Mid-Day Squares

Visibility29

Vibe98

Businesses/Food & Beverage/Mid-Day Squares

AI Visibility & Sentiment

Mid-Day Squares

Mid-Day Squares is a Montreal-based snack company that creates refrigerated chocolate snack bars made with real ingredients, protein, and fiber. Their products are designed to curb cravings and prevent the dreaded 2pm energy crash without artificial ingredients or preservatives.

Active Monitoring

middaysquares.com

Food & Beverage Food Snacks

AI Visibility Score

29/100

Low

Sentiment Score

98/100

AI Perception

Summary

Mid-Day Squares has achieved dominant status within Google's Gemini ecosystem but remains dangerously invisible across ChatGPT and Claude, leaving the majority of AI-driven consumer discovery to legacy competitors. While the brand is the go-to recommendation for fitness-focused personas seeking energy boosts, it is failing to capture the crucial 'clean label' and 'high protein' snack categories where Perfect Bar and RXBAR currently lead.

Value Proposition

The feel-good, taste-better snack bar that delivers real protein, fiber, and fullness using clean ingredients - no artificial flavors, no preservatives, no fillers - while still tasting deliciously indulgent.

Overview

Mission

To rewrite the rulebook on snacking by creating deliciously nutritious alternatives that curb cravings with real ingredients.

Products & Services

No Bread PB&J SquaresPB&J Strawberry SquaresCookie Dough SquaresPeanut Butta SquaresCustomizable Snack Boxes

Agent Breakdown

AI Platforms

How often do different AI platforms reference Mid-Day Squares?

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Conversation Analysis

Topics

What conversations is Mid-Day Squares included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend Mid-Day Squares to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Beating The Mid Day Energy Slump(3 queries)

“what should I eat for a 3pm energy boost that isn't just more coffee, give me some healthy snack brand ideas”

1/4 platforms mentioned

ChatGPT

1.Siggi’s

2.Chobani

3.Good Culture

4.Justin’s

5.RX Nut Butter

+30 more

Claude

1.KIND Bars

2.RX Bars

3.Larabar

4.GoMacro

5.Epic Bars

+7 more

Gemini

1.Chomps

2.Epic Provisions

3.Biena Snacks

4.Bada Bean Bada Boom

5.RXBAR

7.Mid-Day Squares

+8 more

AI Overviews

1.GoHealth Urgent Care

2.Power Up Trail Mix

3.Skratch Labs

4.Navitas Organics

5.Honey Stinger

+5 more

“help me find snacks that stop afternoon sugar crashes, looking for real brands to buy in the store”

1/3 platforms mentioned

Claude

1.Central Market

2.Hu Kitchen

3.Bulletproof

4.Hu Crunchy Almond Butter

5.Bulletproof Collagen Protein

+4 more

Gemini

1.Central Market

2.Mid-Day Squares

3.EPIC Provisions

4.EPIC

5.IQBAR

+5 more

AI Overviews

1.Central Texas College

2.Atkins Keto Caramel Almond Clusters

3.Legendary Foods Protein Pastry

4.That's it. Fruit Bars

“suggest some high fiber and high protein snacks for the office that aren't boring, what specific things should I buy”

0/4 platforms mentioned

ChatGPT

1.Central Market

2.Whole Foods

3.Bulletproof Collagen Protein Bars

4.Bulletproof

5.Hu Kitchen Bars

+18 more

Claude

1.Central Market

2.Hu Kitchen

3.Bulletproof

4.Go Raw

5.Perfect Bar

+3 more

Gemini

1.Central Market

2.Brami

3.Brami Lupini Beans

4.Epic Provisions

5.Epic

+7 more

AI Overviews

1.Catalina Crunch

2.Kroger

3.Meijer

Healthier Dessert Alternatives(2 queries)

“recommend some healthy cookie dough or peanut butter snacks that actually taste like dessert and aren't chalky”

0/4 platforms mentioned

ChatGPT

1.Justin’s Dark Chocolate Peanut Butter Cups

2.Hu Kitchen Peanut Butter Cups

3.Hu Chocolate

4.Lily’s Peanut Butter Cups

5.Built Bar

+7 more

Claude

1.Edoughble

2.Crumbl Bites

3.Picky Bars

4.Rxbar

5.Justin's Peanut Butter Cups

+4 more

Gemini

1.DEUX

2.Bhu Foods Cookie Dough

3.Sweet Loren’s

4.Perfect Bar

5.Barebells

+6 more

AI Overviews

1.Aloha.com

2.TheFeelBar.com

3.David Protein

4.Good Eggs

5.Instacart

+3 more

“what are the best refrigerated protein bars that taste like candy bars, what specific brands should I try?”

1/4 platforms mentioned

ChatGPT

1.Perfect Bar

2.Central Market

3.Whole Foods

4.Bulletproof

5.Hu Kitchen

+4 more

Claude

1.Hu Kitchen Protein Bars

2.Hu Kitchen

3.Bulletproof Collagen Protein Bars

4.Hu

5.Perfect Bar

+5 more

Gemini

1.Perfect Bar

2.Central Market

3.Mid-Day Squares

4.BTR Nation

5.Core Foods

+3 more

AI Overviews

1.Perfect Bar

2.G2G Bar

3.Barebells

4.FitCrunch

5.Home and Kind

+8 more

Refrigerated & Clean Label Comparison(1 query)

“what are the best reviewed clean label protein bars available right now, no artificial sweeteners please”

0/4 platforms mentioned

ChatGPT

1.RXBAR

2.EPIC Bars

3.GoMacro MacroBars

4.Orgain Organic Protein Bars

5.Thunderbird Real Food Bars

+5 more

Claude

1.RXBAR

2.Perfect Bar

3.NutraYEA

4.GoMacro

5.ONE Bars

+1 more

Gemini

1.RXBAR

2.Rise Bar

3.GoMacro

4.MacroBars

5.Paleovalley

+6 more

AI Overviews

1.ALOHA Organic Plant-Based Protein Bars

2.RXBAR Protein Bars

3.Rise Whey Protein Bars

Lifestyle Snack Planning(1 query)

“help me stock my office fridge with healthy snacks that actually taste good, what should I buy”

0/4 platforms mentioned

ChatGPT

1.Trader Joe’s

2.Whole Foods

3.365

4.Dole

5.Sabra

+36 more

Claude

1.Fage

2.Chobani

Gemini

1.Siggi’s Icelandic Skyr

2.Good Culture Cottage Cheese

3.Babybel

4.Tillamook

5.Sabra

+13 more

AI Overviews

1.Yami Fresh

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Gemini Market Leader: Boasts a 75% mention rate and 3.4 average position on Gemini, specifically for energy-slump and dessert-alternative queries.

Strength

Persona Resonance: Strong 45% visibility among Boutique Fitness Studio Managers, indicating high brand authority in high-end wellness circles.

Strength

Claude Performance: While mentions are low (5%), the brand captures the #1 spot when it does appear, showing high relevance in targeted contexts.

Gap

AI Overviews Blackout: Zero visibility (0%) in AI Overviews across all tested queries, a critical failure for capturing search-intent traffic.

Gap

Attribute Filtering: Consistently ignored in 'clean label', 'high fiber', and 'high protein' queries, allowing RXBAR and Perfect Bar to dominate the functional snack conversation.

Gap

Platform Disparity: ChatGPT mention rate of 16% with an average position of 10.0 suggests the model views the brand as a niche or secondary option rather than a top-tier recommendation.

Opportunity

Office Fridge Dominance: High-potential to own the 'lifestyle snack planning' and 'office fridge' categories where Gemini already shows 1.3 average position potential.

Opportunity

Refrigerated Authority: Opportunity to become the primary 'refrigerated snack' recommendation by targeting the gap between 'healthy' and 'tastes like cookie dough'.

Technical Health

Site Health for AI Visibility

How well Mid-Day Squares's website is optimized for AI agent discovery and comprehension.

91/100

19 passed 1 warnings 2 issues

Audited 2/26/2026

Crawlability100

Can AI bots find your pages?

Technical96

SSL, mobile, doctype basics

On-Page SEO73

Titles, descriptions, headings

Content Quality87

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG100

Open Graph, Twitter cards

AI Readability60

How well AI can parse your content

Critical Issues

Page has no meta description

Add a <meta name="description"> tag summarizing the page (150-160 characters).

Page has no H1 heading

Add a single H1 tag as the main page heading.

Warnings

3 render-blocking resource(s) detected

Consider deferring or async-loading non-critical scripts and stylesheets.

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Brand Identity

Brand Voice & Style

How AI perceives Mid-Day Squares's communication style and personality

Mid-Day Squares communicates with bold, playful confidence that doesn't take itself too seriously. The brand voice is punchy and direct, using short declarative statements and clever wordplay ('Say YES to NO', 'Open. Chew. GONE.'). There's an irreverent, rebellious streak - they position themselves as rule-breakers in the snack industry. The tone balances fun and approachable with genuine passion for quality ingredients, creating a personality that feels like a witty friend who also happens to care deeply about what goes into your body.

Core Tone Traits

Bold & Confident

Uses strong declarative statements and isn't afraid to call out competitors or industry norms

Playful & Witty

Employs clever wordplay, puns, and a sense of humor throughout messaging

Rebellious & Disruptive

Positions as rule-breakers challenging the status quo of snacking

Authentic & Transparent

Emphasizes real ingredients and founder story with genuine passion

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Mid-Day Squares

Perfect Bar28 mentions

RXBAR25 mentions

Mid-Day Squares19 mentions

Central Market16 mentions

Whole Foods15 mentions

Hu Kitchen15 mentions

Bulletproof15 mentions

Chomps14 mentions

Larabar10 mentions

Siggi’s9 mentions

GoMacro9 mentions

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

Foods that give you energy during an afternoon slump

https://www.gohealthuc.com/library/7-energy-boosting-foods-eat-during-mid-afternoon-slump

Referenced in 1 query

Review

What's your go-to energizing snack? - Facebook

https://www.facebook.com/groups/SpectrumPennockHealthandWellnessCenter/posts/3676687465968071/

Referenced in 1 query

Pitch Story

The Best Healthy Snacks To Beat The Afternoon Slump At Work

https://www.betterhealthvends.com/blog/the-best-healthy-snacks-to-beat-the-afternoon-slump-at-work

Referenced in 1 query

Review

The Best Healthy Snacks for Work to Boost Energy

https://www.lvjco.com/blogs/jerky-news/best-healthy-snacks-for-work

Referenced in 1 query

Review

Best Healthy Snacks in 2026 Per Nutrition Experts, Seen on ...

https://www.today.com/shop/best-healthy-snacks-today-show-rcna252605

Referenced in 1 query

Review

Healthy Snacks for Energy, Mood, Immune Boost, and Weight Control -

https://alignlife.com/healthy-afternoon-snacks-for-energy-and-weight-maintenance/

Referenced in 1 query

Review

Google's Shopping Data

https://blog.google/products/shopping/shopping-graph-explained/

Referenced in 3 queries

Review

Aloha Organic Chocolate Chip Cookie Dough Protein Bars

Referenced in 1 query

Review

Aloha Organic Chocolate Chip Cookie Dough Protein Bars: User Reviews

Referenced in 1 query

Review

Kids Feel Bar Cookie Dough

Referenced in 1 query

Review

Kids Feel Bar Cookie Dough: User Reviews

Referenced in 1 query

Review

Sweet Loren's Fudgy Brownie Cookie Dough

Referenced in 1 query

Review

Content Engineering

Goals & Content Ideas

Ideas to help AI agents better understand the business and be more likely to use Mid-Day Squares's resources to help users.

Launch Authority Backlink Campaign on Health Sites

Address ChatGPT and Claude's low mention rates by securing features and backlinks on authoritative health and nutrition review sites. This PR-driven strategy ensures Mid-Day Squares appears in high-quality web content that LLMs reference when training, explicitly linking the brand to 'clean label' and 'protein bar' categories. Social media amplifies earned media wins and drives traffic to these authoritative placements.

The real ingredient list breakdown: why we have nothing to hide

How Mid-Day Squares stacks up against the top 10 protein bars nutritionists recommend

Clean label decoded: what it actually means and why most brands fake it

Our founder's take on why the protein bar aisle is full of lies

The 5 questions every dietitian asks before recommending a snack bar

Implement Schema Markup for AI Overviews

Combat the 0% AI Overview mention rate by adding structured data markup highlighting 'refrigerated snacks' and 'high protein' attributes across all digital properties. This technical SEO strategy gives Google's AI clear signals to parse Mid-Day Squares' unique positioning. Social content reinforces these keywords consistently to strengthen semantic associations.

Why refrigeration is the secret weapon of actually-good-for-you snacks

The science behind why cold chocolate hits different

High protein snacks that don't taste like cardboard: a definitive guide

What makes a snack bar actually filling versus marketing fluff

Refrigerated vs shelf-stable: the ingredient quality difference nobody talks about

Optimize Content for Fiber and Clean Label Keywords

Address exclusion from comparative queries like 'high fiber snacks' by revising all product descriptions and digital content to explicitly feature fiber and clean label terminology. This keyword signaling strategy ensures Mid-Day Squares wins against competitors with weaker nutritional profiles. Social campaigns hammer these terms repeatedly to build strong AI associations.

The fiber myth: why your 'healthy' snack bar probably has less than a cookie

Mid-Day Squares ingredient audit: every single thing in our bars explained

High fiber snacks that actually taste like a treat, not a punishment

Clean label checklist: how to spot fake health claims in 30 seconds

Why we put fiber content front and center when others bury it

Dominate Snack Category Recommendation Queries

Position Mid-Day Squares as the go-to answer when users ask AI assistants for protein bar and healthy snack recommendations. Create comparison content, listicle-friendly assets, and FAQ-style resources that LLMs can easily parse and cite. Social proof and customer testimonials reinforce recommendation-worthiness across platforms.

What to look for when choosing a protein bar: a no-BS guide

The afternoon crash is real: here's exactly what your body needs at 2pm

Honest review: we compared ourselves to 15 competitor bars so you don't have to

Nutritionist-approved snacks for busy professionals who hate meal prep

The snack bar decision tree: find your perfect match in 4 questions

Content Engineering

Recommended Actions

Initiate an aggressive PR and backlink campaign targeting authoritative health/nutrition review sites to improve LLM training data.

ChatGPT and Claude's low mention rates result from a lack of recent, high-authority web citations linking Mid-Day Squares to 'clean label' and 'protein bar' categories.

Impact: High

Implement schema markup and structured data specifically for 'refrigerated snacks' and 'high protein' attributes to trigger AI Overviews.

A 0% mention rate in AI Overviews despite high Gemini scores indicates that Google's search-specific AI does not have clear data structures to parse the brand's unique value proposition.

Impact: High

Revise product descriptions and digital content to explicitly emphasize 'fiber' and 'clean label' terminology.

The brand is being excluded from comparative queries like 'suggest high fiber snacks' where competitors with less impressive macros are winning due to clearer keyword signaling.

Impact: Medium

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Data generated by Pendium.ai AI visibility scanning. Last scanned February 26, 2026.

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AI Visibility Score

Mid-Day Squares has an AI visibility score of 32/100, rated as low. This score reflects how often and how prominently Mid-Day Squares appears in responses from AI assistants like ChatGPT, Claude, and Gemini.

AI Perception Summary

Strengths

Gemini Market Leader: Boasts a 75% mention rate and 3.4 average position on Gemini, specifically for energy-slump and dessert-alternative queries.
Persona Resonance: Strong 45% visibility among Boutique Fitness Studio Managers, indicating high brand authority in high-end wellness circles.
Claude Performance: While mentions are low (5%), the brand captures the #1 spot when it does appear, showing high relevance in targeted contexts.

Visibility Gaps

AI Overviews Blackout: Zero visibility (0%) in AI Overviews across all tested queries, a critical failure for capturing search-intent traffic.
Attribute Filtering: Consistently ignored in 'clean label', 'high fiber', and 'high protein' queries, allowing RXBAR and Perfect Bar to dominate the functional snack conversation.
Platform Disparity: ChatGPT mention rate of 16% with an average position of 10.0 suggests the model views the brand as a niche or secondary option rather than a top-tier recommendation.

Competitors in AI Recommendations

Perfect Bar: 28 mentions
RXBAR: 25 mentions
Central Market: 16 mentions
Whole Foods: 15 mentions
Hu Kitchen: 15 mentions
Bulletproof: 15 mentions
Chomps: 14 mentions
Larabar: 10 mentions
Siggi’s: 9 mentions
GoMacro: 9 mentions
Thrive Market: 9 mentions
IQBAR: 9 mentions
Justin’s: 8 mentions
Good Culture: 7 mentions
Faire: 7 mentions

Categories: Food & Beverage

Tags: Food, Snacks