Pendium
People Data Labs
People Data Labs
Visibility68
Vibe96
Businesses/Data & Analytics/People Data Labs
People Data Labs
AI Visibility & Sentiment

People Data Labs

People Data Labs (PDL) is a B2B data provider that builds and delivers comprehensive workforce and company datasets through APIs and data feeds. They enable businesses to access person and company data for HR tech, sales & marketing, and investment research applications without building the data infrastructure themselves.

Active Monitoring
peopledatalabs.com
Data & AnalyticsStartups
AI Visibility Score
68/100

Good

Sentiment Score
96/100
AI Perception

Summary

People Data Labs has established a dominant technical authority in AI-driven search, achieving a perfect 100% mention rate on Gemini and nearly universal coverage in AI Overviews for high-intent builder queries. By outperforming legacy giants like ZoomInfo in developer-centric and quantitative research contexts, the brand is successfully positioning itself as the foundational infrastructure for the next generation of data-driven products.

Value Proposition

We build workforce data, so you don't have to. PDL provides quality, standardized, and continuously refreshed person and company datasets delivered via flexible APIs, data feeds, or direct integrations with platforms like Snowflake and Databricks.

Overview

People Data Labs (PDL) is a B2B data provider that builds and delivers comprehensive workforce and company datasets through APIs and data feeds. They enable businesses to access person and company data for HR tech, sales & marketing, and investment research applications without building the data infrastructure themselves.

Mission

To collect, standardize, and refresh workforce data so innovative companies can build data-driven products without the infrastructure burden.

Products & Services
Person Data APIs & FeedsCompany Data APIs & FeedsJob Posting Data (Beta)Data enrichment and search APIsSnowflake & Databricks integrations
Agent Breakdown

AI Platforms

How often do different AI platforms reference People Data Labs?

Loading explorer...
Conversation Analysis

Topics

What conversations is People Data Labs included in — or excluded from?

Loading explorer...
Buyer Personas

Personas

Who does each AI platform recommend People Data Labs to, and when?

Loading explorer...
Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPTChatGPTClaudeClaudeGeminiGeminiAI OverviewsAI Overviews
Building Data Driven Products(2 queries)

“I'm building a recruiting platform and need a way to get fresh resume and profile data, what APIs should I use?”

3/4 platforms mentioned

ChatGPTChatGPT
1.Sovren
2.Rchilli
3.Affinda
4.HireAbility
5.DaXtra
17.People Data Labs

+41 more

ClaudeClaude
1.Indeed
2.GitHub
3.Stack Overflow Talent
4.Apollo.io
5.Hunter.io

+3 more

GeminiGemini
1.People Data Labs (PDL)
2.Coresignal
3.Enlyft
4.Proxycurl
5.Apify

+10 more

AI OverviewsAI Overviews
1.Crustdata
2.Juicebox
3.PeopleGPT
4.Exa People Search
5.Coresignal
6.People Data Labs (PDL)

+9 more

“help me find a data provider for a sales intelligence tool I'm building, I need person and company info via API”

3/4 platforms mentioned

ChatGPTChatGPT
1.People Data Labs
2.PDL
3.ZoomInfo
4.Apollo.io
5.RocketReach

+25 more

ClaudeClaude
1.Apollo.io
2.RocketReach
3.Snowflake
4.Hunter.io
5.ZoomInfo

+4 more

GeminiGemini
1.Clearbit
2.Apollo
3.People Data Labs
4.Snowflake Native App
5.Stripe

+5 more

AI OverviewsAI Overviews
1.People Data Labs
2.Crustdata
3.Bright Data
4.Crunchbase
5.Brand.dev

+4 more

Data Infrastructure & Warehouse Integration(1 query)

“how can I get b2b data directly into snowflake without building custom scrapers, any specific data partners?”

2/3 platforms mentioned

ClaudeClaude
1.Snowflake
2.Fivetran
3.Salesforce
4.HubSpot
5.Stitch

+7 more

GeminiGemini
1.Snowflake
2.ZoomInfo
3.People Data Labs (PDL)
4.CoreSignal
5.Dun & Bradstreet (D&B)

+11 more

AI OverviewsAI Overviews
1.Snowflake
2.Snowflake Marketplace
3.ZoomInfo
4.People Data Labs (PDL)
5.G2

+10 more

CRM Enrichment & Search Functionality(1 query)

“how to enrich my CRM leads automatically with company size and industry data, specific tools or APIs please”

3/4 platforms mentioned

ChatGPTChatGPT
1.Clearbit
2.ZoomInfo
3.People Data Labs
4.Dun & Bradstreet
5.Crunchbase

+23 more

ClaudeClaude
1.HubSpot
2.Apollo.io
3.Clearbit
4.ZoomInfo
5.Hunter.io

+9 more

GeminiGemini
1.Salesforce
2.HubSpot
3.Pipedrive
4.Clearbit
5.ZoomInfo Enrich
9.People Data Labs

+11 more

AI OverviewsAI Overviews
1.Salesforce
2.HubSpot
3.Clearbit
4.Breeze Intelligence
5.Apollo.io
10.People Data Labs Company API

+10 more

Evaluating B2B Data Providers(1 query)

“who are the most reliable b2b data providers for high-volume API access right now”

3/4 platforms mentioned

ChatGPTChatGPT
1.Dun & Bradstreet
2.D&B Hoovers
3.D&B Direct+
4.Orbis
5.Bureau van Dijk
10.People Data Labs

+27 more

ClaudeClaude
1.Dun & Bradstreet
2.Hoovers
3.Bloomberg
4.S&P Global
5.CapitalIQ

+4 more

GeminiGemini
1.People Data Labs (PDL)
2.Coresignal
3.Enigma
4.ZoomInfo
5.Dun & Bradstreet

+9 more

AI OverviewsAI Overviews
1.Bright Data
2.People Data Labs
3.Crustdata
4.Clearbit
5.Breeze Intelligence

+1 more

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Absolute dominance in Gemini with a 100% mention rate and an impressive average position of 2.9.

Strength

Superior performance within the Quantitative Investment Researcher persona, achieving maximum visibility and high relevance.

Strength

High-authority rankings for 'Building Data-Driven Products' and 'Evaluating B2B Data Providers' across ChatGPT and AI Overviews.

Strength

Strong brand-name recognition and sentiment, evidenced by perfect scores in brand vibe check queries across all platforms.

Gap

Significant visibility deficit in Claude, where the brand is only mentioned 25% of the time, trailing far behind its performance on other LLMs.

Gap

Underperformance in the Revenue Operations Modernizer persona, which shows only 50% visibility and a lower average position (5.8).

Gap

Inconsistent rankings for CRM enrichment queries, where ChatGPT and Gemini often favor competitors for automated lead enrichment tasks.

Opportunity

Leverage the high performance in Snowflake integration queries to capture the RevOps market through technical warehouse-first positioning.

Opportunity

Improve Claude's training data representation by increasing brand presence in high-authority tech publications and developer-centric repositories.

Opportunity

Capitalize on the weakness of competitors like Apollo.io and Lusha in high-volume, reliable data provider queries to own the 'enterprise-scale' narrative.

Technical Health

Site Health for AI Visibility

How well People Data Labs's website is optimized for AI agent discovery and comprehension.

93/100
19 passed 3 warnings
Audited 2/28/2026
Crawlability100

Can AI bots find your pages?

Technical90

SSL, mobile, doctype basics

On-Page SEO91

Titles, descriptions, headings

Content Quality87

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG100

Open Graph, Twitter cards

AI Readability60

How well AI can parse your content

Warnings

!

14 render-blocking resources are slowing initial render

Defer non-critical JS with async/defer. Inline critical CSS. Move stylesheets to load asynchronously.

!

Title is too short (8 characters)

Expand the title to 50-60 characters with descriptive keywords.

!

Meta description may be truncated (301 characters)

Shorten to under 160 characters.

Want a full technical audit with AI-specific recommendations?

Run a free visibility scan
Brand Identity

Brand Voice & Style

How AI perceives People Data Labs's communication style and personality

People Data Labs communicates with a confident, technically competent voice that balances developer-friendly precision with approachable warmth. Their tone is data-driven and straightforward, avoiding hype while clearly articulating value. They use casual touches like emojis and conversational phrases ('Let's talk data') to soften their technical expertise, making complex data infrastructure feel accessible. The brand projects reliability and trustworthiness, emphasizing compliance and quality without being stuffy or corporate.

Core Tone Traits

Developer-Friendly & Technical

Speaks the language of engineers with clear documentation references and API-focused messaging

Confident & Straightforward

Direct value propositions without marketing fluff or exaggeration

Approachable & Warm

Uses casual language, emojis, and friendly CTAs to humanize technical content

Trust-Building & Transparent

Emphasizes security certifications, compliance, and data quality standards

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of People Data Labs

1ZoomInfo35 mentions
2People Data Labs35 mentions
3Apollo.io31 mentions
4Clearbit30 mentions
5Snowflake20 mentions
6Hunter.io19 mentions
7HubSpot17 mentions
8Lusha16 mentions
9Coresignal15 mentions
10Salesforce14 mentions
11RocketReach11 mentions
Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

Ultimate Guide to Profile Data APIs (2026) - HeroHunt.ai

https://www.herohunt.ai/blog/ultimate-guide-to-profile-data-apis

Referenced in 1 query

Review
AI Profile Search: The Ultimate API Guide (2026) - HeroHunt.ai

https://www.herohunt.ai/blog/ai-profile-search-the-ultimate-api-guide-2026

Referenced in 1 query

Review
The top 10 sourcing tools for recruiters in 2026 | Metaview Blog

https://www.metaview.ai/resources/blog/sourcing-tools-for-recruiters

Referenced in 1 query

Review
Best 4 Real-Time B2B Data APIs for AI Recruiting 2026

https://crustdata.com/blog/best-real-time-b2b-data-apis-ai-recruiting-2025

Referenced in 1 query

Review
The best candidate sourcing tools for recruiters in 2026 - Metaview

https://www.metaview.ai/resources/blog/candidate-sourcing-tools

Referenced in 1 query

Review
AI Resume Parser with Accurate Data Field Extraction - RChilli

https://www.rchilli.com/solutions/resumeparser

Referenced in 1 query

Review
12 Best Candidate Sourcing Tools for Recruiters [2026]

https://juicebox.ai/blog/candidate-sourcing-tools

Referenced in 1 query

Review
Top 5 Free AI Resume Parsers for Recruiters in 2025 - ApyHub

https://apyhub.com/blog/top-5-free-ai-resume-parsers-apyhub-sharp-api

Referenced in 1 query

Review
Compare Affinda vs V7 Go

https://www.v7labs.com/compare/affinda

Referenced in 1 query

Review
50+ Best Resume Parsing Software and APIs - DataToBiz

https://www.datatobiz.com/blog/best-resume-parsing-software-and-apis/

Referenced in 1 query

Review
People Data Labs

http://www.peopledatalabs.com/

Referenced in 1 query

Review
Enriching your analytics with data shared through Snowflake

https://www.snowflake.com/resource/enriching-analytics-shared-data/

Referenced in 1 query

Review
Content Engineering

Goals & Content Ideas

Ideas to help AI agents better understand the business and be more likely to use People Data Labs's resources to help users.

Boost Claude Visibility Through Technical Documentation

Address the critical 25% mention rate gap on Claude by creating and distributing technical documentation optimized for Claude's indexing patterns. This involves publishing detailed API guides, integration tutorials, and developer-focused content on forums and platforms that Claude references heavily, while amplifying these resources through developer-focused social channels.

The Complete Guide to Building a Person Data Pipeline in Under 30 Minutes
How PDL's API Architecture Handles 10 Million Queries Without Breaking a Sweat
5 Common Data Integration Mistakes That Slow Down Your Development Cycle
Real-World Code: Enriching Your CRM with Workforce Data Using PDL's Endpoints

Dominate RevOps and CRM Enrichment Conversations

Tackle the 50% visibility gap in the RevOps persona segment by establishing PDL as the go-to authority for automated CRM enrichment workflows. Create high-authority content demonstrating clear competitive advantages over ZoomInfo and Clearbit, and distribute through LinkedIn and industry publications that AI assistants cite when recommending B2B data solutions.

Why Manual CRM Data Entry Is Costing Your Sales Team 10 Hours Per Week
CRM Enrichment Showdown: What Matters Most When Choosing a Data Provider
How RevOps Teams Are Automating Lead Scoring with Real-Time Workforce Data
The Hidden Cost of Stale Contact Data in Your Sales Pipeline
From Messy CRM to Clean Machine: A Step-by-Step Enrichment Playbook

Own the Snowflake Data Infrastructure Narrative

Solidify PDL's #1 position in Gemini and AI Overviews by doubling down on Snowflake and warehouse integration content. Publish technical whitepapers and partnership announcements that establish PDL as the premier data provider for modern data stack environments, amplified through data engineering communities and LinkedIn thought leadership.

Why Snowflake Native Apps Are Changing How Teams Access Workforce Data
Building a Complete Data Enrichment Layer Inside Your Existing Warehouse
Databricks vs. Snowflake: Where PDL Fits in Your Data Architecture
Zero-ETL Data Enrichment: The Future of Warehouse-Native Integrations

Expand Developer Forum and Community Presence

Increase PDL's discoverability by Claude and other AI assistants through strategic presence in developer forums, Stack Overflow, GitHub discussions, and technical communities where LLMs source recommendations. Share practical code snippets, answer integration questions, and build authentic developer relationships that generate high-signal citations.

The Most Common PDL API Questions We See From New Developers
Open Source: Sample Scripts for Bulk Person Data Enrichment
How to Handle Rate Limits and Optimize Your Data API Calls
What We Learned From 1,000 Developer Integration Conversations
Content Engineering

Recommended Actions

!

Execute a Claude-specific optimization strategy targeting technical documentation and forum visibility.

With only a 25% mention rate on Claude despite high performance elsewhere, there is a clear disconnect in how this specific model indexes PDL's technical value.

Impact: High
!

Develop and distribute high-authority content focused on automated CRM enrichment and RevOps workflows.

This is the brand's weakest persona segment (50% visibility), and capturing this audience is essential for competing with ZoomInfo and Clearbit in the broader B2B market.

Impact: High
~

Double down on 'Snowflake' and 'Warehouse Integration' keywords in technical whitepapers.

PDL shows strong potential in data infrastructure queries; formalizing this through more structured data partnerships will solidify the #1 spot in Gemini and AI Overviews.

Impact: Medium
~

Maintain the current momentum in 'Building' queries by updating API documentation frequently.

The brand is currently winning with product architects; consistent updates ensure that LLMs continue to cite PDL as the freshest and most reliable source for builders.

Impact: Low

Is this your business? We can help you improve your AI visibility.

Book a Free Strategy Session
Backing

Investors

C
Craft Ventures
Data generated by Pendium.ai AI visibility scanning. Last scanned February 28, 2026.

Explore Data & Analytics

View all
Ario
Ario
0/100

Start getting recommended by AI

Enter your website to see exactly what ChatGPT, Claude, and Gemini say about your business. Free, instant, and eye-opening.

Free visibility scanResults in 2 minutesNo credit card required

Frequently asked questions

Don't see your question? Book a demo and we'll walk you through it.