Okta

Visibility75

Vibe95

AI Visibility & Sentiment

Okta

Okta is a leading identity security company that secures all identities, from AI agents to humans. They provide enterprise-grade identity management solutions including workforce identity, customer identity (Auth0), and AI agent security for Fortune 100 companies and governments worldwide.

Active Monitoring

okta.com

Cybersecurity Startups

AI Visibility Score

75/100

Good

Sentiment Score

95/100

AI Perception

Summary

Okta has achieved an undisputed technical dominance in AI visibility, securing the top spot across all major platforms for developer-centric authentication queries. While Claude and Gemini consistently position Okta as the premier identity solution, a critical visibility collapse in ChatGPT for emerging AI machine identity queries reveals a strategic vulnerability that competitors are beginning to exploit. The brand's 100% mention rate on Claude establishes it as the baseline for the industry, yet sentiment remains cautiously mixed among high-stakes enterprise decision-makers.

Value Proposition

Secure all identities within a unified identity security fabric—providing end-to-end visibility, governance compliance, and proactive threat remediation for both human and AI agent identities

Overview

Mission

To get AI agent security right, you have to get identity right—securing every identity from machine to human

Products & Services

Workforce Identity CloudCustomer Identity Cloud (Auth0)AI Agent SecurityIdentity Governance & AdministrationSingle Sign-On (SSO) & Multi-Factor Authentication

Agent Breakdown

AI Platforms

How often do different AI platforms reference Okta?

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Conversation Analysis

Topics

What conversations is Okta included in — or excluded from?

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Buyer Personas

Personas

Who does each AI platform recommend Okta to, and when?

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Programmatic Testing

Sample Conversations

We programmatically analyze questions that real customers are asking to AI agents and chatbots, extract brand mentions and sentiment, analyze every response, and synthesize the data into an action plan to increase AI visibility.

ChatGPT

Claude

Gemini

AI Overviews

AI & Machine Identity Security(2 queries)

“how do I make sure my internal AI agents aren't accessing sensitive data they shouldn't, what tools secure bot identities”

3/4 platforms mentioned

ChatGPT

1.SPIFFE

2.SPIRE

3.AWS

4.GCP

5.Azure

+34 more

Claude

1.Vault by HashiCorp

2.AWS Secrets Manager

3.Azure Key Vault

4.Okta

5.Apache Ranger

+8 more

Gemini

1.Azure Managed Identities

2.Azure Active Directory

3.AWS IAM Roles for Service Accounts

4.Kubernetes

5.AWS

10.Okta

+10 more

AI Overviews

1.Obsidian Security

2.Okta

3.Auth0

4.WorkOS

5.WorkOS Vault

+9 more

“what are the best ways to manage security for AI agents and machine-to-machine identities”

3/4 platforms mentioned

ChatGPT

1.Microsoft Entra ID

2.Azure AD

3.Okta

4.AWS IAM

5.AWS STS

+28 more

Claude

1.Entra ID

2.Okta

3.HashiCorp Vault

4.AWS Secrets Manager

5.Azure Key Vault

Gemini

1.Microsoft Entra ID

2.Azure AD

3.Okta

4.Azure

5.Kubernetes

+15 more

AI Overviews

1.CyberArk

2.SailPoint

3.WorkOS

4.HashiCorp Vault

5.Curity Identity Server

+2 more

Modernizing Workforce Access & Governance(1 query)

“help me find a platform that does SSO, MFA, and identity governance all in one, which brands should I check out”

4/4 platforms mentioned

ChatGPT

1.Microsoft Entra ID

2.Azure AD

3.Office 365

4.Azure

5.Okta

+27 more

Claude

1.Okta

2.Microsoft Entra ID

3.Azure AD

4.Microsoft 365

5.Azure

+5 more

Gemini

1.Okta

2.Microsoft Azure Active Directory

3.Azure AD

4.Microsoft Entra ID

5.Microsoft Entra

+5 more

AI Overviews

1.Entra ID Governance

2.Azure AD Identity Governance

3.Microsoft 365 E5

4.Okta

5.Okta IGA

+14 more

Customer Identity & Developer Experience(1 query)

“what are the most developer-friendly auth providers for building a secure web app, specific brands to try please”

4/4 platforms mentioned

ChatGPT

1.Auth0

2.Firebase Authentication

3.Supabase Auth

4.Supabase

5.Stytch

+12 more

Claude

1.Auth0

2.Clerk

3.Firebase Authentication

4.Firebase

5.Supabase

+3 more

Gemini

1.Auth0

2.Okta Identity Platform

3.Firebase Authentication

4.Firebase

5.Clerk

+7 more

AI Overviews

1.Clerk

2.React

3.Next.js

4.Kinde

5.WorkOS

13.Auth0

+8 more

Identity Security Strategy & Comparison(1 query)

“who are the most trusted identity security companies for large enterprises right now”

4/4 platforms mentioned

ChatGPT

1.Microsoft Entra ID

2.Azure AD

3.Microsoft 365

4.Azure

5.Okta

+25 more

Claude

1.Okta

2.Entra ID

3.Azure AD

4.Ping Identity

5.Forgerock

+5 more

Gemini

1.Microsoft Entra ID

2.Azure Active Directory

3.Okta

4.Okta Identity Cloud

5.Ping Identity

+9 more

AI Overviews

1.Okta

2.Workforce Identity Cloud

3.Entra ID

4.Azure

5.SailPoint

+9 more

Analysis

Key Insights

What AI visibility analysis reveals about this brand

Strength

Absolute dominance in 'Customer Identity & Developer Experience' queries, ranking #1 across ChatGPT, Claude, and Gemini.

Strength

Flawless 100% mention rate on Claude with a commanding average position of 1.7.

Strength

Resonant positioning with the 'Cloud-Native Infrastructure Architect' and 'Risk and Compliance' personas, both seeing average positions of 2.5.

Strength

High trust for 'Modernizing Workforce Access' queries on Gemini and AI Overviews, consistently appearing as the first recommended choice.

Gap

Significant ranking volatility on ChatGPT for 'AI & Machine Identity Security,' with positions dropping as low as #39 despite top-tier performance on other platforms.

Gap

Mixed sentiment across 'Strategic Enterprise CISO' and 'Risk and Compliance' personas suggests that while Okta is mentioned, it is often paired with caveats or legacy concerns.

Gap

Lower relative performance in AI Overviews for identity governance, where it frequently sits at position #4, trailing behind Microsoft Entra ID.

Opportunity

Bridge the 'Strategy Gap' by aligning developer-focused success stories with CISO-level risk mitigation narratives to improve the average position for executive personas.

Opportunity

Leverage the strong performance in Claude to become the definitive source for 'AI Agent Security,' an emerging category where Okta already shows promise but lacks consistency on ChatGPT.

Opportunity

Aggressively target the 'Strategic Enterprise CISO' segment to convert high mention rates (88%) into positive sentiment through authoritative, AI-ready security frameworks.

Technical Health

Site Health for AI Visibility

How well Okta's website is optimized for AI agent discovery and comprehension.

92/100

19 passed 3 warnings

Audited 2/27/2026

Crawlability100

Can AI bots find your pages?

Technical96

SSL, mobile, doctype basics

On-Page SEO93

Titles, descriptions, headings

Content Quality73

Word count, depth, freshness

Schema Markup85

Structured data for AI comprehension

Social & OG100

Open Graph, Twitter cards

AI Readability60

How well AI can parse your content

Warnings

3 render-blocking resource(s) detected

Consider deferring or async-loading non-critical scripts and stylesheets.

Title is too short (15 characters)

Expand the title to 50-60 characters with descriptive keywords.

Content may be too short

Expand your content to at least 500 words with valuable information.

Want a full technical audit with AI-specific recommendations?

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Brand Identity

Brand Voice & Style

How AI perceives Okta's communication style and personality

Okta communicates with confident authority as an industry leader while remaining accessible and solution-focused. Their voice balances technical expertise with clear, jargon-free explanations that resonate with both security professionals and business executives. They emphasize trust, innovation, and proven results, frequently leveraging customer success stories and analyst recognition to reinforce credibility. The tone is professional yet forward-thinking, positioning Okta as a partner in digital transformation rather than just a vendor.

Core Tone Traits

Authoritative & Trusted

Speaks with confidence backed by Gartner/Forrester recognition and Fortune 100 customer proof points

Innovation-Forward

Positions at the cutting edge of identity security, especially around AI agents and emerging threats

Clear & Accessible

Translates complex security concepts into understandable business value without oversimplifying

Customer-Centric

Leads with customer outcomes and success stories rather than feature lists

Competitive Landscape

Related Ecosystem

Related products and services that AI mentions in conversations alongside or instead of Okta

Okta49 mentions

SailPoint23 mentions

Azure21 mentions

HashiCorp Vault21 mentions

Azure AD21 mentions

Microsoft Entra ID20 mentions

Ping Identity19 mentions

AWS18 mentions

CyberArk15 mentions

AWS Secrets Manager12 mentions

Azure Key Vault12 mentions

Source Intelligence

Citations

Sources that AI assistants cite. Getting featured here improves visibility.

Govern and Secure Identity for AI Agents

https://www.okta.com/solutions/secure-ai/

Referenced in 1 query

Review

Security for AI Agents: Protecting Intelligent Systems in 2025

https://www.obsidiansecurity.com/blog/security-for-ai-agents

Referenced in 1 query

Review

Securing AI agents: A guide to authentication, authorization ...

https://workos.com/blog/securing-ai-agents

Referenced in 2 queries

Review

How to Secure AI Agent identities | BeyondTrust

https://www.beyondtrust.com/blog/entry/how-to-govern-ai-agent-identities

Referenced in 1 query

Review

AI agent security: How to protect digital sidekicks (and your ...

https://cloud.google.com/transform/ai-agent-security-how-to-protect-digital-sidekicks-and-your-business/

Referenced in 2 queries

Review

Agent Identity Security: Take control of AI agents

https://www.sailpoint.com/products/agent-identity-security

Referenced in 1 query

Review

Top 15 Identity Access Management (IAM) Tools - Lumos

https://www.lumos.com/topic/iam-tools

Referenced in 3 queries

Review

AI Agent Access Control: 10 Strategies - Airbyte

https://airbyte.com/agentic-data/ai-agent-access-control

Referenced in 1 query

Review

From runtime risk to real‑time defense: Securing AI agents

https://www.microsoft.com/en-us/security/blog/2026/01/23/runtime-risk-realtime-defense-securing-ai-agents/

Referenced in 1 query

Review

Agentic AI Security Threats: Identity-First Protection | Okta

https://www.okta.com/identity-101/agentic-ai-security-threats/

Referenced in 1 query

Review

5 Security Considerations for Managing AI Agents and Their ...

https://aembit.io/blog/5-security-considerations-for-managing-ai-agents-and-their-identities/

Referenced in 1 query

Review

How to Secure Internal AI Assistants and Copilots | NeuralTrust

https://neuraltrust.ai/blog/securing-internal-ai-copilots

Referenced in 1 query

Review

Content Engineering

Recommended Actions

Diagnose and remediate ChatGPT ranking drop-off for AI and Machine Identity queries.

Ranking #39 on ChatGPT while being #1 or #2 on other platforms indicates a specific data gap or negative association in the ChatGPT training set regarding Okta's AI security capabilities.

Impact: High

Deploy persona-specific technical documentation focused on the 'Risk and Compliance Lead.'

This persona has the highest mention rate (92%) but suffers from mixed sentiment; providing more structured compliance validation data will help LLMs generate more positive, trust-based summaries.

Impact: High

Optimize web content for AI Overviews specifically for 'Identity Governance' keywords.

While Okta leads in chat interfaces, its #4 position in AI Overviews for governance queries leaves room for Microsoft and SailPoint to capture the top-of-page real estate in search.

Impact: Medium

Pivot the brand narrative from 'Developer-Friendly' to 'Enterprise-Strategic' in technical whitepapers.

Current visibility is polarized; the 'Architect' persona sees Okta much more favorably (2.5) than the 'CISO' (5.0), suggesting the need to better articulate long-term strategic value to AI models.

Impact: Medium

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Data generated by Pendium.ai AI visibility scanning. Last scanned February 27, 2026.

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Secure all identities within a unified identity security fabric—providing end-to-end visibility, governance compliance, and proactive threat remediation for both human and AI agent identities

AI Visibility Score

Okta has an AI visibility score of 82/100, rated as excellent. This score reflects how often and how prominently Okta appears in responses from AI assistants like ChatGPT, Claude, and Gemini.

AI Perception Summary

Strengths

Absolute dominance in 'Customer Identity & Developer Experience' queries, ranking #1 across ChatGPT, Claude, and Gemini.
Flawless 100% mention rate on Claude with a commanding average position of 1.7.
Resonant positioning with the 'Cloud-Native Infrastructure Architect' and 'Risk and Compliance' personas, both seeing average positions of 2.5.
High trust for 'Modernizing Workforce Access' queries on Gemini and AI Overviews, consistently appearing as the first recommended choice.

Visibility Gaps

Significant ranking volatility on ChatGPT for 'AI & Machine Identity Security,' with positions dropping as low as #39 despite top-tier performance on other platforms.
Mixed sentiment across 'Strategic Enterprise CISO' and 'Risk and Compliance' personas suggests that while Okta is mentioned, it is often paired with caveats or legacy concerns.
Lower relative performance in AI Overviews for identity governance, where it frequently sits at position #4, trailing behind Microsoft Entra ID.

Competitors in AI Recommendations

SailPoint: 23 mentions
Azure: 21 mentions
HashiCorp Vault: 21 mentions
Azure AD: 21 mentions
Microsoft Entra ID: 20 mentions
Ping Identity: 19 mentions
AWS: 18 mentions
CyberArk: 15 mentions
AWS Secrets Manager: 12 mentions
Azure Key Vault: 12 mentions
Splunk: 11 mentions
ForgeRock: 11 mentions
Saviynt: 10 mentions
GCP: 9 mentions
OneLogin: 9 mentions

Categories: Cybersecurity

Tags: Startups