Visibility
Sentiment
Outdoor Voices
Outdoor Voices is a recreation-focused activewear brand founded in 2013 that creates technical apparel designed for everyday movement and activity
Visibility
Sentiment
Outdoor Voices is a recreation-focused activewear brand founded in 2013 that creates technical apparel designed for everyday movement and activity. The brand champions 'Doing Things' - a philosophy that frees fitness from performance pressure and celebrates joyful, daily movement for happiness and wellbeing.
AI Perception Summary
Outdoor Voices was analyzed across 20 queries and 4 AI platforms. Overall visibility score: 46/100.
Platform Breakdown
Visibility scores across major AI platforms
ChatGPT55% mention rate
Claude65% mention rate
Gemini10% mention rate
AI Overviews20% mention rate
Brand Voice & Style
How AI perceives Outdoor Voices's communication style and personality
Outdoor Voices communicates with an uplifting, inclusive, and playful tone that makes movement feel accessible and fun rather than intimidating. The brand voice is warm and encouraging, using casual language and clever wordplay (like 'You can't spell love without OV') to create connection. They celebrate everyday activity over athletic achievement, speaking to customers as friends who share a love of feeling good through movement. The messaging is optimistic and lighthearted while remaining authentic and grounded in their core philosophy of freeing fitness from performance.
Core Tone Traits
Playful & Lighthearted
Uses clever wordplay, fun phrases, and upbeat language that makes fitness feel joyful rather than serious
Inclusive & Encouraging
Welcomes all bodies and activity levels, celebrating movement over performance metrics
Warm & Conversational
Speaks like a supportive friend, using casual language and direct address
Optimistic & Energizing
Maintains positive, uplifting messaging that inspires action and celebrates feeling good
Key Insights
What AI visibility analysis reveals about this brand
Related Ecosystem
Related products and services that AI mentions in conversations alongside or instead of Outdoor Voices
Instagram16 mentions
Shopify13 mentionsPersona Analysis
How and when AI agents present this business to different types of people
Find comfortable, stylish pieces for weekend walks, yoga, and coffee runs; Buy versatile items that work for errands and light workouts
Products that look performance-first and feel too technical or flashy; Sizing inconsistency across styles
Source comfortable branded apparel for company wellness challenges and events; Find vendor partners that support bulk ordering and employee discounts
Long vendor lead times and inflexible MOQ (minimum order quantities); Confusing corporate discount processes
Verify sustainability claims before purchasing; Compare materials and end-of-life options across brands
Greenwashing and vague sustainability language; Lack of third-party certifications and traceability
Cited Sources
Sources that AI agents learn from when researching this brand's products and services and competitors
AI Recommendations
How this brand could improve its AI visibility