What does "AI visibility" mean for my business?

When someone asks ChatGPT, Claude, or Gemini "what is the best..." or "where can I find...", AI gives specific recommendations. AI visibility is a measure of how often — and how positively — these AI platforms mention your business. It's the new version of being on the first page of Google, except now there are no pages — just one answer.

Which AI platforms do you monitor?

Pendium monitors ChatGPT, Claude, Gemini, Grok, Perplexity, DeepSeek, and Google AI Overviews — seven major AI platforms that consumers use to research local services. We run real queries that your customers actually ask and analyze the responses for mentions of your business, competitors, and industry topics.

How does Pendium improve my visibility?

Three ways. First, we identify the exact queries and topics where you're invisible. Second, we generate AI-optimized content — articles, guides, social posts — designed to help AI agents understand your business and recommend your services to the right people. Third, we continuously monitor to track improvement and find new opportunities. Most clients see measurable improvement within 60 days.

How long until I see results?

You'll get your first visibility report within minutes of signing up. Actual visibility improvement varies, but our clients typically see a 47% average improvement within 60 days. Some see results faster — it depends on your current online presence and how competitive your local market is.

Do I need to be technical to use this?

Not at all. Enter your website URL and Pendium handles everything: scanning AI platforms, analyzing your visibility, generating content, and tracking improvement. The dashboard is designed for business owners, not engineers. If you can check your email, you can use Pendium.

What makes this different from SEO?

Traditional SEO optimizes for Google's search rankings — blue links on a results page. AI visibility is different: AI doesn't show links, it gives direct answers. Even if you rank #1 on Google, ChatGPT might recommend a competitor. Pendium optimizes for the new paradigm — making sure AI platforms know about, trust, and recommend your business.

Pricing

Get a demo

Okta

Visibility82

Vibe95

Businesses/Cybersecurity/Okta

AI Visibility & Sentiment

Okta

Okta is a leading identity security company that secures all identities, from AI agents to humans. They provide enterprise-grade identity management solutions including workforce identity, customer identity (Auth0), and AI agent security for Fortune 100 companies and governments worldwide.

Active Monitoring

okta.com

Cybersecurity Startups

AI Visibility Score

82/100

Excellent

Sentiment Score

95/100

Score by Priority

How often this business is recommended to users across different types of conversations — from direct product queries to broader open-ended conversations where AI could recommend this company's products and services

core

AI Perception

Key Takeaways

How AI platforms collectively perceive and describe Okta today.

Okta has achieved an undisputed technical dominance in AI visibility, securing the top spot across all major platforms for developer-centric authentication queries. While Claude and Gemini consistently position Okta as the premier identity solution, a critical visibility collapse in ChatGPT for emerging AI machine identity queries reveals a strategic vulnerability that competitors are beginning to exploit. The brand's 100% mention rate on Claude establishes it as the baseline for the industry, yet sentiment remains cautiously mixed among high-stakes enterprise decision-makers.

Working in your favor

Absolute dominance in 'Customer Identity & Developer Experience' queries, ranking #1 across ChatGPT, Claude, and Gemini.

Flawless 100% mention rate on Claude with a commanding average position of 1.7.

Resonant positioning with the 'Cloud-Native Infrastructure Architect' and 'Risk and Compliance' personas, both seeing average positions of 2.5.

Gaps to close

Significant ranking volatility on ChatGPT for 'AI & Machine Identity Security,' with positions dropping as low as #39 despite top-tier performance on other platforms.

Mixed sentiment across 'Strategic Enterprise CISO' and 'Risk and Compliance' personas suggests that while Okta is mentioned, it is often paired with caveats or legacy concerns.

Lower relative performance in AI Overviews for identity governance, where it frequently sits at position #4, trailing behind Microsoft Entra ID.

Opportunities

Bridge the 'Strategy Gap' by aligning developer-focused success stories with CISO-level risk mitigation narratives to improve the average position for executive personas.

Leverage the strong performance in Claude to become the definitive source for 'AI Agent Security,' an emerging category where Okta already shows promise but lacks consistency on ChatGPT.

Aggressively target the 'Strategic Enterprise CISO' segment to convert high mention rates (88%) into positive sentiment through authoritative, AI-ready security frameworks.

Highest-Impact Actions

Diagnose and remediate ChatGPT ranking drop-off for AI and Machine Identity queries.

Ranking #39 on ChatGPT while being #1 or #2 on other platforms indicates a specific data gap or negative association in the ChatGPT training set regarding Okta's AI security capabilities.

Deploy persona-specific technical documentation focused on the 'Risk and Compliance Lead.'

This persona has the highest mention rate (92%) but suffers from mixed sentiment; providing more structured compliance validation data will help LLMs generate more positive, trust-based summaries.

Optimize web content for AI Overviews specifically for 'Identity Governance' keywords.

While Okta leads in chat interfaces, its #4 position in AI Overviews for governance queries leaves room for Microsoft and SailPoint to capture the top-of-page real estate in search.

Value Proposition

Secure all identities within a unified identity security fabric—providing end-to-end visibility, governance compliance, and proactive threat remediation for both human and AI agent identities

Overview

Mission

To get AI agent security right, you have to get identity right—securing every identity from machine to human

Products & Services

Workforce Identity CloudCustomer Identity Cloud (Auth0)AI Agent SecurityIdentity Governance & AdministrationSingle Sign-On (SSO) & Multi-Factor Authentication

Current State

Visibility Landscape

A high-level view of how Okta performs across AI platforms, broken down by strategic priority level — from core brand queries to growth opportunities.

	ChatGPT	Claude	Gemini	AI Overviews
Reputation1q Brand recognition & direct queries	97	97	97	97
“What do you know about Okta? What do they do and what's their reputation?”	#1	#1	#1	#1
Core5q Product/service category queries	71	96	93	93
“how do I make sure my internal AI agents aren't accessing sensitive data they shouldn't, what tools secure bot identities”	#39	#1	#3	#1
“help me find a platform that does SSO, MFA, and identity governance all in one, which brands should I check out”	#3	#1	#1	#1
“what are the most developer-friendly auth providers for building a secure web app, specific brands to try please”	#1	#1	#1	#5
“who are the most trusted identity security companies for large enterprises right now”	#3	#1	#3	#1
“what are the best ways to manage security for AI agents and machine-to-machine identities”	#3	#2	#3	#4
Growth Areas Adjacent, aspirational & visionary	—	—	—	—

“What do you know about Okta? What do they do and what's their reputation?”

“how do I make sure my internal AI agents aren't accessing sensitive data they shouldn't, what tools secure bot identities”

#39

“help me find a platform that does SSO, MFA, and identity governance all in one, which brands should I check out”

“what are the most developer-friendly auth providers for building a secure web app, specific brands to try please”

“who are the most trusted identity security companies for large enterprises right now”

“what are the best ways to manage security for AI agents and machine-to-machine identities”

Competitive Landscape

Okta

49 mentions

SailPoint

23 mentions

Azure

21 mentions

HashiCorp Vault

21 mentions

Azure AD

21 mentions

Microsoft Entra ID

20 mentions

Ping Identity

19 mentions

AWS

18 mentions

CyberArk

15 mentions

AWS Secrets Manager

12 mentions

Azure Key Vault

12 mentions

Analysis

Insights & Recommended Actions

What's working, what's not, and specific steps to improve Okta's AI visibility.

Key Findings

Strength

Absolute dominance in 'Customer Identity & Developer Experience' queries, ranking #1 across ChatGPT, Claude, and Gemini.

Strength

Flawless 100% mention rate on Claude with a commanding average position of 1.7.

Strength

Resonant positioning with the 'Cloud-Native Infrastructure Architect' and 'Risk and Compliance' personas, both seeing average positions of 2.5.

Recommended Actions

Diagnose and remediate ChatGPT ranking drop-off for AI and Machine Identity queries.

Ranking #39 on ChatGPT while being #1 or #2 on other platforms indicates a specific data gap or negative association in the ChatGPT training set regarding Okta's AI security capabilities.

Deploy persona-specific technical documentation focused on the 'Risk and Compliance Lead.'

This persona has the highest mention rate (92%) but suffers from mixed sentiment; providing more structured compliance validation data will help LLMs generate more positive, trust-based summaries.

Optimize web content for AI Overviews specifically for 'Identity Governance' keywords.

While Okta leads in chat interfaces, its #4 position in AI Overviews for governance queries leaves room for Microsoft and SailPoint to capture the top-of-page real estate in search.

Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

AI & Machine Identity Security(2 queries)

“how do I make sure my internal AI agents aren't accessing sensitive data they shouldn't, what tools secure bot identities”

3/4 platforms mentioned

Core

ChatGPT

1.SPIFFE

2.SPIRE

3.AWS

4.GCP

5.Azure

+34 more

Claude

1.Vault by HashiCorp

2.AWS Secrets Manager

3.Azure Key Vault

4.Okta

5.Apache Ranger

+8 more

Gemini

1.Azure Managed Identities

2.Azure Active Directory

3.AWS IAM Roles for Service Accounts

4.Kubernetes

5.AWS

10.Okta

+10 more

AI Overviews

1.Obsidian Security

2.Okta

3.Auth0

4.WorkOS

5.WorkOS Vault

+9 more

“what are the best ways to manage security for AI agents and machine-to-machine identities”

3/4 platforms mentioned

Core

The Strategic Enterprise CISO · Chief Information Security Officer (CISO)

ChatGPT

1.Microsoft Entra ID

2.Azure AD

3.Okta

4.AWS IAM

5.AWS STS

+28 more

Claude

1.Entra ID

2.Okta

3.HashiCorp Vault

4.AWS Secrets Manager

5.Azure Key Vault

Gemini

1.Microsoft Entra ID

2.Azure AD

3.Okta

4.Azure

5.Kubernetes

+15 more

AI Overviews

1.CyberArk

2.SailPoint

3.WorkOS

4.HashiCorp Vault

5.Curity Identity Server

+2 more

Source Intelligence

Citations

The sources AI platforms cite when recommending this brand. Pendium reverse-engineers what's already proven to be catnip to AI agents, then engineers content that fills gaps and helps agents do their job — which means more citations for you.

Govern and Secure Identity for AI Agents

okta.com

Okta

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Cybersecurity

Start gettingrecommended by AI.

Frequently asked questions

Okta

Key Takeaways

Visibility Landscape

Insights & Recommended Actions

Sample Conversations

Citations

Brand Voice & Style

Investors

Engineer content that makes AI agents recommend you

Explore Cybersecurity

Start gettingrecommended by AI.

Frequently asked questions

Start getting
recommended by AI.

Start getting
recommended by AI.