Pendium
Outdoor Voices
Outdoor Voices
Visibility26
Vibe72
Businesses/Apparel & Fashion/Outdoor Voices
Outdoor Voices
AI Visibility & Sentiment

Outdoor Voices

Outdoor Voices is a recreation-focused activewear brand founded in 2013 that creates technical apparel designed for everyday movement and activity. The brand champions 'Doing Things' - a philosophy that frees fitness from performance pressure and celebrates joyful, daily movement for happiness and wellbeing.

Active Monitoring
outdoorvoices.com
AI Visibility Score
26/100

Low

Sentiment Score
72/100
Score by Reach

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core
26
adjacent
24
aspirational
30
AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Outdoor Voices today.

Outdoor Voices was analyzed across 20 queries and 4 AI platforms. Overall visibility score: 46/100.

Value Proposition

Technical apparel for recreation that frees fitness from performance, making movement accessible and joyful for everyone through comfortable, stylish, and functional designs.

Overview

Outdoor Voices is a recreation-focused activewear brand founded in 2013 that creates technical apparel designed for everyday movement and activity. The brand champions 'Doing Things' - a philosophy that frees fitness from performance pressure and celebrates joyful, daily movement for happiness and wellbeing.

Mission

Get The World Moving - celebrating sweat and maximizing happiness through movement because Endorphins Make You Happy.

Products & Services
Women's activewear (leggings, sports bras, exercise dresses, shorts)Men's activewear (shorts, sweatpants, t-shirts, fleece)CloudKnit loungewear collectionTechSweat performance fabricsRecreational outdoor apparel and accessories
Current State

Visibility Landscape

A high-level view of how Outdoor Voices performs across AI platforms, broken down by strategic reach level — from core brand queries to growth opportunities.

ChatGPTChatGPT
ClaudeClaude
GeminiGemini
AI OverviewsAI Overviews

Reputation

Brand recognition & direct queries

44
44
36
0

Core Topics

Product/service category queries

45
38
0
0

Growth Areas

Adjacent, aspirational & visionary

33
53
0
0
Competitive Landscape
Vuori
21 mentions
Instagram
16 mentions
Athleta
15 mentions
Lululemon
15 mentions
Girlfriend Collective
14 mentions
Printful
13 mentions
Loading visibility matrix...
Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Outdoor Voices's AI visibility.

Key Findings

Strength

Good presence on ChatGPT (55% mention rate)

Strength

Good presence on Claude (65% mention rate)

Gap

Low visibility on Gemini (10% mention rate)

Recommended Actions

1

Review query results for improvement opportunities

Detailed insights generation encountered an error

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPTChatGPTClaudeClaudeGeminiGeminiAI OverviewsAI Overviews
Research & Discovery(2 queries)

best Apparel & Fashion options for beginners

0/4 platforms mentioned

Core
ChatGPTChatGPT
1.Printful
2.Printify
3.TeeSpring (Spring)
4.Shopify
5.Etsy

+26 more

ClaudeClaude
1.Printful
2.Printify
3.TeeSpring (Spring)
4.Redbubble
5.Alibaba

+10 more

GeminiGemini

No brands listed

AI OverviewsAI Overviews
1.Vogue
2.J crew
3.madewell
4.uniqlo

how to choose a Apparel & Fashion solution

0/4 platforms mentioned

Adjacent
ChatGPTChatGPT
1.Centric PLM
2.WFX PLM
3.Backbone PLM
4.Lectra
5.Microsoft Dynamics 365

+20 more

ClaudeClaude
1.Adobe Illustrator
2.Infor CloudSuite Fashion
3.Centric Software PLM
4.BlueCherry ERP
5.NGC Software

+21 more

GeminiGemini

No brands listed

AI OverviewsAI Overviews
1.The Everygirl
2.NeceSera
3.Trendalytics
4.Facebook
5.Instagram

+2 more

Competitive Landscape

Competitive Landscape

Brands and products that AI platforms mention alongside or instead of Outdoor Voices.

1Vuori21 mentions
2Outdoor Voices17 mentions
3Instagram16 mentions
4Athleta15 mentions
5Lululemon15 mentions
6Girlfriend Collective14 mentions
7Printful13 mentions
8Shopify13 mentions
9Gucci11 mentions
10Patagonia10 mentions
11Printify9 mentions
Brand Identity

Brand Voice & Style

How AI perceives Outdoor Voices's communication style and personality

Outdoor Voices communicates with an uplifting, inclusive, and playful tone that makes movement feel accessible and fun rather than intimidating. The brand voice is warm and encouraging, using casual language and clever wordplay (like 'You can't spell love without OV') to create connection. They celebrate everyday activity over athletic achievement, speaking to customers as friends who share a love of feeling good through movement. The messaging is optimistic and lighthearted while remaining authentic and grounded in their core philosophy of freeing fitness from performance.

Core Tone Traits

Playful & Lighthearted

Uses clever wordplay, fun phrases, and upbeat language that makes fitness feel joyful rather than serious

Inclusive & Encouraging

Welcomes all bodies and activity levels, celebrating movement over performance metrics

Warm & Conversational

Speaks like a supportive friend, using casual language and direct address

Optimistic & Energizing

Maintains positive, uplifting messaging that inspires action and celebrates feeling good

Backing

Investors

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned February 17, 2026.

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