What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Tracer

Visibility38

Vibe96

Businesses/Tracer

AI Visibility & Sentiment

Tracer

Tracer is an AI-powered brand protection platform that helps businesses detect and remove online brand abuse, counterfeiting, trademark infringement, and impersonation across digital channels. The company leverages Human-in-the-Loop AI technology to protect brand reputation and maintain consumer trust in an evolving digital landscape.

Active Monitoring

tracer.ai

Startups

AI Visibility Score

38/100

Low

Sentiment Score

96/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Tracer today.

Tracer maintains a commanding lead on Gemini with a 63% mention rate, yet this dominance is undermined by a near-total blackout in Google AI Overviews where visibility drops to a critical 6%. While the brand is a recognized authority in counterfeit removal, it is currently ceding the entire domain management and phishing prevention narrative to legacy competitors like BrandShield and MarkMonitor.

Working in your favor

Dominant positioning on Gemini with a 63% mention rate and an impressive average position of 3.1.

High authority in 'Counterfeit and IP Infringement Removal' queries, securing #1 rankings across multiple platforms.

Strong resonance with the E-commerce CISO persona, achieving a 58% mention rate which outperforms other buyer segments.

Gaps to close

Total absence in 'Domain Portfolio and Infrastructure Management' and 'Phishing and Scam Prevention' query clusters.

Critical visibility gap in AI Overviews (6%), indicating a lack of LLM-friendly structured content for Google's ecosystem.

Underperformance in 'Strategic Category Evaluation' queries compared to BrandShield and Red Points, who maintain higher total mention volumes.

Opportunities

Leverage the existing Gemini momentum to capture the 'Domain Management' narrative by publishing technical documentation on WHOIS tracking.

Capitalize on the E-commerce CISO interest by creating case studies specifically targeting phishing mitigation to bridge the current visibility gap.

Improve mention depth for the Global General Counsel persona by emphasizing legal compliance and trademark enforcement frameworks.

Highest-Impact Actions

Execute a content blitz for 'Domain Portfolio and Infrastructure Management'.

Tracer currently has zero visibility in this category, allowing competitors like CSC and MarkMonitor to own the narrative for high-value enterprise queries.

Optimize technical assets for AI Overviews and Google's SGE.

A 6% mention rate on the most prominent search-integrated AI platform represents a massive failure in top-of-funnel discovery that must be corrected through better structured data.

Develop a competitive 'Tracer vs. BrandShield' comparison framework.

BrandShield leads the market with 43 mentions; Tracer needs to explicitly define its technological advantages in public-facing content to shift AI model associations.

Value Proposition

AI-powered brand protection that detects and removes brand abuse faster and more accurately than traditional methods, using patented Human-in-the-Loop AI technology to uncover entire abuse networks and take enforcement action in hours instead of weeks.

Overview

Mission

Don't just protect your brand. Make it resilient.

Products & Services

Tracer Protect - AI brand protection platformTracer Customer Success - Managed brand protection servicesTracer Registrar - Domain registration and managementAnti-Phishing and Scam ProtectionWHOIS Search and Domain Intelligence

Current State

Visibility Landscape

A high-level view of how Tracer performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	94	94	88
“What do you know about Tracer? What do they do and what's their reputation?”	#1	#2	#2	#4
Core6q Product/service category queries	56	50	80	27
“how do I find and shut down people selling knockoffs of my products on social media and web stores”	#2	#7	#1	No
“how to manage a large portfolio of corporate domains securely, any specific services to use?”	No	No	#3	No
“my customers are getting targeted by phishing scams using my brand name, how do I stop this”	#12	No	#7	No
“most trusted AI brand protection platforms for enterprises right now”	#2	#6	#2	No
“best ways for a big brand to handle massive trademark infringement across the web, looking for specific platforms”	—	#2	#1	#5
“need a better way to do WHOIS searches and track domain intelligence for brand security at scale”	No	No	No	No
Growth Areas Adjacent, aspirational & visionary	—	—	—	—

“What do you know about Tracer? What do they do and what's their reputation?”

“how do I find and shut down people selling knockoffs of my products on social media and web stores”

“how to manage a large portfolio of corporate domains securely, any specific services to use?”

“my customers are getting targeted by phishing scams using my brand name, how do I stop this”

#12

“most trusted AI brand protection platforms for enterprises right now”

“best ways for a big brand to handle massive trademark infringement across the web, looking for specific platforms”

—

“need a better way to do WHOIS searches and track domain intelligence for brand security at scale”

Competitive Landscape

BrandShield

43 mentions

Red Points

40 mentions

MarkMonitor

33 mentions

Corsearch

27 mentions

ZeroFox

25 mentions

Tracer

22 mentions

CSC

14 mentions

Incopro

12 mentions

MarqVision

11 mentions

Bolster

9 mentions

DomainTools

9 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Tracer's AI visibility.

Key Findings

Strength

Dominant positioning on Gemini with a 63% mention rate and an impressive average position of 3.1.

Strength

High authority in 'Counterfeit and IP Infringement Removal' queries, securing #1 rankings across multiple platforms.

Strength

Strong resonance with the E-commerce CISO persona, achieving a 58% mention rate which outperforms other buyer segments.

Recommended Actions

Execute a content blitz for 'Domain Portfolio and Infrastructure Management'.

Tracer currently has zero visibility in this category, allowing competitors like CSC and MarkMonitor to own the narrative for high-value enterprise queries.

Optimize technical assets for AI Overviews and Google's SGE.

A 6% mention rate on the most prominent search-integrated AI platform represents a massive failure in top-of-funnel discovery that must be corrected through better structured data.

Develop a competitive 'Tracer vs. BrandShield' comparison framework.

BrandShield leads the market with 43 mentions; Tracer needs to explicitly define its technological advantages in public-facing content to shift AI model associations.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Counterfeit And IP Infringement Removal(2 queries)

“how do I find and shut down people selling knockoffs of my products on social media and web stores”

0/4 platforms mentioned

Core

ChatGPT

1.Amazon Brand Registry

2.Project Zero

3.VeRO

4.Shopify

5.ICANN RDRS

+13 more

Claude

1.Rolex

2.Smart Protection

3.Bolster

4.ZeroFox

5.IP Moat

Gemini

1.Red Points

2.BrandShield

3.MarqVision

4.IP Moat

AI Overviews

1.BrandShield

2.MarqVision

3.Red Points

4.IP Moat

“best ways for a big brand to handle massive trademark infringement across the web, looking for specific platforms”

1/3 platforms mentioned

Core

The Global General Counsel · General Counsel / Chief Legal Officer

Claude

1.Red Points

2.MarkMonitor

3.Corsearch

4.Zeal 2.0

5.BrandShield

+3 more

Gemini

1.Tracer

2.Tracer AI

3.Corsearch

4.BrandShield

5.Yellow Brand Protection

+5 more

AI Overviews

1.BrandShield

2.ClusterX

3.Red Points

4.Corsearch

5.Unilever

+4 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

258317347704209

facebook.com

Tracer

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Tracer

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.