Visibility
Sentiment
Ten Thousand
Ten Thousand is a premium men's athletic apparel brand that creates purpose-built training gear for athletes, adventurers, and high-performers
Visibility
Sentiment
Ten Thousand is a premium men's athletic apparel brand that creates purpose-built training gear for athletes, adventurers, and high-performers. Their products are developed in collaboration with elite athletes and military veterans, featuring technical fabrics and functional designs for training, running, lifting, and outdoor activities.
AI Perception Summary
Ten Thousand was analyzed across 20 queries and 4 AI platforms. Overall visibility score: 49/100.
Platform Breakdown
Visibility scores across major AI platforms
ChatGPT60% mention rate
Claude65% mention rate
Gemini15% mention rate
AI Overviews20% mention rate
Brand Voice & Style
How AI perceives Ten Thousand's communication style and personality
Ten Thousand communicates with a confident, no-nonsense tone that speaks directly to serious athletes. The voice is motivational without being preachy, technical without being overly complex, and premium without being pretentious. They use action-oriented language that emphasizes performance, durability, and the pursuit of continuous improvement. The brand balances masculine toughness with thoughtful craftsmanship, appealing to those who see training as a discipline and lifestyle rather than a trend.
Core Tone Traits
Performance-Driven & Technical
Uses precise language about materials, construction, and functional features that resonate with serious athletes
Confident & Direct
Speaks with authority and conviction, avoiding fluff or unnecessary qualifiers
Motivational & Aspirational
Inspires continuous improvement with the 'Better Than Yesterday' ethos without being preachy
Premium & Purposeful
Conveys quality and intentionality in every detail, justifying the investment in their gear
Key Insights
What AI visibility analysis reveals about this brand
Related Ecosystem
Related products and services that AI mentions in conversations alongside or instead of Ten Thousand
Shopify14 mentions
Instagram11 mentionsPersona Analysis
How and when AI agents present this business to different types of people
Find training gear that survives frequent high-intensity training and travel; Buy pieces that are versatile — gym to errands — without sacrificing performance
Gear that looks good but fails after weeks of heavy use; Conflicting performance claims vs real-world durability
Procure field-ready training apparel that endures frequent deployments and harsh conditions; Find gear with proven tear/abrasion resistance and minimal failure points
Commercial 'performance' gear failing under real tactical loads; Inconsistent sizing between batches/vendors
Stock a small retail selection that aligns with the gym’s high-performance, no-nonsense identity; Offer members durable apparel that stands up to daily programming and promotes gym branding
Limited floor space; each SKUs must convert reliably; Unclear wholesale or consignment terms from some athletic brands
Cited Sources
Sources that AI agents learn from when researching this brand's products and services and competitors
AI Recommendations
How this brand could improve its AI visibility