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Outdoor Voices
Outdoor Voices
Visibility26
Vibe72
Businesses/Apparel & Fashion/Outdoor Voices
Outdoor Voices
AI Visibility & Sentiment

Outdoor Voices

Outdoor Voices is a recreation-focused activewear brand founded in 2013 that creates technical apparel designed for everyday movement and activity. The brand champions 'Doing Things' - a philosophy that frees fitness from performance pressure and celebrates joyful, daily movement for happiness and wellbeing.

Active Monitoring
outdoorvoices.com
Apparel & Fashion
AI Visibility Score
26/100

Low

Sentiment Score
72/100
Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core
26
adjacent
24
aspirational
30
OverviewLandscapeInsights & ActionsContent IdeasConversationsCitationsBrand Voice

Is this your business?

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Outdoor Voices today.

Outdoor Voices was analyzed across 20 queries and 4 AI platforms. Overall visibility score: 46/100.

Working in your favor

Good presence on ChatGPT (55% mention rate)

Good presence on Claude (65% mention rate)

Gaps to close

Low visibility on Gemini (10% mention rate)

Low visibility on AIOverviews (20% mention rate)

Opportunities

Run detailed analysis for specific recommendations

Highest-Impact Actions
1

Review query results for improvement opportunities

Detailed insights generation encountered an error

Value Proposition

Technical apparel for recreation that frees fitness from performance, making movement accessible and joyful for everyone through comfortable, stylish, and functional designs.

Overview

Outdoor Voices is a recreation-focused activewear brand founded in 2013 that creates technical apparel designed for everyday movement and activity. The brand champions 'Doing Things' - a philosophy that frees fitness from performance pressure and celebrates joyful, daily movement for happiness and wellbeing.

Mission

Get The World Moving - celebrating sweat and maximizing happiness through movement because Endorphins Make You Happy.

Products & Services
Women's activewear (leggings, sports bras, exercise dresses, shorts)Men's activewear (shorts, sweatpants, t-shirts, fleece)CloudKnit loungewear collectionTechSweat performance fabricsRecreational outdoor apparel and accessories
Current State

Visibility Landscape

A high-level view of how Outdoor Voices performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

ChatGPTChatGPT
ClaudeClaude
GeminiGemini
AI OverviewsAI Overviews

Reputation1q

Brand recognition & direct queries

97
97
97
97
“What do you know about Outdoor Voices? What do they do and what's their reputation?”
#1
#1
#1
#1

Core2q

Product/service category queries

93
97
62
0
“best Apparel & Fashion options for beginners”
#1
#1
#1
No
“top Apparel & Fashion companies compared”
#4
#1
No
No

Growth Areas2q

Adjacent, aspirational & visionary

91
91
0
0
“how to choose a Apparel & Fashion solution”
#1
#4
No
No
“Apparel & Fashion recommendations for small business”
#5
#2
No
No
ChatGPT
Claude
Gemini
AI Overviews

“What do you know about Outdoor Voices? What do they do and what's their reputation?”

ChatGPT#1
Claude#1
Gemini#1
AI Overviews#1

“best Apparel & Fashion options for beginners”

ChatGPT#1
Claude#1
Gemini#1
AI OverviewsNo

“top Apparel & Fashion companies compared”

ChatGPT#4
Claude#1
GeminiNo
AI OverviewsNo

“how to choose a Apparel & Fashion solution”

ChatGPT#1
Claude#4
GeminiNo
AI OverviewsNo

“Apparel & Fashion recommendations for small business”

ChatGPT#5
Claude#2
GeminiNo
AI OverviewsNo
Competitive Landscape
1
Vuori
21 mentions
2
Outdoor Voices
17 mentions
3
Instagram
16 mentions
4
Athleta
15 mentions
5
Lululemon
15 mentions
6
Girlfriend Collective
14 mentions
7
Printful
13 mentions
8
Shopify
13 mentions
9
Gucci
11 mentions
10
Patagonia
10 mentions
11
Printify
9 mentions
Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Outdoor Voices's AI visibility.

Key Findings

Strength

Good presence on ChatGPT (55% mention rate)

Strength

Good presence on Claude (65% mention rate)

Gap

Low visibility on Gemini (10% mention rate)

Recommended Actions

1

Review query results for improvement opportunities

Detailed insights generation encountered an error

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPTChatGPTClaudeClaudeGeminiGeminiAI OverviewsAI Overviews
Research & Discovery(2 queries)

“best Apparel & Fashion options for beginners”

0/4 platforms mentioned

Core
ChatGPTChatGPT
1.Printful
2.Printify
3.TeeSpring (Spring)
4.Shopify
5.Etsy

+26 more

ClaudeClaude
1.Printful
2.Printify
3.TeeSpring (Spring)
4.Redbubble
5.Alibaba

+10 more

GeminiGemini

No brands listed

AI OverviewsAI Overviews
1.Vogue
2.J crew
3.madewell
4.uniqlo

“how to choose a Apparel & Fashion solution”

0/4 platforms mentioned

Adjacent
ChatGPTChatGPT
1.Centric PLM
2.WFX PLM
3.Backbone PLM
4.Lectra
5.Microsoft Dynamics 365

+20 more

ClaudeClaude
1.Adobe Illustrator
2.Infor CloudSuite Fashion
3.Centric Software PLM
4.BlueCherry ERP
5.NGC Software

+21 more

GeminiGemini

No brands listed

AI OverviewsAI Overviews
1.The Everygirl
2.NeceSera
3.Trendalytics
4.Facebook
5.Instagram

+2 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

The Wardrobe Essentials We're Wearing in 2026

vogue.com

Web1 ref

16 Essential Style Tips For Guys Who Want to Dress Better

theessentialman.com

Web1 ref

Best brands for simple but fashionable clothing?

reddit.com

Forum1 ref

16 Types of Clothing Styles: A Complete Fashion Guide

karinagrimaldi.com

Web1 ref

Fashion Fundamentals: A Beginners Guide For Women ...

letsgetyou.com

Web1 ref

Vuori Size Guide

vuoriclothing.com

Web1 ref

Athleta Size Chart

athleta.gap.com

Web1 ref

Girlfriend Collective Size Guide

girlfriend.com

Web1 ref

Lululemon Size Guide

shop.lululemon.com

Web1 ref

Everlane Size Guide

everlane.com

Web1 ref

Printful

printful.com

Web1 ref

Printify

printify.com

Web1 ref

SwatchOn

swatchon.com

Web1 ref

Offset Warehouse

offsetwarehouse.com

Web1 ref

Simplifi Fabric

simplififabric.com

Web1 ref
Brand Identity

Brand Voice & Style

How AI perceives Outdoor Voices's communication style and personality

Outdoor Voices communicates with an uplifting, inclusive, and playful tone that makes movement feel accessible and fun rather than intimidating. The brand voice is warm and encouraging, using casual language and clever wordplay (like 'You can't spell love without OV') to create connection. They celebrate everyday activity over athletic achievement, speaking to customers as friends who share a love of feeling good through movement. The messaging is optimistic and lighthearted while remaining authentic and grounded in their core philosophy of freeing fitness from performance.

Core Tone Traits

Playful & Lighthearted

Uses clever wordplay, fun phrases, and upbeat language that makes fitness feel joyful rather than serious

Inclusive & Encouraging

Welcomes all bodies and activity levels, celebrating movement over performance metrics

Warm & Conversational

Speaks like a supportive friend, using casual language and direct address

Optimistic & Energizing

Maintains positive, uplifting messaging that inspires action and celebrates feeling good

Visual Identity

Primary

#574CD5

Secondary

#4CAF50

Accent

#E84B8A

Background

#FFFFFF

Foreground

#111111

Backing

Investors

R
Red Sea Ventures

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned February 17, 2026.

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Frequently asked questions

Don't see your question? Book a demo and we'll walk you through it.

Outdoor Voices is a recreation-focused activewear brand founded in 2013 that creates technical apparel designed for everyday movement and activity. The brand champions 'Doing Things' - a philosophy that frees fitness from performance pressure and celebrates joyful, daily movement for happiness and wellbeing.

Technical apparel for recreation that frees fitness from performance, making movement accessible and joyful for everyone through comfortable, stylish, and functional designs.

AI Visibility Score

Outdoor Voices has an AI visibility score of 46/100, rated as moderate. This score reflects how often and how prominently Outdoor Voices appears in responses from AI assistants like ChatGPT, Claude, and Gemini.

AI Perception Summary

Outdoor Voices was analyzed across 20 queries and 4 AI platforms. Overall visibility score: 46/100.

Strengths

  • Good presence on ChatGPT (55% mention rate)
  • Good presence on Claude (65% mention rate)

Visibility Gaps

  • Low visibility on Gemini (10% mention rate)
  • Low visibility on AIOverviews (20% mention rate)

Competitors in AI Recommendations

  • Vuori: 21 mentions
  • Instagram: 16 mentions
  • Athleta: 15 mentions
  • Lululemon: 15 mentions
  • Girlfriend Collective: 14 mentions
  • Printful: 13 mentions
  • Shopify: 13 mentions
  • Gucci: 11 mentions
  • Patagonia: 10 mentions
  • Printify: 9 mentions
  • Vogue: 9 mentions
  • Louis Vuitton: 9 mentions
  • Hermès: 9 mentions
  • Nike: 9 mentions
  • Bella+Canvas: 8 mentions

Categories: Apparel & Fashion