What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

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Numbi

Visibility37

Vibe91

Businesses/Financial Services/Numbi

AI Visibility & Sentiment

Numbi

Numbi is a Colombian fintech company that provides accounting, payroll, and tax compliance services for businesses. They combine experienced accountants with modern technology to help companies maintain DIAN compliance, process payroll, and manage financial operations efficiently.

Active Monitoring

numbi.ai

Financial Services Startups

AI Visibility Score

37/100

Low

Sentiment Score

91/100

AI Perception

Summary

Numbi has achieved elite-level dominance on Claude with a 1.6 average position, yet this high-intent authority is completely undermined by a total blackout in Google AI Overviews. While the brand is the go-to recommendation for creative agency owners and tech founders, it is currently invisible to the massive e-commerce segment and fails to surface for critical payroll and social security compliance queries.

Value Proposition

Professional accounting and payroll services that eliminate 90% of accounting work, guarantee 100% DIAN compliance, and combine expert accountants with modern technology for 10x faster processing than traditional methods.

Overview

Mission

Building the future of accounting in Colombia, making world-class accounting accessible to all businesses without the prohibitive cost of internal teams.

Products & Services

Monthly accounting and financial statementsElectronic payroll and social security managementTax preparation and DIAN complianceCompany formation and registrationCFO advisory and strategic financial guidance

Agent Breakdown

AI Platforms

How often do different AI platforms reference Numbi?

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Conversation Analysis

Topics

What conversations is Numbi included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend Numbi to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Outsourcing & Automating Business Accounting(3 queries)

“how to outsource accounting for a colombian startup so i don't have to hire a full-time person”

0/4 platforms mentioned

ChatGPT

1.Siigo

2.Alegra

3.Contalink

4.Deel

5.Papaya Global

+9 more

Claude

1.Deloitte Colombia

2.KPMG Colombia

3.EY Colombia

4.Upwork

5.Workana

Gemini

1.Backstartup

2.Alegra

3.Siigo

4.Baker Tilly Colombia

5.BDO Colombia

+5 more

AI Overviews

1.Backstartup

2.Lukount

3.G&D Consulting Group

4.JLC Auditors

5.RSM Colombia

+8 more

“best accounting services for e-commerce in colombia that handle everything from books to financial statements”

2/4 platforms mentioned

ChatGPT

1.PwC Colombia

2.KPMG Colombia

3.Deloitte Colombia

4.EY Colombia

5.QuickBooks

+16 more

Claude

1.Numbi

2.Shopify

3.WooCommerce

4.Stripe

5.Siigo

+1 more

Gemini

1.PayU

2.Mercado Pago

3.Backstartup

4.Loggro

5.Shopify

14.Numbi

+8 more

AI Overviews

1.EcomCFO

2.Nimbl

3.Ecom CFO

4.Avalara

“i'm overwhelmed with business paperwork, what are the best automated accounting options in colombia for a small agency”

3/4 platforms mentioned

ChatGPT

1.Numbi

2.Siigo

3.Alegra

4.QuickBooks Online

5.Xero

+8 more

Claude

1.Numbi

2.Notion

3.Slack

4.Siigo

5.Contabilizame

Gemini

1.Notion

2.Slack

3.Numbi

4.Backstartup

5.Siigo

+8 more

AI Overviews

1.Alegra

2.Siigo Nube

3.Backstartup

4.QuickBooks Online

5.Zoho Books

+1 more

Compliance And Payroll Management(1 query)

“help me set up electronic payroll and social security in colombia, what are the easiest services to use”

0/3 platforms mentioned

Claude

1.SIIGO

2.Nómina Fácil

3.Payu

4.Excel

5.Google Sheets

+4 more

Gemini

1.Alegra

2.Siigo

3.Siigo Nube

4.Nominapp

5.Buk

+4 more

AI Overviews

1.Deel

2.Remote

3.Multiplier

4.Runa HR

5.Mercans

Business Formation And Strategic Finance(1 query)

“guide me through registering a company in colombia and getting tax IDs, what services can do this for me”

0/4 platforms mentioned

ChatGPT

1.Brigard & Urrutia

2.Gómez-Pinzón Abogados

3.Posse Herrera Ruiz

4.PwC Colombia

5.Deloitte Colombia

+11 more

Claude

1.PILA

2.Borderless

3.Stripe Atlas

4.Formalize

5.Gestión y Administración Empresarial (GAE)

+4 more

Gemini

1.Biz Latin Hub

2.TMF Group

3.Brigard Urrutia

4.Posse Herrera Ruiz

5.Colombia Law Group

+3 more

AI Overviews

1.Nexo Legal

2.Biz Latin Hub

3.PwC Colombia

4.Stanford Baker & Associates

5.Auxadi

Evaluating Accounting Service Providers(1 query)

“most trusted accounting and tax compliance companies for small businesses in colombia”

0/4 platforms mentioned

ChatGPT

1.Deloitte Colombia

2.PwC Colombia

3.KPMG Colombia

4.EY Colombia

5.BDO Colombia

+9 more

Claude

1.Deloitte Colombia

2.EY (Ernst & Young) Colombia

3.KPMG Colombia

4.PwC Colombia

5.BDO Colombia

+3 more

Gemini

1.Siigo

2.Memory

3.Alegra

4.Loggro

5.Contai

+9 more

AI Overviews

1.Accounting Colombia

2.G&D Consulting Group

3.JLC Auditors & Advisors

4.Cardem Consulting

5.NeoWork

+3 more

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Top-tier performance on Claude and Gemini for strategic finance and business formation queries, often securing the #1 position.

Strength

High resonance with 'The Creative Agency Owner' (75% mention rate) and 'The High-Growth Tech Founder' (63% mention rate).

Strength

Excellent brand sentiment and clarity in 'brand vibe checks,' where AI models accurately describe Numbi's core value proposition.

Gap

Zero visibility in Google AI Overviews, a critical gap for capturing users at the start of their search journey.

Gap

Complete absence for the 'E-commerce Operations Specialist' persona, despite competitors like Shopify and Alegra being frequently cited.

Gap

Failure to trigger mentions for transactional compliance queries such as electronic payroll and social security management in Colombia.

Opportunity

Leverage existing Claude/Gemini authority to bridge the gap into AI Overviews by optimizing technical SEO for Google's Knowledge Graph.

Opportunity

Displace legacy players like Siigo and Alegra in the e-commerce space by publishing structured data around 'automated accounting for Shopify/Mercado Libre'.

Opportunity

Expand into 'trust' and 'reliability' categories to improve ranking in general service provider evaluations where Numbi currently lags behind BDO and Backstartup.

Technical Health

Site Health for AI Visibility

How well Numbi's website is optimized for AI agent discovery and comprehension.

98/100

22 passed

Audited 3/2/2026

Crawlability100

Can AI bots find your pages?

Technical96

SSL, mobile, doctype basics

On-Page SEO100

Titles, descriptions, headings

Content Quality100

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG100

Open Graph, Twitter cards

AI Readability100

How well AI can parse your content

Warnings

2 render-blocking resource(s) detected

Consider deferring or async-loading non-critical scripts and stylesheets.

Want a full technical audit with AI-specific recommendations?

Run a free visibility scan

Brand Identity

Brand Voice & Style

How AI perceives Numbi's communication style and personality

Numbi communicates with a confident, reassuring tone that positions them as the trusted expert who removes accounting stress from business owners. Their voice is professional yet approachable, using clear and simple language to explain complex financial topics. They emphasize peace of mind, reliability, and the freedom that comes from delegating accounting to experts. The brand balances technical credibility with warmth, often addressing pain points directly and offering solutions in a supportive, non-intimidating way.

Core Tone Traits

Reassuring & Trustworthy

Consistently emphasizes zero errors, guaranteed compliance, and peace of mind to build confidence

Professional yet Approachable

Expert knowledge delivered in accessible, jargon-free language that business owners understand

Solution-Oriented

Focuses on solving pain points and freeing entrepreneurs to focus on growth

Confident & Direct

Clear value propositions and bold claims backed by testimonials and specific metrics

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Numbi

Siigo35 mentions

Alegra34 mentions

Numbi19 mentions

Shopify17 mentions

Backstartup13 mentions

BDO Colombia11 mentions

Xero11 mentions

Mercado Libre11 mentions

Slack10 mentions

Siigo Nube10 mentions

Deloitte Colombia9 mentions

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

gykco.com

http://gykco.com/

Referenced in 1 query

Review

Clutch.co

http://clutch.co/

Referenced in 1 query

Review

www.auxadi.com

http://www.auxadi.com/

Referenced in 1 query

Review

Colombia's Finance Outsourcing Sector in 2025 - NeoWork

https://www.neowork.com/insights/finance-accounting-outsourcing-companies-in-colombia

Referenced in 3 queries

Review

Top 57 Bookkeeping Companies in Colombia (2026) - ensun

https://ensun.io/search/bookkeeping/colombia

Referenced in 2 queries

Review

Top Accounting Firms in Colombia - Mar 2026 Rankings - Clutch

https://clutch.co/co/accounting

Referenced in 3 queries

Review

Outsourced Accounting for Startups: What to Look for - Wiss

https://wiss.com/outsourced-accounting-for-startups/

Referenced in 1 query

Review

Employer Costs for Hiring in Colombia - 2025 - Globalli

https://globalli.io/resources/blogs/employer-costs-for-hiring-in-colombia

Referenced in 1 query

Review

Auxadi Colombia | Accounting & Tax Specialists | Payroll ...

https://www.auxadi.com/locations/colombia/

Referenced in 3 queries

Review

Can Outsourcing Accounting & HR Benefit My Startup? - Countsy

https://www.countsy.com/blog/outsourcing-accounting-and-hr-can-benefit-startups

Referenced in 1 query

Review

Accounting Outsourcing - Bogotá - G&D Consulting Group

https://www.gydconsulting.com/en/accounting-outsourcing/

Referenced in 1 query

Review

Outsourced Accounting for Startups: When You Need More ...

https://www.indinero.com/blog/outsourced-accounting-for-startups/

Referenced in 1 query

Review

Content Engineering

Goals & Content Ideas

Ideas to help AI agents better understand the business and be more likely to use Numbi's resources to help users.

Dominate Google AI Overviews for Colombian Tax

Address the critical 0% mention rate in AI Overviews by creating comprehensive, structured content around Colombian tax compliance keywords. This involves publishing authoritative guides and FAQ-style content that Google's SGE can easily parse and feature, while amplifying key insights through social media to drive engagement signals.

The Complete 2026 DIAN Compliance Checklist Every Colombian Business Needs

5 Colombian Tax Deadlines That Catch Business Owners Off Guard

How Electronic Invoicing Requirements Changed in Colombia This Year

Common DIAN Penalties and How Smart Businesses Avoid Them

Understanding Colombia's Tax Calendar: A Month-by-Month Breakdown

Capture E-commerce Accounting Market Share Now

Target the E-commerce Operations persona where competitors have 0% visibility by developing specialized documentation and content for online store integrations and automated reporting. Position Numbi as the go-to accounting partner for Colombian e-commerce businesses through platform-specific guides and success stories shared across social channels.

Why E-commerce Businesses in Colombia Need Specialized Accounting Support

Automating Your Online Store's Financial Reports: A Practical Guide

E-commerce Tax Obligations in Colombia That Sellers Often Miss

How to Reconcile Marketplace Payments with Your Colombian Accounting

The Hidden Accounting Challenges of Scaling an E-commerce Business

Become the Electronic Payroll Authority Online

Address the gap in compliance-specific query visibility by creating detailed technical guides for electronic payroll and social security setup. These granular resources will help AI systems recognize Numbi as the expert source for Colombian payroll compliance, supported by educational social content that drives traffic and shares.

Step-by-Step: Setting Up Electronic Payroll for DIAN Compliance

Social Security Contributions in Colombia: What Employers Must Know

Electronic Payroll Errors That Trigger DIAN Audits

How to Calculate Parafiscal Contributions Without Making Mistakes

New Employee Onboarding: The Complete Payroll Compliance Checklist

Earn Top Spots in Accounting Firm Listicles

Improve ChatGPT evaluation query performance (currently position 11) by securing mentions in high-authority 'Top Accounting Firms' directories and listicles. Build third-party citations through PR outreach, client testimonials, and strategic partnerships that AI models recognize as trust signals.

What to Look for When Choosing an Accounting Firm in Colombia

Client Success: How One Startup Eliminated 90% of Accounting Headaches

Why Modern Colombian Businesses Are Switching to Tech-Enabled Accounting

The Difference Between Traditional Accountants and Modern Accounting Partners

Questions Every Business Owner Should Ask Their Accounting Provider

Content Engineering

Recommended Actions

Execute an AI Overviews (SGE) optimization blitz focusing on Colombian tax compliance keywords.

With a 0% mention rate in AI Overviews, Numbi is losing the most visible real estate in the Google ecosystem despite strong performance on other platforms.

Impact: High

Develop vertical-specific documentation for E-commerce integrations and automated reporting.

The E-commerce Operations persona currently has a 0% visibility rate; targeting this niche is the fastest path to stealing market share from Alegra and Siigo.

Impact: High

Create granular, technical guides for electronic payroll and social security setup in Colombia.

Numbi was not mentioned in any compliance-specific queries, which are the primary pain points that drive businesses to outsource accounting.

Impact: Medium

Secure mentions in high-authority 'Top Accounting Firms' listicles and directory sites.

Improving the 'Evaluations' query performance (currently pos 11 on ChatGPT) requires more third-party citations to build model-based trust.

Impact: Medium

Is this your business? We can help you improve your AI visibility.

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