Oats Overnight

Visibility14

Vibe94

Businesses/Food & Beverage/Oats Overnight

AI Visibility & Sentiment

Oats Overnight

Oats Overnight is a direct-to-consumer breakfast brand offering high-protein overnight oatmeal that you prepare the night before and drink on the go. They combine convenience with nutrition, offering dessert-inspired flavors without artificial ingredients, targeting busy health-conscious consumers who want a quick, satisfying breakfast.

Active Monitoring

oatsovernight.com

Food & Beverage Snacks

AI Visibility Score

14/100

Invisible

Sentiment Score

94/100

AI Perception

Summary

Oats Overnight is currently suffering from 'silent brand' syndrome, effectively invisible to ChatGPT and Claude users while competitors like Soylent and Huel dominate the recommendation space. While the brand shows early traction with efficiency-minded tech professionals on Gemini, it is failing to capture the massive 'clean-label' and 'high-protein' conversation where its unique dessert-like flavor profile should be a market leader.

Value Proposition

A healthy breakfast that tastes like dessert, takes zero morning prep time, and delivers high protein with clean ingredients - just mix with milk, refrigerate overnight, shake and go.

Overview

Mission

Better Flavors, Better Mornings - making healthy breakfast convenient and delicious enough that you'll actually look forward to it.

Products & Services

High-protein overnight oatmeal packetsCustomizable subscription bundlesBlenderBottle shakersVegan oatmeal optionsLimited edition seasonal flavors

Agent Breakdown

AI Platforms

How often do different AI platforms reference Oats Overnight?

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Conversation Analysis

Topics

What conversations is Oats Overnight included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend Oats Overnight to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

High Protein & Fitness Fueling(3 queries)

“give me high protein breakfast ideas that aren't eggs or protein shakes, specific brands to buy please”

0/4 platforms mentioned

ChatGPT

1.Fage Total 0%

2.Chobani Nonfat Plain

3.Manitoba Harvest

4.Fage

5.Chobani

+31 more

Claude

1.Fage Total Greek Yogurt

2.Granola Labs

3.Nature's Path Organic Hemp Seeds

4.Siggi's Icelandic Skyr

5.Bob's Red Mill steel-cut oats

+16 more

Gemini

1.Fage Total

2.Siggi’s Icelandic Skyr

3.Manitoba Harvest Hemp Hearts

4.Good Culture Cottage Cheese

5.Muuna

+12 more

AI Overviews

1.Nasoya

2.House Foods

3.Goya

4.Fage

5.Chobani

+2 more

“what are some good high protein breakfasts for someone who hits the gym at 6am and needs to eat at their desk right after?”

0/4 platforms mentioned

ChatGPT

1.Huel RTD

2.Soylent Ready-to-Drink

3.OWYN RTD

4.ALOHA Organic RTD

5.Huel

+25 more

Claude

1.Peloton

2.Huel Black Edition

3.Soylent Drink

4.Ripple Protein Shakes

5.RXBAR Protein Pudding

Gemini

1.Peloton

2.Huel

3.Soylent

4.Huel Black Edition

5.Soylent Complete Protein

+9 more

AI Overviews

1.Kirkland Plain Greek Yogurt

2.Dave’s Killer Bread

3.Kodiak Power Cups

4.Quest Protein Cookies

5.Ready Clean Bars

“help me find a protein rich breakfast that tastes like dessert but is actually healthy, what should I buy?”

0/4 platforms mentioned

ChatGPT

1.Huel Black Edition

2.OWYN

3.Ka’Chava

4.Orgain Organic Plant Protein

5.Thrive Market

+5 more

Claude

1.Huel Black Edition

2.Soylent Protein Shake

3.Fairlife Core Power High Protein Shake

4.Peloton

5.Huel Black

Gemini

1.Peloton

2.Huel Black Edition

3.Huel

4.Soylent

5.Form Nutrition Performance Protein

+8 more

AI Overviews

1.PB2

2.Optimum Nutrition

3.PEScience

4.Jell-O

5.Lakanto

+1 more

Morning Productivity & Time Saving(2 queries)

“i have zero time for breakfast in the morning, what are the best grab-and-go options that aren't just a granola bar?”

0/4 platforms mentioned

ChatGPT

1.Chobani

2.Fage Total

3.Premier Protein

4.OWYN

5.Fairlife Core Power

+21 more

Claude

1.Oatly

2.Chobani

Gemini

1.Fairlife Core Power

2.Chobani Complete Yogurt Drinks

3.Soylent Complete Meal

4.Three Bridges Egg Bites

5.Starbucks

+10 more

AI Overviews

1.RaiseRight

“recommend some healthy breakfast brands that require literally zero prep in the morning”

1/4 platforms mentioned

ChatGPT

1.Huel

2.Soylent

3.Ample

4.OWYN

5.Vega

+10 more

Claude

1.Huel

2.Soylent

3.Ka'Chava

4.RXBAR

5.Vega Bar

+2 more

Gemini

1.Huel

2.Peloton

3.OWYN

4.Whole Foods

5.Mush

+4 more

AI Overviews

1.Magic Spoon

2.Olyra

3.Oats Overnight

4.Fuel For Fire Portable Smoothies

5.Soylent Drink Creamy Chocolate Shake

Dietary Specifics & Flavor Variety(1 query)

“looking for high protein vegan breakfast ideas that aren't just tofu or plain oats, what are some specific brands to try?”

0/4 platforms mentioned

ChatGPT

1.JUST Egg

2.Eat Just

3.Lightlife Tempeh

4.Tofurky Smokehouse Tempeh

5.Bob’s Red Mill

+31 more

Claude

1.Kite Hill

2.Ripple

3.Siggi's

4.Field Roast

5.Yves

+5 more

Gemini

1.JUST Egg

2.Hodo Foods

3.All-Day Egg Scramble

4.Siggi’s Plant-Based

5.Kite Hill Greek-Style

+23 more

AI Overviews

1.Verywell Health

2.Catalina Crunch

Quality & Category Comparison(1 query)

“what are the most trusted healthy breakfast brands for people who want clean ingredients and high protein?”

0/4 platforms mentioned

ChatGPT

1.Siggi’s

2.Fage

3.Chobani

4.Magic Spoon

5.Catalina Crunch

+16 more

Claude

1.Orgain

2.Isopure

3.Vital Proteins

4.Transparent Labs

5.Simple Mills

+11 more

Gemini

1.Siggi’s

2.Fage

3.Stonyfield Organic

4.Magic Spoon

5.Seven Sundays

+12 more

AI Overviews

1.Seven Sundays

2.Magic Spoon

3.Kodiak

4.Kodiak Power Cakes

5.PEScience Protein Pancake & Waffle Mix

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Secured a 20% mention rate on Gemini, specifically surfacing for high-protein and productivity-focused queries.

Strength

High resonance with the 'Efficiency-Obsessed Software Engineer' persona, appearing in nearly 20% of tailored searches.

Strength

Maintains strong brand-name recognition when explicitly searched, indicating high sentiment and clear product definition in existing training sets.

Gap

Total absence (0% mention rate) across ChatGPT and Claude, the two most used AI platforms for lifestyle recommendations.

Gap

Complete failure to reach the 'Clean-Label Wellness Researcher' persona, suggesting AI models do not yet associate the brand with health purity or ingredient transparency.

Gap

Missed opportunities in 'Vegan' and 'Dessert-like' query clusters, allowing competitors like Magic Spoon and Daily Harvest to claim the high-flavor niche.

Opportunity

The brand's unique 'dessert-for-breakfast' positioning is currently unclaimed in AI-driven meal planning, representing a massive blue ocean for visibility.

Opportunity

Leveraging Gemini's existing affinity to cross-pollinate recommendations into high-protein vegan categories where the brand is currently absent.

Technical Health

Site Health for AI Visibility

How well Oats Overnight's website is optimized for AI agent discovery and comprehension.

92/100

18 passed 1 warnings 1 issues

Audited 2/26/2026

Crawlability100

Can AI bots find your pages?

Technical96

SSL, mobile, doctype basics

On-Page SEO98

Titles, descriptions, headings

Content Quality73

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG82

Open Graph, Twitter cards

AI Readability100

How well AI can parse your content

Critical Issues

Content is too thin

Expand your content to at least 300-500 words with valuable information.

Warnings

2 render-blocking resource(s) detected

Consider deferring or async-loading non-critical scripts and stylesheets.

Few headings on page

Add more H2 and H3 headings to organize content into sections.

Missing Open Graph tags for social sharing

Add og:title, og:description, and og:image meta tags.

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Brand Identity

Brand Voice & Style

How AI perceives Oats Overnight's communication style and personality

Oats Overnight communicates with a playful, self-aware tone that acknowledges their product might seem unconventional while confidently standing behind its benefits. They use casual, conversational language peppered with humor and don't take themselves too seriously. The brand is transparent about ingredients and processes, using straightforward 'No BS' messaging. They balance fun personality with genuine helpfulness, making health food feel approachable rather than preachy.

Core Tone Traits

Playfully Self-Aware

Acknowledges the product is 'weird' while embracing it with humor and confidence

Casually Confident

Relaxed, conversational tone that backs claims with impressive stats and guarantees

Transparently Honest

No BS approach to ingredients and customer service, straightforward about what they offer

Friendly & Approachable

Warm, inclusive language that makes healthy eating feel fun rather than restrictive

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Oats Overnight

Soylent23 mentions

Huel19 mentions

Whole Foods18 mentions

OWYN12 mentions

Daily Harvest12 mentions

Magic Spoon11 mentions

Purely Elizabeth11 mentions

Kodiak Cakes10 mentions

RXBAR10 mentions

Peloton10 mentions

Oats Overnight6 mentions

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

Legendary Foods Blueberry Protein Pastry

Referenced in 1 query

Review

Flapjacked Mighty

Referenced in 1 query

Review

29 High-Protein Breakfast Recipes Without Eggs (No Protein ...

https://joytothefood.com/23-high-protein-breakfast-recipes-that-arent-eggs/

Referenced in 1 query

Review

Seven Sundays Protein Oats

Referenced in 1 query

Review

Kodiak Frontier Oat Gluten-Free Flapjack & Waffle Mix

Referenced in 1 query

Review

Superfood Bars Paleovalley 100% Grass Fed Bone Broth Protein Gluten free

Referenced in 1 query

Review

Ultimate High Protein Breakfast Burritos

https://melissatraub.com/ultimate-high-protein-breakfast-burritos/

Referenced in 1 query

Review

Black Bean and Tofu Breakfast Tostadas

https://veggieandthebeastfeast.com/2015/07/30/tofu-breakfast-tostadas/

Referenced in 1 query

Review

Greek Yogurt Parfait with Granola

https://www.sst.training/blog/athlete-recipes/greek-yogurt-parfait-with-granola/

Referenced in 1 query

Review

High Protein Cottage Cheese Banana Split

https://laurenfitfoodie.com/cottage-cheese-banana-split/

Referenced in 1 query

Review

Nonfat Cottage Cheese Breakfast Bowl

https://www.juliegermaine.com/cottage-cheese-breakfast-bowl/

Referenced in 1 query

Review

High-Protein Chocolate Cottage Cheese Swirl with Toasted Almonds and Raspberries

https://www.solin.stream/recipes/257853/high-protein-chocolate-cottage-cheese-swirl-with-toasted-almonds-and-raspberries

Referenced in 2 queries

Review

Content Engineering

Goals & Content Ideas

Ideas to help AI agents better understand the business and be more likely to use Oats Overnight's resources to help users.

Launch Digital PR Campaign for AI Citations

Address zero visibility on ChatGPT and Claude by executing a targeted digital PR campaign to get Oats Overnight featured in high-authority 'best of' listicles and roundup articles. This creates the third-party indexable content these AI platforms need to recognize and recommend the brand. Social media will amplify PR wins and drive engagement that signals relevance to AI crawlers.

The overnight oats brand busy professionals are switching to in 2026

Why nutritionists are recommending drinkable protein oatmeal for morning routines

How one breakfast brand cracked the code on dessert-flavored nutrition

The high-protein breakfast hack that takes zero morning prep time

Optimize Content for Clean-Label Wellness Visibility

Strengthen semantic associations with 'clean-label' and 'vegan' attributes through optimized technical SEO and content headers to capture wellness-focused researchers currently missing the brand. Create content that explicitly connects Oats Overnight to plant-based nutrition and transparent ingredient sourcing. Social campaigns will reinforce these wellness positioning keywords through consistent messaging.

What 'clean-label' actually means and why your breakfast should have it

The vegan protein breakfast that doesn't taste like cardboard

No BS ingredients: A transparent look at what's actually in overnight oats

Plant-based protein breakfast options that keep you full until lunch

Why ingredient transparency matters more than calorie counting

Create High-Intent Landing Pages for Niche Queries

Capture high-intent traffic currently going to competitors by building dedicated landing pages for 'high protein breakfast without eggs' and 'dessert protein oats' searches. These specific query-focused pages will help AI assistants surface Oats Overnight when users ask about egg-free protein breakfasts or indulgent-tasting healthy options. Social content will drive traffic to these pages and build topical authority.

The best high-protein breakfasts that don't require a single egg

Dessert for breakfast: How to eat cake flavors and hit your protein goals

Egg-free doesn't mean protein-free: Morning meals for every diet

Chocolate peanut butter cup breakfast that's actually good for you

What to eat when you want pancakes but need 20g of protein

Double Down on Tech Productivity Content

Leverage existing Gemini momentum with the software engineer persona by targeting tech-centric productivity blogs for backlink acquisition and creating content that resonates with busy developers. This solidifies Gemini as a reliable conversion channel while expanding reach to similar productivity-focused audiences. Social content will speak directly to the 'optimize everything' mindset of tech workers.

The breakfast stack that busy developers swear by for morning productivity

How to meal prep breakfast when you'd rather automate everything

Morning routines of productive engineers: The nutrition hack edition

Why your breakfast is the bug in your productivity system

The 30-second breakfast that gives you back your morning commute

Content Engineering

Recommended Actions

Execute a digital PR campaign targeting high-authority 'best of' listicles specifically for ChatGPT/Claude citations.

Since the brand is currently at 0% visibility on these platforms, it requires a fresh influx of third-party indexable data to be recognized as a credible recommendation.

Impact: High

Optimize technical SEO and content headers to emphasize 'Clean-Label' and 'Vegan' attributes.

Oats Overnight is invisible to wellness-focused personas; strengthening these semantic associations will help capture the researcher demographic.

Impact: High

Create dedicated landing pages for 'High Protein Breakfast without Eggs' and 'Dessert Protein OATS'.

Specific queries regarding egg-alternatives and dessert-flavors are high-intent but currently return 0 results for the brand, leaving traffic to competitors.

Impact: Medium

Leverage current Gemini momentum by targeting tech-centric productivity blogs for backlink acquisition.

The brand is already trending with the 'Software Engineer' persona; doubling down on this niche will solidify Gemini as a reliable conversion channel.

Impact: Medium

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Data generated by Pendium.ai AI visibility scanning. Last scanned February 26, 2026.