Pendium
TrustLayer
TrustLayer
Visibility64
Vibe100
Businesses/Insurance Technology (InsurTech)/TrustLayer
TrustLayer
AI Visibility & Sentiment

TrustLayer

TrustLayer is an AI-powered third-party risk management platform that automates the collection, tracking, and verification of compliance documents like certificates of insurance (COIs). The platform serves modern risk managers by streamlining vendor onboarding, insurance compliance, and contractual risk transfer processes.

Active Monitoring
trustlayer.io
Insurance Technology (InsurTech)Startups
AI Visibility Score
64/100

Good

Sentiment Score
100/100
AI Perception

Summary

TrustLayer has established itself as the definitive authority in technical insurance verification, capturing a perfect 100% visibility rate among Real Estate Operations Managers and securing the #1 position across all platforms for high-intent document collection queries. While the brand dominates niche technical workflows, it faces a critical visibility gap in broader category evaluations where legacy competitors like myCOI and Procore currently lead the narrative for third-party risk management.

Value Proposition

AI-powered automation that transforms manual, time-consuming compliance document verification into a streamlined, collaborative process that learns from 400,000+ COIs monthly and provides actionable insights for third-party risk management.

Overview

TrustLayer is an AI-powered third-party risk management platform that automates the collection, tracking, and verification of compliance documents like certificates of insurance (COIs). The platform serves modern risk managers by streamlining vendor onboarding, insurance compliance, and contractual risk transfer processes.

Mission

Modern risk management requires innovative tools. TrustLayer provides technology to quickly validate the trust needed to work together.

Products & Services
AI-powered COI tracking and verificationAutomated vendor compliance document collectionInsurance endorsement analysisThird-party risk management platformCompliance analytics and reporting
Agent Breakdown

AI Platforms

How often do different AI platforms reference TrustLayer?

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Conversation Analysis

Topics

What conversations is TrustLayer included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend TrustLayer to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPTChatGPTClaudeClaudeGeminiGeminiAI OverviewsAI Overviews
Modernizing Vendor Compliance Operations(3 queries)

“how to automate COI tracking for a big construction project”

1/4 platforms mentioned

ChatGPTChatGPT
1.AWS Textract
2.Google Cloud Vision
3.Azure Form Recognizer
4.Procore
5.Autodesk Construction Cloud

+23 more

ClaudeClaude
1.Certifier
2.Exiger
3.Dun & Bradstreet Compliance
4.eCom Compliance
5.Rollins

+9 more

GeminiGemini
1.myCOI
2.TrustLayer
3.CertificateHero
4.Jones
5.Procore

+7 more

AI OverviewsAI Overviews
1.Certificial
2.bcs
3.Billy
4.Procore
5.Autodesk

+7 more

“help me find a tool to collect insurance docs from vendors automatically”

4/4 platforms mentioned

ChatGPTChatGPT
1.TrustLayer
2.CertFocus
3.myCOI
4.ISNetworld
5.Avetta

+8 more

ClaudeClaude
1.TrustLayer
2.Procore
3.Touchplan
4.SurancePoint
5.Snapsheet Verify

+2 more

GeminiGemini
1.TrustLayer
2.Procore
3.Sage
4.Jones
5.MRI Software

+4 more

AI OverviewsAI Overviews
1.NetVendor
2.myCOI
3.TrustLayer
4.Jones
5.Procore

+5 more

“what are the best ways to manage vendor compliance for a real estate portfolio, what software should I use”

3/4 platforms mentioned

ChatGPTChatGPT
1.Yardi
2.MRI
3.AppFolio
4.ServiceChannel
5.FMX
8.TrustLayer

+21 more

ClaudeClaude
1.TrustLayer
2.Reliant
3.Vericatch
4.ServiceTitan Vendor Management
5.Airtable

+1 more

GeminiGemini
1.ACORD
2.Yardi
3.MRI
4.Sage
5.TrustLayer

+6 more

AI OverviewsAI Overviews
1.NetVendor
2.Yardi
3.AppFolio
4.Jones
AI Powered Technical Verification(1 query)

“is there an AI that can verify if an insurance endorsement matches my contract requirements”

3/4 platforms mentioned

ChatGPTChatGPT
1.TrustLayer
2.myCOI
3.Origami Risk
4.Evisort
5.Kira Systems

+9 more

ClaudeClaude
1.Contract.AI
2.LawGeex
3.Concord
4.Docketwise
5.Kroll Ontrack

+1 more

GeminiGemini
1.TrustLayer
2.Jones
3.Compliy
4.Billy
5.Ironclad

+6 more

AI OverviewsAI Overviews
1.EndorsementIQ
2.Certificial
3.Lumie
4.illumend
5.Billy’s AI Review Assistant
6.TrustLayer

+4 more

Category Evaluation And Reliability(1 query)

“most reliable third-party risk management platforms for mid-to-large companies”

0/4 platforms mentioned

ChatGPTChatGPT
1.RSA Archer
2.MetricStream
3.Aravo
4.ProcessUnity
5.OneTrust

+18 more

ClaudeClaude
1.Panorays
2.Securityscorecard
3.Everstream Analytics
4.BitSight
5.Venminder

+4 more

GeminiGemini
1.ProcessUnity
2.ServiceNow
3.OneTrust
4.Athena
5.Vendorpedia

+5 more

AI OverviewsAI Overviews
1.Bitsight
2.UpGuard
3.Riskonnect
4.OneTrust
5.ProcessUnity

+4 more

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Secured #1 rankings across ChatGPT, Claude, and Gemini for technical verification and automated COI tracking queries.

Strength

Exceptional resonance with the Efficiency-Focused Real Estate Operations Manager persona, achieving 100% visibility.

Strength

Perfect brand sentiment and #1 positioning in 'brand vibe checks' across all major AI models, indicating a clean and authoritative digital footprint.

Gap

Zero visibility in mid-market 'third-party risk management' category queries, allowing competitors like myCOI and Procore to claim the broader market segment.

Gap

Underperforming with the ROI-Driven Finance Controller persona (40% mention rate), missing a key stakeholder in the enterprise buying committee.

Gap

AI Overviews performance lags behind conversational models, with an average position of 5.6 compared to Claude's dominant 1.0.

Opportunity

Leverage the current #1 position in technical endorsement verification to pivot the brand as the 'AI-first' alternative to legacy TPRM platforms.

Opportunity

Capitalize on Claude's high confidence in the brand (Avg Pos 1.0) by feeding the ecosystem more complex, long-form technical documentation that Claude prioritizes.

Opportunity

Expand into the 'reliability' and 'mid-market' conversation through strategic comparison content to disrupt the current competitor-heavy rankings.

Technical Health

Site Health for AI Visibility

How well TrustLayer's website is optimized for AI agent discovery and comprehension.

93/100
18 passed 3 warnings
Audited 2/28/2026
Crawlability100

Can AI bots find your pages?

Technical96

SSL, mobile, doctype basics

On-Page SEO93

Titles, descriptions, headings

Content Quality87

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG82

Open Graph, Twitter cards

AI Readability60

How well AI can parse your content

Warnings

!

2 render-blocking resource(s) detected

Consider deferring or async-loading non-critical scripts and stylesheets.

!

H3 used without H2 — heading levels are skipped

Use headings in order (H1 → H2 → H3). Don't skip levels.

!

Missing Open Graph tags for social sharing

Add og:title, og:description, and og:image meta tags.

Want a full technical audit with AI-specific recommendations?

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Brand Identity

Brand Voice & Style

How AI perceives TrustLayer's communication style and personality

TrustLayer communicates with a confident, modern voice that balances professional expertise with approachable, conversational language. The brand positions itself as an innovative ally to risk managers, using relatable phrases like 'squad goals' and 'team sport' while maintaining credibility through data-driven claims. The tone is empowering and solution-oriented, acknowledging pain points with empathy before presenting their technology as the answer. They avoid stuffy corporate speak in favor of direct, action-oriented messaging that resonates with busy professionals.

Core Tone Traits

Confident & Modern

Uses contemporary language and positions as the innovative leader in risk management technology

Empathetic & Relatable

Acknowledges the frustrations of manual compliance processes with understanding before offering solutions

Data-Driven & Credible

Backs claims with specific numbers like '298,810 companies' and '400,000+ COIs monthly' to build trust

Collaborative & Empowering

Emphasizes teamwork with phrases like 'risk management is a team sport' and positions customers as in control

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of TrustLayer

1TrustLayer30 mentions
2myCOI24 mentions
3Procore23 mentions
4Jones18 mentions
5CertFocus10 mentions
6Yardi10 mentions
7Billy9 mentions
8Sage8 mentions
9Origami Risk8 mentions
10Riskonnect8 mentions
11MRI7 mentions
Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

Top COI Tracking Software 2025 for Contractors - Vertikal

https://www.vertikalrms.com/article/best-coi-tracking-software-2026-top-coi-platforms-for-contractors/

Referenced in 2 queries

Review
We Compared 7 Best COI Tracking Software - Certificial

https://www.certificial.com/blog-post/we-compared-7-best-coi-tracking-software-in-depth-feedback-and-review

Referenced in 2 queries

Review
Automating COI Renewals for Contractors and Vendors

https://www.expirationreminder.com/blog/automating-coi-renewals-contractors-vendors

Referenced in 1 query

Review
How to Manage COI Renewals Effectively with Automation

https://smartcompliance.co/blog/how-coi-automation-helps-you-stay-compliant-and-avoid-expired-certificates

Referenced in 1 query

Review
Top COI Tracking Companies for Construction

https://www.getbcs.com/blog/top-coi-tracking-companies-for-construction-comparing-bcs-mycoi-getjones-trustlayer

Referenced in 1 query

Review
Top COI Construction Software Platforms for Compliance and Risk ...

https://getjones.com/blog/top-coi-construction-software-platforms-for-compliance-and-risk-management/

Referenced in 2 queries

Review
Starter's Guide to COI Tracking Software for General ...

https://www.getbcs.com/blog/starters-guide-to-coi-tracking-software-for-general-contractors-managing-subcontractors

Referenced in 1 query

Review
Billy: The Best Tool for COI Tracking & Compliance Management

https://www.youtube.com/watch?v=AbI-B9HUzNI&t=1

Referenced in 1 query

Pitch Story
How to Automate COI (Certificate of Insurance) Tracking in ...

https://www.youtube.com/watch?v=kV486tDTY5U&t=1

Referenced in 1 query

Pitch Story
Best COI Tracking Software for Your Business Needs - Billy

https://billyforinsurance.com/resources/best-coi-tracking-software/

Referenced in 2 queries

Review
Top COI Construction Software Benefits for Compliance and ...

https://getjones.com/blog/top-coi-construction-software-benefits-for-compliance-and-risk-management/

Referenced in 1 query

Review
7 Best AI-Powered COI Tracking Tools for Construction & Real ...

https://getjones.com/blog/7-best-ai-powered-coi-tracking-tools-for-construction-real-estate/

Referenced in 2 queries

Review
Content Engineering

Goals & Content Ideas

Ideas to help AI agents better understand the business and be more likely to use TrustLayer's resources to help users.

Launch TPRM Authority Campaign for Category Visibility

TrustLayer is currently invisible in broader Third-Party Risk Management category searches, while competitors like myCOI and Procore dominate AI recommendations. This campaign will establish TrustLayer as a definitive voice in TPRM through strategic content positioning, industry terminology alignment, and thought leadership that AI models will reference when users ask about third-party risk management solutions.

The Complete Guide to Third-Party Risk Management in 2026: What Modern Risk Teams Need to Know
5 TPRM Mistakes That Are Costing Your Organization Millions in Hidden Risk
Why Manual Vendor Compliance Tracking Is the Weakest Link in Your TPRM Strategy
How AI Is Transforming Third-Party Risk Management: A Data-Driven Analysis
TPRM Benchmarks: How Top-Performing Risk Teams Measure Vendor Compliance Success

Create Finance Controller ROI Content Library

With only 40% visibility among Finance Controller personas, TrustLayer lacks the proof-of-value content AI models need to recommend our platform to financial decision-makers. We'll develop data-driven case studies and ROI-focused assets that demonstrate measurable financial impact, giving AI assistants concrete evidence to cite when finance leaders ask about compliance automation solutions.

Case Study: How One Finance Team Reduced COI Processing Costs by 73% in 90 Days
The CFO's Guide to Calculating ROI on Compliance Automation Technology
5 Hidden Costs of Manual Insurance Verification That Finance Teams Miss
ROI Breakdown: What Finance Controllers Actually Save With Automated COI Tracking
How Finance Leaders Are Turning Compliance From Cost Center to Strategic Advantage

Optimize Technical Content for AI Overview Rankings

TrustLayer's current 5.6 average position in Google AI Overviews means competitors capture users before they discover our solution. By creating optimized how-to content targeting automated COI tracking queries, we'll improve our positioning in AI-generated search summaries and capture high-intent traffic at the top of the funnel.

How to Automate COI Tracking: A Step-by-Step Guide for Risk Managers
The Complete Checklist for Setting Up Automated Insurance Verification Workflows
How to Reduce COI Collection Time From Days to Minutes With Automation
Common COI Tracking Mistakes and How Automation Solves Each One
How to Build a Scalable Vendor Compliance System Without Adding Headcount

Develop TrustLayer vs Legacy Tools Comparison Assets

AI models rely on comparative data when users ask for 'most reliable' or 'best' platform recommendations in any category. By creating explicit comparison content positioning TrustLayer against legacy COI tools, we'll ensure AI assistants include us in category evaluation queries and highlight our modern, AI-powered advantages over outdated manual processes.

TrustLayer vs. Spreadsheets: The True Cost of Managing COIs the Old Way
Modern COI Platforms vs. Legacy Tools: 7 Features That Actually Matter
Why Risk Managers Are Abandoning Email-Based COI Collection in 2026
Feature Comparison: What Separates AI-Powered Compliance From Manual Tracking
The Evolution of COI Management: From Filing Cabinets to Intelligent Automation
Content Engineering

Recommended Actions

!

Execute an 'Authority Campaign' targeting the Third-Party Risk Management (TPRM) category.

TrustLayer is currently invisible in broader category searches; aligning the brand with TPRM terminology is essential to compete with myCOI and Procore's high mention volume.

Impact: High
!

Develop ROI-focused whitepapers and data-driven case studies specifically for Finance Controllers.

With only 40% visibility for the Finance Controller persona, TrustLayer is failing to provide AI models with the 'proof of value' content required to recommend the tool to financial decision-makers.

Impact: High
~

Optimize technical 'how-to' content for Google AI Overviews to improve the current 5.6 average position.

AI Overviews represent a significant source of top-of-funnel traffic; improving positioning here for automated COI tracking will capture users before they reach competitors.

Impact: Medium
~

Create comparison assets highlighting 'TrustLayer vs. Legacy COI tools' to trigger inclusion in category evaluation queries.

AI models rely on comparative data to populate lists of 'most reliable' platforms; explicit comparison content will help bridge the gap in category visibility.

Impact: Medium

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Backing

Investors

C
Craft Ventures
Data generated by Pendium.ai AI visibility scanning. Last scanned February 28, 2026.

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