What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Sendoso

Visibility78

Vibe100

Businesses/Marketing Technology (MarTech)/Sendoso

AI Visibility & Sentiment

Sendoso

Sendoso is the leading gifting and direct mail platform that helps B2B companies build meaningful relationships through personalized corporate gifting at scale. The platform enables sales, marketing, HR, and customer experience teams to send eGifts, branded merchandise, virtual experiences, and handwritten notes to prospects, customers, and employees worldwide.

Active Monitoring

sendoso.com

Marketing Technology (MarTech)Startups

AI Visibility Score

78/100

Good

Sentiment Score

100/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Sendoso today.

Sendoso is the undisputed authority in the corporate gifting category across conversational LLMs, securing the #1 position for high-intent trust and brand queries. The brand's major vulnerability lies in a stark visibility deficit within Google AI Overviews, where it currently captures only a third of the mentions seen in ChatGPT and Gemini.

Working in your favor

Categorical dominance in 'most trusted corporate gifting platforms' queries, frequently hitting the #1 spot across ChatGPT, Claude, and AI Overviews.

Elite performance within Claude with a market-leading average position of 2.1.

Powerful resonance with ROI-focused Demand Gen Directors, achieving an 83% mention rate for sales-centric use cases.

Gaps to close

Critical visibility gap in AI Overviews (33%) compared to the near-total saturation in ChatGPT (92%).

Underperforming in the Global People Experience persona, missing 50% of opportunities to capture HR and culture-driven gifting queries.

Inconsistent presence in Sales Pipeline Acceleration topics, evidenced by a 'not mentioned' result for enterprise outreach queries.

Opportunities

Pivot content to address global fulfillment and remote employee onboarding to capture the underserved Global People Experience market.

Leverage 'AI-powered gifting' as a primary differentiator to outperform legacy competitors like Salesforce in technical MarTech integration queries.

Highest-Impact Actions

Implement a targeted AI Overview (AIO) optimization strategy.

With only a 33% mention rate in AIO compared to 92% in Gemini, Sendoso is losing critical search-integrated visibility that its competitors can exploit.

Develop an 'Employee Experience' content cluster focusing on global logistics.

The People Experience Specialist persona is currently the weakest link (50% visibility); capturing this segment diversifies the revenue base beyond Sales and Marketing.

Aggressively claim the 'AI-powered gifting' narrative.

Sendoso ranks well for AI-powered gift tool queries (Avg Pos 2 in Gemini), but Salesforce's higher total mention count (26) suggests a need to own the specific technical niche.

Value Proposition

Double win rates and close deals 29% faster with AI-powered personalized corporate gifting that breaks through digital noise, featuring global fulfillment to 165+ countries, 1,000+ gift options, and seamless CRM integrations

Overview

Mission

Build real human connections through personalized gifting that drives measurable revenue growth

Products & Services

Personalized corporate gifting platformSmartSuite AI-powered gift recommendationsGlobal fulfillment and logistics (165+ countries)Campaign automation and analyticsCRM and marketing tech integrations

Current State

Visibility Landscape

A high-level view of how Sendoso performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	97
“What do you know about Sendoso? What do they do and what's their reputation?”	#1	#1	#1	#1
Core4q Product/service category queries	95	96	90	61
“best way to send welcome packages to new remote employees across like 20 different countries”	#1	#1	#3	No
“are there any ai-powered gift recommendation tools for B2B that actually work with Salesforce”	#4	#3	#2	#2
“most trusted corporate gifting platforms for enterprise companies in 2026”	#1	#1	#3	#1
“give me some ideas for B2B sales outreach that isn't just another cold call, maybe something physical to send them”	#1	#1	#6	No
Growth Areas1q Adjacent, aspirational & visionary	79	97	94	0
“how to get enterprise prospects to actually respond to my outreach when they're ghosting my emails”	#7	#1	#2	No

“What do you know about Sendoso? What do they do and what's their reputation?”

“best way to send welcome packages to new remote employees across like 20 different countries”

“are there any ai-powered gift recommendation tools for B2B that actually work with Salesforce”

“most trusted corporate gifting platforms for enterprise companies in 2026”

“give me some ideas for B2B sales outreach that isn't just another cold call, maybe something physical to send them”

“how to get enterprise prospects to actually respond to my outreach when they're ghosting my emails”

Competitive Landscape

Sendoso

34 mentions

Salesforce

26 mentions

Reachdesk

18 mentions

Alyce

15 mentions

Snappy

14 mentions

HubSpot

12 mentions

Loom

11 mentions

Outreach

11 mentions

Postal.io

11 mentions

Vidyard

9 mentions

PFL

9 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Sendoso's AI visibility.

Key Findings

Strength

Categorical dominance in 'most trusted corporate gifting platforms' queries, frequently hitting the #1 spot across ChatGPT, Claude, and AI Overviews.

Strength

Elite performance within Claude with a market-leading average position of 2.1.

Strength

Powerful resonance with ROI-focused Demand Gen Directors, achieving an 83% mention rate for sales-centric use cases.

Recommended Actions

Implement a targeted AI Overview (AIO) optimization strategy.

With only a 33% mention rate in AIO compared to 92% in Gemini, Sendoso is losing critical search-integrated visibility that its competitors can exploit.

Develop an 'Employee Experience' content cluster focusing on global logistics.

The People Experience Specialist persona is currently the weakest link (50% visibility); capturing this segment diversifies the revenue base beyond Sales and Marketing.

Aggressively claim the 'AI-powered gifting' narrative.

Sendoso ranks well for AI-powered gift tool queries (Avg Pos 2 in Gemini), but Salesforce's higher total mention count (26) suggests a need to own the specific technical niche.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Sales Pipeline Acceleration(2 queries)

“how to get enterprise prospects to actually respond to my outreach when they're ghosting my emails”

2/4 platforms mentioned

Adjacent

ChatGPT

1.Loom

2.Vidyard

3.Bombora

4.6sense

5.G2

16.Sendoso

+20 more

Claude

1.Outreach

2.HubSpot

3.Apollo

4.Lemlist

5.Salesloft

+3 more

Gemini

1.Loom

2.Lavender

3.ZoomInfo

4.Apollo.io

5.Vidyard

6.Sendoso

+3 more

AI Overviews

1.David A. Fields Consulting Group

2.Salesmotion

3.Spin Sucks

4.Sybill

“give me some ideas for B2B sales outreach that isn't just another cold call, maybe something physical to send them”

3/4 platforms mentioned

Core

The ROI-Focused Demand Generation Director · Director of Demand Generation

ChatGPT

1.Salesforce

2.Sendoso

3.Reachdesk

4.Postal.io

5.PFL

+5 more

Claude

1.Salesforce

2.HubSpot

3.Postal.io

4.Sendoso

5.Reachdesk

+1 more

Gemini

1.HubSpot

2.Salesforce

3.Fellow Stagg EKG Kettle

4.Bose

5.UberEats

7.Sendoso

+4 more

AI Overviews

No brands listed

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

How to Win Back Ghosted Leads: 7 Proven Strategies

salesmotion.io

Sendoso

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Marketing Technology (MarTech)

Start gettingrecommended by AI.

Frequently asked questions

Sendoso

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Marketing Technology (MarTech)

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.