ideas for growing an endurance race using AI tools, specific platforms please”

Competitive Landscape

RunSignUp

33 mentions

Race Roster

27 mentions

Active.com

17 mentions

Strava

16 mentions

Eventbrite

12 mentions

Mailchimp

12 mentions

Stripe

9 mentions

Canva

8 mentions

ASICS

8 mentions

MyLaps

8 mentions

Let's Do This

6 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Let's Do This's AI visibility.

Key Findings

Strength

Excellent brand recognition in direct 'vibe check' queries, securing #1 positions across ChatGPT, Gemini, and AI Overviews when searched by name.

Strength

Developing traction within Gemini, specifically reaching the 'Multi-Sport Series Operations Director' persona with a 25% mention rate.

Strength

Strong performance in specific growth-oriented queries on Gemini, reaching as high as position #2 for scaling race registrations.

Recommended Actions

Execute a targeted PR and backlink campaign focused on AI-dominant review sites.

RunSignUp has 33 mentions compared to Let's Do This's zero in core discovery; the AI needs high-authority external validation to categorize the brand as a top-tier industry player.

Develop and publish long-form technical content centered on 'Registration Analytics' and 'Event Benchmarking'.

The brand is currently invisible in the analytics category, which is a high-intent search area for the Data-Driven Marketing persona where competitors are currently winning.

Optimize the platform's 'About' and 'Services' documentation for ChatGPT and Claude training sets.

Despite being known by name, the models do not associate the brand with 'best registration platforms' or 'marathon tech,' indicating a disconnect in the training data's semantic mapping.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Scaling Race Registrations & Growth(2 queries)

“how can I get more people to sign up for my local marathon this year?”

0/4 platforms mentioned

Adjacent

ChatGPT

1.RunSignUp

2.Active.com

3.Race Roster

4.Eventbrite

5.Fleet Feet

+20 more

Claude

1.RunSignUp

2.Active.com

3.Eventbrite

Gemini

1.RunSignup

2.Race Roster

3.ASICS Runkeeper

4.Strava

5.Fleet Feet

+4 more

AI Overviews

1.Road and Trail Events

2.Granite State Race Services

3.Race Directors HQ

4.RunSignup

5.Race Roster

+6 more

“give me some ideas for growing an endurance race using AI tools, specific platforms please”

0/4 platforms mentioned

Aspirational

The Community-Focused Local Race Director · Lead Organizer

ChatGPT

1.ActiveCampaign

2.Mailchimp

3.Brevo

4.Sendinblue

5.Twilio

+32 more

Claude

1.Eventbrite

2.RunSignUp

3.Mailchimp

4.Meta Ads Manager

5.Canva Pro

Gemini

1.RunSignUp

2.Jasper

3.Canva Magic Studio

4.Canva

5.Zapier

+7 more

AI Overviews

1.RunSignup AI Chatbot

2.RunSignup

3.Buffer AI Assistant

4.Buffer

5.Canva Magic Studio

+13 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

How to Increase Race Revenue - RaceEntry.com

raceentry.com

Let's Do This

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Event Technology

Start gettingrecommended by AI.

Frequently asked questions

Let's Do This

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Event Technology

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.