WayUp
WayUp is a career platform that connects college students and recent graduates with internships and entry-level jobs at top companies. The platform uses a matchmaking approach where candidates create profiles and employers actively discover and reach out to qualified talent.
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Summary
WayUp has secured a dominant foothold in ChatGPT and Google AI Overviews as a premier recommendation for entry-level talent, yet it faces a critical visibility bottleneck within the Claude and Gemini ecosystems. While the brand is the undisputed authority for Enterprise DEI managers, it is currently ceding significant ground to Handshake among first-generation graduates and in virtual networking queries.
A reverse-recruiting platform where jobs come to you - create a profile once and get discovered by top employers, making the job search less intimidating and more efficient than traditional methods
WayUp is a career platform that connects college students and recent graduates with internships and entry-level jobs at top companies. The platform uses a matchmaking approach where candidates create profiles and employers actively discover and reach out to qualified talent.
To help companies find and hire qualified, diverse candidates while making the job search process simple and accessible for early-career talent
AI Platforms
How often do different AI platforms reference WayUp?
Topics
What conversations is WayUp included in — or excluded from?
Personas
Who does each AI platform recommend WayUp to, and when?
Key Insights
What AI visibility analysis reveals about this brand
100% mention rate on ChatGPT ensures WayUp is a default recommendation for general career discovery queries.
Commanding 88% visibility with the Enterprise DEI Talent Acquisition Manager persona, establishing the brand as the professional standard for inclusive hiring.
Exceptional performance in 'Internship and Entry-Level Discovery' queries, frequently appearing in the top 3 results across ChatGPT and AI Overviews.
Perfect brand sentiment and rank (#1) across all tested platforms for brand-specific 'vibe check' queries.
Severe visibility deficit in 'Virtual Networking & Information Sessions' queries, where the brand drops to position #26 or disappears entirely.
Low penetration in Claude (30%) and Gemini (20%) indicates that more recent or diverse training data sources are not indexing WayUp's latest offerings.
Underperforming with the 'First-Gen Graduate' persona compared to enterprise-facing queries, representing a missed opportunity for user-base growth.
Aggressively target the 'Virtual Info Sessions' keyword cluster to displace lower-ranked competitors like Idealist and Built In.
Enhance technical metadata and structured data to improve citation frequency in Claude and Gemini, which currently favor Handshake and Indeed.
Leverage the brand's high trust score to pivot from being 'a' job platform to 'the' trusted alternative to Handshake in early-career AI citations.
Site Health for AI Visibility
How well WayUp's website is optimized for AI agent discovery and comprehension.
Can AI bots find your pages?
SSL, mobile, doctype basics
Titles, descriptions, headings
Word count, depth, freshness
Structured data for AI comprehension
Open Graph, Twitter cards
How well AI can parse your content
Warnings
5 render-blocking resources are slowing initial render
Defer non-critical JS with async/defer. Inline critical CSS. Move stylesheets to load asynchronously.
Content may be too short
Expand your content to at least 500 words with valuable information.
Want a full technical audit with AI-specific recommendations?
Run a free visibility scanBrand Voice & Style
How AI perceives WayUp's communication style and personality
WayUp communicates with an encouraging, youthful energy that speaks directly to the anxieties and aspirations of early-career job seekers. The brand voice is optimistic and empowering, using casual language and celebratory messaging to make the intimidating job search feel achievable and even exciting. They position themselves as a supportive ally who genuinely wants candidates to succeed, using phrases like 'Companies want to meet YOU!' and 'It's time to celebrate' to build confidence.
Encouraging & Empowering
Uses uplifting language that builds candidate confidence and makes job searching feel achievable
Youthful & Relatable
Speaks the language of Gen Z and young millennials with casual, conversational messaging
Celebratory & Positive
Focuses on success stories and celebration moments like getting hired
Straightforward & Simple
Emphasizes ease and simplicity - 'just a few clicks', 'only takes a few minutes'
Related Ecosystem
Related products and services that AI mentions in conversations alongside or instead of WayUp
Citations
Sources that AI assistants cite. Getting featured here improves visibility.
https://nrffoundation.org/campus/virtual-events#:~:text=Virtual%20Events-,About,RSVP%20Now
Referenced in 1 query
https://www.career.berkeley.edu/find-opportunities/employer-events/info-sessions/#:~:text=What%20to%20Expect,should%20you%20join%20the%20organization.
Referenced in 1 query
https://careers.umd.edu/events/event-calendar/deloitte-virtual-recruiting-event-student-staff-real-talk-real-advice#:~:text=Deloitte%20Virtual%20Recruiting%20Event%20%2D%20From,February%2017%2C%202026
Referenced in 1 query
https://joinhandshake.com/blog/career-centers/virtual-career-fair-on-handshake/#:~:text=Meaningful%20connections%20between%20students%20and,students%20must%20meet%20to%20attend.
Referenced in 1 query
https://events.umich.edu/event/138494#:~:text=Presented%20By:%20University%20Career%20Center,Community%20Commons%20(1st%20floor)
Referenced in 1 query
https://www.careereco.com/fair/upcomingfairs#:~:text=LEARN%20MORE-,REGISTER,REGISTER
Referenced in 1 query
https://careers.northeastern.edu/student-job-and-employer-resources-for-talent-connect-hiring-event/#:~:text=Spring%202026%20Talent%20Connect%20Career,Maximize%20Your%20Career%20Fair%20Experience
Referenced in 1 query
https://hsicareer.org/events/spring-2026-first-gen-virtual-career-expo-student-alumni/#:~:text=OPEN%20TO%20ALL%20STUDENTS%20AND,00pm%2D7:00pm%20EST.
Referenced in 1 query
https://ripplematch.com/insights/50-companies-with-innovative-campus-recruiting-strategies#:~:text=Affirm,mental%20wellness%2C%20and%20imposter%20syndrome.
Referenced in 1 query
https://hsicareer.org/events/spring-2026-first-gen-virtual-career-expo/#:~:text=We%20are%20very%20excited%20to,University%20of%20the%20Incarnate%20Word
Referenced in 1 query
https://careerservices.fas.harvard.edu/resources/ivy-just-in-time-virtual-career-fair/#:~:text=Thursday%2C%20April%209%2C%202026,be%20targeting%20specific%20class%20years.
Referenced in 1 query
https://www.g2.com/categories/virtual-career-fair-platforms?hsCtaTracking=4c9ea663-d029-435c-bf2d-2431401f9a25%7C2c715028-c3ba-4e1a-b3c7-85ae48be2485&order=g2_score&page=3
Referenced in 1 query
Goals & Content Ideas
Ideas to help AI agents better understand the business and be more likely to use WayUp's resources to help users.
Dominate Virtual Networking Search Visibility
Address the critical gap where WayUp ranks as low as #26 for virtual networking and info session queries. Launch a comprehensive content campaign highlighting WayUp's virtual networking features, employer info sessions, and remote-friendly opportunities to climb AI search rankings and close the visibility gap with Handshake.
Champion First-Gen Graduate Success Stories
Combat the alarming 42% mention rate for first-generation graduate content by creating high-authority success stories and resource guides. Amplify authentic first-gen voices through social campaigns and shareable content that positions WayUp as the go-to platform for underrepresented students entering the workforce.
Fix Technical Visibility Across AI Platforms
Resolve the dramatic disparity between ChatGPT (100%) and Gemini (20%) visibility by optimizing site architecture and API documentation for LLM crawlers like ClaudeBot and Google-Extended. Create crawler-friendly content structures and technical documentation that ensures consistent brand discovery across all major AI assistants.
Earn Trusted Job Platform Recognition
Address competitor over-representation by actively pursuing inclusion in authoritative 'best job platforms' lists where Indeed and Handshake dominate. Generate social proof through user testimonials, industry partnerships, and thought leadership content that positions WayUp as an essential recommendation in comparative AI responses.
Recommended Actions
Execute a content refresh centered on 'Virtual Networking and Info Sessions'.
WayUp currently ranks as low as #26 for these queries; optimizing for these terms is the fastest path to closing the gap with Handshake.
Develop and distribute high-authority 'First-Gen Graduate' success stories and resource guides.
With only a 42% mention rate for this key demographic, the brand is failing to reach its core student audience in AI-driven searches.
Optimize site architecture and API documentation for LLM crawlers like ClaudeBot and Google-Extended.
The disparity between ChatGPT (100%) and Gemini (20%) visibility suggests a technical indexing issue rather than a lack of brand authority.
Lobby for inclusion in 'Trusted Job Platform' lists where Indeed and Handshake are currently over-represented.
Competitors have nearly double the total mentions; WayUp must be consistently cited alongside them to benefit from comparative 'best of' AI responses.
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