Squid

Visibility11

Vibe69

AI Visibility & Sentiment

Squid

Squid is an AI-powered grid planning platform that enables energy network operators to model, stress-test, and optimize electrical grid infrastructure directly in the browser. The company works with major utilities like National Grid and Octopus Energy to modernize grid planning workflows and replace legacy spreadsheet-based processes.

Active Monitoring

squid.energy

Energy Technology YC25-26

AI Visibility Score

11/100

Invisible

Sentiment Score

69/100

AI Perception

Summary

Squid holds a powerful #1 position on Gemini for grid resilience, yet remains a ghost in the broader AI landscape with a total absence from ChatGPT and Google AI Overviews. While technical grid planners are beginning to discover the platform, the brand is currently ceding the strategic Net Zero and Infrastructure expansion narratives to legacy incumbents like ETAP and Siemens.

Value Proposition

Unified, browser-based AI-powered grid planning that replaces fragmented spreadsheets with a single trusted network model, enabling faster and more consistent infrastructure decisions

Overview

Mission

We believe the electricity grid is the most important machine on Earth. If we want electrification to move fast, the teams planning and operating networks need software that is as modern as the challenge.

Products & Services

AI-powered grid network modelingElectrical asset search and managementSubstation and transmission line planning toolsFlexibility market data visualizationBrowser-based network stress testing

Agent Breakdown

AI Platforms

How often do different AI platforms reference Squid?

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Conversation Analysis

Topics

What conversations is Squid included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend Squid to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Modernizing Grid Planning Workflows(2 queries)

“how to move our grid planning off spreadsheets and into something more automated”

0/4 platforms mentioned

ChatGPT

1.Postgres

2.SQL Server

3.Neo4j

4.Azure

5.AWS

+45 more

Claude

1.Smartsheet

2.Monday.com

3.Asana

4.Airtable

5.Wdesk

+15 more

Gemini

1.Esri ArcGIS

2.ETAP

3.DIgSILENT PowerFactory

4.Siemens PSS/E

5.Kevala

+10 more

AI Overviews

1.IBM

2.Zapier

3.n8n

4.Celoxis

5.GE Vernova

+14 more

“best ways to modernize electrical network modeling for a DSO”

0/4 platforms mentioned

ChatGPT

1.Kafka

2.MQTT

3.Kubernetes

4.HELICS

5.FNCS

+48 more

Claude

1.Siemens PSS®e Cloud

2.PowerWorld Web

3.MATPOWER

4.MATLAB

5.pandapower

+12 more

Gemini

1.Siemens PSS®ODMS

2.Energy Exemplar

3.PLEXOS

4.GridX

5.AWS Power & Utilities

+7 more

AI Overviews

1.Keysight

2.AspenTech

3.Enline Energy

4.ArcGIS

5.OpenDSS

Infrastructure Expansion And Asset Management(1 query)

“help me find better tools for planning new substations and transmission lines”

0/4 platforms mentioned

ChatGPT

1.PLS‑CADD

2.DIgSILENT PowerFactory

3.Siemens PSS®E

4.Esri ArcGIS

5.Bentley OpenUtilities

+51 more

Claude

1.ArcGIS

2.QGIS

3.Google Earth Pro

4.Bentley OpenPlant

5.Siemens PSSE

+13 more

Gemini

1.PSS®E

2.Siemens PTI

3.ETAP

4.DIgSILENT PowerFactory

5.CYME

+18 more

AI Overviews

1.Bentley OpenUtilities Substation

2.Autodesk Substation Design Suite

3.AutoCAD

4.Inventor

5.Transcend Design Generator

+8 more

Grid Resilience And Flexibility Planning(1 query)

“best browser-based tools for running network stress tests on a power grid”

0/4 platforms mentioned

ChatGPT

1.WANem

2.Apposite Netropy

3.WAN Labs

4.Linktropy

5.k6 Cloud

+25 more

Claude

1.PSSE

2.OpenDSS

3.EPRI

4.Matpower

5.MATPOWER Web

+7 more

Gemini

1.BlazeMeter

2.Apache JMeter

3.LoadView

4.Dotcom-Monitor

5.K6 Cloud

+7 more

AI Overviews

1.BlazeMeter

2.JMeter

3.Locust

4.Paessler PRTG Network Monitor

5.SolarWinds NetFlow Traffic Analyzer

+10 more

Modern Utility Software Evaluation(1 query)

“most trusted modern software for power system analysis and grid planning”

0/4 platforms mentioned

ChatGPT

1.PSS®E

2.Siemens PTI

3.DIgSILENT PowerFactory

4.DIgSILENT GmbH

5.PSLF

+41 more

Claude

1.PSSE

2.Siemens

3.DIgSILENT PowerFactory

4.POWERWORLD Simulator

5.Positive Sequence Load Flow

+7 more

Gemini

1.Siemens PSS®E

2.DIgSILENT PowerFactory

3.GE Digital PSLF

4.ETAP

5.CYME

+13 more

AI Overviews

1.Siemens PSS®E

2.ETAP

3.DIgSILENT PowerFactory

4.GE Vernova PlanOS

5.PSCAD

+6 more

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Dominant #1 ranking on Gemini for queries regarding grid resilience and flexibility planning.

Strength

Strong resonance with the 'Hands-On Grid Planner' persona, capturing a 57% mention rate that outperforms legacy peers in this specific segment.

Strength

Positive sentiment across mentions in Claude and Gemini, indicating that when the AI does find Squid, it views the brand as a high-quality solution.

Gap

Total absence from ChatGPT and Google AI Overviews, which serve as the primary research hubs for executive and strategic decision-makers.

Gap

Failure to capture any visibility for 'Infrastructure Expansion' and 'Asset Management' queries, leaving a vacuum for competitors like ETAP and OpenDSS.

Gap

Zero mention rate among 'Net Zero Strategy Directors' and 'Legacy System Transition Leads,' signaling a disconnect with the buyer personas holding the budget.

Opportunity

Leverage the existing technical dominance in grid resilience to anchor broader narratives around 'Modernizing Grid Planning Workflows.'

Opportunity

Capitalize on the brand's 'browser-based' advantage to displace desktop-heavy incumbents like DIgSILENT in modern utility software evaluations.

Opportunity

Aggressively target the 'spreadsheet-to-software' transition query space where Squid currently has no visibility despite having a direct product fit.

Technical Health

Site Health for AI Visibility

How well Squid's website is optimized for AI agent discovery and comprehension.

89/100

17 passed 2 warnings 1 issues

Audited 2/27/2026

Crawlability100

Can AI bots find your pages?

Technical96

SSL, mobile, doctype basics

On-Page SEO95

Titles, descriptions, headings

Content Quality47

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG100

Open Graph, Twitter cards

AI Readability60

How well AI can parse your content

Critical Issues

Content is too thin

Expand your content to at least 300-500 words with valuable information.

Warnings

2 render-blocking resource(s) detected

Consider deferring or async-loading non-critical scripts and stylesheets.

Meta description may be truncated (178 characters)

Shorten to under 160 characters.

Few headings on page

Add more H2 and H3 headings to organize content into sections.

Few internal links on this page

Add more internal links to related pages on your site.

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Brand Identity

Brand Voice & Style

How AI perceives Squid's communication style and personality

Squid communicates with confident technical authority while remaining accessible and forward-thinking. The brand voice balances deep energy sector expertise with startup energy and urgency around the climate transition. Messaging is direct, purposeful, and avoids corporate jargon, instead favoring clear statements about solving real infrastructure challenges. There's an underlying optimism about technology's role in accelerating electrification.

Core Tone Traits

Technically Confident

Speaks with authority on complex grid infrastructure topics without being condescending

Mission-Driven

Emphasizes the importance of grid modernization for climate and electrification goals

Direct & Clear

Avoids jargon and corporate speak, favoring straightforward problem-solution framing

Modern & Progressive

Positions against legacy tools and outdated workflows with forward-looking energy

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Squid

ETAP20 mentions

OpenDSS18 mentions

DIgSILENT PowerFactory17 mentions

pandapower14 mentions

Siemens12 mentions

GridLAB-D11 mentions

PLEXOS10 mentions

AWS9 mentions

CYME9 mentions

Kevala9 mentions

Squid4 mentions

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

How to make your spreadsheets work with your automations

https://www.linkedin.com/posts/garethbdavies_stop-making-your-spreadsheets-look-pretty-activity-7362923098909675524-FVUL

Referenced in 1 query

Pitch Story

Automate Google Sheets™ - Google Workspace Marketplace

https://workspace.google.com/marketplace/app/sheet_automation_automate_google_sheets/250108887537

Referenced in 1 query

Review

How to Migrate Processes Away from Spreadsheets

https://blog.planview.com/how-to-migrate-processes-away-from-spreadsheets/

Referenced in 1 query

Review

4 reasons it's time to move from spreadsheets to planning ...

https://www.ibm.com/think/insights/4-reasons-its-time-to-move-from-spreadsheets-to-planning-software

Referenced in 1 query

Review

Grid Planning - Itron

https://na.itron.com/what-we-offer/grid-planning

Referenced in 1 query

Review

Modern Grid Software | Utilities Software - GE Vernova

https://www.gevernova.com/software/industry/grid

Referenced in 1 query

Review

Transition from Spreadsheets to Project Management Software

https://www.celoxis.com/article/spreadsheets-to-project-management-software-guide

Referenced in 1 query

Review

AI Is Revolutionizing Grid Planning in the Energy and Utilities Sector

https://biztechmagazine.com/article/2024/10/ai-revolutionizing-grid-planning-energy-and-utilities-sector

Referenced in 1 query

Review

Grid Modeling Software - Form Energy

https://formenergy.com/technology/grid-modeling-software/

Referenced in 1 query

Review

Geospatial grid management software for electric utilities

https://www.iqgeo.com/industries/geospatial-grid-management-software-for-electric-utilities

Referenced in 1 query

Review

Utilizing Data for Stronger Power Grids and Smarter Decisions

https://www.honeywell.com/us/en/news/featured-stories/2025/10/utilize-data-for-stronger-power-grids-and-smarter-decisions

Referenced in 1 query

Review

5 Best Ways to Automate Excel Spreadsheets (Glide, Power ...

https://www.glideapps.com/blog/automate-microsoft-excel-spreadsheets

Referenced in 1 query

Review

Content Engineering

Goals & Content Ideas

Ideas to help AI agents better understand the business and be more likely to use Squid's resources to help users.

Launch LLM-Targeted Grid Modernization Content Campaign

Address Squid's 0% mention rate in ChatGPT by creating highly structured, crawlable content specifically optimized for AI discovery around 'Modernizing Grid Planning' queries. This campaign will produce authoritative technical content that LLMs can easily parse and cite, while amplifying key insights through social media to build backlinks and digital footprint.

Why Legacy Grid Planning Tools Can't Handle the Electrification Wave

The Hidden Cost of Spreadsheet-Based Grid Modeling for Modern Utilities

How Browser-Based Grid Planning Reduces Infrastructure Decision Time by 60%

Grid Modernization Checklist: 7 Capabilities Your Planning Tool Must Have

National Grid's Approach to Replacing Legacy Planning Workflows

Publish Structured Net Zero Case Studies

Develop comprehensive, schema-marked case studies targeting 'Net Zero Strategy' decision-makers to improve visibility among C-suite and strategic planners. These case studies will use structured data formats that AI assistants prioritize when answering enterprise decarbonization queries, supported by social campaigns highlighting quantifiable climate impact.

How One DSO Cut Grid Planning Time While Accelerating Net Zero Goals

The Role of AI-Powered Modeling in Utility Decarbonization Roadmaps

Quantifying Grid Readiness: Metrics That Matter for Net Zero Commitments

From Strategy to Execution: Bridging the Gap in Utility Climate Plans

Why Net Zero Targets Fail Without Modern Grid Infrastructure Planning

Optimize Technical Documentation for High-Intent Queries

Restructure and expand technical documentation to compete with ETAP and OpenDSS for 'Infrastructure Expansion' and 'Substation Planning' searches. By creating detailed, keyword-optimized technical guides and comparison content, Squid can capture AI recommendations for users evaluating grid planning alternatives.

Substation Planning Software Comparison: What Grid Engineers Should Know

Infrastructure Expansion Modeling: Cloud-Based vs. Desktop Solutions

Technical Guide: Stress-Testing Grid Capacity for EV Charging Rollouts

How Modern DSOs Approach Substation Load Forecasting

5 Infrastructure Planning Features Missing from Legacy Grid Software

Build Authority in Energy Industry Publications

Secure placements in high-signal energy and utility publications that LLMs reference as authoritative sources. Contributed articles, expert commentary, and research partnerships will strengthen Squid's citation profile while social amplification drives engagement and backlinks that boost AI discoverability.

Opinion: Why the Grid Planning Industry Needs a Software Revolution

Expert Analysis: What Utilities Get Wrong About Electrification Timelines

The Technology Gap Holding Back Distribution System Operators

How AI Changes the Economics of Grid Infrastructure Investment

Lessons from the UK: Modernizing Grid Planning at National Scale

Expand Digital Footprint Across AI-Crawled Platforms

Increase Squid's presence on platforms and directories that LLMs actively crawl for recommendations, including industry databases, technical forums, and professional networks. Consistent social media engagement will drive traffic to optimized profiles and create the citation network AI assistants use for brand discovery.

Grid Planning 101: A Primer for Energy Transition Professionals

Ask the Expert: Common Questions About Browser-Based Grid Modeling

What Distribution System Operators Should Look for in Planning Software

The Future of Grid Planning: Predictions from Squid's Engineering Team

Behind the Platform: How Squid Models Complex Network Scenarios

Content Engineering

Recommended Actions

Execute an LLM-targeted content campaign focused on 'Modernizing Grid Planning' to break the 0% mention rate in ChatGPT.

ChatGPT's total lack of awareness is a critical barrier to entry for modern utility buyers who use it as a first-line research tool.

Impact: High

Develop and publish highly structured case studies specifically for 'Net Zero Strategy' personas.

Squid currently lacks visibility among strategic decision-makers; aligning the brand with high-level decarbonization goals is essential for enterprise visibility.

Impact: High

Optimize technical documentation for 'Infrastructure Expansion' and 'Substation Planning' keywords.

These are high-intent queries currently dominated by ETAP and OpenDSS; Squid must secure mentions here to be considered a viable alternative to legacy software.

Impact: Medium

Double down on the 'Grid Resilience' narrative on Gemini to maintain the #1 position while expanding into adjacent platforms.

Maintaining a stronghold in one area provides a foundation to bridge into more competitive, high-volume query categories.

Impact: Low

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Data generated by Pendium.ai AI visibility scanning. Last scanned February 27, 2026.

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