The Good Crisp Company

Visibility28

Vibe100

Businesses/Food & Beverage/The Good Crisp Company

AI Visibility & Sentiment

The Good Crisp Company

The Good Crisp Company is an Australian-founded snack food brand that creates healthier versions of classic snacks like cheese balls and potato chips. They specialize in gluten-free, non-GMO snacks made without common allergens and artificial ingredients, offering families guilt-free indulgence.

Active Monitoring

thegoodcrispcompany.com

Food & Beverage Food Snacks

AI Visibility Score

28/100

Low

Sentiment Score

100/100

AI Perception

Summary

The Good Crisp Company has successfully positioned itself as the definitive 'healthy Pringles' alternative within Google’s AI ecosystem, yet it remains critically invisible to Claude users and largely absent from broader lifestyle planning conversations. While the brand dominates specific product-led searches like 'clean label crinkle cut chips,' it fails to capture the high-intent 'party hosting' and 'brand trust' queries where competitors currently lead.

Value Proposition

All the taste of classic snacks without the guilt - gluten-free, non-GMO, and free from common allergens and artificial ingredients

Overview

Mission

To provide families with healthier snack options that taste great without the top allergens and artificial ingredients

Products & Services

Cheese BallsCrinkle Cut Potato ChipsSmall Canister Potato ChipsFlavored Chip Varieties (Cheddar & Sour Cream, Outback BBQ, Sour Cream & Onion)

Agent Breakdown

AI Platforms

How often do different AI platforms reference The Good Crisp Company?

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Conversation Analysis

Topics

What conversations is The Good Crisp Company included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend The Good Crisp Company to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Healthier Alternatives To Classic Snacks(3 queries)

“i love pringles but want a healthier version without the bad oils, what brands should i look for”

2/4 platforms mentioned

ChatGPT

1.Pringles

2.Popchips

3.Boulder Canyon

4.Good Health

5.Kettle Brand

+11 more

Claude

1.Pringles

2.Boomchickapop

3.Sensible Portions

4.Popchips

5.Simple Mills

+4 more

Gemini

1.Pringles

2.The Good Crisp Company

3.Jackson’s

4.Siete Foods

5.Boulder Canyon

+4 more

AI Overviews

1.Pringles

2.The Good Crisp Company

3.The Good Crisp Company Aged White Cheddar Potato Crisps

4.Boulder Canyon Avocado Oil Potato Chips

5.Siete Family Foods Potato Chips

+6 more

“what are some good gluten free cheese balls that taste like the real thing, give me some brands to try”

1/4 platforms mentioned

ChatGPT

1.Pirate’s Booty

2.Hippeas

3.LesserEvil

4.Utz

5.The Good Crisp Company

+2 more

Claude

1.Pirate's Booty

2.Whole Foods

3.H-E-B

4.Barcel Cheetos Puffs

5.Cheetos

+3 more

Gemini

1.Planters

2.Utz

3.H-E-B

4.Whole Foods

5.LesserEvil Intergalactic Cheese Balls

+12 more

AI Overviews

1.Planters

2.Utz

3.Pipcorn

4.Giant Food

5.Hannaford

+5 more

“help me find some clean label crinkle cut potato chips that are non-GMO”

1/4 platforms mentioned

ChatGPT

1.Boulder Canyon

2.Cape Cod

3.Kettle Brand

4.Late July

5.365 by Whole Foods Market

+6 more

Claude

1.Whole Foods

2.H-E-B

3.Late July Organic Crinkle Cut Potato Chips

4.Kettle Brand Organic Crinkle Cut

5.Michael Foods

+3 more

Gemini

1.H-E-B

2.Whole Foods

3.Boulder Canyon Crinkle Cut

4.Boulder Canyon

5.Kettle Brand Krinkle Cut

+5 more

AI Overviews

1.The Good Crisp Company

2.Kettle Brand

Allergen Friendly School Lunch Planning(2 queries)

“help me pack a gluten free lunch for my 8 year old, what specific snacks should i buy”

1/4 platforms mentioned

ChatGPT

1.Simple Mills

2.Glutino

3.Schär

4.Lundberg

5.Pirate’s Booty

+33 more

Claude

1.Udi's

2.Little Northern Bakehouse

3.Canyon Bakehouse

4.Barilla

5.Banza

+13 more

Gemini

1.Canyon Bakehouse Heritage Style Bread

2.Jovial Brown Rice Pasta

3.Siete

4.Applegate Naturals

5.Snyder’s of Hanover

+15 more

AI Overviews

1.Clif Bar

2.Snyder’s of Hanover

3.Glutino

4.Simple Mills Almond Flour Crackers

5.Hippeas Chickpea Puffs

6.The Good Crisp Company

+6 more

“what are some healthy school safe snacks for a kid with a nut allergy, give me some specific brand names”

0/4 platforms mentioned

ChatGPT

1.Whole Foods

2.SnackSafely

3.SunButter

4.WOWBUTTER

5.GoGo squeeZ

+25 more

Claude

1.Whole Foods

2.H-E-B

3.Simple Mills

4.Simple Mills Fruit Strips

5.Granola Bites

+14 more

Gemini

1.H-E-B

2.Whole Foods

3.MadeGood

4.88 Acres

5.Enjoy Life

+9 more

AI Overviews

1.I'm The Chef Too

2.MadeGood

3.Enjoy Life

4.That's It

5.Nature's Bakery

+13 more

Guilt Free Entertainment & Party Hosting(1 query)

“planning a birthday party for kids with different food sensitivities, what should i put on the snack table”

0/3 platforms mentioned

Claude

1.Simple Mills

2.Enjoy Life

Gemini

1.SkinnyPop Popcorn

2.Mary’s Gone Crackers

3.Sensible Portions Garden Veggie Straws

4.The Good Bean

5.Sabra Hummus Singles

+8 more

AI Overviews

1.Enjoy Life

2.Allergy Smart

Trust & Quality In Clean Label Snacking(1 query)

“what are the most trusted clean label snack brands for families right now”

0/4 platforms mentioned

ChatGPT

1.Simple Mills

2.Mary's Gone Crackers

3.Larabar

4.KIND

5.RXBAR

+28 more

Claude

1.Simple Mills

2.Simple Organic

3.Salty's

4.Seapoint Farms

5.Barney Butter

+8 more

Gemini

1.Simple Mills

2.Mary’s Gone Crackers

3.Hu (Human)

4.LesserEvil

5.Power Curls

+17 more

AI Overviews

1.Little Spoon

2.Once Upon a Farm

3.Cerebelly

4.Clean Label Project

5.Once Upon A Farm Organic Soft-Baked Bars

+16 more

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

High performance in Google AI Overviews with a 40% mention rate and a dominant 2.1 average position for direct product swaps.

Strength

Strong resonance with the Celiac-Diagnosed Professional persona, achieving a 26% mention rate and an impressive 2.4 average position.

Strength

Consistently cited as the top alternative for users specifically looking for healthier versions of Pringles or gluten-free cheese balls on Gemini and ChatGPT.

Gap

Total absence on Claude (0% mention rate) indicates a significant lack of brand authority within its training data compared to competitors like Simple Mills.

Gap

Zero visibility in 'Guilt-Free Entertainment & Party Hosting' queries, missing a massive seasonal and social purchasing driver.

Gap

Lack of authority in trust-based queries, failing to appear for 'most trusted clean label snack brands' searches.

Opportunity

Capture the 'Party Hosting' category by creating content specifically around inclusive snacking for kids with food sensitivities.

Opportunity

Improve 'Allergen-Aware School Parent' visibility by emphasizing nut-free and school-safe certifications in digital PR to close the gap with competitors like MadeGood.

Opportunity

Leverage the high performance in AI Overviews to bridge the gap into Gemini's conversational results for more complex meal planning queries.

Technical Health

Site Health for AI Visibility

How well The Good Crisp Company's website is optimized for AI agent discovery and comprehension.

92/100

19 passed 1 warnings 1 issues

Audited 2/26/2026

Crawlability100

Can AI bots find your pages?

Technical96

SSL, mobile, doctype basics

On-Page SEO98

Titles, descriptions, headings

Content Quality60

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG100

Open Graph, Twitter cards

AI Readability60

How well AI can parse your content

Critical Issues

Content is too thin

Expand your content to at least 300-500 words with valuable information.

Warnings

1 render-blocking resource(s) detected

Consider deferring or async-loading non-critical scripts and stylesheets.

Meta description may be truncated (200 characters)

Shorten to under 160 characters.

Want a full technical audit with AI-specific recommendations?

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Brand Identity

Brand Voice & Style

How AI perceives The Good Crisp Company's communication style and personality

The Good Crisp Company communicates with a playful, family-friendly tone that balances fun with transparency. Their voice is warm and approachable, using casual language and exclamation points to convey genuine enthusiasm about their products. They emphasize their founder story and Australian roots to build authenticity, while maintaining a reassuring, trustworthy tone when discussing ingredients and allergen information. The brand doesn't take itself too seriously - using phrases like 'Chip Chip Hooray!' - but remains credible when it matters most.

Core Tone Traits

Playful & Fun

Uses cheerful language, puns, and exclamations to make healthy eating feel enjoyable rather than restrictive

Family-Friendly & Warm

Speaks directly to parents and families with an inclusive, welcoming approach

Transparent & Trustworthy

Clearly communicates ingredient information and allergen-free claims with confidence

Authentically Enthusiastic

Genuine passion for their products shines through without feeling salesy or forced

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of The Good Crisp Company

Whole Foods33 mentions

Simple Mills23 mentions

Pringles20 mentions

LesserEvil20 mentions

Thrive Market17 mentions

The Good Crisp Company16 mentions

MadeGood14 mentions

Boulder Canyon13 mentions

Kettle Brand13 mentions

Erewhon13 mentions

Hippeas12 mentions

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

Where to buy potato chips cooked in Avocado or olive oil? - Facebook

https://www.facebook.com/groups/simplesavers/posts/2956631267819790/

Referenced in 1 query

Pitch Story

Struggling to find the best chips at the grocery store? 🛒 These are ...

https://www.facebook.com/healthwithhunter/posts/struggling-to-find-the-best-chips-at-the-grocery-store-these-are-my-go-to-favori/517025350936290/

Referenced in 1 query

Pitch Story

Comparison of Healthy Chip Options and Ingredients - Facebook

https://www.facebook.com/groups/1452135765379415/posts/1512306759362315/

Referenced in 1 query

Pitch Story

What Are the Healthiest Types of Potato Chips?

https://instituteofliving.org/health-wellness/news/newsroom-detail?articleId=59660&publicid=461

Referenced in 1 query

Review

Seed Oil-Free Snacks for the Office: A Growing Trend in Better Breakroom ...

https://associatedcoffee.com/blog/seed-oil-free-snacks-for-the-office/

Referenced in 1 query

Review

What Are the Healthiest Pringles? A Guide - Wellness Hub

https://wellness.alibaba.com/nutrition/whole-grain-pringles-healthier-options

Referenced in 1 query

Review

Dip Differently: 6 Creative, Healthy Alternatives to Chips and Crackers

https://www.anytimefitness.com/blog/6-healthier-alternatives-to-chips-and-crackers

Referenced in 1 query

Review

These potato chips have no seed oils and are some of the ...

https://www.facebook.com/flavcity/videos/these-potato-chips-have-no-seed-oils-and-are-some-of-the-best-you-can-buy/974789971524903/

Referenced in 1 query

Pitch Story

The Best Potato, Tortilla, and Grain-free Chips You Can Buy

https://www.zeroacre.com/blog/chips-without-seed-oils

Referenced in 1 query

Review

Google's Shopping Data

https://blog.google/products/shopping/shopping-graph-explained/

Referenced in 1 query

Review

The Ultimate Guide to Gluten-Free Lunchbox Ideas

https://www.becauseisaidsobaby.com/2025/07/ultimate-guide-gluten-free-lunchbox-ideas/

Referenced in 1 query

Review

Our Favorite Store-Bought Gluten-Free Snacks for Kids

https://www.onelovelylife.com/store-bought-gluten-free-snacks/

Referenced in 1 query

Review

Content Engineering

Recommended Actions

Execute a high-authority digital PR campaign targeting wellness and parenting publications to fix the 0% mention rate on Claude.

Claude's lack of brand awareness suggests a weakness in the brand's historical web presence; increasing mentions in reputable, high-traffic sources is essential for LLM inclusion.

Impact: High

Develop and distribute 'Ultimate Allergy-Friendly Party Guides' that feature The Good Crisp Company as a core recommendation for hosting.

The brand is currently invisible in the entertainment and party hosting category, which represents a significant untapped market for bulk purchases.

Impact: High

Optimize school-safe and nut-free messaging across all digital touchpoints to improve the 17% mention rate among Allergen-Aware School Parents.

This persona is a high-frequency buyer, and the brand is currently underperforming in this segment relative to its success with Celiac professionals.

Impact: Medium

Target 'Trust & Quality' keywords by securing placements in 'Best Clean-Label Snack' listicles and third-party reviews.

AI models prioritize brands that are frequently associated with trust and quality in third-party expert content, where The Good Crisp is currently being outpaced by Simple Mills.

Impact: Medium

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Data generated by Pendium.ai AI visibility scanning. Last scanned February 26, 2026.