ZITADEL

Visibility38

Vibe100

Businesses/Software & Technology/ZITADEL

AI Visibility & Sentiment

ZITADEL

ZITADEL is an open-source, API-first identity infrastructure platform that simplifies authentication and authorization for developers. It provides a multi-tenant identity solution combining enterprise-grade security features with the flexibility of open-source software, serving consumers, businesses, and employees alike.

Active Monitoring

zitadel.com

Software & Technology Startups

AI Visibility Score

38/100

Low

Sentiment Score

100/100

AI Perception

Summary

ZITADEL has achieved a dominant position among developers and SaaS founders, securing frequent #1 rankings on Claude and Gemini for complex B2B multi-tenancy queries. Yet, a total invisibility among Enterprise Security Architects reveals a stark divide between ZITADEL’s technical popularity and its perceived readiness for large-scale enterprise adoption.

Value Proposition

A customizable, API-first identity platform that bridges open-source flexibility with enterprise authentication features, enabling developers to implement secure identity management with minimal complexity and maximum extensibility.

Overview

Mission

Bridging the best of Open Source and Enterprise authentication solutions to simplify identity infrastructure for developers.

Products & Services

Hosted login and authentication servicesMulti-factor authentication (MFA) and PasskeysSingle Sign-On (SSO) and social login integrationRole-based access control (RBAC)Multi-tenant identity management

Agent Breakdown

AI Platforms

How often do different AI platforms reference ZITADEL?

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Conversation Analysis

Topics

What conversations is ZITADEL included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend ZITADEL to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

Architecting Multi Tenant SaaS(3 queries)

“how to build a multi-tenant saas app with shared users and separate organization logins”

0/3 platforms mentioned

Claude

1.Auth0

2.Clerk

3.Supabase

4.Firebase

5.Node.js

+18 more

Gemini

1.Node.js

2.Express.js

3.NestJS

4.Python

5.Django

+14 more

AI Overviews

1.Clerk

2.Laravel

3.PostgreSQL

4.Auth0

5.Logto

“best way to handle b2b user management and organizations in a web app, what tools should I use”

2/3 platforms mentioned

Claude

1.Supabase Auth

2.PostgREST

3.GoTrue

4.ZITADEL

5.Postgres

+10 more

Gemini

1.Keycloak

2.ZITADEL

3.Supabase

4.PostgreSQL

5.CockroachDB

+5 more

AI Overviews

1.Auth0

2.Kinde

“recommend a service for managing enterprise customers who each need their own sso configuration”

3/4 platforms mentioned

ChatGPT

1.Ory

2.Keycloak

3.FusionAuth

4.ZITADEL

5.Kratos

+8 more

Claude

1.ZITADEL

2.Keycloak

3.Supabase Auth

4.Supabase Realtime

5.Firebase

+2 more

Gemini

1.Keycloak

2.ZITADEL

3.Auth0

4.Okta

5.Azure Active Directory (Azure AD) B2C

AI Overviews

1.WorkOS

2.Auth0

3.Okta

4.Scalekit

5.Frontegg

+1 more

Modernizing Security And Authentication(1 query)

“how to add passkeys to my react app without building the whole backend myself”

0/4 platforms mentioned

ChatGPT

1.Clerk

2.Stytch

3.Auth0

4.Okta Auth

5.Okta

+11 more

Claude

1.Clerk

2.Auth0

3.Supabase

4.Supabase Auth

5.Firebase Authentication

+2 more

Gemini

1.Auth0

2.Okta

3.Clerk

4.Frontegg

5.Magic

+2 more

AI Overviews

1.Clerk

2.Stytch

3.Hanko

4.Pangea

5.Supabase

+1 more

Open Source And API First Infrastructure(1 query)

“best open source authentication platforms that work well with kubernetes and microservices”

1/4 platforms mentioned

ChatGPT

1.Keycloak

2.Red Hat

3.Ory

4.Kratos

5.Hydra

+20 more

Claude

1.Keycloak

2.Dex

3.Oauth2-proxy

4.ORY Hydra

5.Authentik

Gemini

1.Keycloak

2.OAuth2 Proxy

3.Authelia

4.CAS

5.Dex

AI Overviews

1.Keycloak

2.Red Hat

3.Cerbos

4.Dex

5.OpenShift

12.ZITADEL

+6 more

Identity Provider Trust & Evaluation(1 query)

“most developer-friendly identity and access management tools in 2026”

1/4 platforms mentioned

ChatGPT

1.Auth0

2.Okta

3.Clerk

4.Stytch

5.Firebase Authentication

+22 more

Claude

1.Auth0

2.Okta

3.Clerk

4.Supabase

5.Firebase Authentication

+3 more

Gemini

1.Auth0

2.Okta

3.Universal Login

4.Firebase Authentication

5.Clerk

+8 more

AI Overviews

1.Auth0

2.Okta

3.FusionAuth

4.ConductorOne

5.Terraform

6.Zitadel

+4 more

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Exceptional performance on Claude (avg pos 2.1) and Gemini (avg pos 3.1) for specialized queries like 'Architecting Multi-Tenant SaaS'.

Strength

Strongest persona resonance with DX-Focused DevOps Leads (80% mention rate) and Bootstrapped SaaS Founders (69%).

Strength

Consistently cited as a top-tier solution for B2B user management and organization handling in LLM-driven chat interfaces.

Gap

Complete absence of visibility for the Enterprise Security Architect persona (0% mention rate), a critical decision-maker for high-value contracts.

Gap

Struggling in AI Overviews (20% mention rate) compared to legacy incumbents like Auth0 and Okta, limiting discovery during top-of-funnel searches.

Gap

Zero mentions for high-intent technical queries regarding 'passkeys' and 'modernizing authentication' across all platforms tested.

Opportunity

Leverage the 'Brand Vibe Check' dominance to pivot from being seen as a niche open-source tool to a primary competitor against Auth0.

Opportunity

Capture the 'Modernizing Security' query space by surfacing more documentation and case studies specifically related to passwordless and passkey implementation.

Opportunity

Bridging the Enterprise Gap by aligning technical documentation with security frameworks (SOC2, HIPAA) that AI models associate with the Architect persona.

Technical Health

Site Health for AI Visibility

How well ZITADEL's website is optimized for AI agent discovery and comprehension.

86/100

15 passed 3 warnings 2 issues

Audited 2/27/2026

Crawlability100

Can AI bots find your pages?

Technical90

SSL, mobile, doctype basics

On-Page SEO75

Titles, descriptions, headings

Content Quality60

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG95

Open Graph, Twitter cards

AI Readability100

How well AI can parse your content

Critical Issues

Page has no H1 heading

Add a single H1 tag as the main page heading.

Content is too thin

Expand your content to at least 300-500 words with valuable information.

Warnings

5 render-blocking resources are slowing initial render

Defer non-critical JS with async/defer. Inline critical CSS. Move stylesheets to load asynchronously.

Title is too short (5 characters)

Expand the title to 50-60 characters with descriptive keywords.

Meta description may be truncated (558 characters)

Shorten to under 160 characters.

Few headings on page

Add more H2 and H3 headings to organize content into sections.

Few internal links on this page

Add more internal links to related pages on your site.

Want a full technical audit with AI-specific recommendations?

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Brand Identity

Brand Voice & Style

How AI perceives ZITADEL's communication style and personality

ZITADEL communicates with a developer-first, technically precise voice that balances expertise with accessibility. The brand speaks directly to engineers, using clear technical language without unnecessary jargon. There's an underlying tone of empowerment—positioning developers as capable builders who deserve tools that simplify complexity rather than add to it. The voice is confident but not arrogant, community-oriented, and focused on practical outcomes.

Core Tone Traits

Developer-Centric

Speaks directly to technical audiences with relevant terminology and practical focus

Clear & Straightforward

Avoids marketing fluff, preferring direct communication about features and benefits

Community-Driven

Emphasizes open-source values, collaboration, and growing together with users

Empowering & Enabling

Positions the product as a tool that simplifies complexity for capable developers

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of ZITADEL

Auth033 mentions

Keycloak27 mentions

Okta24 mentions

ZITADEL19 mentions

Clerk14 mentions

Supabase11 mentions

PostgreSQL10 mentions

Supabase Auth10 mentions

Ory9 mentions

Terraform8 mentions

Stytch7 mentions

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

Ultimate guide to multi-tenant SaaS data modeling - Flightcontrol

https://www.flightcontrol.dev/blog/ultimate-guide-to-multi-tenant-saas-data-modeling

Referenced in 1 query

Review

Multi-Tenant Applications Best Practices - Auth0 Docs

https://auth0.com/docs/get-started/auth0-overview/create-tenants/multi-tenant-apps-best-practices

Referenced in 2 queries

Review

Multi-tenant architecture - How Clerk works | Clerk Docs

https://clerk.com/docs/guides/how-clerk-works/multi-tenant-architecture

Referenced in 1 query

Review

Build a multi-tenant SaaS application: A complete guide from design ...

https://logto.medium.com/build-a-multi-tenant-saas-application-a-complete-guide-from-design-to-implementation-d109d041f253

Referenced in 1 query

Review

How to Implement Multi-Tenant Okta Authentication in a SaaS ...

https://devforum.okta.com/t/how-to-implement-multi-tenant-okta-authentication-in-a-saas-application/32988

Referenced in 1 query

Review

How To Build a Multi Tenant SaaS Application Successfully

https://www.rishabhsoft.com/blog/how-to-build-a-multi-tenant-saas-application

Referenced in 1 query

Review

Using organizations to build SaaS multi-tenant app - Logto

https://logto.io/products/organizations

Referenced in 1 query

Review

How to Build Multi-Tenant Applications in Laravel - OneUptime

https://oneuptime.com/blog/post/2025-07-02-laravel-multi-tenant/view

Referenced in 1 query

Review

How to Choose the Right Authorization Model for Your Multi-Tenant ...

https://auth0.com/blog/how-to-choose-the-right-authorization-model-for-your-multi-tenant-saas-application/

Referenced in 1 query

Review

Multi-Tenant Apps 101: Everything You Need to Know About ...

https://medium.com/@DocTaco/multi-tenant-apps-101-everything-you-need-to-know-about-building-software-that-plays-well-with-71c80e03af71

Referenced in 2 queries

Review

How to Design a Multi-Tenant SaaS Architecture - Clerk

https://clerk.com/blog/how-to-design-multitenant-saas-architecture

Referenced in 1 query

Review

Architecting Identity for the Multi-Tenant Cloud: A Deep Dive

https://medium.com/@sayalikapse28/architecting-identity-for-the-multi-tenant-cloud-a-deep-dive-417386d1a9c2

Referenced in 1 query

Review

Content Engineering

Goals & Content Ideas

Ideas to help AI agents better understand the business and be more likely to use ZITADEL's resources to help users.

Establish Enterprise Security Content Authority

Address the 0% visibility among Enterprise Security Architects by creating and indexing comprehensive content around enterprise-grade compliance, risk management, and security certifications. This involves publishing authoritative technical content that AI models can reference when answering enterprise security queries, while using social media to amplify case studies and compliance achievements that build credibility with security-focused decision makers.

How ZITADEL meets SOC 2 and ISO 27001 compliance requirements for enterprise identity management

Enterprise risk management checklist: What security architects should evaluate in identity providers

Why open-source identity infrastructure actually strengthens your enterprise security posture

Comparing identity provider security models: What enterprise architects need to know

Real-world compliance audit: How one enterprise passed security review with ZITADEL

Dominate Passkey and Passwordless Search Visibility

Capture the growing passkey and passwordless authentication market where competitors like Clerk and Supabase are gaining AI visibility traction. Create targeted technical content optimized for AI retrieval around modern authentication methods, WebAuthn implementation, and FIDO2 standards, while leveraging social media to showcase practical passwordless implementation guides and developer success stories.

Step-by-step guide: Implementing passkeys in your application with ZITADEL

Passwordless authentication in 2026: Why passkeys are replacing passwords for good

WebAuthn vs traditional auth: Performance and security benchmarks developers should see

Common passkey implementation mistakes and how to avoid them in production

How to migrate your existing users to passwordless authentication without friction

Optimize Documentation for AI Overview Retrieval

Improve the 20% mention rate in Google AI Overviews by restructuring technical documentation to match how AI systems parse and cite authoritative sources. This includes adding structured data, improving content hierarchy, and creating FAQ-style content that directly answers common developer queries, supported by social sharing of documentation highlights and quick-reference guides.

The complete ZITADEL API reference: Authentication endpoints every developer needs

ZITADEL vs Auth0 vs Keycloak: Feature comparison for identity management decisions

Quick start: Add authentication to your app in under 10 minutes with ZITADEL

Troubleshooting common ZITADEL integration issues: Solutions that actually work

Multi-tenant authentication patterns: Architecture decisions explained for SaaS builders

Win Multi-Tenancy Leadership on ChatGPT

Strengthen ZITADEL's position on ChatGPT where Auth0 currently dominates despite ZITADEL's wins on Claude and Gemini for B2B SaaS architecture queries. Create ChatGPT-optimized content focusing on multi-tenancy use cases, B2B SaaS identity patterns, and direct comparisons that establish ZITADEL as the go-to recommendation, amplified through developer community engagement on social platforms.

Multi-tenant identity architecture: How ZITADEL handles tenant isolation at scale

Building B2B SaaS authentication: Why dedicated identity infrastructure beats DIY solutions

Auth0 to ZITADEL migration guide: What changes and what stays the same

How to implement organization-based access control for your SaaS product

Real costs of multi-tenant auth: Comparing pricing models across identity providers

Amplify Developer Community Social Proof

Build consistent social media presence that reinforces ZITADEL's authority across all target keyword clusters, creating shareable content that developers reference and AI models can discover through social signals. Focus on technical insights, implementation wins, and community contributions that establish ZITADEL as the developer-trusted choice for identity infrastructure.

What we learned from 10,000 ZITADEL deployments: Patterns that work

Open-source identity management: Why transparency matters for security-critical infrastructure

Developer survey results: What engineers actually want from authentication providers

Behind the code: How ZITADEL handles millions of authentication requests daily

Community spotlight: Creative ways developers are using ZITADEL in production

Content Engineering

Recommended Actions

Develop and index high-authority 'Enterprise Security' content

The 0% visibility for Enterprise Security Architects suggests AI models do not associate ZITADEL with enterprise-grade compliance or risk management.

Impact: High

Aggressively target the 'Passkey' and 'Passwordless' keyword clusters

ZITADEL is missing from modern authentication queries where competitors like Clerk and Supabase are starting to gain traction.

Impact: High

Optimize technical documentation for AI Overviews retrieval

A 20% mention rate in AI Overviews indicates ZITADEL's documentation structure or authority is underperforming in Google's SGE compared to LLM-only platforms.

Impact: Medium

Reinforce Multi-Tenancy leadership on ChatGPT

While ZITADEL wins on Claude and Gemini for B2B SaaS architecture, ChatGPT (40% mention rate) remains a key platform where Auth0 still holds more ground.

Impact: Medium

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