What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Primer

Visibility39

Vibe100

Businesses/Artificial Intelligence & Machine Learning/Primer

AI Visibility & Sentiment

Primer

Primer is an AI/ML technology company that transforms massive amounts of unstructured data into actionable intelligence for national security, defense, intelligence, and enterprise organizations. Their platform enables leaders, analysts, and operators to make faster, more informed decisions in mission-critical environments.

Active Monitoring

primer.ai

Artificial Intelligence & Machine Learning Startups

AI Visibility Score

39/100

Low

Sentiment Score

100/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Primer today.

Primer has secured a commanding lead as the definitive solution for scaling intelligence analysis on Gemini and Claude, yet it remains dangerously invisible within the mission-critical discourse on AI accuracy and hallucination reduction. While the brand resonates powerfully with federal procurement specialists, a complete lack of presence in Google AI Overviews and poor visibility among CTOs creates a significant barrier to winning the broader defense tech stack.

Working in your favor

Dominant performance in 'Scaling Intelligence Analysis' queries, consistently achieving #1 and #2 rankings on Gemini and Claude.

High authority with 'The Federal Procurement Specialist' persona, maintaining a strong average position of 6.0.

Strong brand sentiment across all platforms, indicating that when Primer is mentioned, it is positioned as a trusted leader.

Gaps to close

Total absence from Google AI Overviews (0% mention rate), missing a critical touchpoint for real-time search discovery.

Critical failure to appear in queries regarding 'Ensuring AI Accuracy for Mission-Critical Tasks' and hallucination mitigation.

Weak positioning for the 'Defense Contractor CTO' persona, with an average position of 23.5, trailing significantly behind intelligence managers.

Opportunities

Pivot content strategy to address RAG (Retrieval-Augmented Generation) and hallucination reduction to capture the 'AI Accuracy' market segment.

Aggressively target technical SEO and structured data to break into AI Overviews, where competitors like Palantir and Recorded Future are currently more visible.

Leverage the current #1 rankings on Claude and Gemini to build case-study-driven landing pages that mirror the 'actionable intelligence from unstructured data' query intent.

Highest-Impact Actions

Develop a 'Trust & Accuracy' content hub focused on hallucination mitigation in RAG systems.

Primer is currently ignored by LLMs for accuracy-related queries; building authority here is essential for mission-critical defense positioning.

Optimize technical documentation for Google AI Overviews visibility.

The 0% mention rate in AI Overviews is a massive blind spot that prevents the brand from appearing in primary search-driven AI summaries.

Launch a targeted technical campaign aimed at the Defense Contractor CTO persona.

With an average position of 23.5 for CTOs versus 6.0 for procurement agents, there is a disconnect between Primer’s business value and its technical perceived authority.

Value Proposition

Trusted decision-ready AI that transforms information overload into actionable intelligence with near-zero hallucination rates, enabling faster and more confident decision-making when stakes are high

Overview

Mission

Primer exists to make the world a safer place by providing trusted decision-ready AI to the world's most critical organizations.

Products & Services

Primer Enterprise Platform - AI-native platform for data analysis and intelligencePrimer Command - Mission-critical AI solutionRAG-V (Retrieval-Augmented Generation with Verification) - Proprietary verification technologyNatural Language Processing and semantic search capabilitiesMulti-language support across 125+ languages

Current State

Visibility Landscape

A high-level view of how Primer performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	70	97	97	97
“What do you know about Primer? What do they do and what's their reputation?”	#10	#1	#1	#1
Core4q Product/service category queries	47	73	76	0
“how can i use ai to automate the analysis of thousands of open source intelligence reports daily”	#18	#2	#1	No
“what are the best solutions for reducing hallucinations in rag systems for national security use”	No	#6	#12	No
“most trusted ai and machine learning companies for defense and intelligence in 2026”	#15	No	#18	No
“need a way to extract actionable intelligence from unstructured defense data, what tools do you recommend”	—	#2	#1	No
Growth Areas Adjacent, aspirational & visionary	—	—	—	—

“What do you know about Primer? What do they do and what's their reputation?”

#10

“how can i use ai to automate the analysis of thousands of open source intelligence reports daily”

#18

“what are the best solutions for reducing hallucinations in rag systems for national security use”

#12

“most trusted ai and machine learning companies for defense and intelligence in 2026”

#15

#18

“need a way to extract actionable intelligence from unstructured defense data, what tools do you recommend”

—

Competitive Landscape

Primer

23 mentions

Mistral

19 mentions

Milvus

14 mentions

Recorded Future

14 mentions

Palantir

14 mentions

Elasticsearch

13 mentions

spaCy

12 mentions

Llama 2

12 mentions

LangChain

12 mentions

Babel Street

11 mentions

Scale AI

11 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Primer's AI visibility.

Key Findings

Strength

Dominant performance in 'Scaling Intelligence Analysis' queries, consistently achieving #1 and #2 rankings on Gemini and Claude.

Strength

High authority with 'The Federal Procurement Specialist' persona, maintaining a strong average position of 6.0.

Strength

Strong brand sentiment across all platforms, indicating that when Primer is mentioned, it is positioned as a trusted leader.

Recommended Actions

Develop a 'Trust & Accuracy' content hub focused on hallucination mitigation in RAG systems.

Primer is currently ignored by LLMs for accuracy-related queries; building authority here is essential for mission-critical defense positioning.

Optimize technical documentation for Google AI Overviews visibility.

The 0% mention rate in AI Overviews is a massive blind spot that prevents the brand from appearing in primary search-driven AI summaries.

Launch a targeted technical campaign aimed at the Defense Contractor CTO persona.

With an average position of 23.5 for CTOs versus 6.0 for procurement agents, there is a disconnect between Primer’s business value and its technical perceived authority.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Scaling Intelligence Analysis(2 queries)

“how can i use ai to automate the analysis of thousands of open source intelligence reports daily”

0/4 platforms mentioned

Core

ChatGPT

1.Kafka

2.Pulsar

3.spaCy

4.Flair

5.Stanza

+47 more

Claude

1.Scrapy

2.Selenium

3.Tesseract

4.AWS Textract

5.Apache Kafka

+22 more

Gemini

1.Feedly

2.AI Leo

3.Apify

4.Spider.cloud

5.Pinecone

+18 more

AI Overviews

1.Eclipse AI

2.ShadowDragon Horizon Monitor

3.Energent.ai

4.Browse AI

5.AnyPicker

+21 more

“need a way to extract actionable intelligence from unstructured defense data, what tools do you recommend”

2/3 platforms mentioned

Core

The Federal Procurement Specialist · Lead Procurement Officer

Claude

1.Palantir Gotham

2.Primer AI

3.Microsoft Azure Government

4.Copilot Pro

5.Azure Government Secret

+7 more

Gemini

1.Primer.ai

2.Primer Delta

3.Primer Command

4.Palantir

5.AIP

+10 more

AI Overviews

1.Esri

2.DataWalk

3.ArcGIS AllSource

4.i2 Group

5.Analyst’s Notebook

+8 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

The Future of Intelligence Gathering: Automating OSINT Techniques

blog.mcafeeinstitute.com

Primer

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Artificial Intelligence & Machine Learning

Start gettingrecommended by AI.

Frequently asked questions

Primer

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Artificial Intelligence & Machine Learning

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.