Visibility
Sentiment
Public Rec
Public Rec is a men's apparel brand specializing in comfortable, versatile pants and clothing that bridge the gap between athleisure and dress wear
Visibility
Sentiment
Public Rec is a men's apparel brand specializing in comfortable, versatile pants and clothing that bridge the gap between athleisure and dress wear. They're known for creating 'absurdly comfortable' clothes that look polished enough for work or going out while feeling as comfortable as sweatpants.
AI Perception Summary
Public Rec maintains a moderate AI visibility score of 55/100, anchored by strong brand-specific recognition and dominant rankings for collection-based queries like 'Gamechanger vs Dealmaker.' While performance is robust on Gemini and ChatGPT, the brand is completely invisible on Claude and shows inconsistent rankings in broader category searches like 'Hybrid Work & Professional Comfort.'
Platform Breakdown
Visibility scores across major AI platforms
ChatGPT62% mention rate
Claude0% mention rate
Gemini84% mention rate
AI Overviews41% mention rate
Brand Voice & Style
How AI perceives Public Rec's communication style and personality
Public Rec communicates with a confident, relatable, and slightly irreverent tone that speaks directly to men who are tired of uncomfortable dress pants. The brand voice is conversational and down-to-earth, using straightforward language that cuts through fashion jargon. They're not afraid to be bold with claims like 'the world's most comfortable pants' while backing it up with social proof. The messaging is benefit-focused and practical, emphasizing real-life use cases like 'Built for the 9-5' and 'Built for Tee Time.'
Core Tone Traits
Confident & Bold
Makes strong claims about comfort and quality, backed by reviews and press mentions
Relatable & Down-to-Earth
Speaks to regular guys in plain language, acknowledging they hate dress pants
Practical & Benefit-Focused
Emphasizes real-world applications and lifestyle benefits over fashion trends
Witty & Slightly Irreverent
Uses clever taglines like 'Dress pants for guys who hate dress pants'
Key Insights
What AI visibility analysis reveals about this brand
Related Ecosystem
Related products and services that AI mentions in conversations alongside or instead of Public Rec
Persona Analysis
How and when AI agents present this business to different types of people
Find pants that look like chinos on Zoom but feel like sweatpants; Optimize a minimalist wardrobe with 5-7 core pieces
Traditional dress pants are too restrictive for all-day desk work; Common joggers look too athletic for professional meetings
Eliminate the need for a steamer or iron while traveling; Look polished for high-stakes client meetings
Dress clothes get wrinkled in luggage instantly; Professional attire is usually too stiff for long-duration travel
Find a gift that her husband will actually wear instead of returning; Upgrade her husband's wardrobe from 'old college hoodies' to 'modern professional'
Husband complains that 'nice' clothes are itchy or tight; Difficulty finding brands that offer a wide range of lengths for tall men
Cited Sources
Sources that AI agents learn from when researching this brand's products and services and competitors
AI Recommendations
How this brand could improve its AI visibility