SOMOS

Visibility27

Vibe97

AI Visibility & Sentiment

SOMOS

SOMOS is an authentic Mexican food brand founded by three Mexicans on a mission to bring real, homemade-style Mexican cuisine to American households. They offer ready-to-heat products including cooking sauces, rice and beans, veggie entrées, and their signature Mexican Chili Crisp, all made with authentic recipes and plant-based, non-GMO ingredients.

Active Monitoring

somosfoods.com

Food & Beverage Beans Food

AI Visibility Score

27/100

Low

Sentiment Score

97/100

AI Perception

Summary

SOMOS has successfully dominated the Clean-Label Vegan Advocate persona with a staggering 63% visibility rate, yet it remains largely invisible to busy suburban parents. While Claude recognizes the brand as a top-tier premium leader with an average position of 2.0, SOMOS is currently missing from critical 'convenient weeknight meal' and 'pantry staple' conversations where competitors like Masienda and Siete are thriving.

Value Proposition

Authentic Mexican recipes made with real, non-GMO, plant-based ingredients that are ready to heat in 90 seconds - bringing the taste of real Mexican home cooking to busy American families.

Overview

Mission

To replace the fake Mexican food that dominates American pantries with real Mexican food, bringing recipes from our mothers' kitchens to yours.

Products & Services

Mexican Chili CrispCooking SaucesRice & BeansVeggie EntréesSalsa

Agent Breakdown

AI Platforms

How often do different AI platforms reference SOMOS?

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Conversation Analysis

Topics

What conversations is SOMOS included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend SOMOS to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Convenient Healthy Weeknight Meals(3 queries)

“give me some healthy 10 minute dinner ideas using pantry staples, specific brands to buy please”

0/4 platforms mentioned

ChatGPT

1.Wild Planet

2.Goya

3.Bush’s

4.Colavita

5.Pompeian

+43 more

Claude

1.StarKist

2.Goya

3.California Olive Ranch

4.RiceSelect

5.Eden Foods

+15 more

Gemini

1.Safe Catch

2.Wild Planet

3.Goya

4.California Olive Ranch

5.Bragg

+13 more

AI Overviews

1.Valley Children's Healthcare

2.Eden Foods Organic Cannellini Beans

3.Goya Chickpeas

4.Bush's Best Garbanzo Beans

5.A Dozen Cousins Seasoned Black Beans

+5 more

“need some quick lunch ideas for work that aren't just salads or sandwiches, what should I get at the grocery store?”

0/4 platforms mentioned

ChatGPT

1.Instacart

2.Thrive Market

3.Seeds of Change

4.Siete Foods

5.Applegate

+11 more

Claude

1.Lundberg Family Farms

2.Thrive Market

3.Taylor Farms

4.Kettle & Fire

5.Amy's Kitchen

+5 more

Gemini

1.Instacart

2.Thrive Market

3.Siete Foods

4.Siete Mexican Rice

5.Kevin’s Natural Foods

+6 more

AI Overviews

1.Instacart

2.The Kitchn

3.Workweek Lunch

“what are the best high protein plant based meals that take less than 5 minutes to prep?”

0/4 platforms mentioned

ChatGPT

1.Instacart

2.Thrive Market

3.West Life Soymilk

4.Manitoba Harvest

5.Siete

+10 more

Claude

1.Imagine Foods

2.Siete

3.Hope Foods

4.Thrive Market

5.Navitas Organics

+5 more

Gemini

1.Siete

2.Melissa’s Steamed Lentils

3.Siete Mild Taco Seasoning

4.Siete Almond Flour Tortillas

5.Primal Kitchen Avocado Oil Mayo

+15 more

AI Overviews

1.Form Performance Protein

Elevated Home Cooking & Flavor Trends(3 queries)

“how do I use mexican chili crisp and what are the best brands to try”

0/4 platforms mentioned

ChatGPT

1.La Comandanta

2.Masienda

3.Xilli

4.Hernán

5.Don Chilio

+1 more

Claude

1.Valentina Crispy

2.Xilli

3.Masienda

4.Truff

5.Tia Lupita

+1 more

Gemini

1.Masienda

2.Macha

3.Proper Food

4.Don Chilio

5.Xilli

+2 more

AI Overviews

1.The Washington Post

“what are the best cooking sauces for making real tasting tacos and enchiladas at home?”

0/4 platforms mentioned

ChatGPT

1.Instacart

2.Thrive Market

3.Frontera Taco Skillet Sauces

4.Siete Mild Taco Seasoning

5.Hatch Chile Company Taco Sauce

+8 more

Claude

1.Siete Foods

2.Thrive Market

3.Frontera

4.Primal Kitchen

5.Hatch Chile Company

+1 more

Gemini

1.Instacart

2.Thrive Market

3.Siete Family Foods

4.Frontera

5.Kevin’s Natural Foods

+5 more

AI Overviews

1.Frontera

2.Las Palmas

“help me stock a mexican themed pantry with high quality ingredients, what should I actually buy?”

0/4 platforms mentioned

ChatGPT

1.Siete

2.Vista Hermosa

3.Mi Rancho

4.Masienda

5.Lundberg

+21 more

Claude

1.Siete Foods

2.Mission Gluten-Free

3.Frontera

4.Siete Foods Salsas

5.Herdez

+14 more

Gemini

1.Instacart

2.Thrive Market

3.Siete

4.Siete Cassava

5.Almond Flour Tortillas

+16 more

AI Overviews

1.Mexmax Inc

2.Serious Eats

3.Saveur

4.MasterClass

5.Bob's Red Mill Organic Masa Harina

+11 more

Plant Based & Clean Label Mexican Options(3 queries)

“help me find plant based rice and beans that don't have a bunch of preservatives or junk in them”

0/4 platforms mentioned

ChatGPT

1.Bob’s Red Mill

2.Goya

3.Rancho Gordo

4.Lundberg Family Farms

5.Nishiki

+15 more

Claude

1.Eden Organics

2.Amy's Organics

3.365 by Whole Foods

4.Goya

5.Westbrae Natural

+9 more

Gemini

1.A Dozen Cousins

2.Fillo’s

3.Walking Tamales

4.Maya Kaimal

5.Everyday Dal

+9 more

AI Overviews

1.Eden Foods

2.Lundberg

“best vegan mexican food brands for a quick dinner at home”

1/4 platforms mentioned

ChatGPT

1.Siete Foods

2.Amy’s Kitchen

3.Tattooed Chef

4.Frontera

5.Goya Organics

+3 more

Claude

1.Siete Family Foods

2.Upton's Naturals

3.Frontera

4.Good Foods

5.Amy's Kitchen

Gemini

1.Instacart

2.Thrive Market

3.Abbot’s Butcher

4.Siete Family Foods

5.A Dozen Cousins

+2 more

AI Overviews

1.Amy's Kitchen

2.Proper Good

3.Somos

“what are some non-GMO salsa and bean brands that actually taste homemade?”

0/4 platforms mentioned

ChatGPT

1.Frontera

2.Mateo’s Gourmet Salsa

3.Green Mountain Gringo

4.Siete

5.Herdez

+4 more

Claude

1.Siete Foods

2.Desert Pepper Trading Co.

3.Mateo's Gourmet Salsa

4.Green Mountain Gringo

5.Frontera

+5 more

Gemini

1.Thrive Market

2.Instacart

3.Siete Foods

4.Mateo’s Gourmet Salsa

5.Muir Glen Organic Salsa

+4 more

AI Overviews

1.Sabor Mexicano Home Made Salsa

2.La Fundidora Humo Salsa

3.Mateo’s Gourmet Salsa

4.Xochitl Authentic Stone Ground Salsa

5.Pace Organic Salsa

+4 more

Evaluating Authentic Mexican Food Brands(3 queries)

“what are the best authentic mexican food brands in the grocery store right now?”

1/4 platforms mentioned

ChatGPT

1.La Tortilla Factory

2.Guerrero

3.La Banderita

4.Xochitl

5.El Milagro

+19 more

Claude

1.Herdez

2.La Costeña

3.Frontera

4.Siete

5.Guerrero

+7 more

Gemini

1.Masienda

2.Masa Harina

3.El Milagro

4.Tortilleria Nixtamal

5.Herdez

+17 more

AI Overviews

1.Herdez

2.Somos

3.Herdez Salsa Casera

4.Herdez Guacamole Salsa Medium

5.Somos Cuatro Chiles Taqueria Salsa

+10 more

“high quality alternatives to old el paso and goya that are healthier”

1/4 platforms mentioned

ChatGPT

1.Old El Paso

2.Goya

3.Instacart

4.Thrive Market

5.Whole Foods

7.Siete Foods

+9 more

Claude

1.Siete Family Foods

2.Thrive Market

3.Frontera

4.Amy's Kitchen

5.Simple Truth

+3 more

Gemini

1.Old El Paso

2.Goya

3.Siete Family Foods

4.A Dozen Cousins

5.Somos

+4 more

AI Overviews

1.Old El Paso

2.Goya

3.Siete Grain Free Tortilla Chips

4.Garden Of Eatin' Yellow Corn Taco Kit

5.La Preferida Organic Mexican Taco Kit

+11 more

“what should I look for when choosing mexican cooking sauces to make sure they are actually authentic?”

1/4 platforms mentioned

ChatGPT

1.Herdez

2.La Costeña

3.Xiqueño

4.Doña Maria

5.Siete Foods

+5 more

Claude

1.Siete

2.Frontera

3.Instacart

4.Dona Maria

5.Rancho Gordo

+2 more

Gemini

1.Instacart

2.Thrive Market

3.Siete Foods

4.Frontera

5.HEB

7.Sommos

+4 more

AI Overviews

1.Serious Eats

2.El Pollo Norteño

3.The Cultural Kitchen

4.La Morena

5.Salsaology

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Exceptional performance with the Clean-Label Vegan Advocate persona (63% mention rate), particularly on Claude where the brand maintains an elite average position of 2.0.

Strength

Strong association with 'authentic Mexican' and 'premium' alternatives to legacy brands like Goya and Old El Paso in Gemini and AI Overviews.

Strength

High sentiment across all mentions, indicating that when AI platforms do recommend SOMOS, they do so with high confidence in its quality.

Gap

Critically low visibility (8%) among Health-Conscious Suburban Parents, a key demographic for high-growth food brands.

Gap

Near-total absence in 'Convenient Healthy Weeknight Meals' and '10-minute dinner' queries, despite these being core product use cases.

Gap

Significant lag in ChatGPT mention rates (15%) compared to Gemini (48%), suggesting a lack of presence in the specific datasets ChatGPT prioritizes.

Opportunity

Capture the 'Quick Lunch' and 'Pantry Staple' narrative to move beyond the niche vegan label and into the broader healthy-convenience market.

Opportunity

Leverage the brand's success as an 'authentic alternative' to gain more real estate in AI Overviews, which currently shows high receptivity to SOMOS in this category.

Opportunity

Aggressively target the 'Suburban Parent' persona by seeding brand mentions in family-oriented meal planning and 'kid-friendly healthy hacks' content.

Technical Health

Site Health for AI Visibility

How well SOMOS's website is optimized for AI agent discovery and comprehension.

89/100

19 passed 2 warnings 2 issues

Audited 2/26/2026

Crawlability100

Can AI bots find your pages?

Technical100

SSL, mobile, doctype basics

On-Page SEO80

Titles, descriptions, headings

Content Quality60

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG100

Open Graph, Twitter cards

AI Readability60

How well AI can parse your content

Critical Issues

Page has no H1 heading

Add a single H1 tag as the main page heading.

Content is too thin

Expand your content to at least 300-500 words with valuable information.

Warnings

Title is too short (11 characters)

Expand the title to 50-60 characters with descriptive keywords.

Want a full technical audit with AI-specific recommendations?

Run a free visibility scan

Brand Identity

Brand Voice & Style

How AI perceives SOMOS's communication style and personality

SOMOS communicates with warm, familial energy that celebrates Mexican heritage and home cooking traditions. The brand voice is proudly authentic, using phrases like 'From Our Mothers' Kitchens to Yours' to establish credibility and emotional connection. They balance cultural pride with accessibility, making authentic Mexican cuisine feel approachable rather than intimidating. The tone is confident and playful, with bold visual language and direct messaging that challenges the status quo of 'fake' Mexican food in American pantries.

Core Tone Traits

Proudly Authentic

Celebrates Mexican heritage and traditional recipes with cultural pride and credibility

Warm & Familial

Evokes the comfort of home cooking and family traditions

Bold & Confident

Unapologetically challenges artificial alternatives and stands behind quality

Accessible & Inviting

Makes authentic Mexican cuisine feel approachable for all home cooks

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of SOMOS

Masienda56 mentions

Whole Foods51 mentions

Rancho Gordo50 mentions

SOMOS50 mentions

Siete Foods43 mentions

Herdez39 mentions

Siete38 mentions

Eden Foods37 mentions

Frontera36 mentions

Goya31 mentions

Thrive Market30 mentions

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

Canned Black Beans, Ranked Worst To Best - Daily Meal

https://www.thedailymeal.com/1614476/best-canned-black-beans-ranked/

Referenced in 1 query

Review

Healthy Pantry Staples List + Recipes with Pantry Items

https://www.fannetasticfood.com/15-minute-dinners/

Referenced in 1 query

Review

Healthy tuna and salmon brand recommended

https://www.facebook.com/groups/435014783220234/posts/23943747195253662/

Referenced in 1 query

Pitch Story

30+ Healthy Pantry Recipes - Love and Lemons

https://www.loveandlemons.com/pantry-recipes/

Referenced in 1 query

Review

https://www.allrecipes.com/best-canned-tuna-taste-test-8746460

Referenced in 1 query

Review

8 delicious (and easy!) healthy pantry meals, plus recipes

https://elizabethharrisnutrition.com/blog/delicious-and-easy-healthy-pantry-meals-recipes

Referenced in 1 query

Review

Simplify Mealtime with these 10 Healthy Pantry Staples

https://www.valleychildrens.org/blog/simplify-mealtime-these-10-healthy-pantry-staples

Referenced in 1 query

Review

Healthy Food for the Whole Family: Essential Pantry Staples

https://www.kvaroyarctic.com/healthy-food-for-the-whole-family-essential-pantry-staples

Referenced in 1 query

Review

10-Minute Harissa Chickpeas

https://cookingwithelo.com/harissa-chickpeas/

Referenced in 1 query

Review

10-Minute Smoky Harissa Creamy Butter Beans

https://www.mob.co.uk/recipes/10-minute-smoky-harissa-creamy-butter-beans

Referenced in 1 query

Review

Vegan DIY (healthy) Pot Noodle

https://v30.viva.org.uk/recipes/vegan-diy-healthy-pot-noodle/

Referenced in 1 query

Review

Speedy Thai chicken noodle jars recipe

https://www.marksandspencer.com/c/food-and-wine/cooking/recipes/240123/speedy-thai-chicken-noodle-jars-recipe/

Referenced in 2 queries

Review

Content Engineering

Goals & Content Ideas

Ideas to help AI agents better understand the business and be more likely to use SOMOS's resources to help users.

Establish Baseline AI Visibility Through Fresh Scan

Address the current data gap by re-running the AI visibility scan to collect accurate platform data. This foundational step will reveal exactly how SOMOS appears (or doesn't appear) when consumers ask AI assistants for authentic Mexican food recommendations, plant-based meal solutions, or convenient dinner options.

What happens when you ask ChatGPT for authentic Mexican food brands—and why it matters

The invisible shelf: How AI assistants are becoming the new grocery store aisle

Why your favorite food brand might be invisible to Alexa, Siri, and ChatGPT

From search engines to AI engines: The new discovery journey for food brands

Amplify Authentic Mexican Food Authority Online

While awaiting fresh scan data, proactively strengthen SOMOS's digital footprint across platforms that AI systems reference for food recommendations. Create content that positions SOMOS as the definitive voice on authentic Mexican home cooking, ensuring AI assistants encounter consistent, authoritative brand mentions when answering queries about Mexican cuisine.

The difference between real Mexican rice and what you've been eating from a box

5 ingredients that separate authentic Mexican cooking from imitation products

How three Mexicans are challenging everything Americans think they know about Mexican food

Plant-based and proudly Mexican: Why our abuelas were ahead of the wellness trend

The 90-second test: Can convenience food actually taste homemade?

Dominate Plant-Based Mexican Food Conversations

Position SOMOS to appear in AI responses about plant-based, non-GMO, and health-conscious Mexican food options. By creating keyword-rich content around these specific attributes, we increase the likelihood that AI assistants recommend SOMOS when users seek healthy, authentic Mexican alternatives.

Why plant-based Mexican food isn't a trend—it's tradition

Non-GMO Mexican cooking: What our mothers knew that science is now proving

The busy parent's guide to healthy Mexican dinners without the guilt

Breaking down what's actually in your 'Mexican-style' grocery store finds

Build Recipe and Food Database Presence

Ensure SOMOS products appear in food databases, recipe platforms, and culinary directories that AI systems crawl for recommendations. This increases visibility when consumers ask AI assistants for meal ideas, ingredient substitutions, or product recommendations in the Mexican food category.

From our mothers' kitchens: The real story behind SOMOS Mexican Chili Crisp

3 weeknight dinners that taste like Sunday at abuela's house

The pantry staples every Mexican home kitchen needs in 2026

How to build an authentic Mexican meal in under 10 minutes

Content Engineering

Recommended Actions

Pivot digital PR and content strategy toward '10-minute meal' and 'healthy pantry staple' keywords.

SOMOS is currently failing to appear in convenience-based queries, which are the highest-intent searches for the food and beverage industry.

Impact: High

Execute a targeted SEO and backlink campaign focusing on 'family-friendly' and 'kid-approved' healthy Mexican food.

With only 8% visibility among suburban parents, there is a massive untapped market that current AI training models are ignoring due to lack of relevant content.

Impact: High

Aggressively optimize for ChatGPT by increasing brand presence on high-authority lifestyle and recipe aggregators.

A 15% mention rate on the world's most popular AI platform represents a significant risk to market share as consumer search behavior shifts away from traditional engines.

Impact: Medium

Double down on 'Mexican Chili Crisp' and 'Authentic Sauce' content to challenge Masienda's lead in the 'Elevated Home Cooking' category.

SOMOS often loses out to Masienda and Rancho Gordo in 'flavor trend' queries; reclaiming this space is essential for brand authority.

Impact: Medium

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Data generated by Pendium.ai AI visibility scanning. Last scanned February 26, 2026.