What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

UpEquity

Visibility24

Vibe93

Businesses/UpEquity

AI Visibility & Sentiment

UpEquity

UpEquity is a veteran-owned real estate company founded in 2019 that helps homeowners buy their next home before selling their current one. Their flagship Trade Up program specializes in unlocking home equity and removing sale contingencies, enabling buyers to make competitive, winning offers in challenging markets.

Active Monitoring

upequity.com

Startups

AI Visibility Score

24/100

Low

Sentiment Score

93/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

adjacent

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe UpEquity today.

UpEquity has successfully positioned itself as a preferred tool for modern real estate agents, yet it remains functionally invisible to the very families searching for buy-before-you-sell solutions. While competitors like Knock and Orchard dominate the high-intent consumer landscape, UpEquity's total absence in queries from relocating families reveals a critical gap between its professional reputation and its market reach.

Working in your favor

Dominant visibility among 'The Strategic Modern Real Estate Agent' persona with a 57% mention rate, indicating strong B2B authority.

Perfect 1.0 rank across all AI platforms for direct brand inquiries, showing the models have a clear and accurate understanding of the core business model.

High-ranking performance in specialized 'Real Estate Agent Deal Recovery' queries on Gemini and AI Overviews.

Gaps to close

Total absence (0% mention rate) for 'The Growing Family Relocator' persona, a primary target audience for buy-before-you-sell services.

Consistently outperformed by Knock and Orchard, who maintain 2x to 3x the volume of mentions and significantly higher average positions.

Complete lack of visibility for broad 'Modern Real Estate Solutions' and 'Category Trust' queries, where consumers compare different trade-up providers.

Opportunities

Bridge the 'Relocator' gap by shifting messaging from agent-focused deal-saving to consumer-focused lifestyle transitions.

Target the 'Equity-Rich Empty Nester' segment where visibility is currently minimal (7%) but positions are high (#4.0) when mentioned.

Develop specific content around 'home sale contingencies' to capture intent during the 'AI Overviews' research phase where competitors are vulnerable.

Highest-Impact Actions

Optimize consumer-facing content for 'buy before you sell' and 'home sale contingency' long-tail queries.

UpEquity is currently bypassed in high-intent organic AI searches where Knock and Orchard are being treated as the default industry standards.

Launch a targeted content campaign specifically addressing the 'Growing Family' pain points.

With a 0% mention rate for this persona, AI models lack the data to associate UpEquity with the needs of expanding families, a massive lost market opportunity.

Increase the volume of comparison-style content detailing 'trade-up programs' and 'equity unlocking'.

UpEquity is failing to appear in comparison queries where AI models evaluate different modern real estate financial products.

Value Proposition

UpEquity eliminates the stress and uncertainty of buying and selling a home at the same time by providing guaranteed offers on current homes, unlocking equity for down payments, and removing sale contingencies so homeowners can make stronger, winning offers on their next home.

Overview

Mission

To give everyday homeowners more power and certainty when buying and selling homes.

Products & Services

Trade Up Program - Buy before you sell solutionEquity Advance - Unlock equity from current home for down paymentGuaranteed Home Purchase OffersContingency Removal ServicesReal Estate Agent Partnership Program

Current State

Visibility Landscape

A high-level view of how UpEquity performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	97
“What do you know about UpEquity? What do they do and what's their reputation?”	#1	#1	#1	#1
Core5q Product/service category queries	0	40	43	43
“i want to buy a new house before i sell my current one, how do i do that without a contingency?”	No	#8	#7	No
“my clients have a home sale contingency that's killing their offers, what companies offer contingency removal services?”	—	#4	#3	#6
“explain how a trade up program works in real estate and which companies offer the best one”	No	No	No	#4
“most reliable buy-before-you-sell real estate companies in 2026”	No	No	No	No
“how can i unlock equity from my current home to use as a down payment for a new place before i sell it?”	—	No	No	No
Growth Areas1q Adjacent, aspirational & visionary	—	97	0	0
“give me a step by step plan for moving to a bigger house when i haven't sold my starter home yet, what services help with this?”	—	#1	No	No

“What do you know about UpEquity? What do they do and what's their reputation?”

“i want to buy a new house before i sell my current one, how do i do that without a contingency?”

“my clients have a home sale contingency that's killing their offers, what companies offer contingency removal services?”

—

“explain how a trade up program works in real estate and which companies offer the best one”

“most reliable buy-before-you-sell real estate companies in 2026”

“how can i unlock equity from my current home to use as a down payment for a new place before i sell it?”

—

“give me a step by step plan for moving to a bigger house when i haven't sold my starter home yet, what services help with this?”

—

Competitive Landscape

Knock

45 mentions

Orchard

40 mentions

Homeward

29 mentions

Homelight

28 mentions

Flyhomes

21 mentions

Home Swap

14 mentions

Move First

13 mentions

Ribbon

11 mentions

Opendoor

11 mentions

UpEquity

11 mentions

Rocket Mortgage

10 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve UpEquity's AI visibility.

Key Findings

Strength

Dominant visibility among 'The Strategic Modern Real Estate Agent' persona with a 57% mention rate, indicating strong B2B authority.

Strength

Perfect 1.0 rank across all AI platforms for direct brand inquiries, showing the models have a clear and accurate understanding of the core business model.

Strength

High-ranking performance in specialized 'Real Estate Agent Deal Recovery' queries on Gemini and AI Overviews.

Recommended Actions

Optimize consumer-facing content for 'buy before you sell' and 'home sale contingency' long-tail queries.

UpEquity is currently bypassed in high-intent organic AI searches where Knock and Orchard are being treated as the default industry standards.

Launch a targeted content campaign specifically addressing the 'Growing Family' pain points.

With a 0% mention rate for this persona, AI models lack the data to associate UpEquity with the needs of expanding families, a massive lost market opportunity.

Increase the volume of comparison-style content detailing 'trade-up programs' and 'equity unlocking'.

UpEquity is failing to appear in comparison queries where AI models evaluate different modern real estate financial products.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Buy Before You Sell Strategy(3 queries)

“i want to buy a new house before i sell my current one, how do i do that without a contingency?”

0/4 platforms mentioned

Core

ChatGPT

1.NerdWallet

2.Bankrate

3.Rocket Mortgage

4.LendingOne

Claude

1.Orchard

2.Ribbon

3.Knock

4.Homeward

5.Homelight

+2 more

Gemini

1.Orchard

2.Knock

3.Homeward

4.HomeLight

5.PNC

+7 more

AI Overviews

1.HomeLight

2.Orchard

3.Knock

4.Opendoor

5.Offerpad

“give me a step by step plan for moving to a bigger house when i haven't sold my starter home yet, what services help with this?”

0/3 platforms mentioned

Adjacent

The Growing Family Relocator · Marketing Manager and Homeowner

Claude

1.Rocket Mortgage

2.CrossCountry Mortgage

3.Orchard

4.Knock

5.Homeward

+3 more

Gemini

1.Orchard

2.Homeward

3.Knock

4.UFCU

5.Frost Bank

+2 more

AI Overviews

1.Knock

2.Orchard

3.Flyhomes

4.Opendoor

5.Offerpad

+3 more

“how can i unlock equity from my current home to use as a down payment for a new place before i sell it?”

0/3 platforms mentioned

Core

The Growing Family Relocator · Marketing Manager and Homeowner

Claude

1.Point

2.Lending Tree

3.LendingClub

Gemini

1.Homeward

2.Orchard

3.Knock

4.University Federal Credit Union

5.Frost Bank

+3 more

AI Overviews

1.Darrow Wealth Management

2.Point

3.Unison

4.Rocket Mortgage

5.LendingTree

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Bridge Loan

nerdwallet.com

UpEquity

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

UpEquity

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Content Ideas

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.