What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

ShopThing

Visibility35

Vibe95

Businesses/ShopThing

AI Visibility & Sentiment

ShopThing

ShopThing is North America's first live video commerce platform that connects shoppers with luxury fashion deals at up to 80% off. Through their app, a global team of personal shoppers livestream exclusive sales and rare luxury collectibles, offering a 100% authenticity guarantee on all items.

Active Monitoring

shopthing.com

Startups

AI Visibility Score

35/100

Low

Sentiment Score

95/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe ShopThing today.

ShopThing has successfully established itself as the definitive authority in the live luxury shopping niche, capturing dominant #1 rankings on Gemini and Google AI Overviews for high-intent live auction queries. However, the brand faces a critical visibility vacuum in broader luxury resale and authenticity conversations, where legacy players like The RealReal and Fashionphile currently block ShopThing from reaching users searching for trustworthy discount designer goods.

Working in your favor

Absolute dominance in 'live video shopping for luxury fashion' queries across Gemini, ChatGPT, and AI Overviews with consistent #1 positioning.

High resonance with the 'Time-Poor Executive' persona (40% mention rate), suggesting the brand's efficiency-led value proposition is landing with premium audiences.

Perfect brand sentiment and ranking across all platforms for direct brand-vibe checks, indicating a strong, clear identity when specifically queried.

Gaps to close

Complete invisibility on Claude (0% mention rate) and near-total absence on ChatGPT (7%), two of the most influential platforms for luxury consumers.

Failure to capture 'Selling & Peer-to-Peer' intent, leaving the supply side of the marketplace entirely to competitors like Rebag and Whatnot.

Zero visibility for 'Authenticity & Marketplace Trust' queries, a major barrier for a luxury brand where consumer confidence is the primary conversion driver.

Opportunities

Pivot content strategy to address the '70% off designer handbags' intent where Gemini currently ranks ShopThing as low as #11, well behind competitors.

Capitalize on the 'Retail Innovation' category by positioning ShopThing as a tool for boutique owners, a segment currently yielding zero visibility.

Leverage the high performance on Gemini to bridge the gap into Google Search's broader ecosystem, focusing on trust-based keywords.

Highest-Impact Actions

Execute a platform-specific optimization campaign for Claude and ChatGPT focusing on brand history and business model.

With 0% and 7% mention rates respectively, ShopThing is currently ignored by the most popular LLMs used for shopping recommendations.

Develop and distribute high-authority content specifically centered on luxury authentication and buyer protection protocols.

The brand was not mentioned in any 'trustworthy' or 'authenticity' queries, which are the most critical search terms for high-ticket luxury resale.

Optimize service-oriented pages to target 'selling' and 'consigning' keywords to compete with Whatnot and The RealReal.

Competitors are winning the visibility war by appearing in both buyer and seller queries, while ShopThing is pigeonholed as a buyer-only destination.

Value Proposition

Access to thousands of authenticated luxury deals at up to 80% off through live video shopping with personal shoppers, combining the convenience of mobile commerce with the human connection of in-person shopping

Overview

Mission

To transform e-commerce by reimagining the way people shop and sell through live video commerce, bringing human connection back to online shopping

Products & Services

Live video shopping for luxury fashionAuthenticated designer handbags, shoes, and accessoriesPeer-to-peer luxury marketplace for sellersVIP membership program with exclusive perksEnterprise solutions for retailers

Current State

Visibility Landscape

A high-level view of how ShopThing performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	97
“What do you know about ShopThing? What do they do and what's their reputation?”	#1	#1	#1	#1
Core5q Product/service category queries	41	0	81	40
“where can i find designer handbags for like 70% off that are actually real”	No	No	#1	No
“best place to sell my vintage louis vuitton bag where they help with the shipping and authentication”	No	No	No	No
“which luxury resale apps are the most trustworthy for buying authentic bags”	No	No	#4	No
“best apps for live video shopping for luxury fashion”	#1	No	#1	#1
“give me a list of stores that do live stream auctions for designer shoes and bags”	No	No	#1	#11
Growth Areas1q Adjacent, aspirational & visionary	0	0	0	0
“i want to start a live shopping channel for my clothing boutique, what platforms are out there”	No	No	No	No

“What do you know about ShopThing? What do they do and what's their reputation?”

“where can i find designer handbags for like 70% off that are actually real”

“best place to sell my vintage louis vuitton bag where they help with the shipping and authentication”

“which luxury resale apps are the most trustworthy for buying authentic bags”

“best apps for live video shopping for luxury fashion”

“give me a list of stores that do live stream auctions for designer shoes and bags”

#11

“i want to start a live shopping channel for my clothing boutique, what platforms are out there”

Competitive Landscape

The RealReal

34 mentions

Fashionphile

31 mentions

Whatnot

30 mentions

Rebag

29 mentions

Chanel

29 mentions

Louis Vuitton

27 mentions

Gucci

23 mentions

Hermès

22 mentions

Vestiaire Collective

20 mentions

Bambuser

16 mentions

ShopThing

15 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve ShopThing's AI visibility.

Key Findings

Strength

Absolute dominance in 'live video shopping for luxury fashion' queries across Gemini, ChatGPT, and AI Overviews with consistent #1 positioning.

Strength

High resonance with the 'Time-Poor Executive' persona (40% mention rate), suggesting the brand's efficiency-led value proposition is landing with premium audiences.

Strength

Perfect brand sentiment and ranking across all platforms for direct brand-vibe checks, indicating a strong, clear identity when specifically queried.

Recommended Actions

Execute a platform-specific optimization campaign for Claude and ChatGPT focusing on brand history and business model.

With 0% and 7% mention rates respectively, ShopThing is currently ignored by the most popular LLMs used for shopping recommendations.

Develop and distribute high-authority content specifically centered on luxury authentication and buyer protection protocols.

The brand was not mentioned in any 'trustworthy' or 'authenticity' queries, which are the most critical search terms for high-ticket luxury resale.

Optimize service-oriented pages to target 'selling' and 'consigning' keywords to compete with Whatnot and The RealReal.

Competitors are winning the visibility war by appearing in both buyer and seller queries, while ShopThing is pigeonholed as a buyer-only destination.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Luxury Deal Discovery & Live Shopping(3 queries)

“where can i find designer handbags for like 70% off that are actually real”

0/4 platforms mentioned

Core

ChatGPT

1.Rebag

2.The RealReal

3.Fashionphile

4.Yoogi’s Closet

5.StockX

+24 more

Claude

1.The RealReal

2.Chanel

3.Louis Vuitton

4.Hermès

5.ThredUp

+17 more

Gemini

1.The Outnet

2.Net-a-Porter

3.Chloé

4.Ganni

5.Stella McCartney

+23 more

AI Overviews

1.The Hollywood Reporter

2.Yahoo

3.The Outnet

4.Net-A-Porter

5.Gucci

+24 more

“best apps for live video shopping for luxury fashion”

3/4 platforms mentioned

Core

The High-End Bargain Hunter · Social Media Strategist

ChatGPT

1.ShopThing

2.Whatnot

3.LePrix

4.GoldPawnership

5.NTWRK

+7 more

Claude

1.TikTok Shop

2.Instagram Live

3.Whatnot

4.ShopShops

5.Immerss

+2 more

Gemini

1.ShopThing

2.Gucci

3.Saint Laurent

4.Prada

5.Gucci Marmont

+18 more

AI Overviews

1.ShopThing

2.ShopShops

3.NTWRK

4.Bambuser

5.Farfetch

+9 more

“give me a list of stores that do live stream auctions for designer shoes and bags”

1/4 platforms mentioned

Core

The High-End Bargain Hunter · Social Media Strategist

ChatGPT

1.Whatnot

2.eBay Live

3.LiveAuctioneers

4.Christie's

5.Sotheby’s

+5 more

Claude

1.Whatnot

2.Tilt

3.TikTok Shop

4.Bidsquare

5.Invaluable

+2 more

Gemini

1.ShopThing

2.Gucci Marmont

3.Whatnot

4.Luxury Promise

5.Hermès

+12 more

AI Overviews

1.Whatnot

2.FashioNica

3.Goldpawnership

4.LiveAuctioneers

5.Invaluable

+8 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

360037480012 Rebag Authenticity

support.rebag.com

ShopThing

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

ShopThing

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.