Let's Do This

Visibility9

Vibe95

Businesses/Event Technology/Let's Do This

AI Visibility & Sentiment

Let's Do This

Let's Do This is an AI-powered registration platform for endurance events that helps event organizers grow their races through data-driven insights, automated tasks, and intelligent recommendations. The platform powers major marathons, triathlons, and running events worldwide.

Active Monitoring

letsdothis.com

Event Technology Startups

AI Visibility Score

9/100

Invisible

Sentiment Score

95/100

AI Perception

Summary

Let's Do This currently exists as a ghost to the world's most popular AI models, completely ceding the competitive landscape to legacy incumbents like RunSignUp and Race Roster. While the brand maintains a flawless identity in direct brand searches, it is functionally invisible during the critical discovery phase when race directors ask AI for platform recommendations and growth strategies.

Value Proposition

The industry's first AI Growth Agent (Nova) that transforms event data into actionable insights, automates growth tasks, and helps fill start lines - so organizers can focus on creating life-changing events.

Overview

Mission

Getting people together offline by making it easy for people to discover, book and enjoy incredible experiences, while helping event organizers grow their events and reach new audiences.

Products & Services

AI Registration Platform with Nova AI Growth AgentEvent analytics and performance benchmarkingSocial teams and referral toolsCRM segmentation and targeted marketingFast checkout and registration optimization

Agent Breakdown

AI Platforms

How often do different AI platforms reference Let's Do This?

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Conversation Analysis

Topics

What conversations is Let's Do This included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend Let's Do This to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Scaling Race Registrations & Growth(2 queries)

“how can I get more people to sign up for my local marathon this year?”

0/4 platforms mentioned

ChatGPT

1.RunSignUp

2.Active.com

3.Race Roster

4.Eventbrite

5.Fleet Feet

+20 more

Claude

1.RunSignUp

2.Active.com

3.Eventbrite

Gemini

1.RunSignup

2.Race Roster

3.ASICS Runkeeper

4.Strava

5.Fleet Feet

+4 more

AI Overviews

1.Road and Trail Events

2.Granite State Race Services

3.Race Directors HQ

4.RunSignup

5.Race Roster

+6 more

“give me some ideas for growing an endurance race using AI tools, specific platforms please”

0/4 platforms mentioned

ChatGPT

1.ActiveCampaign

2.Mailchimp

3.Brevo

4.Sendinblue

5.Twilio

+32 more

Claude

1.Eventbrite

2.RunSignUp

3.Mailchimp

4.Meta Ads Manager

5.Canva Pro

Gemini

1.RunSignUp

2.Jasper

3.Canva Magic Studio

4.Canva

5.Zapier

+7 more

AI Overviews

1.RunSignup AI Chatbot

2.RunSignup

3.Buffer AI Assistant

4.Buffer

5.Canva Magic Studio

+13 more

Optimizing Registration & Checkout UX(1 query)

“my race registration conversion is low, how can I make checkout faster?”

1/4 platforms mentioned

ChatGPT

1.Stripe Checkout

2.Stripe Payment Request API

3.Braintree

4.PayPal Checkout

5.Cloudflare

+27 more

Claude

1.Stripe

2.Apple Pay

3.Google Pay

4.PayPal

5.Hotjar

+2 more

Gemini

1.Stripe Link

2.Auth0

3.RunSignup

4.Apple Pay

5.Google Pay

15.Let’s Do This

+12 more

AI Overviews

1.northpeak.io

2.Guidebook

3.Usability Geek

4.Mouseflow

Data Driven Event Insights(1 query)

“best event analytics tools for benchmarking my race performance against other marathons”

0/4 platforms mentioned

ChatGPT

1.Strava

2.Summit

3.Garmin Connect

4.Coros

5.Polar

+22 more

Claude

1.Strava

2.TrainingPeaks

3.Garmin Connect

4.MyFitnessPal

5.Fitbod

+2 more

Gemini

1.FindMyMarathon

2.Athlinks

3.MarathonGuide

4.VDOT O2

5.Strava

+3 more

AI Overviews

1.MyRace

2.Athlinks

3.FindMyMarathon

4.RunRepeat Percentile Calculator

5.RUNALYZE

+5 more

Endurance Event Tech Selection (Trust & Reviews)(1 query)

“best reviewed registration platforms for marathons and triathlons in 2026”

1/4 platforms mentioned

ChatGPT

1.RunSignUp

2.Active

3.Active Network

4.Race Roster

5.ChronoTrack

+6 more

Claude

1.Active.com

2.RunSignUp

3.TrainingPeaks

4.Eventbrite

5.Race Roster

Gemini

1.RunSignup

2.RaceJoy

3.Active Network

4.ActiveWorks

5.Ironman

12.Let’s Do This

+7 more

AI Overviews

1.RunSignup

2.Race Roster

3.ASICS

4.ACTIVEWorks Endurance

5.Active.com

+4 more

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Excellent brand recognition in direct 'vibe check' queries, securing #1 positions across ChatGPT, Gemini, and AI Overviews when searched by name.

Strength

Developing traction within Gemini, specifically reaching the 'Multi-Sport Series Operations Director' persona with a 25% mention rate.

Strength

Strong performance in specific growth-oriented queries on Gemini, reaching as high as position #2 for scaling race registrations.

Gap

Total absence from ChatGPT and Claude across all utility-based queries, leaving the brand out of the conversation for the most widely used AI tools.

Gap

Complete lack of visibility in 'best reviewed' and 'event analytics' categories, where competitors like RunSignUp and Active.com dominate with high frequency and superior positioning.

Gap

The 'Community-Focused Local Race Director' persona is entirely unserved, representing a massive missed opportunity in the core user demographic.

Opportunity

Capitalize on the existing Gemini traction by optimizing technical documentation and case studies to mirror the phrasing found in 'Scaling Race Registrations' queries.

Opportunity

Aggressively target the 'Data-Driven Performance Marketing' segment, which is currently the brand's strongest entry point into AI-driven discovery.

Opportunity

Bridge the 'Invisible' gap in ChatGPT by seeding authoritative third-party reviews and industry reports that link 'Let's Do This' to keywords like 'registration conversion' and 'UX optimization'.

Technical Health

Site Health for AI Visibility

How well Let's Do This's website is optimized for AI agent discovery and comprehension.

87/100

18 passed 4 warnings 1 issues

Audited 2/28/2026

Crawlability80

Can AI bots find your pages?

Technical90

SSL, mobile, doctype basics

On-Page SEO100

Titles, descriptions, headings

Content Quality60

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG100

Open Graph, Twitter cards

AI Readability60

How well AI can parse your content

Critical Issues

Content is too thin

Expand your content to at least 300-500 words with valuable information.

Warnings

Could not fetch robots.txt

Ensure robots.txt is accessible and returns a valid response.

5 render-blocking resources are slowing initial render

Defer non-critical JS with async/defer. Inline critical CSS. Move stylesheets to load asynchronously.

Want a full technical audit with AI-specific recommendations?

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Brand Identity

Brand Voice & Style

How AI perceives Let's Do This's communication style and personality

Let's Do This communicates with an energetic, action-oriented voice that balances professional expertise with genuine enthusiasm for endurance sports. The brand speaks directly to event organizers as partners in growth, using clear and confident language that emphasizes results and innovation. There's an underlying sense of excitement about the possibilities of AI and data, delivered in an accessible way that avoids jargon while maintaining credibility.

Core Tone Traits

Action-Oriented & Energetic

Uses dynamic language that inspires movement and progress, reflecting the endurance sports spirit

Data-Confident & Results-Focused

Speaks with authority about metrics, growth, and outcomes without being overly technical

Supportive Partner

Positions as a teammate helping organizers succeed, not just a software vendor

Innovatively Optimistic

Excited about AI and technology possibilities while remaining grounded and practical

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Let's Do This

RunSignUp33 mentions

Race Roster27 mentions

Active.com17 mentions

Strava16 mentions

Eventbrite12 mentions

Mailchimp12 mentions

Stripe9 mentions

Canva8 mentions

ASICS8 mentions

MyLaps8 mentions

Let's Do This6 mentions

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

How to Increase Race Revenue - RaceEntry.com

https://www.raceentry.com/how-to-increase-race-revenue-grow-participation

Referenced in 1 query

Review

Race Promotion | Granite State Race Services

https://www.gsrs.com/race_promotion

Referenced in 1 query

Review

How to Promote Your Race: Our Ultimate Guide

https://www.racedirectorshq.com/read/race-promotion-guide-30/

Referenced in 1 query

Review

5 Ways to Boost Race Registration via Social Media

https://raceroster.com/articles/5-ways-to-boost-race-registration-via-social-media

Referenced in 1 query

Review

Race Director Tips: Marketing - 865 Running

https://865running.com/blog/f/race-director-tips-marketing?blogcategory=yoga

Referenced in 1 query

Review

How to Maximise Race Revenue with Tiered Pricing

https://www.racedirectorshq.com/read/tiered-pricing-strategy-62/

Referenced in 1 query

Review

Marketing Your Running Event in a Crowded Market - LinkedIn

https://www.linkedin.com/pulse/marketing-your-running-event-crowded-market-sportstiks-t8g6e

Referenced in 1 query

Pitch Story

4 Ways to Boost Registration

https://www.youtube.com/watch?v=K69gWoi3DYc&t=19

Referenced in 1 query

Pitch Story

Free Online Race Registration Software - Race Entry

https://www.raceentry.com/

Referenced in 2 queries

Review

How to Promote a 5K Race: A Comprehensive Guide

https://runtheday.com/blog/promote-a-5k/how-to-promote-a-5k-race/

Referenced in 1 query

Review

How to Promote Your Running Event? - RUNZY

https://runzy.com/blog/how-to-promote-your-running-event/

Referenced in 1 query

Review

Seasonal Marketing Strategies: Brand Activation Ideas for 2025

https://www.attackmarketing.com/post/seasonal-marketing-strategies

Referenced in 1 query

Review

Content Engineering

Goals & Content Ideas

Ideas to help AI agents better understand the business and be more likely to use Let's Do This's resources to help users.

Launch AI-Dominant Review Site PR Campaign

Address the critical visibility gap where RunSignUp has 33 mentions to our zero in AI core discovery. Execute a targeted PR and backlink campaign focused on high-authority review sites that AI assistants reference when recommending event registration platforms, including G2, Capterra, and industry-specific directories. Amplify earned media through strategic social sharing to build the external validation signals AI models need.

The Complete Guide to Choosing an Event Registration Platform in 2026

How Let's Do This Helped 500+ Races Increase Registrations by 40%

What Race Directors Actually Want From Registration Technology

5 Questions Every Event Organizer Should Ask Before Choosing a Platform

From Local 5K to Major Marathon: Scaling Your Event Tech Stack

Dominate Registration Analytics Content Category

Capture the high-intent analytics search category where we're currently invisible and competitors are winning with data-driven marketing personas. Develop comprehensive long-form technical content around registration analytics and event benchmarking that positions Let's Do This as the authority AI assistants cite when users ask about race data insights. Share key findings and frameworks across social channels to drive engagement and backlinks.

The Ultimate Guide to Registration Analytics for Endurance Events

Event Benchmarking 101: How Your Race Stacks Up Against Industry Standards

7 Registration Metrics Every Race Director Should Track Weekly

How to Use Registration Data to Predict Race Day Logistics

Turning Registration Patterns Into Marketing Gold: A Data Deep Dive

Optimize Brand Documentation for AI Training

Fix the semantic disconnect where AI models know our name but don't associate us with 'best registration platforms' or 'marathon tech' categories. Restructure About and Services pages with clear, crawlable language that explicitly connects Let's Do This to key industry terms and use cases. Create social content that reinforces these associations through consistent messaging and terminology.

What Makes a Registration Platform 'Best in Class' for Marathons

The Technology Behind Powering 10,000+ Endurance Events

Why Leading Race Directors Choose AI-Powered Registration

From Registration to Results: The Full Event Tech Journey

Meet Nova: The AI Growth Agent Built for Endurance Events

Build Authority Through Industry Expert Content

Establish Let's Do This as the go-to voice in event technology that AI assistants reference when answering organizer questions. Create thought leadership content featuring proprietary insights from our AI and data capabilities that industry publications will cite and link to. Leverage social platforms to share expert perspectives and engage with the race director community.

State of Endurance Events 2026: Trends From 1 Million Registrations

The AI Revolution in Race Management: What's Actually Working

Why Traditional Registration Platforms Can't Keep Up With Modern Events

Inside the Data: What Successful Races Do Differently

The Future of Event Growth: Predictions From Our AI Analysis

Content Engineering

Recommended Actions

Execute a targeted PR and backlink campaign focused on AI-dominant review sites.

RunSignUp has 33 mentions compared to Let's Do This's zero in core discovery; the AI needs high-authority external validation to categorize the brand as a top-tier industry player.

Impact: High

Develop and publish long-form technical content centered on 'Registration Analytics' and 'Event Benchmarking'.

The brand is currently invisible in the analytics category, which is a high-intent search area for the Data-Driven Marketing persona where competitors are currently winning.

Impact: High

Optimize the platform's 'About' and 'Services' documentation for ChatGPT and Claude training sets.

Despite being known by name, the models do not associate the brand with 'best registration platforms' or 'marathon tech,' indicating a disconnect in the training data's semantic mapping.

Impact: Medium

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Backing

Investors

Craft Ventures

Data generated by Pendium.ai AI visibility scanning. Last scanned February 28, 2026.

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FEVO

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