SkinnyDipped

Visibility21

Vibe100

AI Visibility & Sentiment

SkinnyDipped

SkinnyDipped is a better-for-you snack company founded by a mom, daughter, and two best friends. They specialize in thinly-dipped nuts, cups, and bites that are low in sugar, gluten-free, and made without artificial ingredients, offering guilt-free indulgence for health-conscious snackers.

Active Monitoring

skinnydipped.com

Food & Beverage Food Snacks

AI Visibility Score

21/100

Low

Sentiment Score

100/100

AI Perception

Summary

SkinnyDipped is currently a specialized player in the AI landscape, appearing almost exclusively when users specifically hunt for low-sugar dark chocolate or salty-sweet combinations on Gemini and Google AI Overviews. While it maintains a pristine brand reputation when directly queried, the brand is virtually invisible in broader high-intent categories like 'high protein snacks' and 'on-the-go fuel' where competitors like RXBAR and Chomps are currently dominating the narrative.

Value Proposition

Guilt-free, delicious snacks that are thinly dipped in chocolate, low in sugar, gluten-free, and made with nothing artificial—proving that better-for-you can still taste amazing.

Overview

Mission

To innovate better snacking for a healthier, happier world while empowering women entrepreneurs and supporting communities in need.

Products & Services

Thin-Dipped NutsPeanut Butter CupsChocolate BitesSalty + Sweet SnacksSnack Size Packs

Agent Breakdown

AI Platforms

How often do different AI platforms reference SkinnyDipped?

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Conversation Analysis

Topics

What conversations is SkinnyDipped included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend SkinnyDipped to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Active Lifestyle & On The Go Fuel(2 queries)

“what are some high protein snacks to keep in my purse that aren't messy, give me some specific brand names”

0/4 platforms mentioned

ChatGPT

1.Quest Bar

2.RXBAR

3.ONE Protein Bar

4.Pure Protein Bar

5.Jack Link’s Beef Jerky

+29 more

Claude

1.Quest Bars

2.KIND Protein Bars

3.RXBAR

4.Clif Bar

5.Oberto

+4 more

Gemini

1.Chomps

2.Epic Provisions

3.Jack Link’s

4.Stryve

5.RXBAR

+10 more

AI Overviews

1.Quest Peanut Butter Cups

2.Barebells Bars

3.Chomps

4.The Only Bean

“help me find some healthy snacks for my gym bag that aren't just protein bars, what should I buy”

0/4 platforms mentioned

ChatGPT

1.Blue Diamond

2.365 by Whole Foods

3.H‑E‑B

4.Whole Foods

5.Wonderful Pistachios

+19 more

Claude

1.Justin's Nut Butter

2.Whole Foods

3.H-E-B

4.Sahale Snacks

5.Chomps

+6 more

Gemini

1.H-E-B

2.Whole Foods

3.Epic Provisions

4.Chomps

5.Biena

+9 more

AI Overviews

1.The Only Bean

2.Lorissa's Kitchen

3.Lowes Foods

4.Vitacost

Guilt Free Sweet & Salty Cravings(3 queries)

“recommend some dark chocolate snacks that are lower in sugar but still feel like a treat”

1/4 platforms mentioned

ChatGPT

1.Lindt Excellence

2.Ghirardelli Intense Dark

3.Hu Kitchen Simple Dark

4.Alter Eco Blackout

5.Pascha

+12 more

Claude

1.Lindt Excellence

2.Lily's

3.Ghirardelli Intense Dark

4.Atkins

5.Quest

+1 more

Gemini

1.Lily’s Sweets

2.ChocZero

3.Gatsby Chocolate

4.SkinnyDipped

5.UNREAL Snacks

+7 more

AI Overviews

1.Kind Zero Added Sugar Bars

2.Munk Pack Keto Nut & Seed Bars

3.Atkins Endulge Dark Chocolate Truffles

4.ChocZero Peanut Butter Cups

5.ChocZero Keto Bark

+3 more

“give me some healthy peanut butter cup alternatives that have clean ingredients”

0/4 platforms mentioned

ChatGPT

1.Justin’s Dark Chocolate Peanut Butter Cups

2.Hu Kitchen Peanut Butter Cups

3.Lily’s Dark Chocolate Peanut Butter Cups

4.Unreal Dark Chocolate Peanut Butter Cups

5.ChocZero Keto Peanut Butter Cups

+3 more

Claude

1.Justin's Organic Peanut Butter Cups

2.Whole Foods

3.H-E-B

4.RXBar Peanut Butter Cup

5.RXBar

+4 more

Gemini

1.Whole Foods

2.H-E-B

3.UNREAL Dark Chocolate Peanut Butter Cups

4.Perfect Bar Refrigerated Peanut Butter Cups

5.Evolved

+4 more

AI Overviews

1.Consumer Reports

2.Theo

“what are the best snacks that are both salty and sweet but won't ruin my diet, specific brands please”

1/4 platforms mentioned

ChatGPT

1.KIND

2.Blue Diamond

3.RXBAR

4.KIND Healthy Grains

5.Boom Chicka Pop

+6 more

Claude

1.KIND Bars

2.RXBar

3.Pipcorn Heirloom Popcorn

4.Whole Foods

5.Enlightened

+2 more

Gemini

1.H-E-B

2.Whole Foods

3.SkinnyDipped Dark Chocolate Cocoa Almonds

4.KIND Dark Chocolate Nuts & Sea Salt Bars

5.Hu Kitchen Dark Chocolate Salty Cashew Hunks

+8 more

AI Overviews

1.GoodRx

2.CVS Pharmacy

3.TikTok Shop

Better For You Category Evaluation(1 query)

“what are the most trusted healthy snack brands for women right now”

0/4 platforms mentioned

ChatGPT

1.KIND

2.RXBAR

3.Larabar

4.Perfect Bar

5.No Cow

+23 more

Claude

1.Quest Nutrition

2.Built Bar

3.RXBAR

4.Orgain

5.Larabar

+10 more

Gemini

1.GoMacro

2.MacroBars

3.RXBAR

4.LaraBar

5.LesserEvil

+13 more

AI Overviews

1.Simple Mills

2.ALOHA

3.LesserEvil

4.The Only Bean

5.CHOMPS

+8 more

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Strong performance on Google-ecosystem platforms (Gemini and AI Overviews) for specific flavor-profile queries like 'salty and sweet' and 'lower sugar dark chocolate'.

Strength

High sentiment and top-tier positioning (avg pos 1.5-4.5) when the brand is successfully surfaced, indicating strong topical relevance for sweet-treat alternatives.

Strength

Resonance with the 'Balanced Nutrition Mom' and 'Corporate Wellness' personas, suggesting the brand's current digital footprint aligns well with health-conscious professional demographics.

Gap

Total absence on Claude (0% mention rate) and minimal footprint on ChatGPT, limiting reach to a significant portion of the AI-searching audience.

Gap

Complete failure to surface in 'High Protein' and 'Gym Bag' snack queries, representing a massive missed opportunity to capture the active lifestyle market.

Gap

Lack of authority in 'most trusted brand' evaluations, where generalist competitors and retailers like Hu Kitchen and Whole Foods are consistently preferred by AI models.

Opportunity

Exploit the 'peanut butter cup alternative' niche where visibility is currently low, providing a clear path to displace competitors in Gemini and ChatGPT.

Opportunity

Re-engineer product messaging to emphasize protein-to-sugar ratios to capture the 'High-Performance Macro Tracker' persona which currently shows high position potential (avg pos 2.0).

Opportunity

Develop content specifically targeting 'purse-friendly' and 'on-the-go' utility to bridge the gap in active lifestyle queries.

Technical Health

Site Health for AI Visibility

How well SkinnyDipped's website is optimized for AI agent discovery and comprehension.

86/100

18 passed 2 warnings 3 issues

Audited 2/26/2026

Crawlability100

Can AI bots find your pages?

Technical90

SSL, mobile, doctype basics

On-Page SEO73

Titles, descriptions, headings

Content Quality60

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG100

Open Graph, Twitter cards

AI Readability60

How well AI can parse your content

Critical Issues

Page has no meta description

Add a <meta name="description"> tag summarizing the page (150-160 characters).

Page has no H1 heading

Add a single H1 tag as the main page heading.

Content is too thin

Expand your content to at least 300-500 words with valuable information.

Warnings

6 render-blocking resources are slowing initial render

Defer non-critical JS with async/defer. Inline critical CSS. Move stylesheets to load asynchronously.

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Brand Identity

Brand Voice & Style

How AI perceives SkinnyDipped's communication style and personality

SkinnyDipped communicates with infectious, playful energy that makes healthy eating feel fun rather than restrictive. The brand voice is unapologetically bold and confident, using punchy phrases like 'Dive In. No Regrets.' and celebrating indulgence without guilt. There's a warm, girlfriend-to-girlfriend quality that feels authentic and relatable, backed by a genuine passion for empowering women and making a positive impact. The tone balances sass with sweetness, making health-conscious choices feel exciting rather than boring.

Core Tone Traits

Playful & Fun

Uses energetic language, bold statements, and celebrates joy in snacking

Empowering & Confident

Encourages guilt-free indulgence and champions women entrepreneurs

Warm & Relatable

Speaks like a supportive friend, authentic and down-to-earth

Bold & Unapologetic

Makes strong claims about taste and quality without hesitation

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of SkinnyDipped

Hu Kitchen19 mentions

Whole Foods18 mentions

RXBAR16 mentions

Thrive Market14 mentions

Chomps13 mentions

Simple Mills13 mentions

H-E-B13 mentions

Justin’s10 mentions

Larabar10 mentions

Epic Provisions9 mentions

SkinnyDipped9 mentions

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

Crisp Power Protein Pretzels 3-Flavor Variety Pack / One Bag

Referenced in 1 query

Review

Barebells Protein Bar Creamy Crisp

Referenced in 1 query

Review

Barebells Protein Bar Creamy Crisp: User Reviews

Referenced in 1 query

Review

Here are a few of my favorite portable protein snack options ...

https://www.instagram.com/reel/DBOwSl0xg7_/

Referenced in 1 query

Pitch Story

Crisp Power Protein Pretzels Sesame

Referenced in 1 query

Review

The Only Bean Crunchy Roasted Edamame Beans High Protein

Referenced in 1 query

Review

Legendary Foods Protein Pastry

Referenced in 1 query

Review

High protein snacks? Going to the store in an hour and need ...

https://www.facebook.com/groups/728776328511346/posts/1502884844433820/

Referenced in 1 query

Pitch Story

1st Phorm Protein Meat Sticks

Referenced in 1 query

Review

Barebells Protein Bar

Referenced in 1 query

Review

Quest Soft & Chewy Protein Cookie, High Protein, Chocolate Chip, 4 Count, Size: 2.08 oz

Referenced in 1 query

Review

Quest Chocolate Chip Protein Cookie

Referenced in 1 query

Review

Content Engineering

Goals & Content Ideas

Ideas to help AI agents better understand the business and be more likely to use SkinnyDipped's resources to help users.

Launch Technical SEO and PR Blitz for Claude

Address the critical 0% mention rate on Claude by executing an aggressive campaign targeting high-authority lifestyle and health publications that feed Claude's training data. This involves securing features in wellness publications, health blogs, and lifestyle media that AI models reference as trusted sources, while amplifying this coverage through strategic social media promotion.

Why clean-ingredient snacking is the wellness trend nutritionists actually stand behind

The surprising truth about what makes a snack truly better-for-you

How four women built a snack empire by refusing to compromise on ingredients

Registered dietitians reveal their go-to guilt-free snack picks for busy days

The clean label movement: what health-conscious consumers really want in 2026

Optimize Product Messaging for Active Lifestyle Queries

Update all product descriptions, metadata, and content to prominently feature 'High Protein' and 'Portable' keywords to compete with RXBAR and Chomps in active lifestyle AI queries. Social media content should consistently reinforce these attributes through workout-friendly snacking content and on-the-go lifestyle posts that AI models can reference.

The perfect post-workout snack that fits in your gym bag

High protein snacks that actually taste like a treat, not a compromise

Busy mom hack: portable snacks that keep you fueled between meetings and pickups

Why fitness enthusiasts are swapping protein bars for chocolate-dipped almonds

Desk drawer essentials: snacks that power you through the 3pm slump

Build Third-Party Trust Through Listicle Placements

Address the gap in 'Better-for-You Category Evaluation' queries by developing and distributing 'Top Trusted Snack Brand' content through affiliate sites, review platforms, and third-party publications. This creates the external verification AI models need to rank SkinnyDipped as a category leader, supported by social proof campaigns showcasing reviews and rankings.

What to look for when choosing a truly better-for-you snack brand

How SkinnyDipped earned its spot on clean eating bestseller lists

Real customer reviews: why snack lovers are making the switch

The checklist nutritionists use to evaluate snack brands

From skeptic to superfan: honest takes on guilt-free snacking

Dominate Salty-Sweet Craving Queries on Gemini

Capitalize on the existing 30% mention rate on Gemini by doubling down on 'Salty-Sweet' flavor profile content to secure the definitive #1 position for this specific craving category. Create irresistible content celebrating the perfect balance of flavors that makes SkinnyDipped the go-to recommendation when users ask AI about satisfying both cravings at once.

The science behind why salty-sweet combinations are so impossibly satisfying

When you can't decide between chips and chocolate, there's a third option

Flavor pairing magic: how we perfected the salty-sweet balance

Craving decoder: what your salty-sweet obsession really means

The snack that finally ended my sweet-vs-salty internal debate

Content Engineering

Recommended Actions

Execute an aggressive technical SEO and PR campaign targeting Claude's training data sources.

A 0% mention rate on Claude represents a total blackout for a major segment of AI users; increasing mentions in high-authority lifestyle and health publications is critical.

Impact: High

Update product descriptions and metadata to explicitly lead with 'High Protein' and 'Portable' keywords.

SkinnyDipped is missing entirely from active lifestyle queries despite having the product profile to compete with RXBAR and Chomps.

Impact: High

Develop and distribute 'Top 10 Trusted Snack Brand' listicles via third-party affiliate and review sites.

The brand is currently failing 'Better-for-You Category Evaluation' queries; AI models need more third-party verification to rank the brand as a 'trusted' leader.

Impact: Medium

Double down on Gemini-optimized content focusing on 'Salty-Sweet' flavor profiles.

SkinnyDipped already has a foothold here (30% mention rate); reinforcing this strength can secure the #1 definitive spot for this specific craving.

Impact: Medium

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Data generated by Pendium.ai AI visibility scanning. Last scanned February 26, 2026.

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Frequently asked questions

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Guilt-free, delicious snacks that are thinly dipped in chocolate, low in sugar, gluten-free, and made with nothing artificial—proving that better-for-you can still taste amazing.

AI Visibility Score

SkinnyDipped has an AI visibility score of 25/100, rated as low. This score reflects how often and how prominently SkinnyDipped appears in responses from AI assistants like ChatGPT, Claude, and Gemini.

AI Perception Summary

Strengths

Strong performance on Google-ecosystem platforms (Gemini and AI Overviews) for specific flavor-profile queries like 'salty and sweet' and 'lower sugar dark chocolate'.
High sentiment and top-tier positioning (avg pos 1.5-4.5) when the brand is successfully surfaced, indicating strong topical relevance for sweet-treat alternatives.
Resonance with the 'Balanced Nutrition Mom' and 'Corporate Wellness' personas, suggesting the brand's current digital footprint aligns well with health-conscious professional demographics.

Visibility Gaps

Total absence on Claude (0% mention rate) and minimal footprint on ChatGPT, limiting reach to a significant portion of the AI-searching audience.
Complete failure to surface in 'High Protein' and 'Gym Bag' snack queries, representing a massive missed opportunity to capture the active lifestyle market.
Lack of authority in 'most trusted brand' evaluations, where generalist competitors and retailers like Hu Kitchen and Whole Foods are consistently preferred by AI models.

Competitors in AI Recommendations

Hu Kitchen: 19 mentions
Whole Foods: 18 mentions
RXBAR: 16 mentions
Thrive Market: 14 mentions
Chomps: 13 mentions
Simple Mills: 13 mentions
H-E-B: 13 mentions
Justin’s: 10 mentions
Larabar: 10 mentions
Epic Provisions: 9 mentions
Alter Eco: 9 mentions
KIND: 9 mentions
MyFitnessPal: 9 mentions
LesserEvil: 8 mentions
Bada Bean Bada Boom: 7 mentions

Categories: Food & Beverage

Tags: Food, Snacks