What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Noyo

Visibility58

Vibe97

Businesses/Insurance Technology (InsurTech)/Noyo

AI Visibility & Sentiment

Noyo

Noyo is a benefits technology company that provides a unified operating system for employee benefits administration. They connect benefits administration software with insurance carriers through modern APIs, enabling real-time enrollment, data management, and reconciliation across the benefits ecosystem.

Active Monitoring

noyo.com

Insurance Technology (InsurTech)Startups

AI Visibility Score

58/100

Moderate

Sentiment Score

97/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Noyo today.

Noyo has achieved a dominant status within Google Gemini, where it holds a near-perfect position as the top-ranked solution for API-first benefits infrastructure. However, this technical authority has not yet translated into the enterprise sector, leaving a significant opening for competitors like Ideon to capture the high-value 'Infrastructure Modernization' narrative.

Working in your favor

Absolute dominance on Gemini with an 80% mention rate and an average position of 1.5.

High resonance with 'The Scaling Startup Product Manager' (83%) and 'HR Tech Platform Architect' (77%) personas.

Clear winner for specific high-intent queries like 'best api-first solutions for managing group benefits data' across multiple platforms.

Gaps to close

Significant invisibility in 'Infrastructure Modernization' and 'Category Comparison' queries, where Noyo was frequently not mentioned at all.

Weak performance in Google AI Overviews (20% mention rate), missing critical real estate for broad search visibility.

Underperforming with 'The Enterprise Carrier Operations Lead' persona compared to developer-centric roles.

Opportunities

Displace Ideon's lead in raw citations by publishing more comparative 'Modern vs Legacy' technical documentation.

Capitalize on existing positive sentiment to expand into 'Operational Accuracy & Data Audit' queries where mentions are currently inconsistent.

Leverage current architect-level favorability to influence the broader enterprise procurement cycle.

Highest-Impact Actions

Develop and index comprehensive 'EDI to API transition' guides focused on carrier-side modernization.

Noyo is currently 'NOT MENTIONED' in core infrastructure modernization queries, allowing competitors to claim the category leadership role.

Optimize technical documentation for ChatGPT and Claude to improve average rank and mention frequency.

While Gemini is won, Claude and ChatGPT show mention rates under 50%, representing a significant gap in the developer discovery path.

Create content specifically targeting 'Operational Accuracy' and 'Data Reconciliation' use cases.

These are critical pain points for the Enterprise Carrier persona where Noyo's current visibility is fluctuating and inconsistent.

Value Proposition

The industry's first unified benefits operating system that replaces manual EDI processes with real-time API connections, enabling faster carrier connectivity, seamless enrollment, and automated reconciliation.

Overview

Mission

We envision a world where people are always connected to their benefits through simpler data, seamless connections, and more transparent systems.

Products & Services

BenefitsOS - Unified benefits operating systemNoyo Carrier Network - On-demand carrier connectionsMember Enrollment APIReconciliation & Audit ToolsNoyo Advisory - API strategy consulting

Current State

Visibility Landscape

A high-level view of how Noyo performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	70	97	97
“What do you know about Noyo? What do they do and what's their reputation?”	#1	Yes	#1	#1
Core5q Product/service category queries	69	83	97	41
“how to move from legacy EDI to APIs for health insurance enrollment”	#1	#1	#1	#1
“easiest way to connect an hr software to multiple insurance carriers at once”	No	No	#1	No
“best tools for auditing and reconciling insurance member data automatically”	#1	#1	#1	No
“most reliable api-based insurance infrastructure providers for startups”	No	#1	#1	No
“best api-first solutions for managing group benefits data”	#1	#1	#1	No
Growth Areas1q Adjacent, aspirational & visionary	—	70	97	0
“build a modern tech stack for a new benefits administration platform”	—	#14	#1	No

“What do you know about Noyo? What do they do and what's their reputation?”

Yes

“how to move from legacy EDI to APIs for health insurance enrollment”

“easiest way to connect an hr software to multiple insurance carriers at once”

“best tools for auditing and reconciling insurance member data automatically”

“most reliable api-based insurance infrastructure providers for startups”

“best api-first solutions for managing group benefits data”

“build a modern tech stack for a new benefits administration platform”

—

#14

Competitive Landscape

Noyo

26 mentions

Ideon

19 mentions

Rippling

13 mentions

Mulesoft

12 mentions

Finch

10 mentions

AWS

10 mentions

ADP

9 mentions

React

9 mentions

PostgreSQL

9 mentions

Gusto

8 mentions

Workday

8 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Noyo's AI visibility.

Key Findings

Strength

Absolute dominance on Gemini with an 80% mention rate and an average position of 1.5.

Strength

High resonance with 'The Scaling Startup Product Manager' (83%) and 'HR Tech Platform Architect' (77%) personas.

Strength

Clear winner for specific high-intent queries like 'best api-first solutions for managing group benefits data' across multiple platforms.

Recommended Actions

Develop and index comprehensive 'EDI to API transition' guides focused on carrier-side modernization.

Noyo is currently 'NOT MENTIONED' in core infrastructure modernization queries, allowing competitors to claim the category leadership role.

Optimize technical documentation for ChatGPT and Claude to improve average rank and mention frequency.

While Gemini is won, Claude and ChatGPT show mention rates under 50%, representing a significant gap in the developer discovery path.

Create content specifically targeting 'Operational Accuracy' and 'Data Reconciliation' use cases.

These are critical pain points for the Enterprise Carrier persona where Noyo's current visibility is fluctuating and inconsistent.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Infrastructure Modernization(3 queries)

“how to move from legacy EDI to APIs for health insurance enrollment”

0/4 platforms mentioned

Core

ChatGPT

1.Apigee

2.AWS API Gateway

3.Azure API Management

4.Kafka

5.RabbitMQ

+27 more

Claude

1.MuleSoft

2.Apigee

3.AWS API Gateway

4.Kong

5.Boomi

+2 more

Gemini

1.Apigee

2.Google Cloud

3.MuleSoft Anypoint Platform

4.Kong Gateway

5.InterSystems IRIS for Health

+9 more

AI Overviews

1.The HR Gazette

“build a modern tech stack for a new benefits administration platform”

2/3 platforms mentioned

Adjacent

The HR Tech Platform Architect · Chief Technology Officer

Claude

1.FastAPI

2.Node.js

3.Express

4.OpenAPI

5.Swagger

14.Noyo

+42 more

Gemini

1.Noyo

2.Ideon

3.Finch

4.Go (Golang)

5.Node.js

+20 more

AI Overviews

1.Asure Software

2.Roadmap.sh

3.Next.js

4.React

5.Tailwind CSS

+15 more

“best api-first solutions for managing group benefits data”

3/4 platforms mentioned

Core

The HR Tech Platform Architect · Chief Technology Officer

ChatGPT

1.Noyo

2.Ideon

3.PlanSource

4.Benefitfocus

5.bswift

+16 more

Claude

1.Noyo

2.Ideon

3.Stride Health

4.Catch

5.Catch Benefits

+3 more

Gemini

1.Noyo

2.Ideon

3.Finch

4.Noyo Sync

5.Vericred

+2 more

AI Overviews

1.Ideon

2.Zywave Group Benefits Quoting API

3.Bindbee

4.WTW

5.Willis Towers Watson

+12 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Insurance Eligibility Verification: EDI and API Guide - Invene

invene.com

Noyo

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Insurance Technology (InsurTech)

Start gettingrecommended by AI.

Frequently asked questions

Noyo

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Insurance Technology (InsurTech)

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.