Purple Carrot AI Visibility Score: 55/100 — What AI Thinks | Pendium.ai
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Purple Carrot
Purple Carrot
Visibility54
Vibe100
Businesses/Food & Beverage/Purple Carrot
Purple Carrot
AI Visibility & Sentiment

Purple Carrot

Purple Carrot is a plant-based meal delivery service that helps customers break unhealthy eating cycles by delivering chef-designed, dietitian-approved vegan meal kits and ready-to-eat options. The company focuses on making plant-based eating accessible, delicious, and sustainable for people looking to improve their health and energy levels.

Active Monitoring
purplecarrot.com
Food & BeverageFoodMeal Kits
AI Visibility Score
54/100

Moderate

Sentiment Score
100/100
AI Perception

Summary

Purple Carrot has successfully positioned itself as the definitive authority for plant-based transitions and dietitian-approved nutrition, but it is currently losing the battle for the lucrative convenience-driven professional market to competitors like Factor. While the brand achieves a perfect vibe check across all major LLMs, a critical visibility gap exists among time-poor executives who do not yet associate the brand with the zero-prep speed they require.

Value Proposition

Break the burnout cycle with convenient, dietitian-designed plant-based meals that help build sustainable healthy eating habits one plate at a time, eliminating decision fatigue while delivering macro-friendly, protein-packed nutrition.

Overview

Purple Carrot is a plant-based meal delivery service that helps customers break unhealthy eating cycles by delivering chef-designed, dietitian-approved vegan meal kits and ready-to-eat options. The company focuses on making plant-based eating accessible, delicious, and sustainable for people looking to improve their health and energy levels.

Mission

We're not just feeding you—we're helping you rebuild the energy to thrive one plant at a time.

Products & Services
Plant-based meal kits with fresh ingredients and recipesReady-to-eat prepared mealsPlant-based grocery items and protein productsFrozen meal optionsWeekly customizable meal plans
Agent Breakdown

AI Platforms

How often do different AI platforms reference Purple Carrot?

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Conversation Analysis

Topics

What conversations is Purple Carrot included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend Purple Carrot to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPTChatGPTClaudeClaudeGeminiGeminiAI OverviewsAI Overviews
Transitioning To A Plant Based Lifestyle(3 queries)

“i want to start eating plant-based for my gut health but i'm overwhelmed, help me plan my first week and tell me which services make it easy”

4/4 platforms mentioned

ChatGPTChatGPT
1.Purple Carrot
2.Green Chef
3.Sunbasket
4.HelloFresh
5.Veestro

+15 more

ClaudeClaude
1.Factor
2.Purple Carrot
3.Freshly
4.Instacart
5.Amazon Fresh

+3 more

GeminiGemini
1.Daily Harvest
2.Splendid Spoon
3.Purple Carrot
4.Sunbasket
5.Thrive Market

+2 more

AI OverviewsAI Overviews
1.Mayo Clinic Press
2.The Well by Northwell
3.Purple Carrot
4.Hungryroot
5.Thistle

+3 more

“give me a grocery list and meal plan for a high protein vegan diet for beginners, include specific brands or meal kits that help”

4/4 platforms mentioned

ChatGPTChatGPT
1.Legion Plant
2.Vega Sport
3.Silk
4.Lightlife
5.Hodo
14.Purple Carrot

+31 more

ClaudeClaude
1.Factor
2.Trifecta
3.Purple Carrot
GeminiGemini
1.Trifecta Nutrition
2.Splendid Spoon
3.Purple Carrot
4.Thistle
5.Ritual Essential Protein

+17 more

AI OverviewsAI Overviews
1.Beyond Meat
2.Impossible Foods
3.Kaiser Permanente
4.Nasoya Extra Firm Tofu
5.Lightlife Organic Tempeh
20.Purple Carrot

+14 more

“what are some vegan meal services that aren't just salads and actually feel like chef-designed meals? specific brand names please”

2/4 platforms mentioned

ChatGPTChatGPT
1.Purple Carrot
2.Veestro
3.Fresh n’ Lean
4.Trifecta
5.Territory Foods

+5 more

ClaudeClaude
1.Factor
2.Trifecta
3.Green Chef
4.HelloFresh
5.Freshly

+1 more

GeminiGemini
1.Methodology
2.Sprinly
3.Mosaic Foods
4.abcV
5.Olmsted

+3 more

AI OverviewsAI Overviews
1.Purple Carrot
2.Fortune
3.CookUnity
4.Sakara
5.Mosaic

+4 more

Convenience For Busy Professionals(2 queries)

“i'm a busy professional with no time to cook but i want to stay healthy, help me find ready-to-eat meal deliveries that are actually nutritious”

0/4 platforms mentioned

ChatGPTChatGPT
1.Factor
2.Fresh n’ Lean
3.Trifecta Nutrition
4.Veestro
5.Mosaic Foods

+12 more

ClaudeClaude
1.Factor
2.Freshly
3.Green Chef
4.Gobble
5.Amazon Fresh

+1 more

GeminiGemini
1.Factor
2.Factor75
3.CookUnity
4.Trifecta Nutrition
5.Trifecta

+4 more

AI OverviewsAI Overviews
1.Factor
2.CookUnity
3.Sunbasket
4.BistroMD
5.Blue Apron

+1 more

“best healthy frozen meals or prepared food deliveries for someone who hates meal prepping, what should i buy”

0/4 platforms mentioned

ChatGPTChatGPT
1.Factor
2.Trifecta Nutrition
3.Fresh n’ Lean
4.Veestro
5.Daily Harvest

+3 more

ClaudeClaude
1.Factor
2.Freshly
3.Gobble
4.Simple Mills
5.Whole Foods

+1 more

GeminiGemini
1.Factor
2.UberEats
3.Methodology
4.Sakara Life
5.Daily Harvest

+2 more

AI OverviewsAI Overviews
1.Factor
2.Business Insider
3.CookUnity
4.NBC Select
5.Clean Eatz Kitchen

+12 more

Dietitian Approved Performance Nutrition(1 query)

“help me find a meal kit service that is dietitian-approved and focused on high protein plant-based recipes”

3/3 platforms mentioned

ClaudeClaude
1.Factor
2.Freshly
3.Green Chef
4.HelloFresh
5.Purple Carrot

+1 more

GeminiGemini
1.Purple Carrot
2.Green Chef
3.Sunbasket
4.Hungryroot
5.RightRice

+2 more

AI OverviewsAI Overviews
1.Purple Carrot
2.Green Chef
3.Thistle
4.Hungryroot
5.Factor

+1 more

Evaluating Plant Based Delivery Services(1 query)

“best reviewed plant-based meal delivery services for 2026”

4/4 platforms mentioned

ChatGPTChatGPT
1.Sakara Life
2.Territory Foods
3.Thistle
4.Veestro
5.Daily Harvest
6.Purple Carrot

+6 more

ClaudeClaude
1.Factor
2.Freshly
3.Green Chef
4.Factor
5.Purple Carrot

+8 more

GeminiGemini
1.Purple Carrot
2.Factor
3.HelloFresh
4.Sakara Life
5.Mosaic Foods

+3 more

AI OverviewsAI Overviews
1.Purple Carrot
2.Mosaic Foods
3.Green Chef
4.Hungryroot
5.Thistle
Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Dominant authority in 'Transitioning to a Plant-Based Lifestyle' queries, frequently securing #1 positions on ChatGPT and Claude.

Strength

High resonance with 'Transitioning Flexitarian Parents' (70% mention rate), suggesting strong content alignment with family-centric health goals.

Strength

Leading visibility in AIOverviews and Gemini for dietitian-approved and performance nutrition queries, often outranking competitors for expert-led trust signals.

Gap

Near-total invisibility for 'Convenience for Busy Professionals' and 'no time to cook' queries, where Factor and Green Chef are currently dominant.

Gap

Underperforming on the Claude platform (40% mention rate) compared to ChatGPT (67%), indicating a lack of high-quality, nuanced citations that Claude prioritizes.

Gap

The 'Time-Poor Tech Executive' persona is underserved at only a 38% mention rate, missing out on the high-LTV professional segment.

Opportunity

Pivot messaging to emphasize 'Prepared Meals' and 'Ready-to-Eat' options to bridge the gap between plant-based ethics and professional convenience.

Opportunity

Capitalize on the #1 'brand vibe check' across all platforms to launch a competitive defensive campaign targeting Factor's dominant share of voice.

Opportunity

Expand 'Gut Health' content to move beyond the 47% mention rate, as this is a high-growth bio-hacking trend where the brand already has a foothold.

Technical Health

Site Health for AI Visibility

How well Purple Carrot's website is optimized for AI agent discovery and comprehension.

92/100
16 passed 3 warnings
Audited 2/26/2026
Crawlability100

Can AI bots find your pages?

Technical93

SSL, mobile, doctype basics

On-Page SEO91

Titles, descriptions, headings

Content Quality87

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG82

Open Graph, Twitter cards

AI Readability60

How well AI can parse your content

Warnings

!

1 render-blocking resource(s) detected

Consider deferring or async-loading non-critical scripts and stylesheets.

!

Meta description may be truncated (187 characters)

Shorten to under 160 characters.

!

Page has 2 H1 tags. Best practice is one.

Use a single H1 for the main heading, and H2-H6 for subheadings.

!

Missing Open Graph tags for social sharing

Add og:title, og:description, and og:image meta tags.

Want a full technical audit with AI-specific recommendations?

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Brand Identity

Brand Voice & Style

How AI perceives Purple Carrot's communication style and personality

Purple Carrot communicates with an encouraging, health-positive tone that makes plant-based eating feel achievable rather than restrictive. The brand voice is warm and supportive, speaking directly to the struggles of burnout and decision fatigue while offering an optimistic path forward. They balance nutritional credibility with approachable, conversational language, using empowering phrases that inspire transformation without being preachy about veganism.

Core Tone Traits

Encouraging & Empowering

Uses motivational language that inspires positive change and celebrates the journey to better health

Approachable & Friendly

Makes plant-based eating feel accessible and non-intimidating for newcomers

Health-Focused & Credible

Backs claims with dietitian expertise and specific nutritional benefits like protein and fiber content

Optimistic & Energizing

Emphasizes transformation, energy, and breaking free from negative cycles

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Purple Carrot

1Purple Carrot43 mentions
2Factor41 mentions
3Green Chef33 mentions
4Daily Harvest30 mentions
5Thistle23 mentions
6Sakara Life21 mentions
7Territory Foods21 mentions
8Sunbasket19 mentions
9Hungryroot19 mentions
10Veestro17 mentions
11Freshly16 mentions
Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

Best Healthy Meal Delivery Services for Feel-Good Food (2026)

https://www.bonappetit.com/story/best-healthy-meal-delivery-services?srsltid=AfmBOorU9kCxrwBau6FaagMdtCCiE4ZgpBUNGStXyM7XRTx2qWfNu8Cq

Referenced in 1 query

Review
Best Healthy Meal Delivery Services for Feel-Good Food (2026)

https://www.bonappetit.com/story/best-healthy-meal-delivery-services?srsltid=AfmBOopGbfqGbiA0Bvo6FkXmRpGs8gyLEXua6oAJ5ybFHoVCEnVSyLaI

Referenced in 1 query

Review
How to start a plant-based diet - Mayo Clinic Press

https://mcpress.mayoclinic.org/nutrition-fitness/steps-to-start-eating-plant-based/

Referenced in 1 query

Review
7-Day Plant-Based Diet Plan For Beginners: Foods To Eat ...

https://www.usenourish.com/blog/plant-based-diet-plan

Referenced in 1 query

Review
Thinking of Going Plant-Based or Vegan? Here Are My Top 10 ...

https://www.purelyplanted.com/post/thinking-of-going-plant-based-or-vegan-here-are-my-top-10-tips-to-getting-started

Referenced in 1 query

Review
10 Best Organic Food And Meal Delivery Services (2026)

https://www.thegoodtrade.com/features/healthy-organic-food-delivery-services/

Referenced in 2 queries

Review
Best Vegan Meal Delivery of 2026: We Tried the Top ... - CNET

https://www.cnet.com/health/nutrition/best-vegan-meal-delivery-services/

Referenced in 4 queries

Get Featured
The Best Vegan Meal Delivery Services in 2026

https://vegananj.com/best-vegan-meal-delivery/

Referenced in 4 queries

Review
Green Chef: Meal Delivery with Organic Produce & Premium ...

https://www.greenchef.com/

Referenced in 1 query

Review
Your Guide To Adopting A Plant-Based Diet

https://thewell.northwell.edu/healthy-living-fitness/plant-based-diet-lifestyle

Referenced in 1 query

Review
Beginner's Guide: Whole Food Plant Based Diet

https://www.youtube.com/watch?v=PhLmtqB9DoM&t=2

Referenced in 1 query

Pitch Story
The 6 Best Plant-Based Meal Delivery Services of 2026

https://www.tasteofhome.com/collection/best-plant-based-meal-delivery/

Referenced in 1 query

Review
Content Engineering

Recommended Actions

!

Aggressively optimize for 'Convenience' and 'Ready-to-Eat' keywords across technical professional forums and lifestyle blogs.

The brand is frequently 'NOT MENTIONED' in convenience queries, allowing Factor to capture the entire tech-executive market share by default.

Impact: High
!

Develop and distribute high-authority white papers or dietitian-led guides on plant-based performance nutrition.

Purple Carrot already ranks #1 in AIOverviews for dietitian-approved queries; doubling down here will solidify a 'moat' against lower-quality competitors.

Impact: High
~

Target Claude's training data sources by securing features in high-editorial publications like The Atlantic or New York Magazine's Strategist.

Claude has the lowest mention rate (40%) and prefers high-quality, long-form editorial sources over generic SEO content.

Impact: Medium
~

Create specific landing pages and content clusters for the 'Bio-Hacking' and 'Gut Health' enthusiasts.

With a current 47% mention rate for this persona, there is a clear path to becoming the category leader in the high-intent health optimization space.

Impact: Medium

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Data generated by Pendium.ai AI visibility scanning. Last scanned February 26, 2026.

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