What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Squid

Visibility11

Vibe69

Businesses/Energy Technology/Squid

AI Visibility & Sentiment

Squid

Squid is an AI-powered grid planning platform that enables energy network operators to model, stress-test, and optimize electrical grid infrastructure directly in the browser. The company works with major utilities like National Grid and Octopus Energy to modernize grid planning workflows and replace legacy spreadsheet-based processes.

Active Monitoring

squid.energy

Energy Technology YC25-26

AI Visibility Score

11/100

Invisible

Sentiment Score

69/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Squid today.

Squid holds a powerful #1 position on Gemini for grid resilience, yet remains a ghost in the broader AI landscape with a total absence from ChatGPT and Google AI Overviews. While technical grid planners are beginning to discover the platform, the brand is currently ceding the strategic Net Zero and Infrastructure expansion narratives to legacy incumbents like ETAP and Siemens.

Working in your favor

Dominant #1 ranking on Gemini for queries regarding grid resilience and flexibility planning.

Strong resonance with the 'Hands-On Grid Planner' persona, capturing a 57% mention rate that outperforms legacy peers in this specific segment.

Positive sentiment across mentions in Claude and Gemini, indicating that when the AI does find Squid, it views the brand as a high-quality solution.

Gaps to close

Total absence from ChatGPT and Google AI Overviews, which serve as the primary research hubs for executive and strategic decision-makers.

Failure to capture any visibility for 'Infrastructure Expansion' and 'Asset Management' queries, leaving a vacuum for competitors like ETAP and OpenDSS.

Zero mention rate among 'Net Zero Strategy Directors' and 'Legacy System Transition Leads,' signaling a disconnect with the buyer personas holding the budget.

Opportunities

Leverage the existing technical dominance in grid resilience to anchor broader narratives around 'Modernizing Grid Planning Workflows.'

Capitalize on the brand's 'browser-based' advantage to displace desktop-heavy incumbents like DIgSILENT in modern utility software evaluations.

Aggressively target the 'spreadsheet-to-software' transition query space where Squid currently has no visibility despite having a direct product fit.

Highest-Impact Actions

Execute an LLM-targeted content campaign focused on 'Modernizing Grid Planning' to break the 0% mention rate in ChatGPT.

ChatGPT's total lack of awareness is a critical barrier to entry for modern utility buyers who use it as a first-line research tool.

Develop and publish highly structured case studies specifically for 'Net Zero Strategy' personas.

Squid currently lacks visibility among strategic decision-makers; aligning the brand with high-level decarbonization goals is essential for enterprise visibility.

Optimize technical documentation for 'Infrastructure Expansion' and 'Substation Planning' keywords.

These are high-intent queries currently dominated by ETAP and OpenDSS; Squid must secure mentions here to be considered a viable alternative to legacy software.

Value Proposition

Unified, browser-based AI-powered grid planning that replaces fragmented spreadsheets with a single trusted network model, enabling faster and more consistent infrastructure decisions

Overview

Mission

We believe the electricity grid is the most important machine on Earth. If we want electrification to move fast, the teams planning and operating networks need software that is as modern as the challenge.

Products & Services

AI-powered grid network modelingElectrical asset search and managementSubstation and transmission line planning toolsFlexibility market data visualizationBrowser-based network stress testing

Current State

Visibility Landscape

A high-level view of how Squid performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	70	70	70	70
“What do you know about Squid? What do they do and what's their reputation?”	Yes	Yes	Yes	Yes
Core5q Product/service category queries	0	28	46	0
“how to move our grid planning off spreadsheets and into something more automated”	No	#13	#7	No
“help me find better tools for planning new substations and transmission lines”	No	No	No	No
“best browser-based tools for running network stress tests on a power grid”	No	#10	#1	No
“most trusted modern software for power system analysis and grid planning”	No	No	No	No
“best ways to modernize electrical network modeling for a DSO”	No	No	No	No
Growth Areas Adjacent, aspirational & visionary	—	—	—	—

“What do you know about Squid? What do they do and what's their reputation?”

Yes

“how to move our grid planning off spreadsheets and into something more automated”

#13

“help me find better tools for planning new substations and transmission lines”

“best browser-based tools for running network stress tests on a power grid”

#10

“most trusted modern software for power system analysis and grid planning”

“best ways to modernize electrical network modeling for a DSO”

Competitive Landscape

ETAP

20 mentions

OpenDSS

18 mentions

DIgSILENT PowerFactory

17 mentions

pandapower

14 mentions

Siemens

12 mentions

GridLAB-D

11 mentions

PLEXOS

10 mentions

AWS

9 mentions

CYME

9 mentions

Kevala

9 mentions

Squid

4 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Squid's AI visibility.

Key Findings

Strength

Dominant #1 ranking on Gemini for queries regarding grid resilience and flexibility planning.

Strength

Strong resonance with the 'Hands-On Grid Planner' persona, capturing a 57% mention rate that outperforms legacy peers in this specific segment.

Strength

Positive sentiment across mentions in Claude and Gemini, indicating that when the AI does find Squid, it views the brand as a high-quality solution.

Recommended Actions

Execute an LLM-targeted content campaign focused on 'Modernizing Grid Planning' to break the 0% mention rate in ChatGPT.

ChatGPT's total lack of awareness is a critical barrier to entry for modern utility buyers who use it as a first-line research tool.

Develop and publish highly structured case studies specifically for 'Net Zero Strategy' personas.

Squid currently lacks visibility among strategic decision-makers; aligning the brand with high-level decarbonization goals is essential for enterprise visibility.

Optimize technical documentation for 'Infrastructure Expansion' and 'Substation Planning' keywords.

These are high-intent queries currently dominated by ETAP and OpenDSS; Squid must secure mentions here to be considered a viable alternative to legacy software.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Modernizing Grid Planning Workflows(2 queries)

“how to move our grid planning off spreadsheets and into something more automated”

0/4 platforms mentioned

Core

ChatGPT

1.Postgres

2.SQL Server

3.Neo4j

4.Azure

5.AWS

+45 more

Claude

1.Smartsheet

2.Monday.com

3.Asana

4.Airtable

5.Wdesk

+15 more

Gemini

1.Esri ArcGIS

2.ETAP

3.DIgSILENT PowerFactory

4.Siemens PSS/E

5.Kevala

+10 more

AI Overviews

1.IBM

2.Zapier

3.n8n

4.Celoxis

5.GE Vernova

+14 more

“best ways to modernize electrical network modeling for a DSO”

0/4 platforms mentioned

Core

The Legacy System Transition Lead · Chief Network Architect

ChatGPT

1.Kafka

2.MQTT

3.Kubernetes

4.HELICS

5.FNCS

+48 more

Claude

1.Siemens PSS®e Cloud

2.PowerWorld Web

3.MATPOWER

4.MATLAB

5.pandapower

+12 more

Gemini

1.Siemens PSS®ODMS

2.Energy Exemplar

3.PLEXOS

4.GridX

5.AWS Power & Utilities

+7 more

AI Overviews

1.Keysight

2.AspenTech

3.Enline Energy

4.ArcGIS

5.OpenDSS

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

How to make your spreadsheets work with your automations

linkedin.com

Social1 ref

Automate Google Sheets™ - Google Workspace Marketplace

workspace.google.com

Squid

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Energy Technology

Start gettingrecommended by AI.

Frequently asked questions

Squid

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Energy Technology

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.