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WayUp
WayUp
Visibility47
Vibe100
Businesses/Human Resources & Recruitment/WayUp
WayUp
AI Visibility & Sentiment

WayUp

WayUp is a career platform that connects college students and recent graduates with internships and entry-level jobs at top companies. The platform uses a matchmaking approach where candidates create profiles and employers actively discover and reach out to qualified talent.

Active Monitoring
wayup.com
Human Resources & Recruitment
AI Visibility Score
47/100

Moderate

Sentiment Score
100/100
Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core
47
adjacent
6
OverviewLandscapeInsights & ActionsContent IdeasConversationsCitationsBrand Voice

Is this your business?

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe WayUp today.

WayUp has secured a dominant foothold in ChatGPT and Google AI Overviews as a premier recommendation for entry-level talent, yet it faces a critical visibility bottleneck within the Claude and Gemini ecosystems. While the brand is the undisputed authority for Enterprise DEI managers, it is currently ceding significant ground to Handshake among first-generation graduates and in virtual networking queries.

Working in your favor

100% mention rate on ChatGPT ensures WayUp is a default recommendation for general career discovery queries.

Commanding 88% visibility with the Enterprise DEI Talent Acquisition Manager persona, establishing the brand as the professional standard for inclusive hiring.

Exceptional performance in 'Internship and Entry-Level Discovery' queries, frequently appearing in the top 3 results across ChatGPT and AI Overviews.

Gaps to close

Severe visibility deficit in 'Virtual Networking & Information Sessions' queries, where the brand drops to position #26 or disappears entirely.

Low penetration in Claude (30%) and Gemini (20%) indicates that more recent or diverse training data sources are not indexing WayUp's latest offerings.

Underperforming with the 'First-Gen Graduate' persona compared to enterprise-facing queries, representing a missed opportunity for user-base growth.

Opportunities

Aggressively target the 'Virtual Info Sessions' keyword cluster to displace lower-ranked competitors like Idealist and Built In.

Enhance technical metadata and structured data to improve citation frequency in Claude and Gemini, which currently favor Handshake and Indeed.

Leverage the brand's high trust score to pivot from being 'a' job platform to 'the' trusted alternative to Handshake in early-career AI citations.

Highest-Impact Actions
1

Execute a content refresh centered on 'Virtual Networking and Info Sessions'.

WayUp currently ranks as low as #26 for these queries; optimizing for these terms is the fastest path to closing the gap with Handshake.

2

Develop and distribute high-authority 'First-Gen Graduate' success stories and resource guides.

With only a 42% mention rate for this key demographic, the brand is failing to reach its core student audience in AI-driven searches.

3

Optimize site architecture and API documentation for LLM crawlers like ClaudeBot and Google-Extended.

The disparity between ChatGPT (100%) and Gemini (20%) visibility suggests a technical indexing issue rather than a lack of brand authority.

Value Proposition

A reverse-recruiting platform where jobs come to you - create a profile once and get discovered by top employers, making the job search less intimidating and more efficient than traditional methods

Overview

WayUp is a career platform that connects college students and recent graduates with internships and entry-level jobs at top companies. The platform uses a matchmaking approach where candidates create profiles and employers actively discover and reach out to qualified talent.

Mission

To help companies find and hire qualified, diverse candidates while making the job search process simple and accessible for early-career talent

Products & Services
Job matching platform for candidatesVirtual Info Sessions for employersProfile creation and talent showcase toolsCareer resources and application tipsEmployer recruiting solutions
Current State

Visibility Landscape

A high-level view of how WayUp performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

ChatGPTChatGPT
ClaudeClaude
GeminiGemini
AI OverviewsAI Overviews

Reputation1q

Brand recognition & direct queries

97
97
97
97
“What do you know about WayUp? What do they do and what's their reputation?”
#1
#1
#1
#1

Core5q

Product/service category queries

65
61
49
64
“what are the most trusted job platforms for students besides handshake and linkedin?”
#3
#6
#4
#2
“best places for a new grad with no experience to look for entry level jobs, give me some specific platforms”
#2
#1
#2
#3
“i'm a college senior and need a job after graduation, where should I start searching besides the career center?”
#2
#4
No
#3
“help me find summer internships at fortune 500 companies, what sites should I use?”
No
No
No
No
“are there any platforms where jobs actually come to you instead of you applying to hundreds of them?”
No
No
No
No

Growth Areas2q

Adjacent, aspirational & visionary

35
0
0
0
“give me a list of places that host virtual info sessions for students to meet recruiters”
#10
No
No
No
“help me build a professional profile to get noticed by recruiters, any good platforms for this for students?”
No
No
No
No
ChatGPT
Claude
Gemini
AI Overviews

“What do you know about WayUp? What do they do and what's their reputation?”

ChatGPT#1
Claude#1
Gemini#1
AI Overviews#1

“what are the most trusted job platforms for students besides handshake and linkedin?”

ChatGPT#3
Claude#6
Gemini#4
AI Overviews#2

“best places for a new grad with no experience to look for entry level jobs, give me some specific platforms”

ChatGPT#2
Claude#1
Gemini#2
AI Overviews#3

“i'm a college senior and need a job after graduation, where should I start searching besides the career center?”

ChatGPT#2
Claude#4
GeminiNo
AI Overviews#3

“help me find summer internships at fortune 500 companies, what sites should I use?”

ChatGPTNo
ClaudeNo
GeminiNo
AI OverviewsNo

“are there any platforms where jobs actually come to you instead of you applying to hundreds of them?”

ChatGPTNo
ClaudeNo
GeminiNo
AI OverviewsNo

“give me a list of places that host virtual info sessions for students to meet recruiters”

ChatGPT#10
ClaudeNo
GeminiNo
AI OverviewsNo

“help me build a professional profile to get noticed by recruiters, any good platforms for this for students?”

ChatGPTNo
ClaudeNo
GeminiNo
AI OverviewsNo
Competitive Landscape
1
Handshake
35 mentions
2
Indeed
28 mentions
3
AngelList
23 mentions
4
WayUp
23 mentions
5
Wellfound
21 mentions
6
Glassdoor
20 mentions
7
Idealist
14 mentions
8
Built In
12 mentions
9
Symplicity
8 mentions
10
College Recruiter
8 mentions
11
CollegeGrad
8 mentions
Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve WayUp's AI visibility.

Key Findings

Strength

100% mention rate on ChatGPT ensures WayUp is a default recommendation for general career discovery queries.

Strength

Commanding 88% visibility with the Enterprise DEI Talent Acquisition Manager persona, establishing the brand as the professional standard for inclusive hiring.

Strength

Exceptional performance in 'Internship and Entry-Level Discovery' queries, frequently appearing in the top 3 results across ChatGPT and AI Overviews.

Recommended Actions

1

Execute a content refresh centered on 'Virtual Networking and Info Sessions'.

WayUp currently ranks as low as #26 for these queries; optimizing for these terms is the fastest path to closing the gap with Handshake.

2

Develop and distribute high-authority 'First-Gen Graduate' success stories and resource guides.

With only a 42% mention rate for this key demographic, the brand is failing to reach its core student audience in AI-driven searches.

3

Optimize site architecture and API documentation for LLM crawlers like ClaudeBot and Google-Extended.

The disparity between ChatGPT (100%) and Gemini (20%) visibility suggests a technical indexing issue rather than a lack of brand authority.

Content Engineering

Content Ideas

Content designed to help AI agents learn about your category and recommend your brand.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPTChatGPTClaudeClaudeGeminiGeminiAI OverviewsAI Overviews
Virtual Networking & Information Sessions(1 query)

“give me a list of places that host virtual info sessions for students to meet recruiters”

1/4 platforms mentioned

Adjacent
ChatGPTChatGPT
1.Handshake
2.Symplicity
3.CareerFairPlus
4.CareerEco
5.Brazen
10.WayUp

+7 more

ClaudeClaude
1.Handshake
2.LinkedIn Jobs
3.Glassdoor
4.Eventbrite
5.OneDay

+4 more

GeminiGemini
1.Handshake
2.Simplicity
3.Symplicity
4.AnitaB.org
5.NSBE

+7 more

AI OverviewsAI Overviews
1.University of California, Berkeley
2.Handshake
3.CareerEco
4.Symplicity
5.vFairs

+10 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Virtual Events: Meet Recruiters & Executives - NRF Foundation

nrffoundation.org

Web1 ref

Info Sessions - Career Engagement

career.berkeley.edu

Edu1 ref

Deloitte Virtual Recruiting Event - From Student to Staff

careers.umd.edu

Edu1 ref

The Virtual Career Fair on Handshake

joinhandshake.com

Web1 ref

2026 Virtual Recruiting Info Session, University of Michigan

events.umich.edu

Edu1 ref

Upcoming Fairs - CareerEco

careereco.com

Web1 ref

Spring 2026 Northeastern Talent Connect Recruitment Event

careers.northeastern.edu

Edu1 ref

Spring 2026 First-Gen Virtual Career Expo Student & Alumni

hsicareer.org

Web1 ref

50 Companies With Innovative Campus Recruiting Strategies

ripplematch.com

Web1 ref

Spring 2026 First-Gen Virtual Career Expo

hsicareer.org

Web1 ref

Ivy+ Just in Time Virtual Career Fair – Harvard FAS

careerservices.fas.harvard.edu

Edu1 ref

Best Virtual Career Fair Platforms - Page 3 - G2

g2.com

Web1 ref

12 Best Sources for Recruitment in 2026

juicebox.ai

Web1 ref

Top 10 Virtual Recruiting Event Platforms for 2025 - MokaHR

mokahr.io

Web1 ref

2026 NACAC Virtual College Fairs

collegefairguide.com

Web1 ref
Brand Identity

Brand Voice & Style

How AI perceives WayUp's communication style and personality

WayUp communicates with an encouraging, youthful energy that speaks directly to the anxieties and aspirations of early-career job seekers. The brand voice is optimistic and empowering, using casual language and celebratory messaging to make the intimidating job search feel achievable and even exciting. They position themselves as a supportive ally who genuinely wants candidates to succeed, using phrases like 'Companies want to meet YOU!' and 'It's time to celebrate' to build confidence.

Core Tone Traits

Encouraging & Empowering

Uses uplifting language that builds candidate confidence and makes job searching feel achievable

Youthful & Relatable

Speaks the language of Gen Z and young millennials with casual, conversational messaging

Celebratory & Positive

Focuses on success stories and celebration moments like getting hired

Straightforward & Simple

Emphasizes ease and simplicity - 'just a few clicks', 'only takes a few minutes'

Visual Identity

Primary

#001871

Secondary

#2470F5

Accent

#17D9ED

Background

#FFFFFF

Foreground

#111111

Backing

Investors

R
Red Sea Ventures

Engineer content that makes AI agents recommend you

Pendium analyzes how AI platforms perceive your brand, reverse-engineers what they already cite, and continuously publishes content designed to fill gaps and earn more mentions — on autopilot, with you in the loop.

Data generated by Pendium.ai AI visibility scanning. Last scanned February 24, 2026.

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Frequently asked questions

Don't see your question? Book a demo and we'll walk you through it.

WayUp is a career platform that connects college students and recent graduates with internships and entry-level jobs at top companies. The platform uses a matchmaking approach where candidates create profiles and employers actively discover and reach out to qualified talent.

A reverse-recruiting platform where jobs come to you - create a profile once and get discovered by top employers, making the job search less intimidating and more efficient than traditional methods

AI Visibility Score

WayUp has an AI visibility score of 58/100, rated as moderate. This score reflects how often and how prominently WayUp appears in responses from AI assistants like ChatGPT, Claude, and Gemini.

AI Perception Summary

WayUp has secured a dominant foothold in ChatGPT and Google AI Overviews as a premier recommendation for entry-level talent, yet it faces a critical visibility bottleneck within the Claude and Gemini ecosystems. While the brand is the undisputed authority for Enterprise DEI managers, it is currently ceding significant ground to Handshake among first-generation graduates and in virtual networking queries.

Strengths

  • 100% mention rate on ChatGPT ensures WayUp is a default recommendation for general career discovery queries.
  • Commanding 88% visibility with the Enterprise DEI Talent Acquisition Manager persona, establishing the brand as the professional standard for inclusive hiring.
  • Exceptional performance in 'Internship and Entry-Level Discovery' queries, frequently appearing in the top 3 results across ChatGPT and AI Overviews.
  • Perfect brand sentiment and rank (#1) across all tested platforms for brand-specific 'vibe check' queries.

Visibility Gaps

  • Severe visibility deficit in 'Virtual Networking & Information Sessions' queries, where the brand drops to position #26 or disappears entirely.
  • Low penetration in Claude (30%) and Gemini (20%) indicates that more recent or diverse training data sources are not indexing WayUp's latest offerings.
  • Underperforming with the 'First-Gen Graduate' persona compared to enterprise-facing queries, representing a missed opportunity for user-base growth.

Competitors in AI Recommendations

  • Handshake: 35 mentions
  • Indeed: 28 mentions
  • AngelList: 23 mentions
  • Wellfound: 21 mentions
  • Glassdoor: 20 mentions
  • Idealist: 14 mentions
  • Built In: 12 mentions
  • Symplicity: 8 mentions
  • College Recruiter: 8 mentions
  • CollegeGrad: 8 mentions
  • FlexJobs: 8 mentions
  • RippleMatch: 7 mentions
  • Dice: 6 mentions
  • GitHub Jobs: 6 mentions
  • CareerEco: 5 mentions

Categories: Human Resources & Recruitment