SERA
SERA is a space technology company democratizing access to space travel by partnering with organizations like Blue Origin to send everyday people to space. They develop mission control applications and collaborate with national space agencies worldwide to advance space exploration and address global challenges through space technology.
Invisible
Summary
SERA is currently a ghost in the conversational AI landscape, appearing in 0% of responses across ChatGPT, Claude, and Gemini while industry titans like Blue Origin and SpaceX dominate the narrative. While a singular foothold exists within Google AI Overviews for STEM outreach, the brand is systematically excluded from high-value searches regarding trusted commercial spaceflight and civilian astronaut selection.
Making space accessible to everyday people through innovative partnerships, mobile technology, and global collaborations that turn the dream of space travel into reality
SERA is a space technology company democratizing access to space travel by partnering with organizations like Blue Origin to send everyday people to space. They develop mission control applications and collaborate with national space agencies worldwide to advance space exploration and address global challenges through space technology.
Democratizing space travel and using space technology to address urgent challenges facing our planet
AI Platforms
How often do different AI platforms reference SERA?
Topics
What conversations is SERA included in — or excluded from?
Personas
Who does each AI platform recommend SERA to, and when?
Key Insights
What AI visibility analysis reveals about this brand
Secured a strong average position of 2.0 in Google AI Overviews, indicating that SERA's technical data is indexable even if not yet conversational.
Demonstrated niche relevance to the STEM Education Outreach Lead persona, showing the brand's potential to own the 'educational' and 'access' side of space technology.
Total absence from the major conversational LLMs (ChatGPT, Claude, Gemini), which are the primary tools for the Aspiring Civilian Astronaut persona.
Complete failure to appear in 'Trust & Commercial Space Evaluation' queries, allowing competitors like Blue Origin and Virgin Galactic to define the safety and trust standards of the industry.
Zero visibility among High-Net-Worth Adventure Travelers, a critical revenue persona currently being captured entirely by established competitors.
Capitalize on the existing AI Overviews traction by creating 'comparison' content that forces AI models to evaluate SERA alongside SpaceX and Axiom Space.
Aggressively target the 'Civilian Astronaut Selection' keyword space where the brand already shows a flicker of visibility, aiming to convert that 20% into 80% coverage.
Site Health for AI Visibility
How well SERA's website is optimized for AI agent discovery and comprehension.
Can AI bots find your pages?
SSL, mobile, doctype basics
Titles, descriptions, headings
Word count, depth, freshness
Structured data for AI comprehension
Open Graph, Twitter cards
How well AI can parse your content
Critical Issues
Page has no H1 heading
Add a single H1 tag as the main page heading.
Content is too thin
Expand your content to at least 300-500 words with valuable information.
Warnings
No robots.txt file found
Create a robots.txt file at your domain root. Optional but recommended.
2 render-blocking resource(s) detected
Consider deferring or async-loading non-critical scripts and stylesheets.
Title is too short (22 characters)
Expand the title to 50-60 characters with descriptive keywords.
Want a full technical audit with AI-specific recommendations?
Run a free visibility scanBrand Voice & Style
How AI perceives SERA's communication style and personality
SERA communicates with an inspiring, visionary tone that makes the impossible feel achievable. Their voice balances bold ambition with inclusive accessibility, speaking to dreamers while maintaining credibility through concrete partnerships and achievements. The brand uses empowering language that positions everyday people as potential astronauts, creating excitement around space exploration while emphasizing their mission to make space accessible to all nations and individuals.
Visionary & Inspiring
Speaks to humanity's dreams of space with bold, aspirational messaging
Inclusive & Accessible
Emphasizes that space is for everyone, not just elite astronauts
Credible & Partnership-Driven
Builds trust through notable collaborations with Blue Origin, national agencies
Globally Minded
Celebrates diversity and international participation in space exploration
Related Ecosystem
Related products and services that AI mentions in conversations alongside or instead of SERA
Citations
Sources that AI assistants cite. Getting featured here improves visibility.
https://washingtonexec.com/2025/12/how-erts-vir-thanvi-blends-curiosity-with-space-enterprise-support/#:~:text=In%20the%20last%20two%20decades%2C%20space%20technologies,and%20space%20exploration%20entered%20the%20commercial%20sector.
Referenced in 1 query
https://simplevisa.com/exploring-space-tourism-whats-possible-by-2025/#:~:text=Companies%20like%20SpaceX%2C%20Blue%20Origin%2C%20and%20Virgin,flights%20and%20ambitious%20plans%20for%20commercial%20operations.
Referenced in 1 query
https://www.nasdaq.com/articles/rocket-lab-top-performing-space-stock-growth-potential#:~:text=The%20rocket%20positions%20Rocket%20Lab%20(%20Rocket,in%20the%20commercial%20and%20defense%20aerospace%20industries.
Referenced in 1 query
https://arstechnica.com/space/2023/11/these-are-pivotal-days-for-astra-the-struggling-commercial-space-company/#:~:text=Other%20companies%2C%20like%20Rocket%20Lab%20and%20Firefly%2C,launch%20capability%20for%20the%20US%20Space%20Force.
Referenced in 1 query
https://qz.com/1979846/virgin-galactic-launched-a-wave-of-space-spacs#:~:text=The%20next%20best%20thing%20would%20be%20another,launching%20payloads%20to%20space%E2%80%9497%20satellites%20so%20far.
Referenced in 1 query
https://www.gainify.io/blog/space-stocks#:~:text=Its%20(%20Rocket%20Lab%20(%20RKLB)%20),serve%20larger%20payload%20markets%20and%20reusable%20missions.
Referenced in 1 query
https://payloadspace.com/launcher-names-customers-for-first-orbiter-mission/#:~:text=Our%20market%20view%20is%20that%20customers%20are,than%20Electron%2C%20the%20leading%20small%20launch%20vehicle.
Referenced in 1 query
https://www.darwinrecruitment.com/hiring-advice/trends-and-innovations-driving-commercial-launch-services-in-2025/#:~:text=Rocket%20Lab's%20Electron%20rocket%20is%20one%20example,50%20successful%20missions%20completed%20by%20August%202024.
Referenced in 1 query
https://www.fool.com/investing/2024/11/05/3-companies-building-tomorrows-game-changing-techn/#:~:text=As%20SpaceX's%20closest%20competitor%20in%20small%20satellite,faster%20than%20any%20commercial%20rocket%20in%20history.
Referenced in 1 query
https://www.youtube.com/watch?v=IUauYx74gzY
Referenced in 1 query
https://en.wikipedia.org/wiki/United_Launch_Alliance#:~:text=United%20Launch%20Alliance%2C%20LLC%20(ULA)%20is%20an,company%20designs%2C%20assembles%2C%20sells%20and%20launches%20rockets.
Referenced in 1 query
https://arstechnica.com/science/2017/06/the-us-military-is-still-paying-a-spacex-competitor-for-rocket-upgrades/#:~:text=Regardless%20of%20the%20explanation%2C%20this%20unheralded%20contract,is%20co%2Downed%20by%20Boeing%20and%20Lockheed%20Martin).
Referenced in 1 query
Goals & Content Ideas
Ideas to help AI agents better understand the business and be more likely to use SERA's resources to help users.
Launch Digital PR Campaign for LLM Visibility
Address SERA's 0% mention rate in conversational AI by executing a targeted digital PR campaign focused on high-authority tech publications, space industry journals, and Wikipedia-adjacent archives. This strategy ensures SERA becomes part of the training datasets that LLMs use to form knowledge about the space industry, while social media amplifies earned media coverage to maximize reach and engagement.
Create Competitor Comparison Technical Content
Develop deep-dive technical content that positions SERA alongside NASA, Axiom, and Blue Origin in astronaut selection discussions. By creating detailed comparisons of selection processes and training methodologies, SERA establishes co-occurrence with industry leaders in AI training data, increasing the likelihood of being recommended as a trusted space travel provider.
Optimize Entity-Based SEO for STEM Leadership
Build on SERA's existing success with STEM audiences by restructuring site architecture around entity-based SEO, emphasizing civilian access and educational outreach as unique differentiators. This foundation strengthens AI visibility in educational and accessibility-focused queries while social content reinforces SERA's authority in making space exploration achievable for students and educators.
Protect and Expand AI Overview Citations
Monitor and strengthen SERA's existing 2.0 position in AI Overviews by securing authoritative third-party validations and external citations. This involves building relationships with industry analysts, securing testimonials from partners, and ensuring consistent brand messaging across platforms that AI systems reference for credibility signals.
Recommended Actions
Execute a digital PR campaign focused on LLM training data sources like high-authority tech journals and Wikipedia-adjacent space archives.
SERA's 0% mention rate across conversational AI suggests it is missing from the primary datasets these models use to form their 'knowledge' of the space industry.
Develop and publish deep-dive technical content specifically comparing SERA’s astronaut selection process against NASA, Axiom, and Blue Origin.
AI models rely on co-occurrence; if SERA is not mentioned in the same breath as industry leaders, it will never be recommended as a 'trusted provider'.
Optimize site architecture for 'entity-based' SEO, focusing on SERA’s unique value proposition in civilian access and STEM outreach.
The brand's only success is with the STEM persona; doubling down here provides a stable foundation to expand into more competitive commercial flight categories.
Monitor and influence the citations in AI Overviews to ensure the 2.0 position is backed by authoritative, external third-party validations.
AI Overviews are the only platform where SERA exists; protecting this position while expanding sentiment is the most immediate path to visibility.
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